Become Famous Another Day

Lu Yanhe did not win the award, but it cannot be said that he did not win the award.

 "Six" won the best TV series award that night. As a starring actor and screenwriter, no one can erase his glory.

As a result, although Lu Yanhe did not win any of the awards he was personally nominated for, he became the most watched person at this awards ceremony with this award for Best TV Series.

 His speech was once again evaluated as a "textbook level" speech.

Many media produced text versions of his speech and spread them on the Internet.

Especially the sentence "Works are art, but art is made by all types of work. Without the efforts of everyone in front of and behind the scenes, art is not art, just rough crafts." It was forwarded by many people behind the scenes in the film and television industry, saying Feeling.

"We all know that celebrity artists are the most profitable jobs in the film and television industry, and the lighting engineers, sound recordists, makeup artists, etc. behind the scenes do not appear directly in front of the stage. Therefore, unless they are at the top of the industry, Top positions are generally difficult to see. We always hear many celebrities saying thank you to all the staff in front of and behind the scenes. We are tired of hearing this sentence. I didn’t expect Lu Yanhe to say such a sentence. Critic Guan Su Chen wrote, "Lu Yanhe's words are really good. Not only is acting an art, but other jobs are not art. He is also a rare actor who can see the importance of every type of work. There are such actors, Only then can we believe that the film and television industry will get better and better.”

Then, someone found out Li Zhenzhen’s speech at the media press conference that day.

"All the artists in "Young Days" took part of their income and shared it with the staff behind the scenes. Really, we always see all kinds of tax evasion, and we are very anxious when there are only one or two million in the card. Things like that, it seems that the group of artists in the entertainment industry are all a bunch of idiots whose brain structure is different from ordinary people. Fortunately, there are artists like Lu Yanhe and others who are clear-minded and empathetic. Otherwise, I really don’t know how we usually behave. What kind of idols are they paying attention to?”

"Isn't Lu Yanhe always a breath of fresh air? For the movie "Late Spring", 99.99% of the actors in the entire entertainment industry, especially those of his age, would not accept it. Those who have no acting skills will fail, and those who have acting skills will fail. They may dislike it because it is an ensemble drama, and the male protagonist does not have enough roles, or the film and television industry will be happy to have an actor like Lu Yanhe. How many newcomers will he bring out this year? It made Yan Liang, Wen Minglan, Zhan Yun, and Yin Xincheng famous in one breath. "Three Mountains" also gave away three pure newcomers, Chen Jiang, Sui Fangran, and Wang Lu. Not to mention "Late Spring", in this movie except Lu Yanhe, everyone was Newcomer. Do you know why Lu Yanhe's status is so high at such a young age? Because he is an actor who can really carry out a movie by himself. I won't say that he is the only one, but in recent years, there is no other actor besides him. Have you ever endured this?”

The group of people were so excited that people mistakenly thought that Lu Yanhe was being smeared or attacked. But if you look carefully, you will find that there is no such thing. No one attacked Lu Yanhe? Why are these people so excited? -

“Why? Of course it’s because it’s rare to meet such a strange and popular star, so I can’t help but be excited.”

At the internal meeting of Yemai.com, when talking about such a phenomenon that appeared on the Internet, Xin Zixing analyzed it according to his own understanding.

"This is not the same as our mood. So what kind of celebrity artists have we worked with in the past? They are all well protected by the team. They have a glass heart and have eyes above the top. When we cooperate with them, we also We have to set aside a special budget for the artist's popularity marketing, haha," Xin Zixing said, "We have been working with Lu Yanhe for so long, but have he and his team ever made an inexplicable and unbelievable request? "

"Zixing, we all know that you have a good relationship with Lu Yanhe, but there is no need to praise him so much." Zuo Yu, who was sitting opposite her, joked with a smile, "Of course, Yan He is indeed a very good artist. "But if you praise him like this, will your Mr. Huang be jealous?"

 The others laughed too.

Xin Zixing did not expect that Zuo Yu would mention Huang Kairen without hesitation.

 But this is not the first time.

Ever since her relationship with Huang Kairen was made public, Xin Zixing has often encountered this situation of being ridiculed to her face.

