You're forcing me to be reborn, right?
Chapter 418: Lao Deng, let’s read the news again!
The collaboration between Pomelo Tea and Momo will last for half a month.
On the first day, this joint message ranked eighth on Weibo’s hot search list.
This was because the timing was a bit unlucky. A celebrity cheated on her that day, and one person dominated several hot searches.
The next day, a large number of media began to report around Che Lizi.
This was something Cheng Zhu expected.
There is no way around it. Over the past few years, soaring prices have been a topic that everyone continues to pay attention to, and it has also been a hot topic on the Internet.
The price of fruits has actually been rising.
How could there have been so many exorbitantly priced fruits before?
And things like Cheerilee, let alone that.
After Youcha launched the overbearing cherry, all its peers were so envious that they wanted to cry.
There is so much buzz about it on the Internet.
What started out as "are you really using cherries?" later turned into "how many cherries are there in a cup?"
Colleague: No, can it be such a topical topic no matter how many materials are used?
In fact, Cheng Sui had two choices when launching new products this time.
He was torn between passion fruit and cherries. Finally, after careful consideration, he chose to launch cherries first.
On the one hand, it is to continue to strengthen the brand positioning of high-end internet celebrity milk tea, and on the other hand, it is to continue to gain traffic support!
In 2015, passion fruit was still a relatively unpopular fruit and was not as popular among female friends as it was later.
Therefore, Cheng Zhudao was not in a hurry and was not afraid that his peers would ruin the passion fruit, so he took the lead in launching the passion fruit series.
In addition, a large number of media and marketing accounts began to focus on reporting on Pomelo Tea’s Century Store in Shenzhen.
Ten Thousand Noodles is because this store is opened in the same shopping mall as Yue Tea. On the other hand, it is naturally because the weather in Shenzhen City was extremely bad on the opening day. The entry points and angles of these articles are also different.
‘What kind of magic does a cup of milk tea have that makes so many people come and queue up to buy it despite the pouring rain?
This kind of thing is used to guide the topic and make everyone quarrel. We interviewed a young male college student in the team. He came to help the girl he liked queue up to buy milk tea. Later, he would ride a battery car back to school, and he would Milk tea was delivered to the girl's dormitory downstairs. "
This describes dog licking.
But if you recall, when the dog-licking economy was prevalent a few years ago, what was the scene like when this kind of content appeared on online platforms?
The replies below will not be filled with criticism. On the contrary, there will be many people saying that it is so sweet, touching and thoughtful.
As for some men, they won't think this guy is a licker, and they might even try to imitate him.
"Role Model for Our Generation"!
In this year, the male compatriots are actually quite involved in each other.
Comrades, the enemy is within!
Of course, regardless of men or women, it is not a shameful thing to be willing to give your sincerity. What is sad is that sincerity is always ruined.
Cheng Zhu looked specifically at the comments under the marketing account.
Sure enough, he saw many girls starting to flirt with their boyfriends, or boys in the warm phase,
Boys’ basic reply format is: “I’ll buy it for you!”
Not to mention, the name Domineering Cheerilee was also very good.
Here this year, just buy it one by one when the overbearing president is popular!
"If it's really a sweet two-way love, it's actually nothing." Cheng Zhu thought to himself.
"I'm afraid that's not the case."
"However, for many little boys, their time is indeed not valuable. Just wait in line."
"In this process, he himself did not gain anything at all."
"He gained a sense of self-impression!"
By the third day, the weather in all five cities was pretty good, with only Beijing being cloudy.
Cheng Zhu was in a good mood.
"Including the first store in Hangzhou, there are now a total of 19 stores."
“Let’s look forward to today’s total turnover!”
Cheng Zhu will make some information public later.
These materials are his answer sheet to Prinx Capital, and they are also a bomb thrown into the capital market!
The Internet celebrity milk tea industry was later called the “cash cow”, and it’s not without reason.
Cheng Zhu actually had a prediction in his mind, but he didn't know whether it would exceed the target or fall short of his expectations.
By ten o'clock in the evening, the stores were basically closed.
He began to compile all the information at eleven o'clock.
"The amount of cups produced is higher than I expected!" Cheng Zhu was extremely satisfied with this.
He estimated that the average cup output of a single store was 2,600-2,800 cups, but he actually produced 3,053 cups!
After he carefully looked at all the information, he finally understood.
"It should be because of the new products."
Many milk tea shops like to take the "big hit" route because this can greatly improve production efficiency.
"The efficiency will definitely be different if the clerk keeps making the same milk tea and making all kinds of messy products. The former will be more efficient in dispensing cups."
Every Pomelo Tea store is now in a state of shortage of supply. As the cup dispensing efficiency has improved, the cup dispensing volume will naturally increase.
