You're forcing me to be reborn, right?
Chapter 497 Kneel down! [Ask for double monthly tickets]
Recently, Zhang Qiqi has been obsessed with work.
When she saw Lin Lu and Cheng Zhu holding hands, she said: I am in pain because I cannot get the love I want.
When she realized that Miss Shen might be the same as her, she said: I am dying of laughter!
These days, this green tea senior sister is actually very hard, and she is always very tired and busy during the rising period of work.
Therefore, after seeing the WeChat message from Yiyi, she agreed without thinking.
"I am really too tired these days."
Yiyi is actually quite caring. "
For her, it is not an excessive request for Yiyi to come to Hangzhou to play and live in her cousin's house. Moreover, with her, it is equivalent to having an extra life assistant.
She will take the initiative to do many things, such as throwing away garbage, cleaning, and maybe she will make herself a bowl of noodles when she returns from work tired.
Zhang Qiqi has always been puzzled: "Yiyi's family environment when she was a child should have been spoiled. In that era, there were relatively few families hiring nannies, but when she was a child, there was always an aunt in her family. "
Before Yiyi's biological father went to jail, the mother and daughter lived a very comfortable life, without worrying about money. But she didn't know that being a lover was not that easy.
Some men are obedient to their mistresses and dote on them. Some mistresses even take advantage of their doting and ignore their original wives. But some men are more arrogant in front of their lovers.
Yiyi's biological father belongs to the latter.
So, every time he comes home, Yiyi's mother Meng Qingyu even has to make many preparations a day in advance.
In many cases, for a mistress, giving birth to a son and a daughter are completely different, and the confidence will also be different.
That man just happens to be a bit patriarchal.
Therefore, Yiyi is also required to be well-behaved and sensible enough, to be sweet-mouthed, and to be perceptive.
This is also one of the reasons why, in Cheng Zhu's eyes, Yiyi will be the [Chosen Lover Holy Body].
At this moment, Zhang Qiqi began to send WeChat to her "little life assistant" for the next period of time.
'You can live with me, but I'm very busy with work recently and don't have time to play with you in Hangzhou. "
When Meng Yiyi saw the message, she just thought: It's just what I want!
She immediately typed: "It's okay, sister. I'm already so old, you don't have to worry about me, work comes first. "
After she sent this text, she immediately added: "I see that your Weibo followers have increased very quickly recently, and the popularity is also very high. Sister, are you going to be popular soon? "
These two sentences made Zhang Qiqi very happy.
She didn't know how to be humble in front of her simple cousin. In fact, everyone has a bit of pretentiousness. She immediately typed:
"The company is indeed tilting resources towards me now, and they want to train me to be a leading Internet celebrity. This is just the beginning, and the big investment is still to come. "
Meng Yiyi naturally praised her a few more times.
Yiyi felt a sense of urgency about Zhang Qiqi, the old woman, signing a contract with Gushan Culture.
Since she was also present on the day when Cheng Zhu and Zhu Youwei met, she could fully feel that the CEO of the largest Internet celebrity company in Hangzhou valued Cheng Zhu in his heart.
As for a guy who claimed to be the campus belle of the University of Science and Technology, in Zhu Youwei's eyes, he was just a good seedling with good potential.
Therefore, Zhang Qiqi is now a little bit of a step up, and Yiyi has some guesses in her heart.
At this moment, she was lying on the bed in white pajamas.
The atmosphere has It was getting hot, and she was wearing short-sleeved shorts and white pajamas with lace at the bottom of the shorts, revealing a pair of smooth and well-proportioned white legs. Yiyi lay flat on the bed, with her legs arched, her knees pressed together, and her calves spread to the sides, forming a triangle with the bed. This posture made the lace pajamas slide down a little bit, and the slightly loose trouser legs could see part of the scenery on the thigh root.
For her, the best situation now is: the cousin has been chasing brother Cheng Zhu, and the two of them are a little intimate now.
"If he is single and has no intimate state, then I have countless unknown enemies." This pure little white flower thought.
"If he is having a little intimate relationship with Zhang Qiqi who is chasing him, then I have only one enemy - Zhang Qiqi!"
But Zhang Qiqi is so self-righteous and clever
"She can't play with me. "The innocent little white flower smiled.
Hot weather often makes people feel restless.
The current milk tea market also has this trend.
After getting 600 million yuan, Yuzu Tea developed like a rocket, opening new stores crazily and expanding crazily. Competitors could only watch its market share increase, but they could do nothing about it.
In this case, it is easy to form a situation where they stick together to keep warm.
What's interesting is that once these competitors stick together, Chen Yue, the boss of Yuecha who was tortured to death by Cheng Zhu, The lady in charge suddenly became the tallest among the short guys.
