I'm going to become a giant in the entertainment industry

Increase movie promotion?

Isn’t there enough publicity now?

If the official action was to let Mr. Yang die, then Qi Mu wanted to bury Mr. Yang.

"Don't increase the intensity of publicity." Yang Ruoqian waved his hand tiredly, "This intensity is enough now, and it can be gradually weakened in the future."

At this juncture, weakening the promotion of "All or Nothing" can no longer be said to be making up for the situation...

Apart from giving some psychological comfort, it really doesn't have much effect.

Qi Mu was stunned for a moment: "Are you going to lower your current publicity intensity?"

Mr. Yang's decision is really strange.

Maybe sometimes it’s best to stop as soon as it’s done?

Qi Mu thought for a while, but still fulfilled Yang Ruoqian's order very faithfully: "Okay, Mr. Yang, I will go and convey the order to various departments... But it is not only our company that announces the release of this movie, but also Including Chengyu Media.”

"Do you need to inform the other side and ask them to lower their publicity intensity?"

Logically speaking, how to publicize and distribute is a matter for other publishers, but the influence of Kuaiguang Group is enough for Chengyu Media to keep pace with them.

Chengyu Media...

Yang Ruoqian's head hurt a little when he heard these four words.

After thinking about it, Yang Ruoqian said: "No, just go and notify the employees in various departments of our company. I'll do it for Chengyu Media."

"Okay, Mr. Yang." Qi Mu nodded, "Do you need to arrange anything else?"

Is the current arrangement still useful?

There might have been some hope if the notice had been given earlier, but now... Nowadays, viewers online are eager to fast forward to the day when the movie is released, so as to take a closer look at things they don't understand.

The public will have a natural sense of expectation for something that exists in the real world, but is too far away and too confidential.

Mr. Yang, who was not even in the mood to play games, shook his head: "No, do you have anything else to report?"

Qi Mu nodded lightly: "Well, there are still some small things."

"It's a small matter, let's talk about it."

The secretary will never exaggerate or be overly modest. Since she talks about trivial matters, they are basically trivial matters.

"As soon as the announcement came out that the promotional video would be converted into a movie, we received a call from Tianyue Group."

Tianyue Group?

Yang Ruoqian was stunned for a moment, and it took him two seconds to remember this company.

Isn't this another entertainment giant besides Yuefu Group? What are they looking for?

The conflict between Kuaiguang Group and Tianyue Group is not major, and there are occasional business contacts. Overall, the relationship is relatively benign.

It's different from the Yuefu Group's relationship where there's water and fire, there's you but not me.

"What are they going to do?" Yang Ruoqian was a little wary, "Don't they want to send money directly to our company?"

After experiencing being temporarily backstabbed by officials, Mr. Yang's vigilance against all forces was once again raised to the highest point.

It is not completely impossible to send money directly.

"Uh, no." Qi Mu's smile froze for a moment and he quickly shook his head, "They want to discuss cooperation with us. Tianyue Group said they can help us promote film and television works. If it doesn't work this time, there will be opportunities in the future. They might as well be considered.”

Oh, it turns out I’m here to get a share of the pie.

Yang Ruoqian thought for a while and asked, "What do you personally think?"

Qi Mu answered seriously: "If we consider it from the perspective of company development, I think it is time for the group to operate its own distribution channel. Whether it is from the perspective of maximizing profits or from the perspective of the security of the company's overall business structure, We should all take this business under our own control.”

"Of course, if you start from scratch, this is a long process. You need to apply for corresponding licenses, you need to be proficient in the flexible review mechanism, and you need to maintain good cooperation and communication with many film producers to obtain more hair content. It requires a lot of Promotional channels require the establishment of a distribution network..."

"In this way, we can control IP from upstream to downstream, so that we will not be controlled by others."

"With its current reputation, financial strength and network of relationships in the industry, Kuaiguang Group has actually been able to start trying to obtain relevant documents and independently promote film and television works."

"And if we're both a publisher and a producer, we can skip the middleman and make more money."

"Even if you can control the resources of multiple theater chains in various places, Kuaiguang Group can get the profits of the entire upstream, midstream and downstream."

“It’s just that the investment cost will be much higher.”

