You're forcing me to be reborn, right?

Chapter 609: The Cash King of Beijing

Wang Xin was really scared this time.

The takeaway war has reached this stage, and the winner of every major event is crucial.

But he never expected that this young team, which he once ridiculed as the "student army", would suddenly become dirtier than these middle-aged people.

There were no major events, but they actually created major events themselves!

And they started to lay out the plan a long time ago.

"What Hungry wants is not to get away from the storm of public opinion."

"What Hungry wants is to stand at the commanding heights in the storm of public opinion, and then circle a wave of traffic!"

But this time, the opponent is really impeccable!

A small seal has aroused the nerves of the people across the country.

Overnight, countless people are paying attention to this matter.

As soon as the official Weibo of Hungry released the announcement, the national public opinion was boiling!

"After careful recollection, it seems that the takeaways I received recently from Hungry.com do have seals."

"I didn't notice it on weekdays, and I didn't notice that there was such a thing on the packaging."

"Okay, the platform is very detailed!"

"The previous bad behaviors were handled very beautifully and efficiently!"

"I am a takeaway rider, and the words at the end are the most heartwarming to me. I have actually worked on both platforms, and I won't talk about the other platform. Anyway, four words - those who understand will understand!"

"Support! Food is the first necessity of the people, and there is no trivial matter when it comes to eating!"

"I will only order Hungry.com in the future."

"Mi Tuan, speak!"

Wang Xin was also very naughty, and at this time he couldn't help but read the comments of netizens.

The more he read, the more panicked he felt, and the more blocked he felt.

Who would have thought that two takeaway platforms with similar reputations would have such a big gap in reputation in just a few hours!

The bowl of rice with feet in the video will cause immeasurable losses to Mi Tuan!

I don’t know if there is an organization behind this, but more and more netizens have started to publicly tag Mi Tuan after seeing the statement of Ele.me, asking Mi Tuan not to be dumb.

However, Mi Tuan’s public relations department is in a dilemma.

Because this is a dilemma.

If Mi Tuan had issued a statement earlier than Ele.me, then there would have been more serious criticism in the statement issued by Ele.me.

Because from the current point of view, they are indeed more comprehensive than Mi Tuan in terms of food safety.

But if they issue a statement later, although they can study what the other party said, they will definitely lose the initiative.

After several considerations within Mi Tuan, they finally decided to issue it later and consider it more carefully.

It can be predicted that Mi Tuan will also require all merchants on the platform to use seals starting tomorrow.

But this is just a way to make up for the loss.

In the next few days, Ele.me will definitely seize this opportunity and start crazy marketing.

Media reports will be everywhere, and various marketing accounts will also be dispatched.

If nothing unexpected happens, a group of official media will also be affected.

How serious was this matter tonight?

As we all know, behind the takeaway war, there is actually the popular [Double Ma Battle].

Tonight, these two business tycoons surnamed Ma must have been alarmed.

It's just that one Ma is happy and the other is worried.

Brother Ma, who is far away in Shenzhen, called Zhang Xuhao at night to ask about the situation.

Facing the consultation of the sponsor, Haozi naturally told everything he knew.

Moreover, he did not take credit.

He would not take all the credit on himself as the CEO.

Whoever deserves the credit, that's his credit!

Zhu, my brother, a brother without blood relationship!

Brother Ma, look at him, look at him more, he is super awesome!

In his opinion, if a young man can get more support from Brother Ma at this stage, it will definitely be a good thing to soar to the sky.

Xiao Ma Ge's first reaction after hearing this was: "This person is so dirty."

A small seal actually triggered such a "bloodbath"!

How can I say it, this wave of business war is really a dog fight!

Fortunately, this Cheng Zhu is one of us.

It doesn't matter, as long as I can make money~

Mi Tuan's statement was not issued until the next day.

The attitude in the statement is very sincere, and every word is carefully considered.

The short text combines the wisdom of the two major public relations departments of Mi Tuan and Alibaba, and there is really nothing wrong with it.

It's just that everyone doesn't buy it anyway!

No matter how nice your beautiful words are.

Spray first and then talk!

These days, it's an era of fire as soon as you pick up the keyboard.

And Cheng Zhu is not idle.

He began to continue to lead the rhythm online.

He asked the marketing department of Ele.me to do only two things these days.

The first thing is to madly drag down Mi Tuan.

The second thing is to take the opportunity to promote a trend of "showing the seal" on the Internet.

This thing is easy to do.

For example, some people ordered a takeaway today, and then took a photo and posted it to Moments, Weibo, or Youqu, with the text: OK, there is a seal, let's eat!

The Internet is not short of followers and busybodies.

Otherwise, how could something like [the first cup of milk tea in autumn] become popular?

Taking advantage of the current hot topics, this trend of [showing the seal] will definitely be popular for a few days.

This kind of continuous popularity can drive orders from Ele.me, and can also continue to nail Mi Tuan to the pillar of shame.

Needless to say, the effect is really damn good.

Zhang Xuhao never thought that a seal would be so good to show off?

Little did they know that some people just love to post things on social platforms.

They want to post everything all day long.

They are eager to join in such a trend and post it first.

For those who don't post things on social platforms all year round, it won't have much effect.

