You're forcing me to be reborn, right?

Chapter 503: Sisters' Big Earthquake. The whole milk tea industry has been experiencing a series of "big earthquakes" in the past few days!

Yuzu Tea has started to roll inward and started a price war.

Mingcha is actually going to make fruit tea!

If only one of these two major events occurs, people will only feel that this industry is getting harder and harder, and the market environment is getting worse and worse.

But if these two things happen together, it is not a question of whether the environment is good or bad.

Is this a worsening market environment?

This is directly starting to survive in the wilderness!

Chen Yue, who had just finished the meeting, was completely dumbfounded.

The other emerging milk tea brands in the "Six Small Sects" have a sense of confusion about where to go. Chen Yue is not the only one who thinks of avoiding Yuzu Tea and going to medium-sized cities for development.

Yu Feng and others also had similar ideas.

It's just that they are even more useless. Their idea is: "By the way, avoid Yuecha!" Not to mention, although these six small sects are seemingly united, they still have a tacit understanding in their bones!

However, once the news of "Mingcha" was announced, it really left everyone no way out.

Where does Mingcha get the money to make fruit tea? "Yu Feng was stunned.

"Have they got the supply chain and cold chain logistics ready?" Wu Han was even more stunned.

Since there are too many stores nationwide for this old brand in the traditional milk tea industry, once you choose to make fruit tea, the money burned in the early stage will be terrible!

These hundreds of stores are uniformly updated, which is a very huge initial investment. For venture capital institutions, they are more inclined to support a new force tea drink, and capital will also be more fond of the direct sales model created by Cheng Zhu. Compared with the franchise model, this is actually more conducive to capital operation!

At this stage, with the emergence of new force milk tea, everyone is increasingly pessimistic about traditional milk tea.

The former king has been out of touch with the times and has fallen behind!

Therefore, they can't figure out where Mingcha got the money?

Why can he make fruit tea!!!

As for the big guys in the traditional milk tea industry like Mocha, they feel even more desperate. Brother Xiong of "Mocha" is stunned.

Although everyone thought that this day would come sooner or later, they didn't expect it to happen so soon!

This Wang Yun'an actually did something big without saying anything! ""Not even a pilot city, but directly launched a new fruit tea product across the country? ""You're crazy!"

"If something goes wrong, all his work over the years will be in vain, and he will go bankrupt! "But, Brother Xiong actually envies me because I want to make a comeback even though I am old!

Being able to grow from a small husband-and-wife shop to a big and strong one, and following the trend of the "brown sugar" series at the first time, Brother Xiong must be a man of courage and ambition.

It's a pity that with the current situation of Mocha, he can't play the fruit tea model even if he sells everything he has. Tonight, most of the friendly companies in the entire milk tea industry will hold an emergency meeting.

The new power brands are in a state of being attacked from both sides.

Standing at the top of the food chain, Yuzu Tea has already started the internal roll mode.

Mingcha, which is obviously selling affordable traditional milk tea, seems to be ready to rush up. The worst thing is that Cheng Zhu, the king of marketing, said to Wang Yun'an: "Today, only announce the launch of the fruit tea series, don't announce the product price."

"These are all points that can be used for marketing. Do it bit by bit, don't throw it all out at once. "

Wang Yun'an thought about it and felt that what his junior said made sense. Now, the most popular are the new forces tea drinks, which are sold at very high prices. The cheapest high-end Internet celebrity milk tea is also in the range of 25-30 yuan.

And most products like Yuzu Tea and Yue Tea are 30+!

The price of Internet celebrity milk tea has always been a topic of great interest. Now, Mingcha, which usually only sells for about 10 yuan, has begun to launch fruit tea made from fresh fruits, and the pricing will naturally attract much attention.

However, not announcing the price in advance is creating suspense to the outside world, arousing the curiosity of the masses, and making colleagues panic internally!

"Hey, just for fun!" Cheng Zhu just wants to play them to death.

Whether it is a new force Internet celebrity brand or a traditional brand, they are eager to know the pricing of Mingcha.

In fact, they all have an estimate in their hearts.

"If the price is really in this range...it will really kill us! "Cheng Zhu and Wang Yun'an have already discussed the pricing of Mingcha's fruit tea.

The price of most products will be around 15 yuan.

This is because the cost of Mingcha will be lower than that of Yuzucha.

It will use the "fresh fruit + jam" model.

The fresh milk used will also be of a lower grade.

It will still follow the route of affordable milk tea, and it is indeed more suitable for the route of affordable milk tea. In fact, some old customers may even complain about the price of new products at this level.

The previous average price of Mingcha was around 10 yuan.

Now it has increased by several yuan at once.