Of course she was annoyed, but even though she was annoyed, she could only endure it.

 The whole environment is like this. If she cares about it, it will appear that she cares too much.

"Mr. Zuo, your wife won't be jealous if you care so much about me, right?" Xin Zixing replied with a smile on her face, "I can't bear your concern."

Zuo Yu was slightly startled.

Others were also stunned, not expecting Xin Zixing to fight back like this.

Xin Zixing said: "I do have a good relationship with Lu Yanhe, but in business, why should I say that he is very strange, when many people are excited by the appearance of an artist like him? For the same reason, we have created a magazine brand, As a documentary brand, we are one of the most authoritative websites for rating domestic films and works. In fact, we have gathered far more literary and artistic young people than other platforms. This is also the biggest advantage of our platform - whether it is investors, brand customers, or others. What you like about us, to put it in the simplest two words, is style. Other platforms are popular, but our platform is elite. This is what distinguishes us from other platforms. Mr. Zuo said that we need to increase traffic and increase investment. I agree with this. However, I think the premise of this is not to damage the positioning and image of our website - or in other words, what do you think of the positioning and image of our website? Can it be destroyed?"

Zuo Yu said: "The positioning and brand image of Yemai.com have always been far ahead in the market, but why does a website with such a good reputation and brand image have such a small market share? Have you ever thought about this problem?"

 Others looked at each other.

"Actually, I don't need to say it, everyone knows the answer. This is not an era where the smell of wine is not afraid of the dark alleys. Not only is it not, this is also an era where time is very fragmented. Think about it, how much time do we spend every day on average? On the Internet? We receive countless messages every day. What celebrity cheated on me? I want to go in and watch it. Which drama came out? I want to catch up on an episode. What kind of seeds from a thousand years ago are actually being used by people in this era? It’s blooming again. It’s so strange. I want to see it. There are too many cases like this, right? Every online platform is trying every trick to get people to click in and spend more time on them. Platform." Zuo Yu said, "But what does the traffic of our website come from? Or what does it mainly come from? We have done data analysis and found that more than half of the traffic comes from registered users. What does this mean? There are many, but we have very few new users, which shows that we have done a poor job of attracting new users.”

Zuo Yu looked at Xin Zixing: "Zixing has produced two very good works, one is "City Travel" and the other is "Jump Up". Our background data also shows that these two works have the most loyal users. Millions of users are active on Yemai.com every month because of these two works. But on the other hand, we must also see the fact that they do a very poor job of attracting new users. Some people say that They have reached a bottleneck, and the data cannot be increased. The threshold for these two works is very high, and it is impossible to have tens of millions of users like the popular works. "

Xin Zixing frowned slightly.

This argument has indeed been around for a long time, and it is also a main reason why many of Xin Zixing’s ideas are restricted and he is unable to obtain more resources.

 The senior management is no longer optimistic about their further expansion of user scale. Many people think that as long as they can maintain the current volume without declining, it is already good.

 Does Zuo Yu want to emphasize this argument again?

Xin Zixing is not very familiar with this newly recruited executive who has been hired for less than half a year. He doesn’t know what his routine is. He only knows that his major is publicity, marketing, and promotion.

Zuo Yu changed the topic and said: "In my eyes, they are far from reaching a bottleneck. They still have a sufficient market to explore. In fact, it is our positioning of high threshold for these two works that made us voluntarily give up a lot." market and give up a large number of users.”

"What does it mean?"

Zuo Yu said: "Let me give you an example. "Jump Up" is not only a magazine, it is also a very successful self-media. In fact, all the content that appears on the self-media can be Appearing on Yemai.com, if we could take a longer-term view and bring self-media under the banner of Yemai.com, think about it, how many major self-media brands under our banner now have tens of millions of fans , how many users can it bring to Yemai.com?”

 The conference room became silent.

 Even Xin Zixing didn't speak.

"I have been in the company for less than half a year and have been carefully studying the core business, operation model, advantages and shortcomings of our website. I can say this, Zi Xing is a person who is very good at creating content. It is a pity that , Our company has not been able to provide 100% or even 1000% of the people who can spread her content.”

