Let You Design The Software: Do You Directly Create Douyin?

"I see."

"Just prepare the activities over there and don't cause any problems."

"This red envelope event should be able to bring huge user growth to Pinxixi."

"This time, we can really catch up with Taobao."

In a villa in the magical city.

Wang was on the phone with Qin Haisheng, giving instructions on various precautions for the Spring Festival Gala activities.

After making sure Pin Xixi was ready, Wang Mo hung up the phone.

And time.

It's almost eight o'clock, and the Spring Festival Gala will start soon.

After hanging up the phone, Wang Mo slowly returned to the living room.

"Mom and Dad, the Spring Festival Gala is about to begin. This year we can finally spend it together."

While smiling, Wang Mo sat next to his parents.

In the past few years, Wang Mo was always unable to go home to celebrate the New Year due to various reasons, but this year he finally had time.

Although there are still activities to be launched on this day, it still cannot stop Wang Mo’s determination to go home for the New Year.

at the same time.

When Wang Mo started to prepare to watch tonight's Spring Festival Gala.

All over the country.

Almost more than one billion viewers are sitting in front of the TV at this moment, preparing to watch the most representative program of the year.

Taobao also attached great importance to this Spring Festival Gala and spent a lot of money to become the chief sponsor of the Spring Festival Gala.

They want to use the traffic from this Spring Festival Gala to re-expand their lead over Pin Xixi.

It can be said.

at this time.

I don’t know how many pairs of eyes are paying attention to this year’s Spring Festival Gala for various reasons.

And as time finally came to eight o'clock in the evening

The Spring Festival Gala is finally airing slowly.

In a residential building in Sichuan City.

Daqiang is also celebrating the New Year with his family. Not only does he have his parents, he even brings his girlfriend and her parents over.

The lively living room is filled with New Year's joy everywhere.

And at this time.

Their eyes were fixed on the Spring Festival Gala that had just started on TV.

As the opening dance played, the host's voice slowly sounded from the TV.

"Dear audience friends, Happy New Year to everyone!"

With the host's opening speech, this year's Spring Festival Gala officially began.

And before the first official program is about to be broadcast.

The host did not forget the sponsors of the Spring Festival Gala.

“It’s the Chinese New Year, so buying new year’s goods is also essential, and now online shopping allows people to buy many practical and good goods without leaving home.

"In order to celebrate the New Year, Taobao has specially prepared a New Year's goods section for viewers and friends, and the items in it all have huge discounts."

"Go to Taobao to buy new year goods."

"Taobao has many good products..."

Since Taobao is the chief sponsor of this Spring Festival Gala, the host's speaking time is not short.

Except for the opening commercial.

During the middle and end of the Spring Festival Gala, Taobao advertisements will appear repeatedly.

These are the three stages with the highest ratings for the Spring Festival Gala.

After finally finishing advertising for Taobao, the first program officially started.

While looking at Taobao ads.

Daqiang’s girlfriend actually opened Taobao to see if there was anything she wanted to buy.

After all, when she was watching the Taobao advertisement just now, she did recall that she still had some New Year's goods that she had not bought.

Although among the six people in the living room, she was the only one who opened Taobao to buy something, but this ratio was already exaggerated.

have to say.

The traffic and audience numbers of the Spring Festival Gala are indeed quite exaggerated, and any advertisement can bring huge profits.

certainly.

Because the elderly do not have the habit of online shopping, even though they saw Taobao's advertisements, Daqiang and his girlfriend's parents did not do anything and still watched the Spring Festival Gala.

And as time passes slowly.

Soon the Spring Festival Gala aired five programs.

At this moment, the second advertisement appeared.

After the last program ended, the camera and perspective were given to the two hosts in the audience.

"The program just now was indeed very touching, but our Spring Festival Gala activities will be even more touching."

"This year's Spring Festival Gala will feature interactive activities for the first time, and everyone can participate in them, exclusively launched by Pinxixi.

"Seven rounds of shake-a-shake Spring Festival Gala red envelopes totaling RMB 2 billion will be distributed exclusively on Pinxixi. Just open Pinxixi when the pinxixi-shake prompt appears in the lower right corner and shake it, and you can share the huge red envelope!"

"This year's Spring Festival Gala, Shun Gao is here to give out red envelopes to all the viewers watching the Spring Festival Gala!"

"Download Pinxixi now and get ready."

While the host was broadcasting the Xixi advertisement.

The detailed rules for this Xixi red envelope activity also appeared at the bottom of the screen.

The Pinxixi shake prompt will appear randomly during the Spring Festival Gala. When the ten-second countdown and shake appear, you can take out your phone and open Pinxixi to get ready.

Each round has different cash red envelopes, various coupons and New Year gifts.

However, because Pin Xixi is not the chief sponsor, there is only a long oral broadcast by the host this time.

Although in the second half of the Spring Festival Gala, the host reminded me to shake to receive red envelopes, it was just a reminder.

