Game Entertainment Empire

All the people in the game industry who are paying attention to "Escape" are all surprised.

Not surprised that the sales of "Escape" are too high, but surprised that the sales are a little low.

The sales of "Escape" in the week after its release was officially counted, with a total of 600,000 copies, and the sales rankings have also dropped out of the top five.

In fact, as a horror game, the sales volume is not bad. After all, even the third part of the well-known "Ghost" series has only sold 2.1 million copies in China.

But it can’t be calculated in such a simple way. After all, the price of the “Ghost” series is basically at the level of 200+. Compared with the price of “Escape”, it can be said that selling one “Ghost” series is worth two copies of “Escape”.

At the same time, the "Octopian Traveler" developed by Yang Chen has achieved good results. For a data score such as "Escape", I really feel that it is a little out of control.

This kind of feeling is like you are a student who often takes 98 points, 95 points, or even 100 points, but you suddenly get a score of 85 points in one test.

Even if this score of 85 is considered to be at the middle and upper level in the whole class, comparing the previous results will make people feel how you did such a bad test this time.

Today's Yang Chen gives people such a feeling.

"The Binding of Isaac" and "Octopian Traveler" sold well one after another, but in the first week of "Escape" they did not even reach one million sales, which really gave people a feeling that they shouldn't.

Almost as soon as the sales of "Escape" were announced that day, the major game media rushed to report the news.

Among them, some mainstream media such as the game starry sky are still objective, but the sales volume is not up to expectations, far inferior to "Octopian Traveler" and "The Binding of Isaac" as the title of the article.

But some self-media, and second- and third-tier game media, that is how the headlines attract attention.

For a time, it was like 'The Fall of Nebula, the failure of "Escape"', 'Dark Horse Game Producer Jiang Lang's talents', 'Inflated, conceited? Horror games don't happen with confidence. ’ These headlines instantly grabbed half of the news in the entire gaming industry.

Jiang City, in Nebula Studio.

Chen Shu, Wang Ye and others were working on some fixes for the follow-up bugs in "Escape", while looking at Yang Chen who was sitting in front of the computer in deep thought.

The whole office was very quiet, exaggerated, and even the sound of breathing could not be heard, as if everyone was deliberately controlling it.

"Okay, look at the media less, the sales are indeed a little unexpectedly low, but if you really want to say failure, it would be bullshit." Seeing everyone's eyes, Yang Chen smiled and said loudly.

The total development cost of "Escape" is about 16 million, which is not a small project, but it is impossible to lose money.

The price is 116 yuan, and 600,000 copies are sold in a week. Although this number is lower than he thought, it is not difficult for the final sales to exceed one million.

Even after deducting the platform's commission, the Galaxy Network's commission, and taxation, by the way, the game development cost and employee bonus issues are deducted.

The game "Escape" can also bring about 30 million to 40 million profits to Nebula Studio.

So to say that "Escape" failed is completely bullshit.

The thing that really makes Yang Chen care about is why the sales volume is so low.

Combined with the "Escape" in the dream memory, Yang Chen has done a lot of optimization, more realistic modeling, more detailed scenes, and more flavorful environment atmosphere.

At the same time, compared to the world in the dream memory, the environment of the game market here is much better, too much.

Otherwise, the miracle of "Octopian Traveler" would not be possible. These have all been verified.

But why the last sales of the game "Escape\

,"Not even as good as the world in the dream memory?

You must know that both games and publicity are better than dream memories.

Including the word of mouth of the game is also praised by players and game media, but the sales volume is not as high as thought.

This was the most puzzling thing for Yang Chen.

Because it's related to the next game he wants to make - Resident Evil.

Standing on the shoulders of giants to make a game, and sculpting it more finely, but unable to achieve the results of the original version, this is something that makes Yang Chen feel very unconvinced.

price factor?

Yes, but definitely not the main factor.

After the sales of "Escape" came out, practitioners in the game industry who had been paying attention to it suddenly started to talk about it.

'How come the sales of "Escape" are so low? ’

'Yes, during the same period Guo Shengan's "Soul Hunter" and Phoenix's "FireWire" sales have exceeded the 1.5 million mark! ’

‘A horror game, isn’t that what it looks like.’

'But it's not that low. The sales of "Ghost 3" have exceeded 2.1 million before, and I have also watched "Escape". The quality is also very good, and online players are also applauded. 》 area, the score of the player's public comment is as high as 9 points. ’

'The market for horror games is shrinking, and the sales of "Ghost 3" is difficult to replicate. At that time, "Ghost 3" was represented by the two giants, Tenghua and Phoenix. If you don't believe me, watch it. In a few days, "Ghost 4" Certainly sales will not be high. ’

In a well-known forum in the game industry, many practitioners are discussing the sales of "Escape".

…………

In the office, the steel egg lying on the ground with the air conditioner snoring and sleeping.

Next to him, Wang Yaliang was looking at the textbook on game development on the computer.

"Failure is normal, don't be discouraged." Looking at Yang Chen who walked into the office, Wang Yaliang stood up and comforted him.

Obviously, she also has an understanding of the sales of "Escape" and some news trends in the industry, and knows that this sales is not so ideal.

"Failure?" He recovered and looked at Wang Yaliang, who was comforting him. Yang Chen, who was sitting on the seat thinking about what went wrong with "Escape", gave her a strange look.

"The revenue of "Escape" is five times its cost. If it fails, then there will not be many successful game makers in the industry." Yang Chen stood up and stretched, and said with a smile.

"Then what are you doing with a bitter face?" Wang Yaliang rolled his eyes when he heard Yang Chen's words.

"The applause is not good, I'm thinking about what's wrong with the game." Yang Chen shook his head and looked at the computer screen in front of him.

Whether it is the large game market environment or the overall quality of the game, it is far beyond the games in the dream memory, but why are players not so willing to buy it?

This is what confused Yang Chen.