You're forcing me to be reborn, right?

Zhao Qing: "No! Has he achieved commercialization now?"

[Paipai] Headquarters, founder Zhao Qing thinks all this is a bit incredible. He just cooperated with YSL on a GG, Youqu’s GG business model.

The style immediately exploded!

For the sake of user experience, Youqu will not have too many GG pushes. Therefore, now it is like a group of merchants are still queuing up with banknotes. This kind of grand occasion is extremely rare in the short video industry. In other words, this is the only one!

After hearing some rumors, he immediately invited Shang Qi to his office.

Shang Qi walked in with Wen Ting, his face extremely ugly. As soon as he sat down, he got straight to the point.

"Trouble! I guess the figures and valuation for Youqu's next financing will be scary!"

From a capital perspective, investing money in you at the beginning of financing is to allow you to open up the market and develop it.

To put it simply, what everyone is asking for is four words - a promising future!

Many large companies are losing money every year. But capital is still willing to pour money into it.

The previous Yutuan battle and the subsequent takeout battle proved this point.

But if you have started to develop stably, and you have also figured out a mature business model, and achieved profits during the rapid development... then you are really going to detonate the capital market!

Of course, with the current rate at which Youqu is burning money externally, it is actually unrealistic to rely solely on GG to achieve profitability.

What's more, Cheng Zhu now cherishes feathers very much, attaches great importance to user experience, and will not let GG flood the screen on a large scale.

But at least we are no longer crossing the river by feeling for stones, we have already embarked on a path of GG distribution automation!

On the other hand, Paipai is still worried!

Shang Qi looked at Zhao Qing with a lot of disgust in his heart, and sighed: "Cheng Zhu is really a business genius."

"If he hadn't personally done this GG launch and achieved the explosive effect on the entire network, Youqu's commercialization path would not be so smooth, at least it wouldn't be a big hit at the beginning!"

When Zhao Qing heard this, he was so mad that he was so angry that his teeth almost broke. But as luck would have it, there was nothing he could do.

[Paipai] Now they are only thinking about regaining the lost market share. They are not qualified to think about how to promote commercialization for the time being.

The comedy variety show that I invested in and sponsored basically failed to gain popularity. It was not even half as popular as "Happy Comedian", and its drainage effect was extremely poor.

What’s even more fatal is that [Paipai] has always followed a funny route. On a platform with this kind of positioning, there will be some limitations when playing GG.

Your soft advertising should also follow this path, and it should also be inserted into some spoof videos.

Of course, if you can do it well, you will definitely shine. But there are too many rules and regulations, right?

On the other hand, Youqu takes a young and trendy route.

"What a headache!" Zhao Qing sat on the sofa and rubbed his temples. Shang looked at him and hesitated in his heart: "Headache? Ha! It's not your turn to have a headache!" You are now being rubbed against the ground by Cheng Zhu in every aspect. What is your headache?

Don't regard him as your imaginary enemy, just do the job at hand honestly and well!

At present, Paipai has lost its competitiveness in all aspects. The throne of the second brother in the industry is no longer qualified to be a beautiful ship!

It would be great to be able to sit firmly at the third place in the industry and prevent our market share from being eroded too much!

"The real headache is [Bai Shou]!" Shang Qi's eyes cleared and he said in his heart. ...

Block Hand Headquarters, CEO Office.

No matter how Buddhist Su Hua and Chen Yixiao are, they must have had a lot of business dealings with You Qu recently.

The industrialization process has been heard.

There's nothing I can do about it, the commotion this time is really too big!

The series of GG directed by Cheng Zhu himself has become a hit in all aspects of the Internet.

I dare not say that these three words "New Male Sex" are well known to everyone recently, but they have definitely become something that can be written into the year-end summary of famous memes in 2016.

As for the GG mode, [Block Hand] must have been working on it for a long time. In fact, it has already become popular.

This is also one of the main sources of income for [Block Shou] at present.

But what left Su Hua and Chen Yixiao speechless was that their journey had been bumpy.

"Our commercialization process was not as smooth as his." Su Hua expressed his feelings.

Chen Yixiao nodded, and finally replied: "The bitterness there is not enough for outsiders to understand.

Speaking of which, since the rise of [Block Hand], this is the first time they are wary of a friend!

Youqu has done really well in all aspects. Its development speed is also too fast.

"Why do I feel that in the past six months, he has completed all the journey we took in the previous two years." Su Hua couldn't help but say something.

"I feel the same way." Chen Yixiao looked a little solemn.

The fastest growing period for block players was from June 2015 to February 2016.

In just 8 months, the number of users increased from 100 million to 300 million. But this is because of previous accumulation.

