You're forcing me to be reborn, right?

In the small conference room, Shen Qingning looked at Cheng Zhu deeply.

He said that he deliberately made the starting point of the joint venture higher at the beginning. Whether this was true or just pretending, only he knew.

However, would his trick of selling at the original price have any effect? ​​Of course it would!

For consumers, the most real thing is always money! "

"Every time the joint venture is sold at the original price, the cost of each cup has indeed increased a lot. I guess two or three yuan is the minimum. "

But for us, Yuzu Tea, it is completely affordable." Shen Qingning thought to himself. Shen Minglang was a little confused when he heard this.

"Cousin, so we are going to play a set of seven-injury punches, hurting the enemy by a thousand and ourselves by eight hundred?" He couldn't help but speak out.

Shen Qingning really couldn't listen any more, so he interrupted and said, "It's not calculated like this."

We have high sales, so the shared cost is low, but the shared cost of their brands will be much higher than ours. "

'We may be two or three yuan, but they are definitely not, because the sales volume of these brands is too far from ours."

Shen Minglang tried to save face: "I understand this, I understand!"

Maybe I used the wrong words. It's not that I hurt the enemy by one thousand and I hurt myself by eight hundred. It's that I hurt the enemy by several thousand and I hurt myself by eight hundred." He began to defend himself.

Shen Qingning glanced at him and didn't bother to pay attention to him at this moment. She just wanted to listen to Cheng Zhu continue.

Cheng Zhu saw Ningning's eyes converge on him again, and then he smiled and said: "Not really, in fact, we may not have losses. Shen Qingning agreed at this moment: "Because public opinion will be beneficial to us, we will set an example for the industry, which is also a good marketing."

"That's right." Cheng Zhu snapped his fingers. Shen Minglang looked at them singing the same tune, looking at his sister for a while, and then at his cousin. He always felt that he had too many problems in the conference room, and he was redundant!

Seeing that he was like a fool, Cheng Zhu said, "We are now starting to roll inwards, and we are starting to roll up."

"And in this process, many brands' joint ventures will be directly rolled over by us!"

Shen Qingning looked at him and said, "Are you talking about those Internet celebrity brands with a smaller market share, and those traditional milk tea brands?"

"Yes, this batch will inevitably be differentiated from us." Cheng Zhu smiled.

He really didn't deliberately pretend in front of Ningning just now. He made the starting point and grade of the joint venture so high at the beginning, which was indeed intentional.

"In fact, since I started operating [Persistent Visits], every operation has been imitated by my peers." Cheng Zhu said.

When Shen Minglang heard about [Persistent Visits], he began to get excited. He didn't care that his sister was sitting here, and he directly said, "Yes, I have seen many stores follow the trend of [Human Comics Integration] mode, and also draw comics of sellers' shows, and then copy the styles. "

Shen Qingning:

"

She was a little speechless listening to the two grown men talking about QQ products.

Cheng Zhu knew that the tsundere girl was quite reserved and was a little bothered by this topic, so he didn't continue the conversation.

He just said: "After many times, I will think about the follow-up operations at the beginning, and think about how we should deal with others who imitate us."

'In fact, it is not necessary to give away small peripherals for joint ventures, just change the packaging, so the difference in cost is not big. "But everyone sees that we make the packaging more upscale and have matching peripherals, so they also follow suit. Anyway, milk tea is sold at a premium. Some people increase the price fiercely, and there will still be profits here."

"Therefore, as long as you don't overturn the joint venture, it is basically profitable."

This model can quickly become popular, and even those traditional milk tea brands with stores in cities across the country will follow suit, so that customers in the entire milk tea market will begin to get used to this joint venture model. "

"Then, everyone's psychological threshold is also raised. "

"At this time, we will continue to go the high-end joint route, but without putting the cost pressure on the customers, what will it bring?" He looked at the brother and sister.

Shen Minglang slammed the table, his face excited: "Bring word of mouth!!!"

Shen Qingning looked at him helplessly, and then said: "Mainly to bring differentiation."

"Yes! That's right!" Cheng Zhu immediately replied and gave a highly appreciative look.

Then, perfunctorily coaxed Shen Minglang: "Of course there is also word of mouth. "

Hehe!" The sunny and cheerful big boy immediately grinned, super easy to coax Cheng Zhu sometimes thinks that if your sister is as easy to coax as you, not so arrogant, it would be good. He looked at the brother and sister and continued: "Like those affordable traditional milk teas, a cup of milk tea only sells for about 10 yuan. If the cost of the joint venture is not added to the customers, their profits can't support it at all. After all, they only make a few yuan per cup."

