You're forcing me to be reborn, right?

In the nanny's car, Milk Tea Lun looked at the hot comments on his phone, and then looked at the milk tea in his left hand, and was speechless for a moment.

This hot comment was naturally sent by Cheng Zhurang Pomelo Tea’s marketing team, and he also sent someone to add the number of likes.

He will not blatantly use pomelo tea to try to gain Jay Chou's traffic and popularity.

Because doing so may have the opposite effect.

However, it is different to secretly target soft advertisements in this playful way.

Many years later, what will happen in the comments section of Weibo?

Once a hot search term appears, the hot comments below will usually follow this pattern. Take a celebrity as a mistress for example:

"I used to like her very much and admired her looks. I didn't expect that she is such a person who knows her best. I remember I used the chewy beans she recommended before and lost more than 20 kilograms in more than a month. She is a beautiful woman. Can’t you just concentrate on your career?

Basically, this kind of micro businessmen maliciously boost likes, and then top the list of popular sellers.

Of course, there used to be people who sold movies and openly received hot reviews, but now the control seems to be stricter.

Cheng Zhuyi borrowed this pattern and began to guide the direction of the wind.

And he knows very well that there is really no need for his marketing team to do anything more, it just needs to guide the direction of the trend.

“The rest is all left to the netizens to do their own thing!”

In addition to asking his team to post a few hot comments in a similar format under several marketing accounts, he also specially took some pictures of Jay Chou's concert and made them into emoticons.

For example, the moment he swallowed his saliva was captured and posted under this hot comment.

The effect created by this was that after he heard the word pomelo tea at the concert, he couldn't help but swallow his saliva immediately.

When Milkcha Lun read the comment section, everyone was a little confused.

"Brother, why did you swallow your saliva?"

Roar! Fan friends actually do this!

As soon as this emoticon came out, it was all: Hahahaha!

But he himself thinks milk tea is quite fun.

Because he loves to drink milk tea, fans say he is a milk tea lover, so he drinks it as hard as he can and makes fun of himself. Fans say he likes the color pink and call him Xiao Gongju, which seems to be very helpful to him in his heart.

To put it simply, Cheng Zhu is sending people off the field to set the pace.

And once the rhythm is brought up, it will be particularly scary!

Isn't it easy to continue the popularity of previous concerts once this kind of showmanship comes out?

What's more, there are not many people who can spread rumors on the Internet!

Some people have already begun to say that they saw Jay Chou's assistant coming to buy pomelo tea.

This makes Milk Tea Lun a little suspicious.

"Did Ah Chao and the others really get recognized?" He thought to himself that after returning the phone to the middle-aged woman sitting in the passenger seat, he should ignore the situation and drink milk tea first!

He took a sip of pomelo tea and his eyes immediately lit up.

"Wow, not bad!"

Under Cheng Zhu's deliberate guidance, the popularity of pomelo tea on the Internet continues to soar!

After the entry "Jay Chou Milk Tea" topped the list of hot searches, "Pomelo Tea" also entered the top ten, ranking ninth.

If you spend money to buy this hot search spot, it will cost a lot of money.

But under Cheng Zhu's arrangement, Pomelo Tea's marketing department didn't spend much money, so they just tried to gain traffic to Milk Tea Lun.

I don't want to blame you, don't hide it, you just want to drink!

Yes, he must have bought it secretly!

And as soon as several funny emoticons came out, netizens began to use their talents!

Many people started to post photos of themselves, and they posted a lot of emoticons of Jay Chou smiling and drinking pomelo tea.

Each of these emoticons is funnier and funnier than the last.

What's more, he directly gave him a cup in his hand, put two straws in his mouth and drank together, then he squinted his little eyes and smiled.

The comments below are all:

"It's impossible to write songs. You can only drink two cups of milk tea in one go."

"Drink half a glass before going on stage."

"How about we just make a milk tea song!"

"I'm not inspired. Let's have two drinks first."

