In fact, as long as he investigates again now, he will know the reason.
And the reason for this is simple.
The mid-to-high-end users in Africa are not very rich, but for Africa they appear rich. From a global perspective, they are just very ordinary civilians.
Otherwise, they won't just buy a motor salad feature machine, they can buy a smartphone.
After all, now that smartphones are ubiquitous, who wouldn't want to use one?
Africans are no exception.
Just imagine, if you only have the financial resources to buy a 1598 soft sister coin, will you care about the difference of 400 yuan?
The answer is yes.
To put it bluntly, they are still not rich enough, in fact, they are still pursuing the level of cost-effectiveness.
(Good Zhao's)
If you are an upper-class person in Africa, you will definitely not worry about this. It is not about which one you want to buy, and you can just do things according to your own preferences.
But such people are obviously not very interested in the Moto Salad F1 mobile phone that sells for only 1598 soft sister coins.
To put it bluntly, this Moto Salad F1 mobile phone is actually a bit high, and it is too low.
However, knowing these now, it is obviously not important anymore. .
Chapter 297
After John heard the assistant's words, he fell into deep thought.
Only at this point did he realize that the strategy he had formulated was wrong in the first place.
Before, when the Moto Salad F1 mobile phone was selling well, he hadn't found it yet.
But now, as the Transsion T1 smartphone continues to seize the Moto Salad F1 mobile phone market, he completely understands.
In fact, Moto Salad's previous strategy was not entirely wrong.
As the president of a giant company, plus so many company executives, if they all formulate the wrong strategy, it will be too useless.
The company couldn't grow that big.
In fact, his previous strategy was correct in a sense.
Because in Africa, the price of smart phones is high, and which mobile phone is not always three or four thousand, four or five thousand.
And feature phones are relatively cheap, generally less than [-] yuan, and more than [-] are high-end models.
Moreover, in the field of functional phones, even in the world, there is basically no rival for motorcycle salads, and it is not as good as a duck in places like the African market.
Therefore, they sell such a mobile phone at such a price. Instead, they fill the vacancy in the African market and satisfy the vanity of some Africans.
This is the reason why the Moto Salad F1 mobile phone was able to sell well in the past six months, making them a lot of money.
But they did all the calculations, but they didn't calculate that Transsion could actually produce such a cheap smartphone.
This Sonic T1 smartphone will undoubtedly wipe out all the so-called advantages of their Moto Salad.
Now that the actual market situation has changed, the strategies they have developed before can not be used, and they must develop new strategies.
After thinking about it for a long time, John didn't think of a good solution to the immediate crisis, so he had to say: "If that's the case, then let's cut the price."
"For the Moto Salad F1 mobile phone, we directly reduced the price by 200 soft sister coins, and then in the next 6 months, the price of this mobile phone was reduced to the cost price of soft sister coins several times, and then until the stock was sold out. "
Price reduction is a strategy used by every mobile phone manufacturer when a mobile phone has been on the market for a while and a new model is about to be launched.
And this strategy, in addition to the reason for cleaning up the inventory of old mobile phones, also means making way for new mobile phones.
But the decision John made at this time was a passive price reduction.
If the price is not reduced, the Moto Salad F1 mobile phone will soon be sold out.
After the price of the Moto Salad F1 mobile phone was cut, the decline in sales has indeed slowed down a lot.
Clearly, John's strategy is simple but effective.
But this is only compared to before, the sales of Moto Salad F1 mobile phones are still declining rapidly.
After hearing about this situation, Moto Salad President John had to cut the price again, which was much earlier than expected.
Then, after stabilizing for only about a week or so, the sales of the Moto Salad F1 phone fell sharply again.
Then there is another price cut.
After repeated price cuts, the current price of Moto Salad F1 mobile phone has dropped to their cost price, which is Soft Girl Coin.
And it has only been more than a month since the first Moto Salad F1 mobile phone price cut. .
Chapter 298
It stands to reason that the price/performance ratio of the Moto Salad F1 mobile phone has already achieved the ultimate, reaching the highest level.
After all, no business will do business at a loss.
Any user who wants to buy a Moto Salad F1 mobile phone will be eager to get one at this time.
The current Moto Salad F1 mobile phone should be sold out.
But in fact, this Moto Salad F1 mobile phone is basically no one cares about it now.
