China Entertainment: Director’s happiness is so simple

Lu Ping'an's new drama is an idol drama, starring Fan Xiaopang, and the news that investment and casting work has officially begun spread across the country overnight.

Lu Ping'an's filming of an idol drama caused another round of controversy.

However, there is another sentence behind Xingchen: a very interesting and strange modern urban idol drama.

With this, a lot of controversy will be eliminated.

Because everyone is quite interested in what Lu Pingan said was "interesting and strange".

If Lu Ping'an said it was interesting, it must be really interesting.

Unlike others, even if others blow out flowers, no one will be too excited.

Of course, the controversy still exists, but it does not prevent advertisers from becoming more excited.

It’s already very hot.

Now we know that this is a modern urban idol drama.

Professional and straight to the point.

As a result, countless companies have begun to prepare plans.

Whether the cooperation can be successful, although Xingchen will have his own plan.

But it also depends on the merchants’ own capabilities.

For example, in terms of jewelry, Xingchen may not plan to set up an advertising space, but jewelers will find a way for Xingchen to open one.

If one company develops, another company may also enter the competition.

First compete for the first female and second female, and if that doesn’t work, then fall back and attack the rest of the advertising slots.

In short, if Xingchen wants to let go and "make money" this time, then he can rely on the gimmick of "Lu Ping'an's first TV series".

It is estimated that this wave can win dozens of advertising sponsorships, and the amount will definitely not be less than 50 million!

50 million yuan in advertising sponsorship is only a modest amount for other major directors, let alone Lu Ping An's movie.

But among the top domestic TV series at this stage, this can definitely break records.

This is also due to the fact that although the domestic TV industry is developed, the commercialization and systematic development of domestic TV dramas have not been very mature so far.

Because in the current TV drama market, the TV dramas themselves actually use more traditional elements such as themes, stars, plots, etc. to compete in the market, and they only target the domestic market.

When it comes to commercial advertising placement, more of it is actually presented on the TV station broadcast side.

For example, advertisements before and after the TV series is broadcast, pre-roll advertisements at the beginning and end of the TV series when it is broadcast, etc.

These advertising revenue will be divided between TV stations and film companies according to different rules.

However, the advertisements have little to do with the content of the TV series, and the commercial form is generally relatively simple.

To dig deeper, the form of cultural and commodity export is relatively simple.

This is also the difference between current domestic TV dramas and Korean film and television dramas.

South Korea is really using film and television works to spread various soft and hard cultures of South Korea.

The industries involved are also diverse.

With the novel subject matter and unique plot, the quality of the TV series is high.

So South Korean celebrities became popular, and various elements of South Korea became popular and became popular.

Eating kimchi, traveling to South Korea, Korean beauty, and style.

The development of the entertainment industry has enriched all walks of life in South Korea.

When it comes to the operational level, it's actually not too special overall.

It means support from above to integrate the entire industry.

It's like the stars make a movie.

Movies will take the lead, and peripheral industries will follow. Various investments in the Internet and on the ground will continue to fully unleash the potential of the entire IP.

Rather than finishing a movie, there will be no sequel.

There is similar exploration and practice in this regard in China.

But generally speaking, in 2009, there are not many that are really doing well and can form a mature chain.

Xingchen's current production of "Star You" is to explore the mature model of the TV series industry's internal and external output.

The vernacular is: follow the path of Korean Wave.

So this will involve in-depth discussions on advertising cooperation.

However, Lu Ping An doesn't think many families will agree or have the confidence to play with you like this.

After all, it is not your industry, so this time, except for a few brands owned by Lu Ping An, the rest will basically be regular implants.

However, there is another type of partner that can achieve strategic cooperation.

Such as tourism.

This involves the ability of "Star You" to drive industries such as tourism and local food in the future.

After the original version of "Star You" was broadcast, a large number of foreign tourists came to South Korea.

After all, South Korea is small, so it is not suitable to copy it one-to-one in China, but it is still possible to copy it in one city.

Therefore, Xingchen announced to the public that the filming location of the new drama has not yet been determined.

To put it simply, the script will be modified according to the needs of each city.

For example, the Hangzhou government has strong support, so Professor Du’s family can be near the West Lake.

Xi'an has strong support, and Professor Du can also become an archeology professor at a university in Xi'an.

The plot structure and plot remain unchanged, and some small things can be flexibly changed.

No matter how it changes, a complete propaganda system will be formed.

Are you interested in tourist cities across the country?

Of course interested.

And Uncle Dong also said it was very meaningful.

The domestic tourism industry has actually just started.

Since 2008, there have been more and more foreign tourists.

In addition, Lu Pingan has previously brought a wave of dividends to Bashu, Shaolin and Wudang and other places through "Kung Fu Panda".

This time the road is safe again.

Uncle Dong is of course willing to provide support.

And Uncle Dong now represents the official government.

Of course, relevant officials from tourist cities across the country are actively participating.

After the news was released, advertisers were amazed.

“Director Lu’s initiative this time is really big, and he actually has cooperation with the city!”

"After all, this is Director Lu's first TV series, so of course the momentum must be sufficient."

"It would be interesting if I pounced."

"What's the point? It's not like the director specializes in TV dramas. If the TV series fails, then just make a movie. Will there be any impact?"

"That's right. Besides, whether Pupu or not has nothing to do with us. It would be nice if it was exposed."

"That's true, but the most important thing is to get on the car! Now that people are doing so much, the current price may not be enough."

A group of advertisers were discussing.

Brokerage companies are also actively preparing.

This time Xingchen directly released the casting details.

First casting is in the form of auditions.

There are many roles released for auditions.

Except for the first female, almost all the other female, second, male, second and third male positions are vacant.

The requirements for the primary election have also been released.

The requirements are not high, but there are some requirements for age, appearance, and acting skills of related characters.

This immediately attracted countless handsome men and beautiful women gearing up to audition.

Among them, there are also direct calls from brokerage companies, friendly businessmen and universities, wanting to use the back door.

But Lu Pingping rejected them all.

This time, what I want is the audition.

It all depends on your own conditions and strength.

The news that his company was rejected quickly spread.

This also injects greater confidence into the actors.

After all, who doesn’t like fair casting?

As a result, the mailbox of the Star Project actor audition channel was immediately full. (End of chapter)