You're forcing me to be reborn, right?

"Beheading men?"

Luo Xi and Yue Lingjing were stunned for a moment when they saw this word. It feels a bit indescribable.

This word does seem very different and weird at first glance. There's even some gory violence.

"Behead the man?" Yue Lingjing was also chewing the word carefully. The smart girl quickly understood.

"Beheading doesn't mean killing, it should be beheading," she said.

Luo Xi nodded in agreement: "Actually, it's not wrong to say it's killing. Straight men will be killed by this kind of lip color! Haha!"

She also has this lip gloss from YSL.

This color is quite popular in this brand. It is considered one of the most popular items, and sales have always been good.

Especially pure girls like them are not likely to put some flaming red lips on their mouths.

Therefore, this light and translucent color is also their first choice for purchasing.

In any case, these three words, killing men and seducing women, are now deeply engraved in their minds.

Both women thought this word was quite funny. Moreover, it does have its own shortcomings.

There were two girls in their dormitory who were in love. They had complained about their boyfriend during night chat in the dormitory before, saying that the boy's understanding of lipstick was really funny.

However, Yue Lingjing and Luo Xi now have no idea what kind of trend this term will set off on the Internet! In just one night, the words "Zhannanse" made a huge impression on many Youqu users.

Many young people immediately remember these three words after watching it once. Girls find it interesting, and many boys also find it interesting.

The next day, inside the Starlight City in Hangzhou.

The first floor of Starlight City mainly sells luxury goods, while the first floor below sells beauty products. Zhang Yingying is an ordinary store clerk at YSL in Star City.

She came to the store to work today as usual.

Since it is Saturday, the flow of people in the mall today will be larger than on weekdays.

Moreover, once the weekend comes, there will be more student parties and young people in society.

Many of these people have mediocre purchasing power and are struggling to make ends meet. However, Zhang Yingying is not the kind of clerk with a bad attitude.

On the contrary, her service attitude has always been very good.

"I am just a part-time worker. I can't think that just because I work for a big international brand, I have become a superior person, right?"

Beauty stores like theirs are actually better. The counter girls in some luxury stores often look down on people.

Today, while working, Zhang Yingying experienced an episode. At about five o'clock in the afternoon, two girls walked into the store. They are not very beautiful, but they are also youthful.

Zhang Yingying felt that they looked like college students at first glance. Because they don't have that sub-class smell...

Man, once you become a bastard in society, you will have a lingering taste of class in your body!

With her eyesight, she could tell at a glance: "The girl on the right is here to buy things, and the one on the left is here to accompany me."

Moreover, judging from their slightly reserved appearance, they probably haven't been to big-name stores to spend money. Many young people nowadays have a bit of social fear.

Obviously I am here to spend money and consume, but as a result, as God, I shrink back.

"Hello, how can I help you?" Zhang Yingying showed a professional smile on her face and took the initiative to greet her in a kind manner.

Seeing the little girl's eyes lingering on the lip gloss shelf, she added a lip: "Do you want to buy a lip gloss?"

The girl nodded, pulled her best friend and walked inside, her eyes continuing to scan, as if she was searching.

Well, it’s the usual uptight mute “God” again.

"Do you need me to recommend it to you, or have you already decided which color to buy?" Zhang Yingying's attitude was still enthusiastic: "You can try all the colors."

The girl turned around and looked at her best friend, then asked softly: "Um... I want to see [Beheading Men's Sex]."

Zhang Yingying was slightly startled when she heard this.

"Can you say it again?" She was a little confused.

"Uh, [kill male sex]." The girl repeated, still a little embarrassed. The word was spoken directly like this, with a little embarrassment.

Her best friend next to her picked up her phone and looked at it again and said, "Oh, that's the No. 12 lip gloss."

My best friend also raised her cell phone.

Zhang Yingying understood now.

Isn’t that one of our flagship products?

The sales volume of this color lip glaze has always been good. She can sometimes sell several tubes a day.

Obviously, the second girl came here for this lipstick. After a simple color test, payment was made directly.

Zhang Yingying also enthusiastically gave them some samples.

After the two girls left, she still muttered in her mind: "Slaying male sex?" "It has a new nickname?"

While chatting with other store employees, she even mentioned it.

Then Zhang Yingying learned that this was because her own brand had GG on Youqu. The core selling point of GG was to kill men.