As soon as Zuo Yu finished speaking, the conference room exploded.

Even Xin Zixing looked at him in shock, wondering why he said that.

 However, putting aside everything else, Xin Zixing felt that what Zuo Yu said actually made sense.

“Sticking to the old routine will only lead to retreat without progress. At this time, everyone should look back and think about it. Just now I made an inappropriate joke about Huang Kairen in front of Zi Xing. You should still remember it, right?”

 Amidst the discussion, Xin Zixing frowned and looked at Zuo Yu in confusion, wondering why he mentioned this matter again.

 Does he find it interesting?

 Everyone looked at him, waiting for his next words.

"When I made such an inappropriate joke, although it was inappropriate, everyone's attention went to me, and then to Xin Zixing. Don't you know that Xin Zixing has a very good relationship with Lu Yanhe? Are you here? You have been in the company longer than me, and you must know this better than me. Doesn’t that mean that you don’t know that Xin Zixing and Huang Kairen are lovers? However, when I put these two things together. When we came out, I especially remember the way Zi Xing looked at me. Of course, she was very nice and didn't directly fight back or scold me. I was already very grateful. But in fact, the way she looked at me didn't just make me think that I was out of my mind. I'm sick, and there's another very important point. She was questioning me with her eyes as to how she connected the two things without any evidence. In fact, you people here have the same reaction, no matter how outrageous I am. In an instant, every one of you’s attention was grabbed by me, so no matter what I said, you would listen very carefully, even if what I said later had nothing to do with this matter.”

Xin Zixin vaguely seemed to have caught something.

"This is the most important thing about publicity. Every publicity does not have to find something that has never appeared before, nor does it mean to constantly introduce new things. If something is good enough, then our core task at this stage is definitely not to further improve it. Quality, but to let more people know how good it is," Zuo Yu said, "We need to find ways to let more people know about and enter brand works like "City Travel" or "Jump Up", not just again and again. Emphasizing how good they are is not enough to make people want to try them these days.”

He looked at Xin Zixing: "Although the short film project is very novel and can cultivate many of our own talents, our Yemai.com is not a video platform after all, right? You said that it is very possible to cooperate with other platforms to do this project. This is done beautifully and has a good reputation, and I strongly believe that you will do well in creating content. But no matter how well you do it, it may be that other video platforms grab the most traffic and benefits. In what aspect can we achieve twice the result with half the effort? This is what I have been thinking about. So, Zi Xing, I don’t agree with the short film plan you proposed. It’s not that I don’t agree with your plan, but because we have already It is a waste of resources to dig new places when several gold mines have not been fully excavated. If we do not solve the problem of insufficient precision and power of mining tools, even if we find a hundred gold mines, we can only dig out so much. Gold can never be found in the biggest, best, and most abundant places.”

-

Xin Zixing didn't want to admit one thing. After what Zuo Yu said, she began to waver in the short film plan.

 Is now really a good time to launch a short film project?

ˆ "City Travel" and "Jump Up" have reached this point, but they were both limited by high-level conceptual issues from the possibility of further becoming bigger and stronger. The short film project is likely to suffer the same fate.

She thought deeply for a long time. When she came to her senses, she realized that it was already half past eight in the evening.

 She took her bag, turned off the lights and walked out of the office. Some colleagues were still working overtime, but most of them had already left.

She said hello to her colleagues who were still working overtime and walked to the elevator.

 As a result, as soon as the elevator door opened, Zuo Yu was suddenly in the elevator.

“Mr. Zuo, what a coincidence.” Xin Zixing greeted him.

Zuo Yu smiled at her and asked, "Have you just gotten off work?"

"Hmm." Xin Zixing couldn't say that she had been thinking about what he said, so she forgot about the time and smiled vaguely. "I have never formally explained to you that you wanted to increase production funds for "City Travels" before, and this time you proposed a short film plan, I voted against it. Please believe me, I am not targeting you, but Based on my professional judgment.”

Zuo Yu smiled, a very candid gesture, but whether it is worthy of belief is still unknown. There are too many masked people in the workplace. "What you said today is really thought-provoking."

