You're forcing me to be reborn, right?

[Momo] This is the joint party that Cheng Zhu first contacted.

According to the strategy from the beginning, the first shot of his joint name was just for hype, just to make the momentum bigger!

For him, the use of a joint name is twofold.

The first is the model of co-branding with [Momo], which has a head start and explosive points.

The other is to accurately harvest fans and increase sales, such as those milk tea shops in the previous life that were co-branded with Genshin Impact and Jay Chou's digital collection.

Relatively speaking, the current pomelo tea is definitely more suitable for the first mode.

After all, the current stores are concentrated in a few big cities in China, and the nationwide coverage is actually very small.

The number of stores is limited, which means that the number of customers that can be catered for is also limited.

Accurate harvesting of fans will still yield quite a small amount of revenue.

It's better to further expand the brand's popularity and build momentum!

"18 stores covering all first-tier cities will open on the same day!"

"At the same time, a special fruit milk tea will also be launched!"

“In addition, it is co-branded with the currently popular social platform [Momo]!”

"Little Yue Cha, I throw out three bombs in one go. Do you want to be able to afford this card?"

2015, March.

[Pomelo Tea] 18 new stores in Beijing, Shenzhen, Guangcheng, Shanghai, and Hangzhou are officially open to the public.

Kou Cheng Zhu specially picked an auspicious day, but it seemed a bit unfavorable.

Today, the weather in Guangcheng is very good, but it is cloudy in both Shanghai and Beijing, and it is raining in Shenzhen and Hangzhou.

Among them, it was not raining lightly in Shenzhen City, but heavy rain!

The weather still has a great impact on business. Lin Lu got up early today. When he saw that it was raining lightly in Hangzhou, he couldn't help but worry about the business of the new Pomelo Tea store in Hangzhou.

She was lying on the bed, and her swollen part seemed to be spread out on both sides, and her elastic flesh was being squeezed.

After Xiaolu checked the weather in other cities on his mobile phone, he immediately sent a WeChat message to Cheng Zhu: "The weather in Hangzhou and Shenzhen is not very good today."②

"Are you worried about my business?" Cheng Zhu replied.

Will it have any impact? "Lin Lu is indeed a little worried, of course it will have an impact, and it will have a big impact!" Cheng Zhu replied.

The vitality girl's heart immediately lifted up: "Ah! What should I do?" She said, "There is no other way. The only choice is that because of the bad weather, I can once again enjoy a wave of popularity on the Internet. Alas." Cheng Zhuxiao Look at the typing.

Lin Lu looked at the text he sent and was slightly stunned, wondering if he had typed it wrong?

So, this bad guy said that he has a great influence, but it is actually a good influence?

"Are you kidding me again?" Lin Lu typed angrily.

"Of course not." Cheng Zhu replied: "The worse the weather is, the more people will queue up at the milk tea shop. This will better highlight how good the business is."

He characterized the weather in Shencheng and Hangcheng: "This is a timely rain!"

In Cheng Zhu's impression, when the Heytea Beijing store opened in his previous life, the atmosphere was terrible.

But so what?

It didn't matter that there was a long queue at the door of the store. Some people had to spend four hours to buy a cup of milk tea!

This situation is completely incomprehensible to some people.

But it doesn’t matter, it’s reasonable if it exists.

It can only be said that you are not Cheng Zhu’s current target customer group.

He didn't think that because it was raining heavily, no one would line up in Shenzhen City.

You know, today is Saturday.

There are so many people in Shenzhen, and among them they are definitely not trendy and join in the fun. What’s more, the worse the weather is, the more scalpers make, and many people who want to profit from it will also come and line up.

In this case, it is more suitable for speculation, isn't it?

Next, let’s see what the scene will be like when it officially opens to the public at 10 o’clock.

At this moment, in Century Plaza in Shenzhen City, Chen Yue, who was wearing full makeup, drove to the underground parking lot of the shopping mall early.

