You're forcing me to be reborn, right?

Chapter 610 Bytes, beating!

Lei Bushi, a person whose life is even more amazing than the male protagonist of a cool novel.

Some urban cool novels make readers unable to extricate themselves, so cool that they suffocate, and so cool that they don’t feel tired even if they read all night.

Taiwan Novel Network →𝓉𝓌𝓀𝒶𝓃.𝒸ℴ𝓂

Lei Bushi took a look: This is not cool either!

This man with a life like a cheat, no matter which industry he enters, will be hated by his competitors.

In the live broadcast rooms of major anchors who bring goods, they often say that they will help their families to lower the price!

But what is the reality?

Lei Bushi is indeed a good one

So much so that many people later clamored for him to enter the sanitary napkin, camera and other industries.

In terms of marketing, Lei Bushi is indeed an expert among experts.

This man has repeatedly created marketing miracles.

And many passers-by may not realize that this is a marketing miracle.

For example, [Xiaomi] spent 2 million to change its logo, but it looks the same as before.

As soon as this incident came out, it was hotly discussed on the Internet.

Some people laughed, some people played memes, some people said that this money is easy to make, and some people thought that I can do it.

Only 2 million has produced a heaven-defying GG effect.

But everyone is still enjoying it.

Perhaps it is because of this that even Dong Ge said in a program where entrepreneurs gathered: "Don't compete with Lei Jun in marketing, we can't beat him in this area."

How big is his own traffic?

He was going to Paris and posted a video of packing his luggage, and a bottle of hot sauce appeared in the luggage.

Then, this bottle of hot sauce was sold out on the entire Internet.

Yes, in a few seconds, a factory was directly in short supply!

As for the nickname [Beijing Cash King], that is the literal meaning.

Nothing else, just a lot of cash!

In general, if a company invests in the car manufacturing industry, it must be prepared to be unprofitable for a long time and owe a lot of debt.

On his side, after three years of making cars, his cash reserves are increasing, but he owes a lot of cars.

He can't deliver them! He can't deliver the cars at all!

It is true that there is no person that everyone likes in this world, nor is there a product that everyone likes.

There are many people praising him on the Internet, and there are also many people scolding him.

But no matter what, Lei Jun's marketing, investment, and cash reserves are indeed in line with the three words he often said at the press conference - awesome.

Now is the end of 2015, and Lei Jun must not have hundreds of billions of cash in his account.

To be precise, for [Xiaomi], it is a low point recently.

This year, Xiaomi has not completed its shipments.

Even due to the arrogance of a certain executive, the screen supplier stopped supplying, which made Lei Jun fly over to apologize repeatedly.

At the beginning of 2016, after several setbacks, the supply chain was completely out of control.

It can be said that in the next few months, Xiaomi will also be collectively beaten by its competitors, and they will be pursued relentlessly.

Before this, the sales of mobile phones had been soaring year by year.

2016 was the only year when sales fell.

This was the darkest moment for Xiaomi.

In the end, he personally stepped in to clean up the mess in the supply chain and adjust the organizational structure on a large scale.

After surviving this year, the sales of mobile phones reached an astonishing 90 million units in 2017, and in 2018, it exceeded 100 million for the first time, reaching 118.66 million units!

How to say it, Cheng Zhu wanted to make short videos, and Lei Zong’s popularity on smartphones provided indirect help.

In Cheng Zhu’s view, Shunwei Capital must be a good partner.

The reason is very simple.

First of all, if the new and old generations of marketing kings meet, what kind of sparks will be produced?

Secondly, if an APP can establish a close relationship with a smartphone manufacturer, there is no need to say how great the benefits are, and those who understand will understand.

Also, although the recent period is the darkest moment for Xiaomi, Lei Zong is still very rich.

In the 2015 Forbes China Rich List, Lei Zong ranked fourth.

Second only to Congdie and Shuangma!

Finally, Cheng Zhu is still a bit of a metaphysical person.

"Shunwei Capital invested in Tumblr and Douyin in the previous life. As a result, these two apps really dominate the short video field."

"No matter what the reason is."

"In short, at least it's auspicious to think about it!"

If you don't do business, you won't understand the lethality of the word auspicious!

Therefore, Shunwei Capital will be on Cheng Zhu's final candidate list.

The end of the year is always a bit busy for many companies.

This is even more true for Lei Jun.