"Global Milk Tea Promotion Ambassador."

"I'm so greedy. I'll buy a drink later. It's all Jay Chou's fault!"

Due to the good traffic on Pomelo Tea, the attention of new products has also increased when they are launched.

Cheng Zhu felt that the effect of this marketing was surprisingly good and the popularity was higher than he expected, so he decided to continue to lead a wave of rhythm and guide the trend on the Internet.

"Crush! You can keep rubbing!"

The next day, he called and contacted Zhu Youwei, the boss of Gushan Culture, and asked him to send several Internet celebrities from the company to cooperate.

What these Internet celebrities do is very simple, that is: take the same pictures of Jay Chou.

Netizens posted a lot of emoticons of Jay Chou drinking pomelo tea, selected the most popular one, and then asked these female internet celebrities to imitate this emoticon and take photos!

When Zhu Youwei heard this, he just thought: "Wonderful!"

This model is a win-win situation for us!

If it can really lead to a small trend, these Internet celebrities can also benefit from it!

What's more, if Cheng Zhu showed some interest, he would give him some money.

But after receiving the call, Zhu Youwei began to become a little suspicious: "Isn't it possible that the milk tea scandal these days was caused by him on purpose?"

Once he started to think this way, he felt more and more likely!

The boss of the largest online celebrity company in Hangzhou thought he had mastered marketing, but he didn't expect that there was another person who opened a milk tea shop who had more tricks up his sleeve than he did!

He suddenly felt a little lucky: "Fortunately, Cheng Zhu doesn't run an internet celebrity company."

Zhu Youwei felt that Cheng Zhu was very suitable for this line of work!

But he was a little confused: "With his ability, why doesn't he start an internet celebrity company?"

He has done the best in his profession and his profits are considerable.

Little did they know that Cheng Zhu was determined to build his own short video platform and become the father of all Internet celebrity companies in the future!

At night, several good-looking Internet celebrities under Gushan Culture posted photos of drinking pomelo tea on the Internet, and attached an emoticon of Milk Tea Lun drinking milk tea, which has become popular in the past two days!

Under this guidance, a large number of followers will really emerge.

Internet celebrity milk tea originally relies on social platforms for fermentation, and needs to maintain popularity on major platforms.

This has caused many people to post photos of this type in their WeChat Moments after buying new Pomelo Tea products, with all kinds of strange captions.

"Let me show you my couple's portrait with me."

“Get fat with idols.”

"It's sinful again, it's all Jay Chou's fault!"

"It doesn't matter, just drink!"

"Kun Ling is so angry!"

With the support of multiple popularity, the average cup volume of Pomelo Tea stores has once again exceeded 3,000 cups!

And the popularity this time seems to be even higher than the last time we collaborated with [Momo]!

As for the three series of new products launched this time, the market feedback is also very good.

Some people find it baffling before drinking it, why rice, mochi and other small ingredients can be added to milk tea.

But after drinking it, I was full of praise!

This made Chen Yue so angry that she yelled that this guy was really unlucky. Why could the popularity of this concert last for so many days? Chen Yue couldn't understand, "These netizens are really idle!" "

‘What kind of joke are you doing here for no reason? Everyone started taking photos, and even made photos with photos to make emoticons! "

"Aren't you doing this to help Pomelo Tea in vain!" Sister Yue almost cried with envy.

This upset returnee from studying abroad fell into insomnia again at night.

She has business tomorrow morning and is going to have a meeting with Shendu Capital, one of the top ten venture capital companies in China.

Finally, she opened the drawer again and took out the "Insist on Access" earphone model hidden deep in the drawer. Since she started making milk tea and was frequently targeted remotely by this man with a low head, she has been using this earphone model more and more frequently. .

Use it when you are happy and use it when you are upset.

On the other hand, if she didn't use it today, she would definitely not be able to sleep without watching it.

In these ten minutes, she forgot one annoying thing after another and turned up the frequency of the earphones from low to high.