Although Chen Yue is not Cheng Zhu's opponent, you can see in "The Heaven Sword and Dragon Saber" that the two elders of Xuanming took Zhang Sanfeng's palm together and became famous all over the world.
Our sister Yue is almost the same. This makes her the backbone of several friendly business exchanges, and she is the one who presides over the overall situation. At this moment, the founders of six Internet celebrity milk teas are sitting in a box in a restaurant in Shenzhen, communicating here. In addition to Yuecha, there is also Tea, which received 100 million yuan in financing some time ago, and Tea Language, a second-generation rich entrepreneur.
It can be said that these six people occupy half of the half of the Internet celebrity milk tea market!
The reason is very simple, the market share of Youcha is almost 70%!
During the communication, Chen Yue could feel that Yu Feng, the founder of [Chayu], was always staring at her.
After this rich second generation added her WeChat, he would chat with her at any time. "Heh, another one who wants to have sex." She was disdainful in her heart.
Men will only affect the speed of my making money!
Sister, I don't need men!
While chatting at the dinner table, Chen Yue also made a small test.
After the test, she got an answer: "It's exactly the same as I thought. Some of them also thought about co-branding with those classic old dramas, but unfortunately they were all taken by Youcha!"
Only this Yu Feng kept saying "Fuck", saying: "Why didn't I think of co-branding with old dramas!"
This made Chen Yue look down on this stupid second generation even more.
Little did she know that Yu Feng was actually the first person to contact "The Legend of Sword and Fairy" and other dramas.
When "Nirvana in Fire" just became popular, he contacted "Legend of Sword and Fairy".
The people sitting here need each other, but they are also wary of each other. After all, friendly companies are just friendly companies.
Since the topic of joint ventures came up, everyone started talking at once.
After all, everyone present has rich experience in joint ventures, but Cheng Zhu, the originator of joint ventures, has had fewer times.
Since they have done too many joint ventures recently, everyone present has had a joint venture that has failed to turn out well, such as Chen Yue's joint venture with the Health City, and Yu Feng's joint venture with condoms.
When talking about these things, everyone was quite happy.
"I was really out of my mind at the time, buying a cup of milk tea and giving a condom!" Yu Feng said loudly, while patting his thigh in annoyance.
"I thought my copywriting was genius, but the word [not a drop left] could be reported!"
"What era is this, right?"
Everyone was talking at once, and the atmosphere was quite good.
This was mainly because although they had all made mistakes in the joint venture, overall, the gains outweighed the losses.
At the end of the conversation, Chen Yue, the backbone, began to guide the rhythm of the topic.
After a moment of silence, she asked, "Do you feel that the effect of the joint venture is not as good as it was at the beginning?"
Yu Feng, who was sitting next to her, immediately said, "Of course, customers felt fresh at the beginning, but now they are used to it."
"Unless they are really interested in this joint venture, otherwise, no one is willing to spend this money in vain." Yu Feng curled his lips.
There is another reason that everyone knows, that is, the topic they just talked about, the number of times the joint venture with the sky-high level of failure has appeared too many times, and many people have begun to feel disgusted with this kind of activity!
The most important thing is that every time there is a joint venture, the price will increase by a few yuan. After many times, many people will think that the appearance of these milk tea shops is a bit ugly!
What's even more fucked up is that when several Internet celebrity milk teas are doing joint ventures, he will not sell the basic version of this milk tea!
For example, if someone wants to buy Yangzhi Ganlu, she just wants to drink Yangzhi Ganlu. As a result, the store now only sells the joint package of Yangzhi Ganlu, and does not provide the basic version for the time being.
This will also cause some people to dislike.
Chen Yue saw that everyone felt that the effect of this joint venture was getting worse and worse, and an idea came to her mind.
She felt that there was an opportunity to work together to make grapefruit tea next!
She looked around at everyone and asked, "Does everyone have a particularly good joint venture plan in the near future?"
Some people shook their heads, and some were silent.
If there were any good ideas, no one would say it at this time.
Chen Yue looked at everyone's reaction and began to make suggestions: "Should we all stop for a while? Don't do any joint ventures in the near future."
"Why?" Yu Feng, who seemed to be outspoken, immediately asked, and Zi Guang still looked straight at Chen Yue, who had a delicate and beautiful makeup.
"Because Yucha will continue to have joint ventures recently, this can be seen from the fact that he has signed contracts with so many classic old dramas." Chen Yue said, "You mean, let us all avoid it first and let him dominate for a while?" Yu Feng asked again.
"That's not what I mean." Chen Yue shook her head.
"What is that?"
Chen Yue looked at everyone, spread her hands slightly and said, "I think we should have a consensus now, that is, don't compete with Cheng Zhubi in marketing."
As soon as this sentence came out, some people nodded, some were silent and no one spoke, which actually represented the group preset.