Most of the time during the Spring Festival Gala, there is actually no advertising icon in the lower right corner.

If it does appear, it will basically be occupied by Taobao.

The Pin Xixi icon only appears when sending red envelopes.

but.

Although the frequency and duration of Pinxixi’s advertisements cannot be compared with Taobao’s.

But the effect of shaking red envelopes, which first appeared in the Spring Festival Gala, is simply unmatched by Taobao.

"Da Qiang, is this two billion offer true or false?"

In the living room, Yinxing's father asked.

Although they have never done any online shopping, this kind of real red envelope activity is indeed the most attractive to them.

After listening to his father's words, Daqiang scratched his head and said.

"Pin Xixi's activities should not be fake, they have sent out red envelopes before.

"But this time I don't quite believe that you can get the red envelope just by shaking it. I'll give it a try later."

Not long after Daqiang finished speaking.

With the broadcast of another Spring Festival Gala program.

The first shake reminder finally appeared in the lower right corner of the Spring Festival Gala.

See this.

Daqiang and his girlfriend both took out their mobile phones, opened Pin Xixi and got ready.

After a few seconds.

Pinxixi shake red envelopes are officially distributed.

Both of them started shaking their phones frantically.

After a few seconds, the notification that the red envelope had arrived sounded.

"I won more than ten cash red envelopes." Daqiang's words were also somewhat surprising.

"I got some free daily necessities, but they should be worth more than yours."

Daqiang's girlfriend also smiled.

And listened to the words of the two people.

Several other old people couldn't sit still.

"Do you really have free red envelopes? Come on, give us a few to try and win. Next time we will shake it together."

"okay."

After saying that, Daqiang asked several old people to also start downloading Pinxixi.

And at this time.

Not just in Daqiang’s home.

The same scene appeared in many families watching the Spring Festival Gala.

The amount of the shake red envelope that Pin Xixi sent out this time may not be high, and sometimes it won't be shaken.

But the point is.

This activity enhances the interaction between the audience and the Spring Festival Gala and is also very interesting.

The money is not much, but the heart can be felt by countless viewers.

On the previous New Year’s Eve, there was almost no interaction between the audience and the Spring Festival Gala.

Most of the time, the audience is lying on the sofa watching TV.

But this time it was completely different.

Pinxixi really distributed cash red envelopes that can be withdrawn directly to millions of users on the Spring Festival Gala.

Many people who live alone have not received a red envelope at the Spring Festival Gala for an unknown amount of time. This event organized by Pinxixi will undoubtedly warm their hearts.

After the family shakes the red envelopes together to see who has better luck, this atmosphere is completely lacking in previous Spring Festival Galas.

so.

Not long after the Spring Festival Gala started airing.

The number of downloads of Pinxixi exceeds that of all other software, and it directly ranks first on the download list of major mobile application malls.

but.

Not all viewers are happy because of this activity launched by Pinxixi.

"What does the technical department say?"

“Can you put this shake red envelope on Taobao for me right away!”

at this time.

In a quiet luxury villa in Hangzhou.

Lao Ma was talking on the phone to the Taobao manager with a frown on his face.

When he saw that the advertising format of Pinxixi during the Spring Festival Gala was completely different from the previous Spring Festival Gala advertisements, he immediately called the Taobao department.

And listening to Lao Ma's voice.

The Taobao manager on the other end of the phone shook his head.

"Mr. Ma, there are not many employees in the Taobao department now. The remaining people are only responsible for the basic operations of Taobao."

“We don’t have enough technical staff to develop the shake-a-red-envelope feature.”

Listen.

There was also a bit more anger in Lao Ma's words.

"Can you call them back to work overtime, or work remotely!"

The Taobao manager on the other end of the phone was silent for a moment.

"Mr. Ma, even if all the employees in our technical department are here, I'm afraid there is no way to develop this new function in a few hours.

"This kind of function of shaking to receive red envelopes requires at least one or two days of development time.

"Not to mention."

The Taobao manager paused.

"Let alone say anything

Lao Ma asked.

After taking a deep breath, the Taobao manager's voice continued to sound.

"Not to mention that all the host advertisements for the Spring Festival Gala are set in advance and cannot be changed during the broadcast.

"And we have no way to insert other corner advertisements during the Spring Festival Gala."

"That is to say."

The Taobao manager murmured.

"Even if we now launch the shake function on Taobao, we still have no way to contact the Spring Festival Gala for interaction."

"The entire Spring Festival Gala will be broadcast live, and there will be no possibility of changing advertising words or other content during the process.

"This time."

"We really can't copy Pin Xixi's event."

Listening to the Taobao manager's remarks, Lao Ma was silent for a moment.

Naturally, he knew what the Taobao manager said, but he did not expect that Pin Xixi would be able to launch an interactive advertisement that had never appeared before during the Spring Festival Gala.

If they can know Pin Xixi's actions in advance, they can indeed plagiarize it and launch it in the Spring Festival Gala.