Last night, she couldn't sleep.

Just a few days ago, after receiving 100 million yuan in financing from Shendu Capital, her mentality really expanded.

She was very excited in those days, feeling that she could show off her talents, and this year she could even go head-to-head with Yucha!

But after the excitement cooled down, she still felt an inexplicable feeling of panic in her heart when faced with the scene of the Pomelo Tea Century Store opening.

Obviously I have a lot of money in my hands, my family is also very rich, and Shendu Capital is standing behind me, but why do I still feel that I lack some confidence?

The reason is very simple. The reason why she opened Yue Tea in the first place was because she was deeply shocked by pomelo tea after a trip to Hangzhou.

Smelly sister, don’t deny it. Before you opened the store, you were actually a fan of Pomelo Tea, right?

If she doesn't recognize Pomelo Tea, how could she imitate Pomelo Tea?

This made Chen Yue toss and turn in bed last night without looking at her sleep. Even after taking a pill of melatonin, she still didn't feel sleepy.

At the back, this temporarily single woman who had studied abroad simply took out a small toy from the drawer, and after having a good time, she fell into a light sleep.

What's interesting is that the headphones she used are the newly purchased [Insist on Visiting] headphones.

Chen Yue went to bed after three o'clock in the morning and woke up before eight o'clock in the morning.

After waking up, she started putting on makeup.

In her opinion, she must appear in front of the employees with exquisite makeup and radiant face today, so as to stabilize the morale of the army!

If I look really haggard now, what's the point?

Therefore, today she specially put on the coolest makeup and did the most sneaky thing.

"I'm really curious about the new pomelo tea products launched today." This is Chen Yue's inner voice.

After she took the elevator directly from the underground parking lot to the first floor, she didn't go to her own store first, but went straight to Pomelo Tea, which was not open yet.

As a result, she saw people queuing at the door from a distance!

"This store hasn't even opened yet, so there's already a queue?"

Not to mention, the arrangement is quite orderly...

On the way to the mall, she looked at the heavy rain and was in a good mood. She felt that this would definitely affect the business of Pomelo Tea on the first day!

Of course, the business of your own store will definitely deteriorate, but that doesn't matter.

Others want a good start, but I don't need it.

But she never expected that so many people had gathered.

"It's just a cup of milk tea. Is there something wrong with you?" As the founder of a milk tea brand, she had such an idea in her mind due to double standards.

Chen Yue began to forcefully shift his focus.

“What kind of fruit would he have for fruit tea?

"What kind of tea base can I use?"

"What ingredients will be added to it? It should be cheese tea, right?"

Chen Yue ignored the queue and walked directly to the front of the queue, ready to look into the closed store to see if he could find any details.

As a result, a middle-aged scalper at the back of the queue thought that the little girl was going to jump in the queue, so he said, "Let's talk! We'll queue at the back!"

Chen Yue: "..."

Which of your eyes saw that I was about to queue up to buy pomelo tea?

I was so confused that I came to help him increase sales on the first day he opened his business.

If my identity as the proprietress of Yue Tea is discovered, will I still be involved in the milk tea industry in the future?

Chen Yue was too lazy to pay attention to this middle-aged man with a lower head. She put her cheek close to the glass door and looked at the production room from the side.

As a result, she actually found some clues!

"Che Lizi? Is it Che Lizi that the clerk just took out?" Chen Yue was shocked.

She never thought that pomelo tea was about to launch a new product, and the fresh fruit actually used cherries! You need to know that cherries are one of the luxury goods in the fruit world.

Its high price led to the emergence of a word on the Internet to describe wealth, called: Realizing Cheerilee Freedom.

For some ordinary people, cherries are a fruit that they are reluctant to eat on weekdays.

And its expensiveness actually shows how special it is!

That’s right, when Cheng Zhu opened his new store, he introduced cherry milk tea!