Many old customers don't care about other things at all, and they will complain if they think it is expensive. Fortunately, these old models of Mingcha will continue to be sold in the future.

This will be relatively better.

In fact, the market for traditional milk tea has always been like Cheng Zhu in his previous life, after he got tired of fruit tea, he would occasionally choose to buy a cup of pearl milk tea to drink.

This is the foundation of famous tea, and Wang Yun'an will not be stupid enough to abandon it directly. He is actually very nervous now.

He is also not sure what the market response will be after Mingcha's fruit tea is launched. However, he was looking forward to June 15th.

Because Cheng Zhu said something to him.

"Senior, don't panic. Believe me, as long as we make fruit tea early, as long as we dare to be the first, as the takeout industry develops better and better, the number of tea franchise stores will exceed 1,000 in a very short period of time. "When he said this, his expression was calm, but Wang Yun'an's heartbeat accelerated wildly when he heard this.

"Exceeding 1,000 franchise stores?" This is something he has never dared to think about in these years.

But he had no idea that Cheng Zhu had restrained himself as much as possible when drawing the cake.

Cheng Zhu's expectations for Mingcha are not at all a franchise store failure.

What I want is an increase in the number of stores worldwide! "

The night is getting darker.

After a tiring day at work, Zhang Qiqi returned to Xiyuan Apartment. She first took two sets of photos to be posted on Weibo today, and then went to a certain studio to take two GGs.

The whole day was very busy, and I kept putting on and taking off makeup, but I felt very fulfilled.

At this moment, as soon as she entered the room, she saw the flowers in the vase on the dining table. Then, she took a look into the living room and found that there were also flowers in the living room. Zhang Qiqi knew in her heart that Yiyi had bought them specially, and she still felt a little bit concerned about her cousin's sensibility. Used in part.

Girls, seeing beautiful flowers decorating their home will make them feel better.

Yiyi, who was wearing pajamas, walked out of the guest room at this moment: "Sister, you are back." "

Zhang Qiqi looked at her cousin and was a little envious of her skin. You know, Yiyi has one of the best skin among the many girls Cheng Zhu has come into contact with.

Many girls look very sophisticated with makeup, but they don’t look good without makeup.

This is not because of a problem with the facial features, but because the complexion shown by the skin is not good.

There may be dullness, there may be some uneven skin tone, etc.

Yiyi is really a serious beauty without makeup.

The difference between her before and after makeup is not that big. Her skin condition is really like that of a baby's skin, giving people a feeling of breakability. This is true all over her body. Cheng Zhu likes to hold her in his arms. , and then caress her back!

The girl said softly every time: "It's itchy." Then she squeezed into the man's arms.

At this moment, Zhang Qiqi looked at her cousin. Although she was envious of her skin condition, she still complained: "Is your pajamas a bit too childish?"

"Is there any?" Yiyi lowered his head and glanced at his cartoon pajamas, which had puppies drawn on them.

"A little," she said.

After sitting down on the sofa, Yiyi asked with concern: "Sister, are you tired after working all day?

That must be a bit tiring. "Zhang Qiqi smiled and added: "But there are so many Internet celebrities in Hangzhou, and some people can't even get tired even if they want to. Now she actually has a sense of superiority.

No, she immediately said again: "I could have arranged for the company's nanny car to pick you up at the train station today."

But my schedule today is too full. I have three places to run, so I have to use the car all the time. "

Yiyi understands the showoff here] Internet celebrity companies like Gushan Culture will definitely be equipped with more than one nanny car. Some big Internet celebrities will travel with many people, such as makeup artists, assistants, photographers, etc. But the car she was riding in today was the car arranged by Cheng Zhu, and it was a four-seater commercial car used to receive important people. Of course, she would not envy Zhang Qiqi's previous treatment. However, Yiyi is a person who is good at providing emotional value, and she immediately Said: "Wow! Sister, is the company directly equipping you with a car now? It's so awesome!"

What the hell, it's still the company's car, but I can use it at any time. "The corners of Zhang Qiqi's mouth raised slightly. After the cousins ​​chatted for a while, Zhang Qiqi glanced at the time, then turned her face towards Meng Yiyi, and asked: "Yiyi, please see if I take off my makeup now. ?

"No, it's very docile. It looks like she's not wearing any makeup." She replied, "That's good, then I won't put on makeup again. I'm just going to take a quick shower and change my clothes now. I also shot an outdoor scene today, really. It was too hot and I was sweating a lot. "Zhang Qiqi stood up. Yiyi immediately noticed something keenly: "Sister, do you want to go out? .coYes." Zhang Qiqi nodded: "I promised to treat Cheng Zhu to a supper before, but he didn't have time in the past few days. , and then he made a reservation for tonight.