…Please give me flowers…

But this time.

Even himself.

It was only while watching the live broadcast of the Spring Festival Gala that I learned about the existence of Pin Xixi.

before.

He thought that Pin Xixi’s advertisement for sponsoring the Spring Festival Gala was the same as their Taobao advertisement, with a simple slogan and the host’s

Word of mouth promotion.

But he never expected it.

Pin Xixi came like this.

at the same time.

The Taobao manager on the other end of the phone also noticed Lao Ma's silence, so he spoke.

"But Mr. Ma, you don't have to worry too much."

"The effect of this kind of activity may not be very good."

"You know, our Taobao ads are broadcast in the three stages with the highest ratings."

"The number of users that can be increased is at least 20 to 30 million."

Listen to the Taobao manager's words.

Lao Ma also nodded helplessly.

"That's all we can hope for."

"But I still hope you and other Taobao executives will be mentally prepared."

“After this Spring Festival Gala, Pinxixi’s user growth may be able to catch up with Taobao.

After listening to what Lao Ma said, the Taobao manager was a little silent.

"Mr. Ma, what do you mean?"

"With the help of this interactive red envelope advertisement, can Pinxixi's user increase reach the level of 20 to 30 million?"

Lao Ma took a deep breath.

"That's right."

"This time, Taobao may not be able to increase its lead over Pinxixi."

After listening to Lao Ma's words, the voice on the other end of the phone was silent again for a while.

Because the manager of Taobao knew very well that Taobao spent a total of 400 million to sponsor the Spring Festival Gala this time.

And Pin Xixi spent just over 100 million.

There is almost a four-fold difference in sponsorship price between the two.

0

But now, Lao Ma says that the user growth of Jiezhai is comparable to that of Taobao!

I'm afraid no one can accept this kind of contrast.

Fortunately, Pin Xixi also sent out 2 billion red envelopes, which made the Taobao manager feel a little better.

but.

Taobao managers still don’t believe that Pinxixi’s user growth will catch up with Taobao.

In his opinion.

These are users who download Pinxixi just for the red envelopes, and there is no way Pinxixi can retain them.

I'm afraid I will uninstall Pinxixi after receiving the red envelope.

Users who download Taobao to buy new year goods will basically stay on Taobao.

After all, one reason to download Pinxixi is to receive red envelopes, and one reason to download Taobao is to buy things.

It stands to reason that there will still be a gap between the two.

Subsequently.

The Taobao manager told Lao Ma his inner thoughts.

Lao Ma shook his head.

"The activity of "Pin Xixi" is not as simple as you think on the surface."

"I just logged into Pinxixi and looked at it. Although these red envelopes can be withdrawn directly, if they are used to purchase goods on Pinxixi, the value of the red envelopes will increase a lot."

"For example, if you receive a ten-yuan red envelope, you can cash it out, but if you use it within Pinxixi, you can buy things worth fifteen yuan."

"Few people can resist this kind of temptation."

"You'd better give the instructions first and let Taobao's people prepare in advance. Pinxixi's user increase in the Spring Festival Gala will be the same as Taobao's."

The Taobao manager was silent for a moment.

"I see."

"I'll get my staff ready."

After hanging up the phone.

Lao Ma looked at the Spring Festival Gala program again.

At this time, in the lower right corner of the Spring Festival Gala, a reminder to shake the red envelope appeared for the second time.

Looking at the no longer familiar Pin Xixi icon [Lao Ma took a slow, deep breath.

"Although Taobao cannot expand its lead in user volume, at least it will not be approached."

"most."

"The increase in users of Pinxixi by shaking the red envelope will be several million to 10 million higher than that of Taobao.

"But it should be, that's all."

"This is the only live program of this level every year."

“That is to say, as long as after the Chinese New Year, I still maintain Taobao’s plagiarism plan for Pinxixi’s activities, Pinxixi will still be unable to catch up with Taobao.

After muttering, Lao Ma breathed a sigh of relief.

Although Pin Xixi's activities in the Spring Festival Gala did make him somewhat unexpected.

But he understood when he calmed down.

This is probably Pin Xixi's last struggle.

Thinking of this, Lao Ma stopped worrying and continued to watch the Spring Festival Gala.

Halfway through the Spring Festival Gala, Taobao's advertisement appeared again, and this time it also posted a screenshot from Taobao's New Year's goods section.

Looking at the Taobao screenshots that took up most of the screen, and the host's extremely long oral broadcast time.

Lao Ma also felt that his actions just now were a little too worrying.

How can a shake-up advertisement that occasionally appears in a corner compare to an advertisement that takes up half of the screen?

And the time after that.

Lao Ma relaxed completely and began to enjoy the Spring Festival Gala.

as time flows.

This year’s Spring Festival Gala has finally come to its final moment.

When the host said Taobao's advertisement for the last time, the new countdown also came to an end.

When the new year comes.

The data of the two softwares during the Spring Festival Gala was finally displayed in front of everyone. .