You're forcing me to be reborn, right?

In the hot summer, you can already hear the noisy chirping of cicadas.

For students graduating from high school, this will be a summer vacation different from the past. Meng Yiyi dragged an oversized suitcase and got on the high-speed train to Hangzhou. It was obvious that she was not the kind of girl with a strict tutor.

When Meng Qingyu heard that her daughter wanted to spend a few days in Hangzhou, she agreed without asking any questions.

In her eyes, her daughter has always been well-behaved and sensible, and she really has nothing to worry about.

In life, sometimes my daughter may take better care of herself.

Why does Cheng Zhu always think that Yi Yi is the [Innate Lover's Holy Body]?

Because they say that elder sister can love others, and she is already very good at loving others at such a young age.

The high-speed train was speeding by. This girl with no makeup and a ponytail and a dark blue hat looked out the window and was in a very good mood.

She has always had great ambitions towards Cheng Zhu, but because one is in Taiwan and the other is in Hangzhou, they are completely out of reach.

But it's different now.

Next, it depends on how you perform.

This innocent little white flower picked up her phone and sent a WeChat message to Zhang Qiqi.

"Sister, I've already boarded the high-speed rail."

Her cousin did not reply. She was probably busy taking pictures. The apartment had a password lock, and she had already told Yiyi the password. If she hasn't finished her work when she arrives in Hangzhou, let Yiyi go to the apartment to rest by herself.

After a few minutes, the phone of this innocent little white flower vibrated.

"Are you on your way?" It was a WeChat message from Cheng Zhu.

The two of them have been in frequent contact on WeChat recently. They don't chat for a long time each time because Cheng Zhu is very busy, but they are always in contact.

Therefore, he knew that his former lover was very anxious to come to Hangzhou during the summer vacation.

At this moment, Yiyi saw the WeChat message sent by brother Cheng Zhu, and a slight smile immediately appeared on his face.

"Well, I just got in the car not long ago."

"Okay, I've arranged a car to pick you up. This is the phone number." Cheng Zhu sent a number. Then, he was too lazy to chat. He had other things to do: "Then I'll be busy first."

"Okay, please, Brother Cheng Zhu." The girl said politely.

Since the last concert in Hangzhou, the two have been in constant contact. Yiyi thinks they have a good chat. Sometimes the chat content is a little ambiguous. She often expresses her feelings secretly. In her opinion, Cheng Zhu's ancestral admiration: "Brother Cheng Zhu is so busy every day and yet he is willing to chat with me. Doesn't this mean something?"

During the contact between the two, she relied on the fact that she was a minor, so sometimes she would speak a little "stupidly" and "have no emotional intelligence". It was like when the scandal between Cheng Zhu and Shen Qingning spread across the Internet, she I took the opportunity to ask, and it was quite straightforward.

In the end, the reply she got was: "That's nonsense, she and I are not in a relationship at all."

After receiving this reply, she immediately replied with an emoticon. It was a very cute little girl smiling very happily.

Are you so happy that I'm not in a relationship with her? "Cheng Zhu asked deliberately.

"I won't tell you!" Yiyi replied.

In any case, Meng Yiyi, who studied early, is still an underage girl under the age of eighteen.

In such a chatting atmosphere, she was really immersed in it, and she felt that it was her fault.

In Yiyi's eyes, Zhang Qiqi, an old woman, is nothing to be afraid of.

But if it were Shen Qingning, she would be panicked!

This woman is so perfect, in terms of appearance, temperament, family background, and ability to perform at the concert.

Zhang Qiqi had mentioned her to me before, saying that Miss Shen was very arrogant and always looked after her. "

"Maybe this is her only shortcoming?" the girl thought to herself.

The train arrived at Hangcheng Station. After leaving the station, Yiyi got into the car arranged by Cheng Zhu.

It was a commercial vehicle in the name of the company, a four-seater version.

In fact, in 2015, commercial vehicles were not as popular as they were later.

Unlike a few years later, both Alfa and Lexus LM were sold at a price increase of hundreds of thousands. They were still in short supply and extremely valuable.

