You're forcing me to be reborn, right?

Chapter 417: The King of Marketing

Online, Momo and Youcha began to attack together.

Some routine publicity work will definitely need to be followed up today.

In addition, Cheng Zhu had already formulated a series of marketing plans, all of which were combination punches.

In fact, the relevant person in charge at Momo is also paying close attention to the effect of this event.

The reason is simple, because Momo just registered on Nasdaq at the end of last year. Then at the beginning of 2015, I started to get involved in the e-commerce field and started a [gift mall].

If this thing is done well and the momentum is huge, the stock price will not rise?

Nowadays, they attach great importance to [Gift Mall] and in March, Momo will announce its financial report and its total revenue for the fourth quarter.

In addition, there are many important data to be released.

As for pomelo tea, each city provides 99 cups of milk tea from special channels, which is really nothing.

How much does this amount of milk tea cost in total?

But that's not what they were interested in.

What I like is the creativity of Pomelo Tea! And its online reach!

For Momo, this cooperation is also a new attempt to open up new ideas. What’s more, for the relevant people in charge of Momo, when the young boss Youcha said something about cooperation, The words really hit home.

Cheng Zhu said: "Momo's current gift mall, whether it's flowers or cosmetics, is it too conventional?"

As the owner of an Internet-famous milk tea shop where people have to queue for hours, he is indeed qualified to say this. His products are indeed special.

Therefore, Chen Yue begged in her heart that this time it was just Yucha who was rubbing off Momo's enthusiasm, but the actual situation was worse than she imagined.

Not only were promotional banners put up here, but the product department also made extremely beautiful links.

At two o'clock in the afternoon, in every city with a Pomelo Tea store, 99 cups of Overbearing Cherries will be on the shelves for Momo users to grab.

Cheng Zhu and Momo also held a meeting to discuss that after grabbing these milk teas, they would get coupons.

After you give it away, the recipient can redeem it.

joke! In recent years, the dog-licking economy is at its most popular, so take advantage of it!

What's more, among the men and women who make friends on Momo, the proportion of people with impure thoughts is relatively large.

Many times, this platform can show the secret competition between men and women, comparing each other's moral prowess.

Everyone knows that your plans are evil.

Momo itself knows very well that it is now a mainstream sports APP, and the online app is full of running experts.

Cheng Zhu feels that drinks are still needed at this time, right?

"Milk tea, insert and suck."

"Perfectly fits the theme."

In fact, the "first cup of milk tea in autumn" that was so popular in the previous life is actually not a serious "Autumn Tea".

At this moment, the content about pomelo tea on the Momo platform has indeed attracted the attention of many users.

"Damn it, I originally wanted to queue up tonight!"

Okay, okay, I’ll take a look later! I just want to ask my sister out today. "

"Speechless, only these cities have stores."

"Do you also include delivery? This event is good!

"36 a cup, stealing money, right?"

"Cherry milk tea? It's a bit interesting, and you don't have to queue up. It's still good."

"Today is the first day the store opens. I can give the girl a cup directly through special channels. It is a very nice little gift."

“I feel the price/performance ratio is very high. If I only treat it as milk tea, it will definitely be expensive, but the effect of spending 36 yuan is definitely better than 136 yuan!”

"Is there a limit to one cup per person? Okay, okay. I like this event. You and I can share the milk tea I grabbed. Isn't it too much?"

A large number of Internet sluts are already ready to take action, and they are here to take a look!

By two o'clock in the afternoon, the relevant person in charge of Momo was already looking at various data.

They know very well that these domineering cherries will definitely be sold out. The key is how many people will participate in the fight?

Also, this time around, can this joint name be trending on Weibo?

Will the follow-up bring considerable popularity, topicality, and traffic to both parties?

"Just let us take a closer look to see if this popular Internet celebrity milk tea is just what it looks like and what it's called!"

Polytechnic University, Dormitory 309.

Dong Dong, the dormitory manager, was sitting on a chair, holding his mobile phone, and was about to open Momo. This naughty dog ​​only started playing with Momo last month. He had already dated a girl last week.

It's a pity that the girl was a liar, but in reality she was a little tank.

If she loses more than 30 pounds, she may become a pretty little beauty, just like in the photo.