She forgot about Shen Qingning, whose appearance crushed her. She also forgot that the new pomelo tea product went viral after it was launched. She also forgot that netizens spontaneously spread the popularity of pomelo tea.

Later, she found a way to comfort herself: "I recently discovered that the photo of Cheng Zhu, the founder of Pomelo Tea, has not been circulated on the Internet. "

'It stands to reason that with so many people taking CP, his photos must be widely disseminated. "

"It's probably because he suppressed the heat on his own and then did some operations."

‘Haha, it seems that the appearance of this man with a lower head is very difficult to judge! "

"I really don't understand these netizens. What's the use of a beautiful shareholder? She just invested some money. Can she represent Pomelo Tea? It's so funny!"

"Ah! I feel relieved."

In this way, after having an efficient self-communication with herself using the [Insistence Access] earphones, Chen Yue fell into a deep sleep on the bed.

The next day, Chen Yue got up early and went to the bathroom to look in the mirror.

She thought she looked pretty good.

After washing and putting on makeup, she drove her Porsche 911 to Shendu Capital and held a meeting with the partners and managing director of Shendu Capital.

Yuecha’s 100 million yuan financing came from Zhao Long, a partner of Shendu Capital. Zhao Long has just turned 50 this year and is a man who seems to be quite amiable.

He and Chen Yue's father are good friends and have known each other for more than ten years.

Therefore, Chen Yue grew up watching him.

On the one hand, his investment in Yuecha was based on the momentum of the emerging market of Internet celebrity milk tea, and on the other hand, it was also a bit of a favor.

As for the "answer sheet" Yuecha has given Shendu Capital now, it can't be said to be too bad, but it can barely be regarded as passing!

Among today’s new milk tea forces, Yue Tea can indeed rank second.

This is because Yuecha has a very high starting point and has received financing from Shendu Capital early. Moreover, the "milk tea + soft European bag" model was quite innovative in the early stage, so it has a particularly good start.

But what is regrettable is that although Yue Tea ranks second, Pomelo Tea can be said to be the first!

What is the first fault?

That means we are way ahead of the second place, and everyone is not on the same level at all.

During the meeting, Zhao Long suggested: "Can Yuecha also imitate the wave of hype surrounding pomelo tea these days and find some celebrities to promote the product?"

"Mr. Zhao, do you also think that Youcha's concert has been communicated with in advance and is a premeditated hype?" Chen Yue asked.

Zhao Long smiled and said: "More than that, I think the popularity of Pomelo Tea on the Internet in the past two days was also caused by that young man."

‘Hmm? ” Chen Yue had never thought in this direction before.

Zhao Long reminded her: “Don’t think that some things on the Internet are just his luck. Don’t forget that he is best at online marketing. "

Hearing this, Chen Yue was shocked and thought about it for a while, then nodded silently.

Then, another thought popped up in her mind.

"If you say that he is behind all this

"Sure enough, this guy is coming for me!

"He is targeting Yuecha! "

After the meeting, Chen Yue's ideas became clearer.

Yuecha will go the celebrity route and the joint-brand route, taking two approaches at the same time.

Find some popular celebrities to post photos of drinking Yuecha, and then continue to find more brands to join in the joint-brand.

In addition, we must continue to spend money on a large scale to increase the number of stores, and it would be best if we could surpass Yuzucha!

As for Yuecha's new products, we can only continue to take our chances.

She can't understand why Yuzucha can sell one product after another?

Now the only thing that makes her feel relieved is: "Fortunately, Yuzucha is only launching new products crazily and has not launched any joint-brand products. "

But what she didn't know was that a butterfly effect was quietly happening.

Time passed and it was Wednesday.

Cheng Zhu looked at the average output of Youcha stores in the past few days, which was basically stable in the range of 3200-3300.

The soy milk series and rice mochi series sold well, while the glutinous rice series was slightly lower.

Cheng Zhu noticed that the average output of cups yesterday, Tuesday, was 3251 cups, and the average price per cup was 32.