On the one hand, users who have already purchased the Moto Salad F1 mobile phone will not be in a good mood when they see that the price of the mobile phone they just bought has dropped so much. This is a garbage phone.
On the other hand, people who have not yet bought the Moto Salad F1 mobile phone, but want to buy it, see that the price of this mobile phone has dropped so much, and they are also worried that it will be expensive. After all, they do not know that the price of this mobile phone has dropped to the cost price. .
Therefore, it is not in a hurry to make a move, and chose to continue to wait and see.
In such a short period of one month, this phone has dropped by 600 soft sister coins, which makes the reputation of this phone stink, and everyone doesn't look at it~ Okay.
Future sales are estimated to be like this.
But Moto Salad still has a large inventory of Moto Salad F1 phones, even though they had previously urgently shut down production-manufacturers when they sensed something was wrong.
The inventory is so large that it has almost reached the profit created by the Moto Salad F1 mobile phone in the past six months.
If they can't sell it, then the Motor Salad Company has been working for half a year in vain, and in the end, the bamboo basket is empty.
Beyond that, there are more serious things.
In order to continue to compete with Transsion, Moto Salad increased its power to develop a second Moto Salad phone.
And just recently, their research and development has also been completed, and it is now ready for mass production.
But now that the Moto Salad F1 phone has become like this, will the next new phone still be released?
But if it is not released, not to mention the research and development expenses during this period, the high technology patent fee paid to Huaxing Company is an astronomical amount, which is undoubtedly a waste.
At the Motor Salad headquarters, John sat at the front of the conference table with a tired face, while the directors of Motor Salad and the executives of various departments were also sitting in the meeting room.
"This is the situation now, what should we do next?"
· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·?????????????
John told the crowd what had happened during this time, and then threw the question.
At this time, everyone in the meeting was silent for the first time.
Apparently, they were out of ideas.
After a long while, a middle-aged man said, "I said it long ago, Chen Ye is too powerful, we can't fight him, when they came to Africa before, we should leave, now it's alright, let's stay. No, not walking."
…
"Old Zhao, didn't you finally agree to it before? What's the point of talking about it now, let's think about what to do?" said another middle-aged man.
At this time, a female director said: "I heard that the Moto Salad F2 mobile phone has been developed, how about it? Can it retain users?"
"Although the Moto Salad F1 mobile phone has become like this now, in the end, our price is too high, not the problem of the mobile phone itself. If the Moto Salad F2 mobile phone has bright spots, then we still have a chance."
The Moto Salad F2 mobile phone mentioned by the female director is the latest mobile phone developed by Moto Salad.and.
Chapter 299
After the female director finished speaking, everyone turned to President John.
For President John, there was not much dissatisfaction in the hearts of everyone, and they did not directly kick the opponent out of the board of directors like Norgren.
Because everyone knows that Moto Salad can have its previous glory and can make everyone here earn a lot of money, all thanks to the people in front of them.
Even if Moto Salad is now bankrupt, the money they make will not be spent in their lifetimes.
Now the motorcycle salad has become the yellow flower of yesterday, and everyone just thinks that it is because Huaxing is too good, and Chen Ye is too good.
Otherwise, the Norgren, which is stronger than their Moto Salad, would not end up in such a tragic end.
Therefore, all the people present had only gratitude and respect for John.
Everyone looked at John with a hint of anticipation in their eyes. They hoped that the man who had led them to glory would still be able to turn the tide, survive a desperate situation, and stand up again.
But soon, they were disappointed.
John shook his head and said, "No, our Moto Salad F2 phone, although there are some updates and some changes in the habits and preferences of African users, it is not enough to make them change their minds."
"Even the biggest highlight of this Moto Salad F2 phone, the camera technology, only uses Huaxing's technology, which is also available on the Transsion T1 smartphone."
"If the Transsion T1 were not a smartphone, I would still have the confidence to regain the lost market, but now it's obviously not going to work."
John's words instantly dissipated the anticipation that everyone in the room had finally ignited, and was replaced by a deep disappointment.
This road is obviously not going to work.
And after John finished speaking, the conference room fell into silence again.
John waited for a long time. He hoped that at this time, someone would come forward and have an idea to help Moto Salad through this difficult time, but this time there was none.
"Joseph, tell me your suggestion, no matter what we say, we won't blame you."
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