But this point is really fatal.
Since the Internet celebrity milk tea has the word "Internet celebrity", the most important thing is marketing!
But what we are facing is a marketing king!
Let alone milk tea, he can market even sensitive categories like QQ products very well. He is killing it in the industry and his traffic is exploding. Who can compete with him in marketing?
Yu Feng glanced at Chen Yue, who has a pretty face and a good figure, and said again: "But we can't let him continue to encroach on our market share just because he is so good at marketing, right?"
"Of course not." Chen Yue waved her hand.
Wu Han, the founder of Qucha, immediately asked: "What does Mr. Chen think?"
I think so. Since there are a large number of customers in the market who are very disgusted with the chaos of joint ventures, then, should Cheng Zhu, who is known as the originator of joint ventures, take the blame? "She said with a smile.
"But Cheng Zhu rarely engages in joint ventures." Wu Han, the founder of Tea, frowned slightly. In fact, he graduated from a prestigious university and has a flexible mind. He guessed what Chen Yue was going to do at once, but he just felt that Chen Yue had to say these words, so that she could be the leader and the villain.
Sure enough, Chen Yue started: "Is this important? "
'Marketing accounts and media's Spring and Autumn writing style, are you still not familiar with it?"
"First list the chaos in the joint venture, criticize the joint venture severely, and then guide the topic to Cheng Zhu, the originator of the joint venture, and the effect will naturally come."
"The spectators are all outsiders, and the keyboard warriors will not explore it carefully, right?"
In fact, it is a very common routine of throwing dirty water.
The current atmosphere in the industry is so bad, you, the first person to do the joint name, are the sinner!
If you hadn't taken the lead in doing the joint name, how could there be so many follow-up troubles?
As long as Chunqiu's writing skills are good enough, this dirty water will definitely be thrown on him.
What's more, it is now known that Cheng Zhu will cooperate with many classic old dramas, so his joint names will definitely not stop.
By then, we are not doing the joint name, but this originator of the [joint name] has been doing it all the time. How can this rhythm effect not be achieved?
At this moment, Yu Feng, the second-generation rich man who seemed to have been fascinated by Chen Yue, took the lead in expressing his opinion: "Okay, I agree with Chen Yue's suggestion. Our Tea Language will not engage in joint ventures in the near future. Let's try to set the pace."
Wu Han glanced at Yu Feng and despised him in his heart: "We are here to exchange experiences and think about how to fight against the encroachment from Cheng Zhu together, not for you to be a licking dog to show your loyalty."
"Chen Yue is indeed quite attractive. Her posture makes people want to conquer her and treat her harshly, but you are too fucking licking." Wu Han thought.
This man who used to be a licking dog during school now despises licking dogs the most.
After a long string of curses in his heart, he began to express his opinion: "Our Tea's current joint venture will end in three days, and there is no joint venture arrangement for the time being."
Everyone said something, and only one milk tea brand had a joint venture in two days. Everything was ready, and the publicity had been released. It could not be changed, so it could only bite the bullet.
Chen Yue was extremely satisfied with this.
In the previous public opinion contest, because of the support of Xinhua Daily for Cheng Zhu, she and Zhao Long both fled in panic and did not dare to act recklessly in front of the official media.
But this time is different.
"As long as the rhythm is big enough, there will be official media to criticize the chaotic phenomenon of the joint name!" Chen Yue thought.
She did not expect any official media to criticize Cheng Zhu and Youcha. After all, Zhejiang Province and Bulk Province are now a little bit supportive of him, but it is still possible to criticize the joint name phenomenon!
At that time, let the marketing account continue to lead the rhythm.
Chen Yue, who frequently competes with [Headphones], began to get more and more excited about the long-distance competition with Cheng Zhu.
Interestingly, she seemed to have not scolded Cheng Zhu for being a lower man for a long time.
"This time, I'll see how you can get away!" She planned to take out [Headphones] and enjoy it after returning home tonight.
=
"Because the speed of Youcha's expansion is too fast, no one can beat me and invade my market share. Only I have been eroding other people's market, so I must be the number one public enemy in the milk tea industry now." Cheng Zhu had been prepared for this.
He didn't care about it at all.
The mall is like a battlefield.
In the past, he overturned the table of the traditional milk tea industry and sat alone at a new table.
Now, a group of people also want to sit on his new table. Can't he kick them a few times and tell them to get out?
In the afternoon, all the shareholders of Youcha held a shareholders' meeting in the conference room.
Yue Dongyi and others held the meeting through video, while Shen Minglang and Shen Qingning came to the company.
After the meeting, there were only three of them in the small conference room.
Shen Minglang began to mention to Cheng Zhu: "Cousin, have you seen how the Internet has blackened us these two days?"
