Global Monopoly of Technology

With the passage of time, the last month of the first half of the year is approaching, and the long-awaited VBM version of "World of Warcraft" has finally entered the stage of publicity. VBM is the abbreviation of virtual brain machine.

Blizzard Entertainment has been waiting for this day for four or five years. The same is true of top third-party game developers such as Ubisoft and Square.

The game is actually ready, but needs to wait in line for release.

The current virtual Internet market has not grown up yet, and the three monks have no water to eat. It is not good for everyone to get together and sell at the same time. At that time, the paradox phenomenon of involution in the industry will only break out.

That's why I have the right to grab the first release and the second release, but this year's release of the work has been confirmed, but outsiders don't know it yet.

If the three VBM games of "Hundred Schools of Masters", "Sky Cataclysm", and "Three Kingdoms" have taken off after taking advantage of the windfall bonus, they can rise no matter how bad it is. Later, after everyone's early adopters are over, they want to create a phenomenon High-level content is much more difficult, and the tide of the times is hard to come by, just one chance.

However, the power of well-known big IPs is also outstanding. With the announcement of Blizzard Entertainment Greater China, it was officially announced that the VBM version of "World of Warcraft" will be released on June 18, which has attracted thousands of domestic players. focus on.

The name World of Warcraft is really a generational sentiment for the post-80s generation in China. Its appeal in China is very amazing. World of Warcraft can change the film so badly that it can win more than one billion box office results in China. Visible.

The movie's Pujie made Blizzard take back the IP film and television adaptation immediately. I was afraid that this IP would be overdrawn. I knew that Pujie should have been handed over to Bluestar Pictures instead of Legendary Pictures.

Although Blizzard is a holding company of Bluestar Technology, the parent company is very strong. If you don’t interfere with your operation, you won’t interfere. You can sell it to Legendary Pictures. The projects under Bluestar Pictures are already crowded together. A lot.

But in general, the IP brand World of Warcraft is still very valuable.

This big IP has attracted many old Warcraft players who have been AFK for many years to set their sights on virtual brain machines. Most of these players have already married and established their own businesses and are no longer young, but who can tell what their feelings are.

The nostalgic server released last year was particularly popular, killing many new online games in seconds, and its strong appeal greatly exceeded Blizzard's expectations. I have more confidence in the VBM version.

Let’s talk about “cheating” people into the virtual world. Anyway, until the product was released, everyone who has experienced the virtual world is really fragrant in the end.

Enter the virtual world only zero and countless times.

What the Côte d’Azur desires most now is the continuous expansion of the user pool in the virtual world. In short, we must do everything possible to trick people in, even if we only play for an hour a day, or even play for an hour in three days. As long as you come, you are afraid you are not coming.

...

In the Science and Technology Complex Building, Luo Sheng is sitting in his office chair, nibbling on sunflower seeds while listening to the video report of Zhang Bowen, who is in charge of Bluestar Technology.

"...The acquisition of 21st Century Fox has reached a comprehensive agreement, and the merger transaction will become effective the day after tomorrow, and the final result will be $93.1 billion to complete the merger."

"Well, it's been almost two years of negotiation. Although there were twists and turns in the middle, the ending was satisfactory. Not bad." Luo Sheng nodded with satisfaction. It is really not easy to achieve such a large-scale M\u0026A transaction. During the period, the number of negotiations between the two parties was no less than thirty. times, we talk about it every month.

There is no doubt that the merger case of nearly 100 billion US dollars is undoubtedly a merger of the century. It swallowed 21st Century Fox and Hollywood's "Big Six" is still the "Big Six". The territory has not changed, but it is no longer the original "Big Six". "Now, Blue Star Pictures entered Hollywood as a "Outlander" with the help of the shell of 21st Century Fox.

Luo Sheng has achieved what Lao Wang had never done in his heart.

Some of the acquisitions specifically include 20th Century Fox Pictures, Searchlight, Fox2000, Fox Home and Fox Animation, Fox Television Creative, Fox Television, FX, Fox21, Fox Media Group, 73% of National Geographic, Indo Star Media Group, etc.