The special fruit is the leader and topic.

And it will also become a co-branded model of Pomelo Tea and Momo during the co-branding period.

In his previous life, Cheng Zhu knew that many milk tea shops had their own cherry series, and some of them were selling very well.

What impressed him most was Nayuki’s domineering cherries.

There are many milk teas in Naixue whose names start with domineering. It is considered a domineering series. Cheng Zhuze named his milk tea Domineering Cherry.

Just hearing the famous name, does it give people the feeling that there are many pills in the cup?

The most important thing is that this milk tea has indeed had its own traffic since it was first launched. He thinks it is an excellent choice.

At this moment, Chen Yue has indeed got the answer. However, he has also gained many new questions: "What kind of tea base goes well with cherries?"

"How many cherries does he use in one cup?"

What will this milk tea taste like? There are many strawberry- and grape-flavored products on the market, but there aren’t many cherry-flavored products! "

"And the most important thing is how much does he sell for a cup!

Chen Yue instinctively looked back at the queue, and felt the urge to queue up in her heart.

"No, no, I have appeared in the financing news. Don't let anyone recognize it then. I'll ask someone to buy it." Chen Yue has quite a bit of 'idol baggage'."

For some reason, Chen Yue started to feel more and more flustered.

At this moment, the time just reached 10 o'clock.

Pomelo Tea officially opened to the public, and the big screen in the store, which had been closed all the time, lit up and began to play "Che Lizi's GG".

"Overbearing Cheerilee?"

"How dare you choose a name!" Chen Yue thought to herself.

"At 36 a cup, the price is indeed quite outrageous."

However, she soon noticed another point.

There was actually written on the screen: Pomelo Tea × Momo.

During the joint period, publicity will be carried out in the form of this joint model. During this period, Baobao Cherry's cups and paper bags will use special co-branded models.

Chen Yue was stunned on the spot.

"Momo?"

"Why is there Momo?"

"How did he cooperate with Momo?"

It wasn't until someone beside her said something that she came back to her senses, "Beauty, don't block the door!" Some people were dissatisfied. Finally, Chen Yue put on the coolest and most sassy makeup, and walked in the direction of her own tea in despair. Go.

She will send a clerk over later to find scalpers to buy overbearing cherries.

Along the way, she couldn't figure out why he could cooperate with Momo.

"Jointly?" She chewed on the word for a moment, and she didn't know whether it was just Yucha that was riding on Momo's popularity, or...Momo would also cooperate in the promotion?

In the final analysis, the mainstream group targeted by the Internet celebrity milk tea is young people.

The overlap between this and the social platform Momo is too high!

In other words, from a certain perspective, people who use Momo must have a higher ability to accept new things.

After all, this is not something that conservative people play with! "Why should Momo cooperate with him!" Chen Yue's face was extremely gloomy.

"They have already listed on Nasdaq in December last year!"

What Chen Yue is most worried about now is that Momo will also promote Yucha!

If they really combine their strengths, rather than Yucha unilaterally riding on the popularity, then the situation will be the worst.

In this way, Chen Yue walked all the way to the door of her own store.

There are also many customers outside the Yuecha store.

But these people are almost all hired by Chen Yue!

Yes, she also made some arrangements for the opening of Youcha. At this time, she counted and found that there were really few real customers. She could have blamed the weather, but there were so many people at Youcha. For a moment, she didn't know what reason to find to comfort herself.

There is no comparison, no comparison at all!

The most disgusting thing is that she has hired so many people, but the number of people in line is less than half of that of Youcha. Isn't it infuriating?

Just when Chen Yue was distracted again, a flash of light woke her up.

She saw someone taking pictures at the door of the store very professionally with a camera. 口 This person ran away after taking the pictures, and then went in the direction of Youcha.

"It can't be the media." Chen Yue's heart sank half. On the other side, the thing that made Chen Yue's heart sank half finally happened. On the morning of the day when the 18 stores officially opened, [Momo] began to cooperate in joint promotion.