Youcha now has a total of 23 stores, and the total sales yesterday reached nearly 2.4 million!

You know, this is Tuesday.

This number is indeed the best in the milk tea industry!

The daily sales of a single store exceeded 100,000, and this data looks extremely scary!

Such a small milk tea shop can create such a miracle, and it can be reported widely.

But Cheng Zhu didn't plan to do so.

Such a small achievement, what's the point of publicizing it with fanfare? "A certain king thought so. I'm not a store like Yuecha or Chuncha. "

If Yuecha can do this, Sister Yue will definitely be interviewed by the media again, and she will definitely appear on camera.

In the afternoon, Cheng Zhu received a message that surprised him.

The TV series he wanted to co-brand was actually going to be moved up!

'In my memory, this drama was not broadcast at this time. It was scheduled to be broadcast in the second half of the year, a few months earlier." Cheng Zhu thought that in order to co-brand with this drama, he also gave the drama a sponsor to join according to the requirements. Although it was the smallest sponsorship, it also cost a lot of money.

"To be honest, the compatibility between milk tea and this drama is actually very low."

"So GG will definitely be a hard advertisement, and it will be directly inserted at the beginning or end of the film."

"But there is no way, who said that this drama is a classic, and it will be turned out and watched repeatedly by countless people in a few years."

"Even if the compatibility between milk tea and this drama is low, because it is classic enough, the cost-effectiveness is high!" This is Cheng Zhu's original idea.

Moreover, his ultimate goal was to create a wave of joint ventures. When they proposed to sponsor him, he did not refuse, but thought it was a good opportunity.

"But the question is, why will it be broadcast early?"

"Is it because I, a reborn person, have a butterfly effect?" Cheng Zhu couldn't figure it out.

This was the only explanation he could get.

'The influence of a reborn person like me must be greater than that of a small butterfly flapping its wings, right? " Cheng Zhu personally thought so.

"One wrong link, all wrong links!"

To be honest, Cheng Zhu personally also hoped that the show could be broadcast earlier.

Because he had high hopes for this joint venture.

He was sure that the effect that this joint venture could achieve would definitely be stronger than the previous joint venture with [Momo].

"The show will be broadcast in mid-April. "

"That is to say, the show still has 20 days of promotion period. '

For this joint venture, Cheng Zhu will extend the joint venture period very long.

He planned to launch the joint venture when the film and television drama was broadcast.

"And I estimate that the joint venture will explode when the show is in the middle and late stages."

"The real joint venture explosion should be when the show is at the end."

"Because the ending of this show is indeed a sad ending for many people."

"By that time, fans of the show will go crazy to buy milk tea!" Cheng Zhu is very sure of this. He is a little fortunate now. Fortunately, he insisted on spending money crazily and opening stores across the country at the fastest speed. If the store opening speed is slow, by the time the show is broadcast, the number of Youcha stores will not meet psychological expectations.

When the show is broadcast, the number of stores must have exceeded 30. "

Now, Youcha is constantly renting shops, and then there are new stores being renovated.

Basically, a new store will open every few days.

Anyway, it will make a lot of money once it is opened, and it is not a waste at all!

'Let me take a look at the current plan. Well, by then, there will be 34 stores.""

"When the show is broadcast in the middle and late stages, the number of stores will be around 60. "

"Okay, that's almost enough. "

"When the show is over, 70 stores will be the bottom line, so the daily sales should be terrifying."

Cheng Zhu is now full of confidence. He knows very well that the second joint venture of Youcha will definitely shock the entire milk tea industry again!

No, it may not just be the milk tea industry that is shocked!

"Let you see what a textbook-level joint venture is!" Cheng Zhu thought.

Because he knows the power of this film and television drama too well, this joint venture is really a sickle for precise harvesting.

This drama is called

"Nirvana in Fire"!

(ps: On the last day of the month, please vote for the monthly ticket, otherwise it will expire!)