"My past work was more or less related to publicity and marketing. When I came to Yemai.com, I was actually a little surprised. I rarely see a company of this scale, but there are many management and employees. It still retains its idealism and so-called literary and artistic sentiments.”

Xin Zixing said: "If you weren't such a person, you wouldn't have joined our company in the first place. It's more or less like attracting like. What about you, Mr. Zuo, why did you come to Yemai.com?"

"Because to me, this is like a place that is slightly famous but has not yet become a world-famous attraction. I can bring out the greatest value here." Zuo Yu said, "It is not lacking in good content, but it is not. Good at pushing hands. It just so happens that I’m good at pushing hands.”

Xin Zixing found that Zuo Yu had a convincing sense of professionalism when speaking.

 At this time, the elevator arrived at the parking lot.

Zuo Yu blocked the door with his right hand, signaling Xin Zixin to go out first.

Xin Zixin nodded, expressed his thanks, and walked out.

“Zixing.” Zuo Yu suddenly called her again.

Xin Zixing looked back at Zuo Yu in surprise.

“I apologize to you for the joke I made today about you, Huang Kairen and Lu Yanhe.” Zuo Yu said.

Xin Zixing hesitated for a moment and asked, "Did you make that joke just to use it as an example later?"

"Of course not, that's just what I said." Zuo Yu said, "It's because I found that no matter what I say during this period, you have subconsciously resisted what I said, probably because I opposed your previous proposal. , or even ignore me. I think I may have to attack you before you can look at me in a confrontational manner, listen carefully to what I say, and understand how I think."

 “Huh?” Xin Zixing looked at Zuo Yu in bewilderment.

"I'm glad that you finally got to know me today." Zuo Yu said with a smile, "Next time we have a chance to have dinner together, I believe there will definitely be a lot to talk about between us. You are good at making things, and I am good at selling things. Upstream and downstream, the river channel should be dug. "

Xin Zixing nodded, smiled and said, "Okay."

-

When Xin Zixing told Huang Kairen about this matter, Huang Kairen's first reaction was: "Why do I feel that you have been tricked?"

“Why did someone get in?” Xin Zixing asked.

Huang Kairen: "He actually wants to highlight the importance of his work. What about your work? What he means is that your work is already good enough, and there is no need to do it better. You are no longer the core business section of Yemai.com, and the core business section will become his responsibility for publicity and promotion. Are you really going to accept all this and give up your position to others? "

Xin Zixin felt as if someone had hit her head hard and woke up again.

 She suddenly understood.

"This man talks one thing after another. He first makes fun of you, then apologizes to you, and gives himself a high-sounding reason. He says it all, good or bad. Everything happens for a reason, and everything has a reason." Huang Kairen sneered. He said, "It's really a propaganda thing, it's just that it can deceive people."

Xin Zixing: "Yeah, it's his business how he wants to promote it. I'm the content maker. I don't care what he thinks. My mission is to make the content better and better, so that there will be more and more good content. ah."

She looked at Huang Kairen in disbelief and asked, "How come I didn't even react to this? I actually think what he said makes sense. What's wrong with me?"

-

 “Spokesperson? Spokesperson of Yemai.com?”

Lu Yanhe looked at Chen Ziyan in bewilderment, "After working together for so long, why are you suddenly asking me to be your spokesperson now? Is this necessary? I have cooperated with Yemai.com so much, and basically all my fans know about Yemai.com, and they asked me to be their spokesperson. What’s the point?”

"I hope you can often appear on Yemai.com, cooperate with some planning of the website, and make some topics." Chen Ziyan said, "Their new executive named Zuo Yu came to me personally to talk, and he also wants to meet you. To put it bluntly, the cooperation plan he proposed has many good ideas, which are explosive and may trigger a big social discussion. "

 Lu Yanhe shook his head subconsciously.

“Sister Ziyan, I’ve had enough hot searches, so I’d rather avoid this kind of high-exposure cooperation.” Lu Yanhe said.

He felt that he really needed to lower his body temperature, otherwise everyone would be annoyed if he always appeared in front of everyone.

