You're forcing me to be reborn, right?
Chapter 675: Kill the man!
Yue Lingjing was still a little confused when she walked out of Cheng Zhu's office. She stood outside the door and couldn't help but raise her hand and gently touch her delicate lips. The girl couldn't understand why Mr. Cheng stared at her mouth for a long time and said that she had done a great job.
"Is it related to YSL?" Jingjing thought.
Her curiosity was completely aroused by Cheng Zhu. She really wanted to know what would happen next.
In addition, her heartbeat was really crazy just now. This feeling was a bit strange.
On the other side, Cheng Zhu sat in the office and called the head of the GG department, asking him to contact YSL to see if there was any possibility of cooperation.
"Just now, the lipstick that Yue Lingjing wore reminded me."
"She should be wearing YSL's most popular lip glaze next, the color number is: # 12!" "It can add fuel to the flames and create the best GG marketing effect." In the next few days, he was personally responsible for this matter.
The docking between the two parties was relatively smooth.
Big beauty brands are always willing to spend a lot of money on publicity.
At this stage, Youqu has become the second brother in the short video platform, so it is naturally qualified for cooperation.
What's more, this time the other party's big boss came to connect in person and said that he would plan it personally.
This made the person in charge of YSL immediately pay attention!
You know, Cheng Zhu is now a well-known marketing king, and his ability in this area is obvious to all.
How many people can make a small cup of milk tea as good as Youqu? The milk tea economy is marketed by this kid!
What's more, he himself has his own traffic. In the process of docking, Cheng Zhu originally planned to take only a few million orders.
"After all, it's just the first order." He has a good mentality.
In fact, the current size of Youqu is not comparable to Douyin in the previous life, and it is still in the starting stage.
According to Douyin's GG data, L'Oréal Paris, which ranks first in the beauty category, invested 100 million in the first half of the year, which was spread over six months, and less than 20 million a month.
Therefore, if YSL gave a few million orders, Cheng Zhu expected that it would be completed in about one month, which was not a small amount.
But in the process of contact, Cheng Zhu realized that he still underestimated this kind of international first-line brand.
"They are really willing to spend money!"
His psychological expectation was 5 or 6 million, but it was negotiated to 10 million!
"Fuck, 10 million is just what I said, leaving room for you to reduce it!"
From the perspective of YSL, there is only one thing that matters - Mr. Cheng personally takes charge!
Everyone is very curious, from which angle will this marketing king start? To be honest, YSL really showed great courage this time.
Because Cheng Zhu said that his plan is to create a [big single product], that is, to create only one popular online product among a large number of color numbers!
He only promotes the lip gloss series, and only one of the lip gloss series! This is another matter.
Cheng Zhu was also happy that the discussion went so smoothly.
"So this is what it feels like to have a big brother on the list?" He joked to himself.
Youqu has begun to promote the process of commercialization at this stage. In the eyes of others, it is undoubtedly a radical decision. Even Yue Dongyi tried to persuade Cheng Zhu, but he couldn't. In their opinion, the most important thing for Youqu to do now is to burn money!
As for making money. Those of us who give you money to burn are not in a hurry! However, Cheng Zhu still insisted on his own way.
As mentioned before, the GG delivery of [Youqu] will rely on [algorithms]. It is necessary to take the route of GG distribution automation.
This means that several different versions of GG must be recorded, and then sent to people with different positioning, and pushed according to user preferences, striving to maximize the effect!
According to Cheng Zhu's plan, he currently plans to shoot 8 versions of GG for the lip gloss. The shooting work is basically done by the Internet celebrities of Gushan Culture.
Among them, Zhang Qiqi is responsible for four alone.
Cheng Zhu trained Green Tea so hard, of course he had to give her some sweet treats occasionally. He knew very well what kind of people in the Internet celebrity circle were like.
"Being able to cooperate with a brand of YSL's level, even if it's free, is also a capital to brag about in the circle!"
These days, big brands are still not very willing to cooperate with Internet celebrities. After all, for celebrities, these are resources that need to be fought for.
When Zhang Qiqi learned that she was going to shoot GG for YSL's most popular lip glaze, she was instantly excited.
She began to tease Cheng Zhu in her words and asked him if he wanted to stay overnight at Xiyuan Apartment.
Unfortunately, Cheng Zhu knew that this Green Tea senior sister was the most likely to swell.
"I already shot her GG. If she goes to Xiyuan Apartment to stay overnight, wouldn't it make her... physically and mentally happy!"
"No, no!"
He decisively rejected the invitation to enter the rich family. Woman, you are a little too greedy!
In this regard, the Green Tea senior sister was naturally a little disappointed. She also had some thoughts. Fortunately, the shooting task was heavy and the time was tight, so she quickly fell into the busyness.