The success of this transaction has also made the IP copyright map of Marvel superheroes, the largest cash cow under Bluestar Pictures, more and more complete. The development of IP and sequel films is the main source of income for Bluestar Pictures' global box office, of which Marvel Studios contributed 62% of box office revenue.

The specific IP that Fox has merged into Blue Star Pictures includes: X-Men, Deadpool, Fantastic Four, Avatar, Alien, Ace Agent, Rise of the Planet of the Apes, Ice Age and other well-known works.

...

At 12:02 noon on June 20, Bluestar Technology Group announced that the $93.1 billion acquisition of 21st Century Fox officially took effect.

The next day, 21st Century Fox also announced in the middle of the night that it would enter the delisting process, in line with the new owner's strategy for restructuring and adjustment.

As soon as the news came out, 21st Century Fox's stock price soared by 108.52% on Monday, 22nd, and its market value soared to US$31.1 billion. This round of mergers and acquisitions also became the headline news of the day without any suspense. The world caused a huge stir.

"Guardian" article title: Disney is finally defeated!

The New York Times article commented: "Who can stop Luo Sheng's crazy expansion?"

Foreign and Western media reported this incident with a "sad" and unwilling taste, and regarded it as a "despicable foreigner"

The people who eat melons in China are extremely excited, and many mainstream media have carried out overwhelming reports.

What catchy titles like "Taking the Hollywood Bridgehead" abound.

This is indeed a major victory.

After the announcement of Bluestar Technology, the Global Times also released a commentary immediately: "The Fox merger case is of historical significance, it marks a qualitative leap in my country's discourse power in the world media, and it also marks the The West was forced to give up a seat in the media's right to speak, and since then, the voices from the East will start from the peaks of Hollywood and radiate to the world, and it is time for the world to listen to different voices."

The success of the acquisition of Fox can be said to be the right time, the right place, and the harmony.

If you ask for others, you will be controlled by others, and you have to pay a certain price.

If it weren't for this, it would be absolutely impossible for Bluestar Technology to successfully acquire Fox. No amount of money would be worth it. This is not as simple as an ordinary commercial merger and acquisition case. The competition is for the right to speak in world-class media. The game behind it is an inch. Profits must be fought, and they will not give in an inch, unless they have to.

However, there is another factor that cannot be ignored in the successful acquisition of Fox, that is, Wall Street has helped a lot and provided assists crazily behind the scenes, because Luo Sheng is willing to share huge profits with these capitals, and of course capital has no reason to refuse. Wall Street capital is Without national borders, where there is profit, they will be there, and they will not care about anything else.

The condition of Wall Street's shot is that Blue Star Pictures wants to go public in the United States.

Luo Sheng apparently also reached the deal on Wall Street. From the day when the merger took effect, Bluestar Pictures entered a stage of comprehensive reorganization and became independent from its parent company, Bluestar Technology Group. Time to complete the restructuring and acquisition of Fox's entire business, and rush to the New York Stock Exchange after the integration.

That is to say, it will be listed on the New York Stock Exchange at the end of next year. The valuation given by the capital market is 275 billion US dollars. It can be said that it is a galaxy battleship in the film and television media industry. The current market value of Flix and Disney is hovering at 200 billion US dollars.

Bluestar Pictures has a magical halo of "Luo Sheng effect" behind it. There is no doubt that the possibility of breaking the IPO listing is extremely small. The capital market is willing to pay a higher premium in exchange for chips. It is not a problem to break the market value of 300 billion.

In the primary market, the original shareholders were valued at a low-value chip of US$192 billion, which is equivalent to giving Wall Street capital a guaranteed premium of 43.22%, which may be more than 100% in a long time.

What kind of virtue is Wall Street capital, the owner of the eagle who does not see the rabbit, and Luo Sheng, they will not be so diligent to "betray the country" if they don't pay, but they can sell it as long as the price is right.

This is a very direct transaction. Wall Street is chasing profits, hoping that profits will continue to run; Luo Sheng is chasing cultural output and media discourse power. How much profit can be shared is secondary.

The two sides hit it off, each got what they wanted, and they were all happy.

Profit is no longer the number one goal for Luo Sheng now.

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