He became a publisher himself, or even established an offline theater chain of Kuaiguang Group. Did he make all the money?

Yang Ruoqian felt a little confused after hearing this.

What does Miss Secretary mean? It means that now it is not enough for Kuaiguang Group to earn one copy of the same work, but it wants to earn one more copy, or even two more copies?

Does this mean that Mr. Yang’s life is not miserable enough?

However, Yang Ruoqian still heard the words "huge cost investment".

Is there any room for manipulation in this part?

Yang Ruoqian waved his hand: "I think that since we have cooperation with Chengyu Media and there is no gap, there is no need to stop our cooperation... When doing business, sometimes it is not only about profits, but also various comprehensive aspects. Consider.”

"If we give some of the profits to our partners appropriately, we are equivalent to owning this entire resource chain. The hidden benefits that can be brought in the future are endless and cannot be measured by money."

"Of course, it is not impossible for our group to develop distribution business, but we need to split the business and hand over our movies to other distribution companies for distribution. We will then go to the market to find out if there is anything we need to distribute. Movie."

To put it simply, the profitable work is left to others; the unprofitable movies are distributed by oneself.

Mr. Yang has been completely disappointed with the movies produced by his company - if he wants these people to help him lose money, it is better to hope that he can make 5 million someday.

Even a movie with an expected profit of 0 and an agreement in advance that it would not make any profit can suddenly be opened to make money due to magical reasons.

It seems that there is basically no need to rescue our own movies. It is time to start our own distribution business and see if we can get some foreign aid to save it.

There are always bad movies in this world. As long as you can find these bad movies, spend a lot of money to promote them, and throw them into theaters, is losing money still a problem?

The distribution business can be carried out, but its own movies will not be distributed.

The movies produced by Kuaiguang Group have become synonymous with making money, and even companies like Tianyue Group are willing to put down their pretensions and "grab business" with Chengyu Media, which shows that the market has generally recognized Kuaiguang Group's performance in the market in recent years.

Now Chengyu Media has boarded the Kueiguang Group's car, welded the doors shut, and stepped on the accelerator. Of course other companies won't do it, and of course they want to come in and get a share of the pie.

Of course, if they were lucky enough to get into the car, they would definitely weld the door shut to prevent others from getting in again.

Qi Mu nodded: "Okay, then I will help you assign relevant tasks. There may be some financial issues that require your personal approval."

"No need for instructions." Yang Ruoqian waved his hand, "As long as it is related to this project, as long as it is within the appropriate range, you can just withdraw it directly."

"Okay, Mr. Yang."

Yang Ruoqian saw that there were no documents on Qi Mu and asked, "Is there anything else to report?"

"That's all for now, Mr. Yang." Qi Mu stood up from the chair and said with a smile, "Then continue your work, I won't disturb you anymore."

After watching Qi Mu leave the office, Yang Ruoqian picked up the phone, his face twisted and twisted for a moment, and finally opened WeChat and clicked on the chat box with Cheng Fei.

"Mr. Cheng, I have some news for you. You should already know about it, right?"

Cheng Fei responded very quickly this time: "I know two pieces of news, Mr. Yang, which one are you talking about?"

Yang Ruoqian: "You know that the promotional video was turned into a movie, right?"

A reply came from Cheng Fei within seconds: "Of course I know... I can only say that Mr. Yang deserves to be Mr. Yang. You have even reached this step? No wonder you invested so many resources from the beginning and didn't care at all. Lose money.”

"Mr. Yang is really smart. First, you rejected the official funding and gained a lot of favor. Then you extended the length of the feature film to 2 hours. Finally, you hired a lot of professionals to let the official see your sincerity, and at the same time, you analyzed what to do. Maximize both revenue and promotion.”

“Finally, the promotional video was turned into a movie and a successful reversal of profits was achieved!”

Even this step has been accomplished...has it been accomplished? !

I have superpowers, can I still think of such a thing?

Yang Ruoqian made a "difficult" expression and said, "Actually, it's not that mysterious. It's mostly coincidence."

Cheng Fei said: "Being able to combine coincidences one by one, magnify small probability events bit by bit, and finally make things develop in a direction that is beneficial to you is your most outstanding ability, and it is also something that others cannot learn. .”