They both believe that with the help of capital, it is not difficult to increase the number of users from 100 million to 300 million.

As long as your platform is doing well, this is a natural trend. But going from 0 to 100 million is really, really hard!

In this process, Su Hua and Chen Yixiao suffered too many setbacks, and their hearts sank to the bottom of the valley many times.

They spent many restless nights together.

On the other hand, Pomelo Fun... .Fucking smooth sailing! And every step is very solid!

Since the number of registered users exceeded 300 million in February this year, Su Hua and Chen Yixiao have become more relaxed than before.

No, no, to use popular terms, this is called... .Relaxation! But now, they're all a bit alarming!

The two had a simple exchange today. They feel that [Baishou] will not be able to remain so Buddhist in the second half of this year as it was in the first half of the year. In terms of marketing... it will not cost a penny.

It still costs some money!

Although everyone has different positions, they still need to defend themselves.

Of course, our focus now must still be on expanding the live broadcast function. "As long as the live broadcast is started, no matter how hard he tries, there will be no chance!" Su Hua said

road.

"Looking at the GG model, Youqu relies on a powerful [algorithm], which actually has its own natural advantages, and the GG effect will be better."

"But actually, these domestic platforms rely solely on GG to make money, and they are completely incomparable to those big foreign platforms." Su Hua has long recognized this.

In fact, his idea was not wrong.

Like Douyin in 2020, it has become extremely popular.

The proportion of ByteDance’s GG revenue in China’s Internet GG’s total revenue has increased year by year, reaching 36.6% in 2020.

What is this concept?

One company accounts for more than 30%!

But even so, there is still a huge gap with Google, Facebook, etc.

Therefore, Su Hua and Chen Yixiao are thinking about opening up new tracks at this stage, which is actually quite far-sighted.

Chen Yixiao listened to what Su Hua said and nodded in agreement. “Let’s see if we can get the live broadcasting thing going!” He smiled. Now, the live broadcast industry is in full swing.

Several major domestic live broadcast platforms are doing well.

Behind these platforms are some of the most powerful capitals at the moment. [Kai Shou] It’s actually not easy to do this well. "Take your time and train a few top anchors first." Su Hua said.

The two of them still know how deep the water in the live broadcast industry is and how complicated the doorways are.

In fact, they have been discussing recently and feel that just relying on the audience to purchase gifts does not seem to be a long-term solution.

"It's best to create some new models." Chen Yixiao has always thought this way.

Recently, the management of [BaiShou] have had several ideological collisions, and there is currently no better idea.

Su Hua couldn't help but think again: "In the final analysis, it is still a short video model, and it is too difficult to monetize traffic!"

“If the traffic monetization ability of short videos is strong enough, we don’t need to bother with live broadcasts.”

Chen Yixiao looked at him and said with a smile: "Don't take advantage of me and act like a good boy.

"If the potential for short video traffic monetization is really that huge, Penguin will end it himself. How will we play then?"

[Micro Vision] Being idle within the company is the best thing for everyone.

Time passed, and the next month, [Block Hand] began to take action.

[Bai Shou], who spends no money on marketing expenses, plans to spend 30 million in the next three months!

This number is neither too much nor too little. However, this is [Block Hand]!

A block player who was once famous for his Buddhist style and searching!

Its uncharacteristic behavior has plunged many friends in the short video industry into despair.

Even Cheng Zhu started to feel a little pressure.

"If we follow the normal timeline, Kuaishou would not have reacted so early." By the time Kuaishou reacted, Douyin had already successfully stolen the property! "he

Said in the heart.

At that time, the so-called [North Block Hand, South Douyin] situation had already taken shape.

""The confrontation between the two started in 2018.

"The blockers are determined to fight back. In fact, it's already 19 years and it's too late." But it's only 16 years now!

At this stage, shouldn't they be worried about how to make the live broadcast better?

This made Cheng Zhu also realize that sometimes the butterfly effect will develop in a good direction, and sometimes it will not necessarily.

"Fortunately, fortunately, I only invested 30 million." He thought to himself.

From this value, it can be seen that the block player is just wary of him, which is considered a defensive behavior.

"Oh, they are afraid of me!" Cheng Zhu thought to himself.

The development and growth of Youqu is still unstoppable!

At the end of the month, the number of monthly active users of Youqu has exceeded 20 million! The next month, the number of monthly active users reached an astonishing 30 million!

This growth rate is exactly the same as Douyin after the cold start phase ended in 2017!

Time came to October in a blink of an eye.

Recently, many wealthy people in China are feeling a little restless.

The reason is simple: Forbes' 2016 China Rich List will be released soon.

(ps: Please vote for me!)