Not to mention, the rich families now seem to be more beautiful than when she was a little internet celebrity.
Cheng Zhu used to think that the popular saying in the entertainment industry "red energy nourishes people" made sense, but he didn't expect that it was also applicable in the internet celebrity circle.
After the film came out, Cheng Zhu took a look and was quite satisfied.
Since Youqu is a short video platform, the duration of these soft ads will not be too long.
Cheng Zhu: Short ones are cute, aren't they?
"Next, it depends on the algorithm." He thought.
The female dormitory of the University of Science and Technology.
Yue Lingjing and Luo Xi sat together and were talking about this matter.
"Tonight at 7 o'clock, all the YSL GG ads will be launched." Yue Lingjing said to Luo Xi.
"Little assistant, did Mr. Cheng let you be responsible for this project? Are you involved?" Luo Xi turned her head and asked with a smile.
S
"Uh......" Yue Lingjing was stunned for a moment: "Yes, yes?"
She was embarrassed to tell Xixi that Mr. Cheng wanted to cooperate with YSL in the first place because she happened to apply lip glaze that day # 12.
At 7 o'clock in the evening, the two opened Youqu.
"Let's try it. How many videos can we naturally see GG?" Luo Xi suggested.
"Okay." Yue Lingjing picked up her mobile phone.
She just scrolled down like this, and when she had scrolled through almost ten videos, she saw the YSL GG.
Moreover, she saw the most popular one among the eight versions!
This is a real hard advertisement, not even the kind of soft advertisement with a relatively high acceptance rate. It is just selling this lipstick to you directly!
In the short 15-second video, the camera is basically focused on Zhang Qiqi's face. She applied YSL No. 12 lip glaze on her lips.
The makeup of the whole face actually highlights the color of the lip glaze on the lips.
It has a very clear feeling, and it is not a matte color. On the contrary, it is... very moist!
Yes, its red color is just right, and it does not have the feeling of too glamorous flaming red lips.
However, the glossiness is very strong, giving people a very moist visual impact!
From a female perspective, it feels that this color is very comfortable and just right. It can play a finishing touch to the makeup, but it will not appear too glamorous or too sexy.
From a male perspective, it is even simpler. It looks good!
I want to kiss!
Damn, this little mouth looks so kissable!
After seeing Zhang Qiqi, Luo Xi couldn't help but pat Yue Lingjing lightly, and her tone was quite excited: "Ah! It's Senior Zhang Qiqi!"
Although this green tea senior has graduated, she was one of the celebrities in the Polytechnic University during her studies.
After graduation, she joined Gushan Culture.
Others naturally don't know that her popularity is because Cheng Zhu is protecting her. Therefore, the legend of this current Internet celebrity is still circulating in the Polytechnic University. Yue Lingjing also thinks Zhang Qiqi is pretty and tall.
Like her, she is just average, only a little over 1.6 meters tall. Moreover, the styles of the two are also very different.
Qiqi has a little bit of the air of a little queen.
Of course, she has been Mr. Cheng's assistant for so long, and she hasn't figured out his "interpersonal relationship". The only thing that made her "uneasy" was the business trip to the Magic City.
At this moment, the two girls sat in the dormitory and watched Zhang Qiqi's GG five times.
In the 15-second GG, Zhang Qiqi posed several times.
This was a hard advertisement, so she held the YSL lip gloss in her hand and posed openly there.
But don't say it, the charm was overwhelming.
If she didn't already have it, she might really want to buy it.
Yue Lingjing thought in her heart: "Lipstick is really a magical thing."
The same lipstick, applied on her lips and on Zhang Qiqi's lips, will eventually have completely different effects.
And it is worth noting that at the end of GG, the brand and color of the lipstick will definitely be told.
But in addition to this, there are three more words. --【Dazzling color】!
Even Yue Lingjing felt that the focus of GG seemed to fall on these three words.
In the last female voice, the emphasis seemed to be on these three words!
In the 8 GG videos of different styles shot by Cheng Zhurang Gushan Culture, each of them has these three words.
Or, these three words are the core content of every GG! What is the color that kills men? It is just as the name suggests.
In fact, the color that kills men has another nickname - straight men.
Straight men, a word with the tears of the times, seems a bit old-fashioned after many years.
But in 2016, this word was still very popular, and it was full of slots.
Cheng Zhu suddenly realized after seeing Yue Lingjing that day that YSL's No. 12 lip glaze is the most well-known [color that kills men]?
In an instant, his mind was instantly opened! This is the key point of this marketing!
In just one night, the three words [color that kills men] began to swirl the screen in Youqu!
(ps: Ask for monthly tickets!)
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