Because for a certain Xiaomi mobile phone at this stage, it is a bit in a stage of internal and external troubles.

Just two days ago, he received a call from Xu Dalai, CEO of Shunwei Capital.

The purpose of Xu Dalai's call was to talk to Mr. Lei, the legal person and chairman of Shunwei Capital, about a project he is more optimistic about recently - Youqu!

Xu Dalai has been paying attention to Cheng Zhu for a long time.

He has been following this young man since the moment Pomelo Tea became popular all over the Internet.

There is no way, it is hard not to follow him, because he sees a lot of familiar things in this young man!

"Similar!"

"Some places are too similar!" Xu Dalai thought.

From the perspective of appearance, temperament, conversation, etc., Cheng Zhu and Lei Jun are definitely not related.

But from some marketing methods and life experiences, the sense of déjà vu is a bit strong!

There is no need to say more about marketing, each has its own strengths.

In short, the sense of the Internet is very strong!

From the perspective of life experience, both of them are young and promising, and they have become the heroes among the student army during college.

This makes him feel very interesting.

"This kid is definitely a talent!" He thought to himself.

Xu Dalai even felt that young people of this level, just selling milk tea, are somewhat a waste of talent!

In the cognition of these people, how much can milk tea be sold?

Then, he watched Youyou Tea raise funds all the way and rise all the way, and its valuation broke through the 10 billion mark after the strong joining of Penguin!

At that moment, Xu Dalai felt that his cognition in some aspects was subverted!

Before the emergence of Youyou Tea, no one would have imagined that there would be a milk tea brand with a valuation of over 10 billion!

But this college student named Cheng Zhu did it.

What Xu Dalai found even more interesting was that after his boss entered the industry, he lowered the price and took the low-medium price route, playing with the cost performance.

However, Cheng Zhu took the high-price route. The price of a small cup of milk tea was almost the same as that of Starbucks! It was three times the price of traditional milk tea!

Even so, it was still sold out!

This made Xu Dalai pay more and more attention to Cheng Zhu this year.

Later, he invested in Ele.me and Dianping, and finally seemed to have a "no fight, no acquaintance" with Bao Fan, a well-known person in the investment community.

This made Xu Dalai feel: "Why are there so many excitements to watch!?"

Toss! It's so fucking exciting!

Then, he saw that Cheng Zhu suddenly started to cross the border, and this time, he crossed into the field of Xu Dalai's attention!

——Short video!

For a long time, the video field has been an important part of Shunwei Capital's layout in the Internet field.

This venture capital has little interest in investing in catering brands like Youcha.

Shunwei Capital is more concerned about the Internet industry and the technology industry, or the combination of the two with traditional industries.

Moreover, Shunwei prefers to invest in companies that are in the start-up stage or still in the growth stage.

Because of this, low investment and high returns can often be obtained!

Nowadays, the industry does not attach much importance to short videos.

Xu Dalai is not among them. In 2015, he joined hands with Red Mountain Capital to invest in Kuaishou with an investment amount of 20 million US dollars.

Of course, this cooperation was achieved because the boss of Shunwei Capital is Mr. Lei.

In this era, the industry does not have a wealth of Internet data monitoring tools, and the data is mainly in the hands of application stores and mobile phone manufacturers-this gives them a good investment opportunity.

Simply put, the existence of a certain Xiaomi mobile phone is one of Shunwei Capital's "plug-ins"!

Shunwei Capital also invested in the subsequent rounds of financing for Kuaishou.

The final result is that now it is the end of 2015, and the number of registered users of Kuaishou has reached nearly 300 million.

This means that a phenomenal APP is about to be born.

It is very likely to become one of the top social platforms in the future!

Logically speaking, in this case, whether it is Xu Dalai or Lei Jun, they should have invested heavily in Kuaishou all the way, and there is no reason to pay attention to Kuaishou's competitors.

After all, from the perspective of market penetration, Kuaishou is now leading the way, and its market penetration rate is higher than that of the other major short video APPs combined!

But, the same thing.

Xu Dalai really can't help but pay attention to Cheng Zhu.

Damn, he has this fatal attraction for those who carry the Lei character flag on their shoulders!

Even Xu Dalai is an early user of Youqu.

Not long after the product was launched, he downloaded it for a trial.

Hey, don't say it, a middle-aged man like me is very enthusiastic!

After experiencing it himself, Xu Dalai felt the great difference between Youqu and Kuaishu.