He had arranged a meal in person, and after finishing the meal with tears in his eyes, the girl even volunteered to watch a movie. Dong Dong immediately ran away. But after returning to the dormitory, Mr. Dong still chose to talk nonsense: "Sister It actually looks pretty good, and it’s attractive, but it’s a pity that it’s not my cup of tea. “

"She liked me very much as soon as she saw it, and she refused to let me go. She took the initiative to invite me to watch a movie."

"Alas! If you want to blame me, I'm too picky about women!"

"Follow Brother Zhu!"

Monitor Liu Feng was not listening at all, and the cold and fat old man Zheng Qingfeng just smiled and said nothing.

During this period of time, they just watched Dong'er visit Momo every day. Not to mention, there were indeed many, many girls in the university town!

Dong Dong also contacted a few alumni, but now he is wiser and ignores them without touching them.

At this moment, Ta Yi started to show off in the dormitory.

I won’t have dinner with you today. He made a tactical move first, "I don't have time to eat together today. I made an appointment with Tingting." "Liu Feng said this directly.

Zheng Qingfeng also said: "Guan Jiayue and I ate."

Lao Zheng and Guan Jiayue are now in a semi-confirmed relationship stage.

The reason why it is said that the relationship is semi-confirmed is because the woman used some tricks and tricks, and the two are now in a stage where they are not making it public.

Dong Dong's heart: "Fuck!"

His roommates all had sweet relationships, which was even more uncomfortable than killing him.

Okay, okay, okay, okay, I have Momo!

You guys who are serious about dating, how can you be as awesome as me who goes out and hooks up?

You haven't had a date, have you? Ha ha!

Although I don’t have it either, I will definitely make it tonight!

Mr. Dong cleared his throat and started to pretend: "I want to date a girl from Momo today. The girl who studies in the media next door is one year older than us. She has very long legs and is 1.7 meters tall."

"Of course, I'm not that superficial. I think her voice is beautiful!"

Liu Feng was happy when he heard this: "Isn't it superficial if you like the sound?"

"Okay, okay, I just like her legs. I admit it, okay?" The boy, the dormitory manager, Po Guan Po Shuai, also brought up a sentence that Cheng Zhu casually said: "Brother Zhu said: Look at the legs in the New Year, tailwind "Follow the water."

"No, we are doing business. Why do you want to go smoothly? Is it your studies?" Liu Feng asked.

Chuan'er, don't think of the owner of the QQ unmanned store as a boss! "Dong Dong was furious.

He has already paid the franchise fee for [Insistence Visit] and has already rented the house.

The first-year students paid to join and open a store directly in Hangzhou. In fact, they are quite impressive in the school, and they can be regarded as bosses.

It's a pity that there is a monster in dormitory 309!

"Okay, okay, Mr. Dong, I was wrong!" Liu Feng wisely stopped going into this topic to prevent Dong'er from becoming angry.

Now that they were talking about Cheng Zhu and he was not in the dormitory now, Dong Dong felt a little swelled.

"Tell me... Brother Sui, have you ever dated him? Do you have any experience in this area?"

Dong Dong really felt that he had a very good chat with the sophomore girl from the media next door. This person kept sending him pictures of her legs. He would definitely make it tonight!

Just don't go back to your dormitory tonight. "Liu Feng replied that he and Tingting had already had the difficult first experience of not being able to find the entrance door. They didn't go back to the dormitory that night, thinking that they were now on the same level as Gao Dongdong.

Dude is a man, you are still a child.

Hearing this, Dong Dong secretly made up his mind: No matter what, he would get a room in the hotel today!

Even if I live alone!

At this moment, due to the absence of Cheng Zhu, Mr. Dong once again transformed into a "veteran" with extensive experience in picking up girls. In front of the two roommates, he opened WeChat and taught them how to hook up with brother Zhu, which they may have never had before!

"Momo has just opened a gift mall."

"Last time I gave my girl a bouquet of flowers first."

"This way when she goes out, she comes out with me in a very happy state."

"Do you think it's better for me to give 11 roses this time, or a single eternal flower?" he asked while opening Momo's gift mall.

But soon, the three naughty dogs in dormitory 309 were dumbfounded.

"The flowers are blooming on the road, and you are destined to have grapefruit - [Momo] × [Pomelo Tea]?"

"Domineering Cheerilee?"

"Is the robbery going to start at two o'clock sharp?"

"Fuck!"

Dong Dong could no longer pretend for a moment. He wanted to cry but had no tears: Brother Zhu, why are you everywhere!

Liu Feng and Zheng Qingfeng looked at Zhi Le from the side.