In the next few days, all the employees in this YSL store began to hear this word frequently from customers!

Moreover, everyone clearly feels that the sales of lip gloss #12 are getting better and better day by day!

When they chatted privately, they all felt it was magical. "Is the GG effect so good this time?"

“I feel like it’s going to become the most popular item in the store!”

"Haha, I can't sell any other lip gloss colors anymore!" But these shop assistants don't know that everything has just begun! 4

Time passed, and a week passed in the blink of an eye. Slowly, [Zhannanse] began to be called away.

Once a product is labeled, everyone will soon just call it a nickname.

This phenomenon is also common in bezels. For example, in the Rolex Daytona series, everyone will call a certain watch model "Shawn Yue", and now there is also an "All Red Chan".

This kind of star effect is quite common.

But the benefits of a nickname and label like [ Killing Males ] are really great! Kill the man! It's tempting to hear it, isn't it?

If this can be firmly bound, can we still worry about sales? Enter.

In fact, when a meme is created like this, many people will start to follow it

Gradually, when some beauty bloggers recommend lip glaze, they also directly call it "Slaying Male Color".

“Come on, sisters, the product I’m going to recommend next, it’s been very windy recently!”

"Dangdang! This is it!"

"YSL's [Slaying Male Sex]!"

"I don't think I need to say more about its characteristics."

"Everyone, look at the effect of this on your lips. Sisters, believe me, this one is really... close your eyes and enjoy it!"

Many marketing accounts have also started to cause trouble.

Especially on places like Weibo, people start making up stories again.

What kind of boyfriend buys more than a thousand shoes for himself, but refuses to buy me a lipstick that costs several hundred dollars? Do I want to split it up?

Anyway, if the controversial point is relatively strong, it will become popular!

In addition, some bloggers have begun to record videos and randomly go to the streets to recruit a few straight men to let them choose the lip gloss color that they think looks best.

The end result is that many people actually chose this one! Of course, some are actually scripted.

In this age where the dog-licking economy is prevalent, YSL’s male-cutting products have recently become the first choice for many boys as gifts!

There's no way, there's some truth to why this thing is so popular. It indeed fits the aesthetics of many straight men.

This makes the wind start to get stronger and stronger!

In the lipstick industry, YSL is relatively strong, but it cannot be said to be the only one.

Chanel, Dior, Armani, etc. also have their own flagship products, and they all sell well.

All of these friends and businessmen are a little confused. "Beheading men?"

"How did they come up with such a word?" "I'm speechless, this can also be popular!"

They watched each other's sales getting better and better. As the heat continued to ferment, an amazing scene occurred. Like YSL’s Taobao flagship store, lip gloss #12 is sold out!

Even many offline stores are sold out! In the beauty industry, this kind of thing happens from time to time.

But this basically means that a hot [big item] has appeared! This lip glaze from YSL has a very good foundation and is already very popular. As a result, with the blessing of Cheng Zhu, the king of marketing, it skyrocketed! The three words "kill men and lust" have been frequently searched on Weibo recently.

Within the YSL company, they are extremely satisfied with the GG effect of [Youqu]. These people saw the horror of [algorithm] for the first time!

GG's decomposition automation is so terrifying!

8 GGs with different styles are recommended to the right people based on algorithms. In addition, it also created Internet celebrity vocabulary such as "killing men for sex", it is difficult not to think about it! "10 million, we only spent 10 million!"

"It's such a small amount of money, but it has such a terrible effect?" The people at YSL were crazy with joy.

Especially the person in charge who connected with Cheng Zhu!

This undoubtedly made [Youqu]’s first shot at promoting commercialization happen in a short period of time, and it instantly made it famous.

Many merchants initially thought Cheng Zhu was scary.

It is normal for the king of marketing to suddenly lead the trend again.

But when everyone really calmed down and studied the GGs of Youqu, everyone gradually realized how much advantages this algorithm-based platform has in playing GGs!

Many things complement each other.

Youqu always seems to be able to stir up terrible waves among young people!

Many merchants began to contact Youqu and wanted to put GG on the platform.

Although Youqu's attitude was very clear, saying that Mr. Cheng would not be doing the business himself, the merchants still came forward!

Suddenly, Youqu’s GG department was completely busy.

Even people within the company did not expect that Mr. Cheng just personally took charge of a project and directly revitalized the business system that was the focus of this year!

(ps: Please vote for me!)