There will also be many people who buy Mercedes-Benz business cars and then spend money to change them into Maybach front-end cars. This is the first time for Yiyi to ride in such a four-seater business car, and I just find it very novel.

The four-seater version will definitely be wider and more luxurious than the regular version.

Moreover, this car itself is used by the company to pick up important people, such as Yue Dongyi and Wang Zeng.

Therefore, the mineral water prepared in the car is a brand that Puna Yiyi recognizes. Many luxury goods counters provide this water to customers.

Of course, more importantly, there is a dedicated driver to serve you. For Lin Lu and Shen Qingning, this will not be a small surprise in life.

For example, Ning Ning’s family owns a Rolls-Royce Ghost, and Lu Lu’s family owns a Maybach, both of which are equipped with drivers.

But for girls like Yiyi and Qiqi, this is the life they yearn for.

Why is it that for many truly high-end rich second generations, the cost of picking up girls is very low?

Because the luxury car is meant to be used by oneself, but there are more people in the car.

You have to stay in high-end hotels, and hotels don’t charge per person.

Even one more person sleeping in his large villa will not make the air quality worse.

When you fly together, your points can directly upgrade you.

But these daily lives of others are the dreams of some people. The car stopped at Xiyuan Apartment opposite Xinhang Apartment. The driver got off immediately to help pick up the luggage and said he could help take it up, but Yiyi refused.

Her suitcase was very large and heavy, because she didn't plan to come to Hangzhou for just a few days, but wanted to stay for a long time.

Zhang Qiqi was still busy, so Yiyi came to the sixth floor alone and entered the password.

As soon as she entered the house, she said, "Zhang Qiqi lives quite well."

The level of Xiyuan Apartment is not much worse than that of Xinhang Apartment where Cheng Zhu lives.

Hotel-style cleaning services are also provided here.

"It seems that with the help of Brother Cheng Zhu, she has made a lot of money after joining Gushan Culture." Meng Yiyi thought to herself that she started to pack up the luggage she brought with her as soon as possible.

Since she had just hired someone to clean, there was no place for her little genius in housework.

She is actually a little expert in storage, and she has learned it from watching videos. But when Zhang Qiqi is not at home, she will not take the initiative to store things for others.

There are many girls in this world who think they are very sensible, but in the end, they cause trouble to people's daily lives. Instead, they get emotional value and think: I am so great!

Yiyi looked around and finally picked up her phone to search for nearby flower shops.

This underage girl who is very good at dealing with things plans to go out and buy some flowers later and bring them back to put in a vase.

"It's just right to walk around and get familiar with the environment." She thought to herself.

On the other hand, Cheng Zhu was quite busy.

He was making new arrangements for the marketing department in the company.

Yesterday, the joint event of Yuzu Tea and "Legend of Sword and Fairy" had already started.

Once launched, it can be said that it was completely sold out!

For those who were going to buy milk tea, it did not increase in price, but it had special packaging and came with exquisite small peripherals, and the price-performance ratio could be said to be super high.

Originally, this special model was suitable for posting on WeChat Moments and Weibo, and now you don't have to spend a dime more, so it's great!

It's a pity that although the money was saved, the number of people queuing up was even more exaggerated.

Cheng Zhu specially invited several marketing accounts to promote this joint venture. With the popularity of "Nirvana in Fire", the popularity of the "Legend of Sword and Fairy" series, also starring Hu Ge, has soared again.

Nowadays, under the banner of "memories killing", there are still many people who buy this.

Once the popularity rises, many female Internet celebrities will spontaneously come to buy, and then take photos and post on Weibo to get a wave of traffic. The drama "Legend of Sword and Fairy" is indeed the childhood memory of many people. Even the songs and soundtracks in it are all classics.

Not to mention "Legend of Sword and Fairy 1", "Pian Ai" in "Legend of Sword and Fairy 3" suddenly became popular after many years, and it has been high on the major charts and has never come down.

In the company, the current head of the marketing department of Youcha is surnamed Gu, a surname that sounds very much like the male protagonist of a romance novel.