The squad leader gently patted the dormitory leader on the shoulder and said, "Don't worry about whether Brother Zhu has made a date. You just need to know that you are still dating a girl on the platform, and he has already cooperated directly with the platform."

Zheng Qingfeng listened on the sidelines and only thought: Killing is heartbreaking! Kill people and kill your heart!

Dong Dong slapped away Liu Feng's right hand that slapped his shoulder, gritted his teeth and said: "Don't talk to me!"

What are you doing? You can still be separated from Brother Zhu? Liu Feng asked.

"Go away! Don't interfere with me grabbing milk tea!"

Liu Feng, Lao Zheng:

That's what Dong Dong is good about, he has a pretty good temper.

This naughty dog ​​also had a rippling smile on his face. He was gearing up to grab it and said, "I can tell you that the owner of Youcha is my good brother! Hehe!"

He firmly believes that with his golden right hand, which has been single for eighteen years, he will definitely be able to grab the milk tea!

When he was counting down to 10 seconds, his fingers were already tapping on the phone screen.

We have a strategy, hum!

As a result, he clicked on it as soon as the rush started, and the screen jumped, showing that everything was sold out!

It’s empty for one second, it’s just one fucking second!

"Damn it, what a broken network, it's definitely not a problem with my hand speed! You saw it, I clicked in immediately, right? Damn!"

Liu Feng and Zheng Qingfeng looked at each other and looked beautiful.

How popular is Zhuge’s pomelo tea now?

"How many people are rushing to buy at the same time?"

[Momo] here also fell into a brief shock.

Not even a second, no, to be exact, maybe even less than a second!

The technical guys in the data team began to get confused: "Such an expensive milk tea, is it really so popular?"

36 yuan a cup of milk tea is really a sky-high price!

The person in charge of the joint venture on Momo was named Wu, which was a bit similar to the name of a male top streamer who later went in to step on a sewing machine, Wu Yifan.

"Hurry up and check the data to see how many people are rushing to buy it!" he urged.

"Okay."

Everyone looked at the long list of numbers, and some active and expressive people took a breath.

Although the platform's internal publicity for this joint venture was very strong, the numbers were still shocking "Hiss! More than 60,000 people are rushing to buy it?"

If this data is placed in the era of live streaming, it is really nothing compared to those really awesome live streaming anchors.

But this is only 15 years, and [Momo] has just started to enter the e-commerce field. "There are five cities in total, and the total is less than 500 cups."

"It means that more than a hundred people can grab one cup?"

What's more exaggerated is that this is only the first day of the joint venture, and a lot of publicity work has not been done yet!

That is to say, there will be more people who may come to buy in the future!

If you calculate carefully, for Yuzu Tea, it is equivalent to only half a second, and the sales of 17,820 yuan have been obtained.

It really sold more than 10,000 in the blink of an eye, which is simply too outrageous!

Wu Yifan took out his mobile phone and opened Weibo to take a look.

The related entries of Yuzu Tea and Momo have now reached the 14th place on the hot search list.

And the 19th place on the hot search list is: [Yuzu Tea Overbearing Cherry].

You don't have to spend money to buy hot searches, you can naturally rush up with the popularity.

Wu Yifan is now looking forward to it. What will these two hot searches be at night?

Obviously, this joint venture between [Momo] and [Yuzu Tea] will become a grand marketing campaign!

As time goes by, this joint venture between [Momo] and [Yuzu Tea] has gradually fermented both online and in real life.

More and more people know that Yuzu Tea has launched a new product called Overbearing Cherry.

More and more people know that Yuzu Tea has opened 18 new stores.

The weather in Beijing and Guangzhou is very good, and the queues are extremely scary. Many people have seen the pictures taken by passers-by in their Moments.

Yes, many people who bought milk tea will choose to post pictures in Moments, and many people who did not buy milk tea will not help but take pictures and post them in Moments when they see the queues, thinking it is very novel. Of course, there must be people who curse, and curse these people who are queuing to buy milk tea as crazy and stupid.

But anyway, it can be said that in less than a day, more and more people in these five cities know one thing: Yuzu Tea has opened a new store here.

The small milk tea shop has caused a heated discussion among the people in the big first-tier cities!

"Yuzu Tea has opened a new store!"

Let me show you, there is a long queue in front of the Yuzu Tea store! "

"Baby, why don't you go buy it another day? There must be a lot of people tonight. I guess it will be very crowded in the first few days after opening."