Regarding Yang Ruoqian's forced reversal and turning a project that looked like a "face project" into a profitable project, Chengyu Media's internal analysis department for Yang Ruoqian began to operate in a hurry.

Trying to find points that can be copied from his various magical operations.

But it should still be the same as before, only to return without success.

After praising him, Cheng Fei added, "I heard that Tianyue Group sent someone to contact you?"

Yang Ruoqian was a little surprised: "President Cheng is quite well-informed."

"We have some connections within Tianyue Group. This kind of thing is not considered confidential, it is considered normal intelligence... How should I put it, is Mr. Yang willing to cooperate with them?"

After all, we are very familiar with each other, and we can already talk about things without you pushing me away.

After getting over the embarrassment and getting down to business, Mr. Yang breathed a sigh of relief and typed a reply: "I refused... Our company's production capacity is limited, and the current resources are sufficient. There is no need to find another one."

Cheng Fei: "Actually, from an economic perspective, my suggestion to you, Mr. Yang, is that you can try to start your own distribution department and carry out distribution business. You don't need to cooperate with other people."

Seeing this news, Yang Ruoqian was a little surprised: "Then we will be our own distribution department, what will you do over there?"

Cheng Fei made a laughing expression: "Mr. Yang, what you said...the cooperation between our two companies is not limited to film distribution. It has already gone into all aspects. It doesn't matter if we miss this one."

"And our company has already gained huge benefits from cooperating with you. We can't tie you down and prevent you from developing, right? Getting into trouble with you over such a trivial matter is like throwing away sesame seeds and watermelons, just letting others pick them up. Cheap."

As expected of a big boss, he is thoughtful...

Yang Ruoqian replied: "We are preparing to launch the distribution department, but it will take a certain amount of time. Moreover, we do not intend to distribute our own works ourselves, but we intend to look for films with potential and give them a chance."

"As for our company's movies, I think they are relatively mature and there is no need to occupy such a risky position - I can't let you take such risks."

“And our group is currently carrying out many heavy-asset projects, so we don’t have so much energy to be distracted by so many things.”

Saying so many things is actually just an excuse.

Yang Ruoqian just doesn't want to make that money, he just wants to use Daxuan to promote bad movies and lose money.

Cheng Fei's reply came: "Working with Mr. Yang, it's really... haha, to be honest, it really makes people feel a little guilty. I have been so kind and so kind."

Yang Ruoqian sighed and typed word by word: "By the way, there is one more thing I want to discuss with you. I think we have done enough publicity for "All or Nothing", and now it is time to prepare to cool down."

Cheng Fei was obviously taken aback: "It's been confirmed that the movie can go to theaters. Mr. Yang, do you want to stop promoting it now?"

"Yes, I think this is the end. Any more may have the opposite effect."

"Okay, then I'll listen to you." Cheng Feisi said without hesitation, "I will ask our publicity department to slowly reduce the amount of traffic during this period."

Since reducing traffic can still have positive effects, why not?

Seeing Cheng Fei's reply, Yang Ruoqian secretly breathed a sigh of relief.

Finally...

Even if it only has a little effect, that's fine.

Kuaiguang Group has a lot of big projects this quarter, maybe this is the only one missing?

After solving the matter of the suspicious ally, Yang Ruoqian suddenly felt a sense of urgency. He almost seamlessly switched to Qin Xin's WeChat and sent him a message.

"How is the recent progress? How are the preparations for the first variety show venue? When can it start?"

Qin Xin's reply to the message was also quick: "Mr. Yang, the construction of the venue has begun, and auditions will start in about a month and a half... We plan to start preparations for the announcement in three days. Do you have any other instructions?"

Yang Ruoqian asked: "Has the project payment been paid?"

"ah?!"

"Let me ask you, have the engineering teams who helped us build the site paid off their projects?"

Qin Xin was a little confused: "Yes, it shouldn't be yet...but isn't the project payment usually paid after the project is completed?"

Mr. Yang: "That's someone else, we are different. Let's settle it now, quickly, let them send the account!"

(I feel a little unwell, so I’ll take it for two days. I believe I will pay back whatever I owe!) (End of this chapter)