Since it is spring now, the slogan is:

"Flowers bloom on the road, fate comes to you."

As a social platform mainly for young users, [Momo] is still very willing to cooperate with the Internet celebrity Youcha.

To be precise, in the environment of 2015, this kind of cooperation is still relatively rare. Momo also feels very fresh about it and regards it as an attempt. Of course, this is also because Momo, a social platform, is quite special in itself. It is indeed a real online platform, but what really attracts people is actually its... offline attributes?

Many people play this thing. Is it really for making friends online and meeting some strangers?

Bah! I am embarrassed to expose you!

Offline attributes have always been one of Momo's advantages.

Although Momo has always been controversial, many people say that the girls on the platform are fake.

But looking at real life, there are indeed many people who really rely on it to play!

Especially in this stage of 2015 and 2016!

For those who really know how to play, it is really like adding wings to a tiger!

In some ways, Momo in this era is really sweeping everything.

Since one of the advantages of this online platform is its offline attributes, then co-branding with physical objects such as milk tea should still be effective. What's more, milk tea is actually related to [socialization]. Isn't it normal for men and women to go out on a date together with a cup of milk tea in hand?

Of course, Cheng Zhu initially set his sights on Momo because the brand is actually willing to try some new things and is not conservative.

In 2013, [Momo] cooperated with Strawberry Music Festival.

In 2014, it cooperated with Strawberry Music Festival again.

What's more, the timing is right now!

Cheng Zhu remembers very clearly that [Momo] launched the [Gift Mall] when he was a freshman.

Friends can give physical gifts such as flowers and beauty products to each other.

This is actually the platform's attempt to get involved in the e-commerce field. The function was actually launched at the end of January this year. In other words, Momo has just started to do offline gifts, and also hopes to get more attention and heat to build up the gift mall.

So, giving flowers and beauty products is OK, but not giving milk tea?

If you are sleepy, I will give you a pillow, isn't it wonderful?

Cheng Zhu: "Ordinary milk tea is really boring, it's only ten yuan a cup. But our Internet celebrity milk tea for more than 30 yuan, are you sure you don't want to try it?"

We have our own explosive points. We have joined forces. Isn't it worth being on Weibo hot search?

What's more, our pomelo tea is the darling of the circle of friends. A large number of female customers will post photos in the circle of friends after buying it!

The unprecedented cherry milk tea is really worth posting.

Moreover, although this is just a cup of milk tea, you have to queue for several hours. It has its own additional attributes!

In order to successfully convince Momo to reach a cooperation, Cheng Zhu also opened a "back door" for Momo's [Gift Mall].

As long as there is a Youcha store in a city, there will be 99 cups of Momo special edition every day.

You don't need to queue up offline for these milk teas, we will send people to deliver them ourselves.

Of course, the premise is that you can grab them online!

Isn't the popular hunger marketing here!

Cheng Zhu firmly believes that there are so many "evil-minded" men in this world, and there will definitely be a large number of people squatting to grab milk tea.

You know, these days, awesome people can play poker with their sisters with a spicy hot pot meal. If I give you a cup of internet-famous milk tea and you can't handle it, that's your own problem!" Cheng Zhu thought.

If nothing unexpected happens, these 99 cups of milk tea will definitely be snapped up in the [Gift Mall], bringing a grand occasion!

This novel joint-brand model can be said to be exactly what Momo wants in many aspects!

For Cheng Zhu, since the event has been launched, Momo will definitely promote the event within the platform.

Will there be traffic then?

As for the joint-brand, the goal is a win-win situation!

Yuzu Tea: Happy cooperation!

Momo: Happy cooperation!

Peers: Damn it!

Today is destined to be an uneasy day.

During the entire Chinese New Year, Cheng Zhu did not make any big moves in the milk tea industry. So, now is the time to start stirring up the storm!