"Are you crazy? Is it really that delicious? "

"Is there anyone who wants to line up in a team? "

How can it be so popular after opening so many stores at once?"

"There are so many rich and idle people. Thirty-one cups of milk tea can still be bought by so many fools."

"I want to see who will post Yuzu Tea in the circle of friends today!"

Some local media and marketing accounts, as well as those Internet celebrities who like to take advantage of the hot spots, can be said to be out in full force.

This makes the entrance of every Yuzu Tea store extremely lively.

The typical marketing model selected by Cheng Zhu is naturally Shenzhen, which has received a timely rain. Today, Shenzhen started to rain heavily in the morning.

By the afternoon, the rain did not stop at all, and it upgraded from heavy rain to torrential rain!

Even so, there are long queues outside every Yuzu Tea store.

Interestingly, many people who queued here had a tacit idea at the beginning:

"It's raining so hard! There must not be many people! Go!"

When they arrived at the scene, they were immediately dumbfounded.

Okay, okay, you are all smart guys like me, right?

The most embarrassing thing is that because the rain was too heavy, everyone was too lazy to go back in the pouring rain, so they just queued.

Chinese classic quote: "I'm here now."

Chen Yue, the boss of Yuecha, stayed in her store. At least half of the few customers in the store came here because the pomelo tea was too scary... Come together!

She listened to the chattering of these young girls and felt a headache.

It's so annoying!

Although I made their money, I always felt worse than eating shit.

One - how did it become a compromise?

Many people also asked the clerk: "Do you have cherries here?

Okay, okay, you all want to drink whatever he offers, right?

What made her most frustrated was that many of these customers who came to Yuecha to have a try were taking photos with their phones.

She could probably imagine what the captions would be like after these photos were posted.

For example, posting to friends: There are not many people here.

For example, posting to Moments: Let everyone see the comparison.

Chen Yue wore the coolest makeup today, and she didn't even remember how many times she had touched her hair in annoyance.

At night, she searched the Internet for news and marketing accounts related to pomelo tea, and she saw that many people mentioned Yue Tea and compared it with pomelo tea!

"He must have specially arranged it!" Chen Yue thought angrily in her heart.

Get down! Too humble!

As everyone knows, Cheng Zhu doesn't need to make special arrangements at all, because everyone will compare with similar stores.

In the past, you came to imitate me, ride on my popularity, copy my products, and make yourselves so similar to me.

Then, now is the time for you to pay off your debt!

All the high-end Internet celebrity milk teas on the market seem to have become stepping stones for pomelo tea at this moment!

Your existence is just to reflect my enthusiasm and my popularity!

The reason why Yuecha is so lucky and has become a typical example is simply because you danced the most fun some time ago, raised funds, and received widespread reports.

Another secretly praising and trampling routine.

Several other brands have also been compared, but not as many as Yuecha.

What's more, our stores are all open in Century Plaza, so the comparison of business will be more intuitive.

Do you think today we are going to bayonet each other in the same shopping mall, and everyone is going to have a head-on confrontation?

But the actual situation is that Yucha, who is seeking defeat alone, said: Who are you?

Chen Yue was now looking at her cell phone, cursing in her heart the ugly face of the marketing account.

Didn’t this marketing account praise Starbucks before but then dissed Pomelo Tea?

The fact that Pomelo Tea is opened opposite Starbucks is described as an act of overestimating one's capabilities. "

"Why did you start licking today!"

"How come everyone is so mean!" She gritted her teeth.

She opened the comment area and saw that many people were criticizing this marketing account.

Some "class representatives" even took screenshots of the text of the previous marketing account Starbucks and put it in the comment area, which made the comment area extremely busy.

A funny scene occurred: People who like Pomelo Tea began to scold the marketing account, and people who hated Pomelo Tea also scolded the marketing account when they saw him licking it like this.

Originally, there will always be various controversies related to pomelo tea, and many people will criticize this kind of Internet celebrity milk tea.

Now it's better, everyone has started to unite the front inexplicably.

Netizens: “The Internet has memory!”

Little did they know that Cheng Zhu specifically spent money on these accounts when they first scolded Youcha for licking Starbucks.

Today, they came to lick pomelo tea again, and it was Cheng Zhu who paid for it.

Yes, he deliberately went to find the same people!

Cheng Zhu: "No one knows marketing better than me."

(ps: Ask for monthly tickets at the end of the month~)

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