Indulge in Life in America

Regarding Yang Cheng’s bluntness, Adam had different opinions. “Movies cannot be purely based on the box office theory. How many people will watch Marvel’s 19 movies repeatedly?”

Yang Cheng smiled. Indeed, Marvel's movies and box office success are accompanied by the long-term doubts of film critics and the industry on the artistry of superhero movies, let alone being recognized by the Oscars.

Not only Marvel, looking at all the superhero movies, among the dozens of works that add up, none of them has been recognized by awards. Not long ago, the "Suicide Squad" released on DC was said to have won some critics Recommendation, but whether he can be nominated for an Oscar is still unclear.

In fact, this has returned to the most essential contradiction. Whether films should pursue artistic or commercial quality, it seems that the two can never coexist.

In fact, what Adam is doing is trying to combine the two. For the elderly in their industry, they have a harsh dedication to the plot of the movie. Therefore, it is completely understandable to use artistry as an argument to refute Yang Cheng. .

Yang Cheng smiled faintly, "I actually discussed this issue with Donna. Aside from the artistic and commercial nature, what exactly did Marvel's movies bring to Hollywood?"

After his question was thrown out, his gaze swept over someone, some dared to look at him, some subconsciously bowed their heads to avoid the sight, and some looked forward to and admired.

In the end, it was Adam's daughter who gave the answer, "They changed the rules of the game~"

Yang Cheng smiled and clapped his hands. "There are so many people who only listened carefully to the talk. Yes, Marvel has changed the rules of the game. We have to follow suit. This is reality. Artistry cannot change the rules of the game. Marvel uses the box office to change the rules. We have to admit it, don't we?"

Adam's daughter also works at STX and is in charge of financial affairs. However, the film market may be the reason for her childhood. She has a more or less understanding and can give good insights.

"The concept of the Marvel universe has firmly eaten the Hollywood blockbuster market for ten years, and the result of the high rate of return is another round of creation of a new Marvel blockbuster.

With the grand concept of the movie universe, despite the uneven quality of a single movie, the unified style and strong fan base ensure that the lower limit of Marvel's box office will not be too bad.

Just like M and K, the movie universe is where Marvel provided Hollywood with a replicable formula.

The content of the movie is connected with each other, so once the audience gets caught in, they have to chase one after another, and also consume related dramas, comics, and derivatives.

We all know that the uncertainty of the film industry is very high, and the formula provided by Marvel can guarantee basic commercial success. This temptation is unprecedented and no one can resist. "

Adam raised his hand like a child, "I can~"

The daughter smiled helplessly, "Dad, aren't you doing the same sequel?"

"At least I didn't make a movie universe~" Adam insisted.

The topic has successfully deviated~

Donna continued, "We cannot deny the influence of Marvel. Since the concept of the movie universe was launched, the six major players have been hoarding IP and developing their own universe.

Warner has DC, and has been producing superhero movies since "Superman" 30 years ago. In 1989, Tim Burton's "Batman" to Nolan's "Batman" trilogy all made DC a good harvest. Box office and word of mouth.

After seeing the great success of the Marvel Universe, DC also opened the DC Universe from "Superman: Man of Steel" in an attempt to connect the superheroes.

In addition to attaching importance to the Justice League, works such as "Batman v Superman: Dawn of Justice" appeared. Although this was a huge failure, the influence spread.

Sony and Marvel reached an agreement to restart Spider-Man and start the Spider-Man universe. Fox owns Marvel’s X-Men and Fantastic Four. These IPs make Disney, who desperately need to further open up the Marvel universe, jealous. This is not currently being discussed. ?

Once the two giants successfully merge, a series of new universes will be born. "

Adam's daughter echoed, "Yes, Paramount also intends to create a brand new Transformers movie universe, I heard that a single movie of Bumblebee was also established;

Even the finished "Harry Potter" series have not let go, and are preparing to develop the Harry Potter Wizarding World universe;"

Donna said again, "Not only that, Universal has also started the development of the dark universe, planning to unite Dracula, Werewolf, Frankstein, and the mummy; including the Star Wars series that has been filmed for 8 parts, and also started the external transmission method. Expanding a new round of Star Wars universe.

In addition, Hollywood is now full of monster universes and Celtic mythological universes. In short, universe movies have accounted for more than 60% of Hollywood's market share, and the box office has reached 70%.

Like you said, once you have mastered replicable success, no one can stop the pace of making cosmic movies.

Correspondingly, the Big Six Hollywood hesitates more and more about medium-cost, realistic film projects.

Compared with the blockbuster universe series, medium-cost movies are too risky, the return on investment is too small, and cannot produce high-selling derivatives or become a part of theme parks, which have become important factors hindering the development of medium-cost movies.

In the past, these mid-cost movies with main plots could still rely on Oscars to turn over, but now the most popular Oscars are precisely these movies that are considered too risky.

However, what I said to the boss is that while the risks are high, there are also good profits. There is also room for survival, otherwise STX will not exist at all. "

Yang Cheng recognizes this sentence ~www.wuxiaspot.com~ This is the reason why we can sit together today. Although the Marvel Universe is full of influence and destructive power, now ten years have passed and a new round has arrived. Time for change.

The point you just mentioned is very important. It seems that in Hollywood as a whole, except for the success of Marvel's universe, the universe of other companies is not stable.

Especially the DC Universe, which is most likely and should be successful, is confirmed by its failure. This success model seems to be replicable, but in fact it is extremely demanding, and the probability of failure is not much lower than success.

There are many reasons. In my opinion, DC's movie universe is not uniform due to the film style. There are good works such as Nolan's trilogy, and works with poor box office reputation such as "Justice League", which leads to the audience's sense of substitution. Once bad, bad word of mouth is formed, I am afraid it will be difficult to recover.

Others, such as "The New Mummy", which will be released next year and want to set up a dark universe, is another big bad film by visual inspection. "

Donna Lande affirmed, "Yes, I have seen the trial screening of that film, and it is not easy to get back at the box office."

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