"Are you talking about the fact that I led a bad trend and started a joint name?" Cheng Zhu smiled.
The marketing department of Youcha had already told him about this matter.
As soon as there was a hint of something on the Internet, the boss was notified.
Because Cheng Zhu had mentioned before, he would keep an eye on the public opinion in this regard. Upon hearing this, Shen Minglang immediately moved the chair under his buttocks and sat closer to Cheng Zhu, saying, "Ah, so you knew about it?"
Shen Qingning also silently looked up at Cheng Zhu. She had also seen the rhythm of the marketing accounts in the past few days.
It just so happened that this juncture was just when the "Legend of Sword and Fairy" joint venture of Youcha was about to start!
Cheng Zhu looked at the brother and sister and smiled and said, "Then how do you think this incident was caused?
Shen Minglang was about to say that it was because the joint venture environment was too bad, but Shen Qingning took the lead in answering, "Because of the same industry. "
The girl with a cold temperament said lightly, "I took a look and it felt like it was organized. "
"Yes, you are very perceptive." Cheng Zhu immediately praised.
His current routine is to torture her [in the relationship between a man and a woman] and praise her [in business affairs]. He is not stingy with his praise: "I didn't expect you to be quite talented in this area. I can say that with certainty. , not like it’s organized, but absolutely organized.”
This is a very common phenomenon, so later an angry sentence became popular: Whose cake was touched again?
Someone's cake was passive, so naturally he had to fight back.
And Cheng Zhu attacks the milk tea industry indiscriminately. It can be said that wherever he looks, everyone is his mortal enemy!
"How about fixing it?" Shen Minglang started to ask.
Boss Shen's recent state is that he is not ashamed to ask questions, and then pretends to be second-hand at his cousin's place. He is like "what to do", "what to do", "what to do".
Outside, it’s: Listen to me first and speak slowly.
He is now learning more and more like each other.
At this moment, Cheng Zhu glanced at him, and then at Ning Ning, who had her hair tied in a high ponytail.
"I've known that this would happen one day, so I've already made preparations." Cheng Zhu smiled.
"Really?" Shen Minglang's eyes lit up.
"It's a real beep, a fake beep, of course it's a real beep!" Cheng Zhu complained to him in his heart.
He turned to look at Shen Qingning, and saw that the cold girl's eyes were focused on him, and then he started to talk.
Cheng Zhu's current state is: I'm a little tired of showing off in front of Shen Minglang.
But if Ning Ning is there, that’s just right~
He said calmly: "I initiated the joint branding, right?"
"Yes, they all call you the originator of the joint name!" Shen Minglang added: "That's why everyone is slandering you and scolding you.
"Then how did I do the collaboration in the first place?"
"Link with the brand, then release new products, and then give away some small peripherals."
"Yes, I made the joint branding level higher from the beginning to give everyone a more cost-effective look." Cheng Zhu said, "I did this on purpose."
"What do you mean?" Shen Minglang was puzzled.
Shen Qingning seemed to understand a little bit. She frowned slightly and her brain began to work rapidly. "Since the starting point of my joint brand is relatively high, everyone must follow my example, right? So I also have to give away small peripherals. It also has to be beautifully packaged and sold at a higher price, right?" Cheng Zhu said.
‘That’s for sure, you can’t copy it and it won’t be good. "Shen Minglang got angry when he said this, as if he was pretending to be second-hand and not plagiarizing.
Cheng Zhu nodded and said, "So, this is the point."
"Are you going to buy it based on the price?" Shen Qingning asked.
"That's right, starting from this collaboration of "Sword of Immortality", we will suffer some losses in all subsequent collaborations. We will not increase the price at all. All joint models will be sold at the price of regular models!" Cheng Zhu said.
As we all know, the better the sales volume, the lower the cost.
Cheng Zhu is completely unstoppable, and he can still make crazy money!
But for the vast majority of Internet celebrity milk teas, if this is done, the risk factor of co-branding will not increase, but at least double!
As for those traditional milk teas that are also co-branded, they are even more unavailable.
After all, they only earn a few dollars for a cup of milk tea, but you also come with small peripherals and package it beautifully?
Are you planning to sell one cup and lose one cup?
Cheng Zhu's current thinking is very simple. You want to throw dirty water on me, right?
Do you think that I, the person who created the joint brand, ruined the market atmosphere, made many industries a mess, and made customers unable to stop cursing?
Okay, then my main thing is to listen to advice!
The first step is to cooperate with me without increasing the price!
Okay, okay, okay, it’s me who brings bad culture, and I’m the one who brings bad luck to my peers.
I reflect and admit my mistake, okay?
"I apologize to my colleagues, please kneel down and listen."
(PS: The double monthly pass period is about to expire, please vote!)
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