Extraordinary Genius

Huaxia wants to host the 2008 Olympic Games, which has made many companies interested in opening up the Chinese market to see the opportunity. For example, some island countries' electronics companies, the two countries of the country, and some other companies.

However, the electronic companies of the island countries and the two music companies of the country are all related to the Huaxia political axe. They think that it is better to look for sponsorship in China than to find the International Olympic Committee. After all, the so-called top sponsorship is decided by the International Olympic Committee. And forced to insert in the broadcast rights.

Like Majesty, Delicious and Visa, they all sponsored the multi-border Olympic Games, and they all found it very cost-effective. For example, at the 2000 Olympic Games in Sydney, their sponsorship has increased their product sales.

When they were able to rise so quickly, they had a lot to do with opening up the Chinese market. However, they were less and less aware of their share of the Chinese market, and now they are being squeezed out.

How big is the Chinese market, they are too clear, it can be said that it is the world's most important emerging market. If you can open the Huaxia market again, then your profit will inevitably skyrocket.

Visa was rarely heard before China. They also want to open the Chinese market. After all, their credit cards are available in many countries and are more convenient.

Needless to say, it is very early to enter the Chinese market. Although it has not been taken out, sales will not start. In particular, China's big drink league seems to be specifically aimed at them.

The best media ads were snatched, the dealers snatched away, the advertising spokesmen stole, and even the bottling plant they wanted to acquire was taken away.

Delicious in many countries around the world, but the boss of the beverage industry, but in China, especially for so many years, even the top five can not enter!

What makes them most depressed is that many Chinese people now think that Lehaha's refreshing cola is the authentic cola. They are imitations. God knows that this cola is invented by their delicious company!

Their delicious recipe is the price.

This time is an excellent opportunity. The delicious company believes that they can take the opportunity to publicize, Le Haha's cola, is the imitator, they can play a turn!

......

"What? You didn't make a mistake? Why did the top sponsor's advertising fee increase so much? Doesn't it mean that $5 million is enough?" The delicious vice president of propaganda shouted.

Just kidding, their delicious company is not the first time to sponsor the Olympics. They have always been the loyal sponsors of the Olympics and the longest sponsor in the history of the Olympics. This record, they intend to continue to create.

No one knows more about the Olympic sponsorship price than their delicious company. Even if it is the Olympic Games in the country, the sponsorship fee is not so expensive. Why should the sponsorship fee be high in China?

"Jim, don't worry, this is not for your delicious company. Our sponsorship fee for 2004 can be negotiated, but in 2008, that price is absolutely not good!"

“Why? There will be a certain increase in the sponsorship fee each year. We have considered this, and our offer is absolutely reasonable. But what do you raise so much at a time? What do you mean? In 2008, Huaxia Can it become a developed country? Even in developed countries, the sponsorship fee can't be so outrageous!" Jim Fury said.

He wants to negotiate with the International Olympic Committee in advance for the top sponsorship in 2008. This is an advance payment, but it is not a loss. After all, when you sign the contract when you are near, the price will definitely increase a lot.

Of course, China will not lose money, they can get the money earlier to hold the investment construction of the Olympic Games. This model, their delicious company is familiar with the road.

The sooner they sponsor, the more cost-effective they are, because the sooner they can be on the product, the Olympics logo, especially for the host country's sales, is greatly promoted.

For example, the launch of products such as Olympic commemorative bottles can increase sales and profits. Even after the Olympics, they can bring them continuous attention for a certain period of time.

But this time, it seems that the International Olympic Committee wants to open a lion. Is this the meaning of the Huaxia Olympic Organizing Committee?

"Jim, I will show you a form, and you will understand. This is the official sponsor of the 2008 Olympic Games. You can see their sponsorship amount."

Jim's eyes wide open, this is impossible!

The top ten sponsors have even sponsored more than 200 million US dollars, and the first one is 500 million US dollars. How can there be such a high price!

They sponsored the 04 Olympic Games, but 50 million US dollars, originally thought that the Chinese Olympic Games, 60 million US dollars is almost the same, after all, in 2004 to pay.

But just watching the price given to them by the International Olympic Committee requires two billion dollars. They think it is a big opening for the lion. Now it seems that there is really no.

The sponsorship amount of your top sponsor can't be lower than the official sponsor's amount?

But two billion dollars, this price is too high! The highest price in their hearts is no more than 80 million US dollars. This is just a top sponsor's qualification, and there are other advertising investments.

If this is the case, it will cost 200 million US dollars. The total investment of this Olympic Games will definitely exceed 300 million US dollars. With so much money, they may not be able to earn it back.

“Someone signed a contract?” Jim asked.

"There is not yet, but the number of companies that have come to know has exceeded ten. Everyone said that they should consider it. I suggest that you also consider it. After all, you have sponsored so many Olympic Games. If it is interrupted, it would be a pity. ""

Jim is secretly in your heart, and of course you hope that we will agree, so that your income can be improved. But at such a high cost, he really can't decide.

Damn, where are the sponsors of China?

Wind and rain electronics, wind and rain appliances, Aihua Electronics, Aihua Electric, Taihua Supermarket Group, Aihua Xiaobawang, Taihua Consulting, Le Haha Group, Wind and Rain Consulting, Wind and Rain Holding Group.

After seeing the wind and rain holding group and the Taihua Holding Group, the delicious company knows what is going on. It is not the company of the Chinese richest man Feng Yu Holdings.

This Feng Yu, isn't it a good thing? Do you sponsor this Olympic Games so much money, earned back? And you sponsored so much money, those other shareholders, agreed?

Feng Yu personally took out funds to sponsor, and promoted the company. Others also took advantage of it. They certainly would not oppose it. After all, this would create the sponsorship history of the Olympic Games. They will always be remembered. And brand promotion, there are great benefits.

And they are also Chinese, sponsoring their own country, and they will not be soft. To put it bluntly, the shareholders of these companies are not bad money! For the company, it is also quite public expenditure.

Jim is depressed, how should this be told to the company? Before I came to the package, I had such a big variable. Feng Yu, what are you doing?

... (to be continued.)