I, The Founder Of League Of Legends!
170: Cross-Border Cooperation Between League Of Legends And Mercedes-Benz! 【3】
Hearing Lu Li's remarks, Miss rolled her eyes speechlessly.
"Brother, Mercedes-Benz is not a person, it is a car, that Mercedes-Benz!" Miss said to Lu Li, and Lu Li suddenly realized.
"Mercedes-Benz is looking for us, what's the matter?" Lu Li finally walked out of the toilet and looked at Miss with some confusion and asked.
Then, Lu Li learned that it was Mercedes-Benz who saw the huge potential of the League of Legends and wanted to cooperate with the League of Legends!
Mercedes-Benz is a car, League of Legends is a game... Cars and games cooperate? This is probably something that is unheard of and unseen in this parallel world, right?!
"Mr. Lu, if we can successfully cooperate with Mercedes-Benz, then this will be a quite earth-shattering cross-border cooperation!" Miss said to Lu "607" very excitedly, "If Mr. Lu is willing to cooperate with Mercedes-Benz, If you want to talk, I will ask the person in charge of Bian to contact you.
Hearing this, Lu Li nodded. Although in this parallel world, League of Legends has already cooperated with Mercedes-Benz around the time of S7, this is really the first time in this parallel world!
"Okay, I'll go talk to them." Lu Li said to Miss.
And in the afternoon of that day, Lu Li met with the president of Mercedes (China).
"Welcome, Mr. Lu!" When the Mercedes-Benz president saw Lu Li, he couldn't restrain his excitement. It seemed that he was also a summoner.
"Hello, hello." Lu Li also shook hands with the president politely and said, "Mercedes-Benz wants to cooperate with our League of Legends. What kind of cooperation do they want?"
Lu Li didn't chat with the president for too long and asked straight to the point.
The president of Mercedes-Benz also said directly that he originally wanted to find Lu when he saw the IG team won the world championship last year, but after the board of directors discussed it, he decided to take another look at League of Legends. subsequent development.
And the next actions of the League of Legends really shocked Mercedes-Benz!
Because whether it is the League of Legends PC game, the League of Legends mobile game, or the recently launched open beta of Summoned Heroes, they have become phenomenal products, and these things are absolutely impossible for Mercedes-Benz!
In addition, League of Legends has already had successful cooperation experience with China Merchants Bank, KFC, etc., so Mercedes-Benz finally decided to find Lu Li and seek cooperation with League of Legends.
"That's right...but our League of Legends is just a game after all. If Mercedes-Benz wants to sell cars, it seems to be difficult to sell them among players, right?"
Lu Li asked the president that this was also a problem in his previous life, because Lu Li always felt that most of the players who played games had little money, and it would take a lot of money to buy a computer, let alone a car.
Hearing this, the president chuckled: "Mr. Lu, we want to seek cooperation with you. In fact, the main purpose is to promote us. Although the summoners may not have that much money for the time being, they will always have money. At that time, they can come and buy our cars.
The president smiled and said to Lu Li, it can be said that he has made a long-term plan!
Lu Li nodded. Since Mercedes-Benz does not seek immediate benefits from the League of Legends, then this cooperation is naturally easy to negotiate.
"So, President, in what aspects do you want to cooperate with our League of Legends?" Lu Li asked the President again.
However, these words made the president stunned for a moment.
What is it called and what aspect is it?"
"League of Legends is just a game on the surface, but in fact, the business landscape of League of Legends is already very large. There are not only games, but also e-sports, videos, animations, etc., so the president wants In what aspects will you cooperate with us? Or... cooperate in all aspects?"
Lu Li asked the president with a smile, and the president really needed to think about this matter carefully.
If you want to promote Mercedes-Benz, it is naturally better to cooperate in all aspects. However, before this, the president has already investigated that although League of Legends is only a game company, their income is quite high.
Last year, when KFC and the like cooperated with the League of Legends, the advertising costs might not be very high, but now, cooperation with the League of Legends will definitely cost a lot of money.
After the president thought about it for a while, he told Lu Li his decision...
"Mr. Lu, we want to cooperate with you in LPL and official videos. What do you think?" the president asked Lu Li.
When Lu Li heard this, he knew that the president of Mercedes-Benz was really very professional.
In the entire League of Legends system, if we want to talk about the project with the largest number of participants, the first place must be the LPL league!
The second place belongs to the video category!
Every time, when the official League of Legends video account releases videos such as "Hero Mike Crazy" and "Blind Operation", each episode has nearly 200 million views.
As for the LPL games, the average number of viewers for each game is about 50 million!
The president of Mercedes-Benz directly made these two requests to Lu Li, which really impressed Lu Li.
"Okay." Lu Li agreed without thinking too much.
After all, in this way, not only does he have that "earth-shattering" content, but he can also borrow it to make a profit!
After Lu Li agreed, the next stage was the contract negotiation stage.
Mercedes-Benz wants to sign a long-term LPL cooperation agreement with League of Legends. The main scenario is that before the start of each game, the commentators need to broadcast Mercedes-Benz advertisements.
At the same time, before the start of each game at 3.7, Mercedes-Benz needs to show their logo, and Mercedes-Benz's advertisements will lead the audience into the game.
Just these two places, not much.
As for the video, it's even less. Mercedes-Benz only requires that their LOGO can appear at the beginning of the video together with the LOGO of League of Legends.
"Mr. Lu, do you think it's okay?" After finishing his thoughts, the president asked Lu Li.
"I think it's okay...so what's your bid?" Lu Li asked the president. After all, as long as the money is in place, all other problems will not be a problem.
"One season, 100 million yuan, what do you think, Mr. Lu?" The president asked Lu Li hesitantly.
When he heard the price, Lu Li also fell into a little hesitation. .
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