Cheng Zhu didn't follow this trend in his previous life.

But many small anchors in his company are the kind of people who love to post.

Once a certain trend suddenly sweeps in, Cheng Zhu may still see repeated copywriting when he opens his Moments or Weibo.

This continuous popularity has caused the total number of daily active users of Ele.me to surge every day!

Haozi's admiration for his own military advisor has reached its peak.

"Sure enough, Cheng Zhu is really the king of marketing!"

Not only did he expose the scandal of his rival, but he also set off a trend here.

He had never dared to think of such a thing before.

On the second day, it was once again on Weibo's hot search.

The entry was [Eat with a seal].

You know, this hot search was not bought with money, it appeared naturally.

It can be seen that the popularity is still quite amazing!

Interestingly, Cheng Zhu also saw the photos posted by Lin Lu in the circle of friends.

"Why are you following the trend?" He asked with a smile.

"Oh, it's fun, and by the way, I'm contributing to Are You Hungry? Many of my classmates are posting." Xiaolu replied.

"Then do you know that I am the one who started this trend?" Cheng Zhu started to pretend.

"Is it true?" Lin Lu was shocked.

"Of course it's true, but I didn't expect that you are also my target group." Cheng Zhu replied.

This made Xiaolu confused.

I didn't expect that I fell into my boyfriend's "trap"!

On this side, Cheng Zhu was still pretending to be cool in front of his girlfriend.

On the other side, Wang Xin was really having a splitting headache.

He watched the entry [Enclosed and Start Eating] quickly become the top three hot searches on major platforms, and it was even flooded in the circle of friends, thinking only:

"Damn, why is there a sequel!"

After the storm of public opinion, they actually designed this kind of long-term drainage trick!

There is no way, Cheng Zhu has always felt that there is a sentence that is very correct.

"The Internet has no memory."

Netizens sometimes have a good memory, and sometimes they forget very badly.

Many things only explode for a while.

What's more, this kind of explosive traffic still needs to be stabilized by some means.

Therefore, in addition to leading the trend, he also asked Zhang Xuhao to increase the recent subsidy red envelopes and increase the number of [Foodie Beans].

At this critical moment, you must be willing to spend money.

The same is definitely true for Mi Tuan.

It's a pity that even if your subsidy is strong, the current battle situation is a bit one-sided.

This nationwide scandal is also conducive to Ele.me's entry into the sinking market.

The foundation of Mi Tuan has been shaken again!

Cheng Zhu personally feels that the long-lasting takeaway war in the previous life should have come to an end earlier because of several important turning points.

"The final winner should be determined in about half a year." He thought to himself.

Time passed, and 2015 came to an end.

It is now December 20th, and it will be Xiaolu's birthday soon.

Of course, because she confessed on her birthday, this year's birthday also has a different meaning, it is the first anniversary of the two of them.

During this period, Cheng Zhu was still very busy.

In addition to the many things about Ele.me, Youqu was also very busy.

The reason is simple, he plans to end the [cold start stage] early.

Yesterday, he held a meeting with a group of management in the company, saying that he would start to spend money in 2016.

In the meeting, he also expressed high affirmation of Youqu's achievements in the cold start stage!

Mr. Cheng is willing to praise them, and he is not afraid of them getting too cocky.

Because the recent success of Youqu is due to his leadership.

He seems to be exaggerating, but he is actually being narcissistic.

According to his idea, Youqu can almost start the first round of financing.

Compared with the financing of Youcha, Cheng Zhu will be more "stingy" in the financing of Youqu, and will be more reluctant to give shares.

He himself is not short of money now.

What he needs more is something other than money.

As soon as the news of Youqu's plan to raise funds spread, a large number of venture capitals came to the door.

Cheng Zhu originally did not plan to cooperate with the new venture capital.

Because whether it was Prin Capital or Red Mountain Capital, he had a pleasant cooperation.

However, there was a venture capital that still attracted his attention.

First of all, he liked the name of this venture capital - Shunwei Capital.

Shunwei, go with the flow.

Shunwei Capital has not been particularly awesome in the past few years.

But in 2019, Shunwei Capital ranked 18th in the world on the "2019 Hurun Global Unicorn Active Investment Institutions Top 100 List".

This institution has always attached great importance to investment in the Internet industry.

Typical cases include iQiyi, YY, Lalamove, BOSS Direct, Kuaishou, etc.

The most interesting thing is that it not only invested in Toutiao, but also invested in Toutiao, the company behind TikTok.

It means that in the era of short videos, it invested in both kings!

This is one of the reasons why Cheng Zhu paid special attention to Shunwei Capital.

The man standing behind this institution is the famous Lei Jun.

A billionaire who is willing to bend down to open the car door for customers.

Everyone knows that Xiaomi is very successful and profitable.

But in fact, Lei Jun is also very good at investment, and all of them have super high returns!

Cheng Zhu's title of the King of Marketing is currently called this way in a small range.

But his title of the King of Marketing was almost recognized later.

Regardless of whether you like Lei Jun or not, his ability in marketing is indeed extremely exaggerated and very successful.

Netizens have given this man many nicknames.

But the one that Cheng Zhu remembers most is a title that is not widely called.

——The Cash King of Beijing!

(ps: Ask for monthly tickets~)