This is equivalent to the old-fashioned troops in the industry, all out! "

Shen Qingning nodded and said, "I roughly calculated that except for Yuecha, other new forces in milk tea can't afford it, because there is an initial cost for joint ventures. "

"In addition, their sales are very low now, and their market share has been eroded by us. Unless the joint venture effect is very good, it will be better to sell regular products in terms of profit, and there will even be a great risk of loss. "

Cheng Zhu affirmed: "You think very accurately, I asked the team to calculate, and it is true that only Yuecha can bear this part of the cost like us. You are amazing. "

He doesn't care about anything anyway, just brag about this aspect of [business is business]!

Although the arrogant girl looks normal, she is actually a little proud and excited in her heart.

The toes of this leg beauty under the table are slightly raised at this moment, and then gently put down, and tap the ground three times in a row.

Shen Minglang completely understood at this moment: "So, in fact, most people don't have the conditions to follow us, and don't have the conditions to sell at the original price of the basic model when playing with joint names!"

"So, at best they can only play the lowest joint name method, just change the packaging, nothing else, it's obviously a money-making, hahahaha!" He began to laugh excitedly, thinking that he had realized it.

In this way, isn't differentiation coming?

Look at the exquisiteness of other people's pomelo tea, how attentive they are, and then look at you, a group of people who cut leeks and make money!

The difference is obvious!

Even if everyone sells high-end milk tea for more than 30 yuan a cup, it will seem that we are not of the same level.

Unless you dare to lose money all the way! Take high risks all the way, and make the packaging more exquisite like us, and give away small peripherals!

If you don't dare to play, you will lose your grade.

For high-end Internet celebrity milk tea, this is very fatal.

Once everyone thinks that you are of low grade and have no style, then the photos and sharing on platforms such as Moments will drop rapidly.

As everyone talked more and more, Shen Minglang became more and more excited.

But after the excitement, he sighed again: "Alas, it's a pity that Yuecha has developed after two rounds of financing and previous expansion, and she can also do it like us."

"If I can do it with Yuecha, it would be comfortable!" He was still a little dissatisfied.

"No, no, no!" Cheng Zhu immediately raised a finger and smiled, with a smile on his face.

'Ah? Can I do it with her?" Shen Minglang was excited again.

"That's natural. "Cheng Zhu replied.

Sister Yue, I will definitely do it, and do it hard!

She is so jumpy and good at making trouble.

Cheng Zhu tapped the table with his fingertips and said, "Don't you think the movements of these marketing accounts are very weird? They have been using my name [the originator of joint ventures] to throw dirty water on me and let me take the responsibility for the current joint venture chaos. "

'Moreover, many milk tea brands have stopped doing joint ventures recently. They suddenly stopped."

Shen Minglang frowned immediately: "You mean, these peers are banding together and deliberately leading our pace?"

Well, it should be like this. I actually heard some rumors recently. "He shrugged.

The milk tea circle is so small, there is no such thing as an impenetrable wall.

Their so-called alliances are actually very fragile.

Although the number of allies may still be expanding, and on the surface they are united in their efforts to deal with the big shark, Yuzucha, together, there will be some fence-sitters.

Some people will go both ways.

Some people will deliberately spread rumors.

What's more, Cheng Zhu has also invested in Mingcha's shares. His senior is an old milk tea man. He has been in the circle for so many years and is more informed than Cheng Zhu.

Therefore, Cheng Zhu's idea is actually very simple.

"If Yuecha continues to imitate us and also does joint brands without raising prices, then she will be very special in this alliance. "The dog man grinned.

Oh, you took the lead in leading us to deal with Cheng Zhu, but in the end, you did the same thing as him, right? You separated from us, right?

Good guy, we regard you as the leader, and you take the lead in rebellion?

Crazy woman, you are really a crazy woman, you can't distinguish between friend and foe, right!

"Cousin, I feel that this matter should be made more loudly, after all, there are many marketing accounts on the Internet recently that are leading our rhythm, we must fight back fiercely!" Shen Minglang was angry.

"That's natural." Cheng Zhu said lightly: "And this is easy to do, and it doesn't even cost much money. "

Cheng Zhu saw Shen Qingning also staring at him with curiosity, so he slowly gave the answer and pointed to his face: "Do you see this handsome face?"

"Haven't I been managing my own personal Weibo? "

'I plan to directly set up a personal Weibo account this time, and then I will appear in person, record a video, and announce this matter to the public!"

Shen Minglang took a breath when he heard this.

"Hiss, the traffic is going to explode!"

(ps: First update, there will be more today.

The double monthly votes are in the last few hours, please vote!!!)

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