Chen Ziyan said: "I think so too, but after all, it is a leaf vein network. I think it is better to communicate with you."

What Chen Ziyan meant was that the cooperation between Lu Yanhe and Yemai.com was too deep and they were not ordinary partners. She did not want to reject it so decisively.

-

Zuo Yu showed a bewildered expression.

“Mr. Chen, given the relationship between Yanhe and our Yemai.com, who else could this spokesperson be? Why not? Is it a matter of the endorsement fee? If it is an issue in this regard, we can discuss it again.”

"Mr. Zuo, no, that's not the problem. We have been cooperating with Yemai.com for a long time. How could it be because of this reason? I also told the truth. Yan He is too popular, especially this year, one topic after another, We have not rested for a while. We plan to keep a low profile for the next year and a half and let him withdraw from the audience's sight. This is completely contrary to your cooperation plan and is inappropriate. "

Zuo Yu never thought that it would be such a reason.

From Zuo Yu’s perspective, it’s even impossible to understand this matter.

For celebrity artists, shouldn’t the more hot searches the better? Shouldn’t the more topics the better?

Is there still too much?

Zuo Yu didn't come back to his senses for a long time.

This reason is really surprising.

Chen Ziyan added: "Actually, if Yemai.com is looking for a spokesperson, I have some ideas. Mr. Zuo, can we find time to chat in person? I think the best endorsement is one that makes people feel that there is a good fit between the person and the brand. For endorsements, I recommend a few people to you, all of whom are popular.”

Zuo Yu has not come back to his senses yet.

 He said: "Okay, okay."

After subconsciously agreeing, Zuo Yu hung up the phone, still frowning, unable to figure it out.

-

 Soon, the news that Lu Yanhe rejected the spokesperson of Yemai.com spread in the industry.

 The reasons and reasons for the rejection also spread.

 Different people have different moods when they hear the news.

Some people are envious, some are jealous, some complain that Lu Yanhe is really hypocritical, and some people are tempted to go to the middleman to win the endorsement of Yemai.com.

 There was an undercurrent surging for a while.

Xin Zixing received a lot of calls. She found that this matter was becoming more and more popular on the Internet. First, it was discussed that Lu Yanhe refused to be the spokesperson of Yemai.com because he did not want high-intensity exposure. As a result, it became popular again because of this matter. Search, secondly, marketing accounts keep popping up, and XXX is actively contacting Yemai.com, wanting to be a spokesperson. Thirdly, there is a heated discussion about why so many artists are vying to endorse Yemai.com? Under this topic, we rely on some brand works such as "City Travel" and "Jump Up" and the website's literary image to shape the style of the website. Four of them are directly related to her. Shouldn't the most suitable spokesperson be Huang Kairen, who has a deep connection with Yemai.com? ?

 The traffic of the leaf vein network has skyrocketed.

 Huang Kairen’s agent sent a message to Xin Zixing, saying: The new vice president of your company has two talents, has not paid a single endorsement fee, and has slipped away seven or eight artists to divert him.

When Xin Zixing saw this sentence, his cheeks turned red, burning red, and he felt embarrassed.

 At the same time, Chen Ziyan was sitting in her office, looking at the list of Yemai.com spokespersons contacted by the Internet. There were several familiar names in it, all of whom were her clients...

Chen Ziyan has really not been treated like this for a long time.

She almost laughed out of anger.

She thought to herself that she was really used to going smoothly, and suddenly she was taken advantage of, and she still dared to call herself a gold medal agent.

 Chen Ziyan, are you going back as you live?

 She looked at the name Zuo Yu and took a deep breath.

At this time, a message from Xin Zixing came: Sister Ziyan, I heard about what Zuo Yu did. It was so unreasonable and he took advantage of me and Kai Ren. But in any case, I hope he will not be affected by his behavior. cooperation between us.

 Chen Ziyan typed it and sent it to:

Of course it won’t affect him, but Zi Xing, if something like this happens, can you still tolerate him?

Xin Zixing took a while to reply: There are some things that I am just a part-time worker, and I am powerless.

 Chen Ziyan: We haven’t seen each other for a long time. Do you have time tonight? Juju. (End of chapter)