Cheng Zhu always thought: "His parents probably hope that their son is a good boy. They probably know some English and are very fashionable, so they named him Gu Debo."

Gu Debo once worked in an Internet company and has strong marketing skills.

But after coming to Youcha, facing this big boss who is known as a marketing genius, he seemed a little inferior.

Cheng Zhu specifically told him: "Don't market the comparison pictures of Youcha stores and other brand stores online this time, it's useless."

"Okay." Gu Debo nodded.

He used to have his own ideas. Because the boss was very young, he would sometimes put forward his own small suggestions.

After many times, he learned to shut up.

"I thought I was here to support him, but I didn't expect to learn from the company.

There's something to learn and money to earn. I understand. I'm here to study for a master's degree at Youcha!

After finishing the work of the marketing department, Cheng Zhu returned to his office and called his senior Wang Yun'an to learn about Mingcha's current situation.

"How many more stores have you added since I became a shareholder?" he asked. "Junior brother, 37 more." Wang Yun'an replied.

"Not bad, more than 30 more stores in such a short time." Cheng Zhu said, "Now the food delivery platform is developing rapidly, and we are actually benefiting from it. "He said.

Since the emergence of pomelo tea, it has certainly brought a wave of blows to the traditional milk tea industry. But fortunately, pomelo tea is currently mainly concentrated in big cities and has not spread to small places. It does not take the franchise route. Now these new forces of milk tea are all like this, taking the route of financing and self-operation.

Those who want to open milk tea shops have no choice but to join these old brands.

Originally, everyone's enthusiasm for joining has actually subsided a lot. Subconsciously, they will think that these traditional milk teas are going to be outdated?

The era of this kind of milk tea feels like it is about to pass.

However, the takeaway war is so vigorous now, and some people with a little brains immediately discovered the business opportunities in it.

It seems that the milk tea industry can still be entered now!"

This made these traditional brands collectively recover a wave of blood before. The speed of opening franchise stores has obviously slowed down a lot, giving them a feeling that we are going to be finished. But as platforms such as [Mi Tuan Takeaway] and [Are You Hungry] began to burn money crazily, the situation immediately improved.

To put it simply, they are standing at the right place and don't need to do anything, because with the right place, they can take off.

Cheng Zhu thought about it and felt that the time was almost ripe.

He said in a deep voice the purpose of his call: "I think it's time to start the plan we made."

"Okay." Wang Yunan has been waiting for this day for a long time.

=

Shencheng, Shendu Capital Chen Yue, who had been insomniac for several days, put on exquisite makeup and came here to meet Zhao Long. As an investor, Zhao Long was very dissatisfied with Yuecha's performance in the past two quarters.

Pomelo Tea dares to shout the slogan that the valuation will exceed 10 billion next year, while Yue Tea estimates that next year it will be worth 3 billion!

And Cheng Zhu sounded the clarion call for a price war for the alternative version, which made Zhao Long a little uneasy.

Price wars often mean burning money.

However, whose money is burned?

Of course it’s our VC money!

As soon as Chen Yue arrived at the company, he was taken to a small conference room by Zhao Long.

Qian Yi, the managing director responsible for following up on the Yue Tea project, also said, "Should our Yue Tea not do any joint branding in the near future?" Zhao Long got straight to the point.

"I had no such plan originally." Chen Yue told the truth.

She is also a little shaken in her heart now.

Because the devil Cheng Zhu is attacking your heart!

"These new power brands can't afford to do co-branding without increasing the price. Why don't you follow me, Sister Yue?"

"Come on, Sister Yue, come on~"

She was really shaken. Zhao Long nodded, glanced at Qian Yi and Chen Yue, and asked: "In fact, we can afford to co-brand without increasing the price, right?"

"Yes, yes," Chen Yue replied immediately.

Zhao Long pondered for a moment, raised a palm and said: "Forget it, let's not do any joint names for now!"

If there is no good co-branding plan, I would rather not do it, otherwise it will be compared with Pomelo Tea, which will increase its popularity.