"At this stage, Youqu and Kuaishu don't even feel like competitors."

"Their own positioning is very different." Xu Dalai thought.

This made him more and more determined to invest in Youqu.

Recently, as the user base of Youqu has grown, high-quality videos have begun to increase.

Xu Dalai occasionally opens it to watch when he is free.

He thinks that watching Youqu is really a good entertainment activity in a relatively fragmented time.

In addition, he also thinks that the marketing idea of ​​Cheng Zhu's grand marketing event [Looking for the Pure Desire Ceiling] is quite beautiful!

"The most brilliant part is that the Pure Desire Ceiling doesn't play anymore!"

She just stopped posting videos and retired from the world, leaving only legends.

He has been with Mr. Lei for so long, and he also knows a thing or two about marketing.

He knows very well that there is no eternal ceiling.

There are talented people in every generation, and each leads the trend for hundreds of years.

But if this girl only has this one video, then she will always be the ceiling of pure desire!

"Even if the hand over there follows suit and organizes such an event and selects such an extremely beautiful girl, in the end they still can't beat her."

He was not sure whether the appearance and disappearance of the military training girl was a coincidence or a plot.

In short, the ending was quite beautiful!

Xu Dalai was full of praise for Cheng Zhu in his heart.

Now, Youqu has finally started the first round of financing.

Xu Dalai was still a little sad: "We Shunwei didn't receive any financing invitation."

"Hongshan did."

He had a good relationship with the people in Hongshan, and they were the hands who invested hand in hand at the beginning.

But it doesn't matter!

Xu Dalai decided to stick his face to the cold butt.

After all, in his heart, Cheng Zhu was rounded up to a little Lei Jun.

So, he called Lei Jun immediately.

Recently, Lei Jun can be said to be very busy.

He was extremely dissatisfied with the results of his own mobile phone brand in 2015.

At several meetings at the end of the year, he expressed his dissatisfaction with the achievements made this year.

He knew very well that there were serious problems both internally and externally, and there were many messes that needed to be cleaned up by himself.

In the next period of time, he will be very busy and very hard.

Therefore, he really doesn't have much time for investment.

But in fact, he is also a very low-key but quite successful angel investor.

Every time he makes a move, the rate of return is very exaggerated.

When Mr. Lei received Xu Dalai's call, he was not very interested.

But after hearing Cheng Zhu's name, he fell into contemplation.

"Cheng Zhu?"

This young man's reputation in China is really too loud recently.

He, the fourth richest man ranked by Forbes, has also heard of it.

And he guessed that among the three people ranked ahead of him by Forbes, two must admire him very much, and one of them probably hates him a little.

The reason is very simple. The two who like him are shareholders of [Dianping].

In addition, Youcha has stores in many Wanda Plazas.

Lei Bus himself is a person with a good temper.

He listened to Xu Dalai's opinions patiently.

"Let me ask someone to show me the data of Youqu on our mobile phone today." Lei said.

"Okay." Xu Dalai replied.

As a result, you will be shocked if you don't see it!

"It has achieved this level in the cold start stage?" Lei Jun was shocked.

Even if it was a big shot back then, it was far from it!

This made him interested in an instant.

In addition, he thought of someone.

"Hasn't he always wanted to get involved in short videos?" Lei Jun thought.

In the current short video field, which is not optimistic, this person focused his attention on it in 2014, and is still very interested in it now. He has discussed whether to start a short video project several times within the company.

In fact, at this year's annual meeting, this person will also discuss this matter with more than a dozen executives of the company while drinking in the pub, which can be said to be "unrepentant."

However, due to multiple reasons, such as Penguin's micro-video, the company has been reluctant to start short videos and has maintained a wait-and-see attitude.

Why does Lei Jun know so much?

The reason is very simple, because in 2014, Shunwei Capital and Red Mountain Capital invested heavily in this company, with a financing amount of up to 100 million US dollars.

It is called ByteDance!

The call was quickly connected.

"Hello, Zhang Yiming, it's me." Lei Jun said.

(ps: Please vote for the monthly ticket~

In addition, I will sell my wife's personal car, a 21-year-old Rolls-Royce Phantom, blue and white dual-color paint, panda color interior, 26,000 kilometers.

The psychological price is 408, but it is a small knife.

I know there are all kinds of great people among the readers. I wonder if there is a boss who can take over, so that the car dealers can save us from the price difference, hehe.)