‘Unfortunately, Domineering Cherry is not a popular product in my mind. "
"It's not on the same level as Chi Chi Berry."
Although the sales are not bad every year, they are definitely not top-notch in the store. "
‘But it doesn’t matter, just pull up the information in the next few days, not to mention that the unit price of Tyrant Cherry is higher than that of Cheese Berry. "
Cheng Zhu looked at the average unit price of each cup of 19 stores and reached a terrifying 339.
Most of the current products of Yuzu Tea are priced at 30-32 yuan. Only Tyrant Cherry, a product that exceeds 35 yuan, sells for 36 per cup.
The unit price of a cup is pulled up by it!
‘It’s so scary, so scary. "Cheng Zhu showed a rich man's smile.
The reason is very simple, because the total sales of Yuzu Tea stores nationwide today reached an astonishing 19,664,373 yuan!
Nearly 2 million yuan, but only relying on 19 stores, this is an incredible astronomical figure for the traditional milk tea industry!
The next day, the news was released, and Cheng Zhu accepted an interview with a mainstream media that had been contacted long ago.
Once the news was released, both the capital market and the milk tea industry caused a big shock, causing everyone to be extremely shocked.
For example, Zhou Jianxiong, the boss of Mocha, began to fall into a trance.
Brother Xiong thought back to the past, at which stage did his Mocha achieve daily sales of over 2 million?
It was when he copied the brown sugar milk tea last year, bastard!
Although Mocha has more than 100 stores nationwide, the unit price of milk tea is about 10 yuan.
In other words, each store must produce more than 1,000 cups per day to reach this level.
But the problem is, how can we have such a good business?
If every store has such a good business, all franchisees would have made a fortune long ago!
Only when it first copied the roasted brown sugar bubble of Yuzu Tea last year did it reach this level.
The peak total daily turnover of all stores nationwide reached 2.17 million!
And how long has this freshman's brand been established?
It's almost on par with my peak data?
The most exaggerated thing is that he only has 19 stores!
If he opens 100 stores, wouldn't it be directly awesome?
This made the traditional milk tea industry's peers scratch their heads and couldn't figure it out.
We fought a price war for a whole year, and in the end, a guy who sold high prices suddenly emerged?
Is this reasonable?
Brother Xiong began to doubt: "Am I old, unable to keep up with the times, and out of date?'
This feeling is terrible and very demoralizing, but I can't help but feel it.
Obviously, at the beginning, no one was optimistic about this kind of high-priced milk tea.
No one thought that this young man was very thoughtful and smart.
Everyone just thought that he didn't understand milk tea at all!
Today is an extremely happy day for Shen Minglang.
He is currently looking at a new tea in Yunnan, not in Hangzhou.
But he still posted two Moments and shared two links as soon as possible.
The first one was the news that announced the various information of Yuzu Tea.
The second one was that Cheng Zhu was interviewed by "People Weekly", and Shen Minglang shared the content of the interview.
Originally, this issue of "People Weekly" was going to make Cheng Zhu the cover character.
The interview team's eyes lit up when they saw him: The boss of Yuzu Tea is so handsome ?
His appearance alone can double the number of readers!
-This world is so superficial.
It's like if the athlete is handsome and wins the Olympic gold medal, the popularity and attention will at least double.
But Cheng Zhu decisively refused.
He has no such plan for the time being.
Shen Minglang cried with envy, and asked if he could give me this opportunity in the future?
Cheng Zhu said: I will definitely do it next time!
Shen Qingning was a little amused after seeing Shen Minglang's circle of friends.
She remembered very clearly that her brother said last time that at most he would post another circle of friends next time to let everyone read the news.
But who would have thought that it would only be a few days later that Youcha made a big move again.
Cheng Zhu was interviewed by "People Weekly". Shen Qingning also read it twice. After reading it, the arrogant girl was still thinking in her heart: "Why did I read it so many times? "
The only position she can use to care about Cheng Zhu now is the identity of a shareholder of Youcha
Shen Qingning lowered her head slightly, whispering the tacit understanding that Cheng Zhu had reached with her before:
"Business is business."
At this moment, the arrogant girl of the Shen family is playing the role of the heroine of the abused article at home, and the old arrogant of the Shen family has just finished a company meeting.
After returning to his office, he picked up his mobile phone and soon noticed that his stinky boy was sharing news in the circle of friends again.
Some time ago, he just criticized him severely at home, thinking that they are now too inflated, too lofty, and conceited.
"I gave the 60 million that the stinky boy and Ningning invested in Youcha. ""
"Of course I should look at the information of Youcha."
The middle-aged old arrogant thought so, and then silently clicked on the first link (ps: the first update, asking for monthly tickets, there are still today.)
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