2

"However, there will be no price increase for this joint brand. We will definitely follow up. Don't worry about what other new power brands do. If we have this condition, we have to follow!"

‘Anyway, we don’t have to do it now. After a while, everything will become different, you know? "Zhao Long made the final decision.

Chen Yue: "That's actually my plan. I'll give it a try after a while."

Zhao Long nodded and then started talking about another thing.

I called you here today mainly because I wanted to talk to you about another matter. "

I think we Yuecha can avoid Yuecha appropriately and not confront him head-on on the same battlefield. He said Chen Yue raised her head: "Mr. Zhao, do you mean to open stores in some new cities, avoid Pomelo Tea, and temporarily give up the expansion of first- and second-tier cities?" "

Zhao Long nodded and said: "In many third- and fourth-tier cities, the purchasing power of young people is actually very high, which is different from a few years ago."

He also gave specific examples: “Provinces like Zhejiang, Guangdong, and Jiangsu are typical examples of hiding wealth among the people.”

“There are many small bosses, many of them have money, and their children’s consumption levels are also high.”

“These provinces, even in some small cities, will have a large number of high-end milk tea consumer groups.”

In fact, after high-end Internet celebrity milk tea stores are saturated enough in first- and second-tier cities, they will indeed give priority to expanding to these provinces.

Take Zhejiang Province as an example. In some county-level cities, you can see milk tea stores of major Internet celebrities, and there may be more than one, but several.

Hearing this, Chen Yue nodded slightly.

Although this may be used to make a fuss, saying that Yuecha cannot compete with Pomelo Tea, so it is avoiding war and avoiding its development, but this is indeed the best way to survive and develop at present!

Internet celebrity milk tea is now very popular on the Internet, but many people can't buy it at all. The first choice in everyone's mind must be pomelo tea, and it is the only one that ranks first.

But if you can’t buy pomelo tea, Yue Tea is also an alternative.

We are also the second oldest in the new power milk tea, right?

In these cities, the traditional milk tea industry currently dominates the market, such as Yidiandian, Coco, Mingcha, etc.

Fighting with them in the ring, Chen Yue was not weak at all.

I can't deal with Cheng Zhu, so I can't deal with you either?

What's more, these traditional milk tea brands have no fruit tea series at all, no complete supply chain, and no cold chain logistics, so they can't sell fruit tea at all.

The three of them chatted in the conference room for half an hour. Chen Yue said that he would work out a plan after returning to the company.

After she drove back to the company, she left all the senior executives to work overtime for a meeting to discuss the matter.

The meeting lasted for nearly two hours and lasted until almost 7pm.

A relatively preliminary plan has been discussed, and several pilot cities have been specially selected.

"I just have one request." Chen Yue raised a finger. "Since they are developing into third- and fourth-tier cities, I want to get the most prime position!"

Regardless of whether Pomelo Tea will also open a store in the future, we at least occupied the best location first.

When Chen Yue walked out of the conference room, she was quite confident.

People are like this sometimes. The more a bunch of people get together to have a collision of ideas or have a meeting to discuss, the more they get into trouble.

She is really a little afraid of Cheng Zhu now, and she is full of fear of him in her heart.

Now even when she has insomnia and uses [headphones] to help her sleep, she will no longer go crazy while cursing Cheng Zhu's name.

Chen Yue no longer dared to face Youcha head-on.

It is shameful to escape, but it is useful!

‘It’s a pity that traditional milk tea franchise stores in these cities will soon be hit by our Yue Tea’s dimensionality reduction! ‘

Most of these franchisees are small bosses. "

“It’s a pity that the shopping mall is like a battlefield, it’s so bloody.”

“I, Yuecha, have taken over the milk tea market share in your cities!”

After being abused for half a year, Chen Yue just felt that it was so fucking good to pick on the weak.

And just at night, Mingcha’s official Weibo suddenly announced a message that shocked both the new force milk tea circle and the traditional milk tea circle.

Mingcha will officially launch the fruit tea series starting from June 15!

(ps: monthly ticket~)

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