Let You Design The Software: Do You Directly Create Douyin?

On the second day of the Spring Festival Gala.

The two softwares have a tacit understanding and do not release the data immediately.

After all, users who downloaded the software for an event the day before may uninstall it after the Spring Festival Gala.

So they need to wait a few days to get more definite data before making it public.

But just when both parties were sorting out data and waiting for how many users the Spring Festival Gala could add to both parties' software.

On this day, the first day of the Lunar New Year.

There is another thing that caught Wang Mo's attention.

That's it.

Wolf Warrior 2, which Wang Mo invested in more than a year ago, was released on this day.

Wang Mo sent red envelopes to all employees in the company and invited them to go to the movie.

In Wang Mo's previous life, this movie was originally scheduled to be released during the summer holiday season, but in this world it has been released ahead of schedule during the Spring Festival.

But Wang Mo knows it very well.

This change in schedule will probably only make Wolf Warrior 2's box office even higher.

A few days before the movie was released, no one realized what kind of miracle Wolf Warrior 2 would create. Only Wang Mo knew how exaggerated the influence of this movie was.

However, because Wolf Warrior 2 still needed time to settle, Wang Mo soon put his energy into work.

soon.

On the fifth day of the Lunar New Year.

After excluding all users who uninstalled the software in the past two days.

Pinxixi and Taobao also disclosed the user increase brought to them by the Spring Festival Gala event.

In the end, Taobao users increased by a full 20 million compared with before the New Year.

With the increase of 20 million users, Taobao’s users have reached tens of billions!

This number not only makes up for the users lost by Taobao in promoting red envelope activities, but also increases by 10 million.

Just when Taobao was preparing to celebrate.

The information disclosed by Pin Xixi directly poured cold water on everyone in the Taobao department.

Because Pinxixi has added a total of 60 million users through the Spring Festival Gala!

And now.

The number of monthly "July 17" active users of Pinxixi has reached 1.5 billion!

There is only a shortfall of 60 million from Taobao’s 210 million!

Taobao knows very well that the number of 60 million users is no longer an insurmountable gap.

This time.

Thanks to Pin Xixi’s red envelope shake event in the Spring Festival Gala.

Taobao was really touched by Pin Xixi.

On the day when the data of both parties is made public.

Inside the Taobao department.

"how can that be possible!"

"How can it be three times as big as ours!"

“Obviously Pinxixi cannot compare with Taobao in terms of advertising duration or advertising quality.

"It's just a gimmick of shaking the red envelope, can it attract so many users?"

"He was really right. Pinxixi not only launched an activity that cannot be replicated in a short period of time, but also increased the number of users by a large number."

In a conference room on Taobao.

Lao Ma's voice was slightly trembling.

When he saw Pinxixi's advertisement on the Spring Festival evening, he had already given himself a heads-up, thinking that Pinxixi's user growth might be comparable to Taobao, and maybe even millions more.

But he never expected it.

This number is actually three times that of Taobao!

And now.

Taobao leads Pinxixi in terms of number of users, with a gap of only 60 million.

For many small software, the number of 60 million is probably a level that cannot be reached in a lifetime.

But for Lao Ma, who knows Pin Xixi very well.

This number is nothing at all.

To know.

It has only been eight or nine months since Pinxixi was launched, but it has already reached 150 million users.

Almost every month, the number of Pinxixi users increases by an average of 10 to 20 million.

Judging from this data.

With this gap of 60 million, it would probably only take three or four months for Pin Xixi to catch up!

That's why Lao Ma was so panicked.

"Ma Hao."

You have said before that the activities launched by Pinxixi on Kantu are non-replicable, but this non-replicability does not exist in normal times. "

"So as long as we maintain our plagiarism plan against Pinxixi, Pinxixi still won't be able to surpass our number of users in the future."

"There should be no need to worry so much."

"We can still wear Pin Xixi to death."

Looking at the pale old Ma, Manager Tao Bao couldn't help but speak.

Although he was quite shocked by Pin Xixi's figure, he still didn't think Pin Xixi could really surpass Taobao.

After all, the plagiarism plan proposed by Lao Ma before was quite effective for Pin Xixi who did not have the Spring Festival Gala.

Listening to the Taobao manager's words, Lao Ma shook his head.

"You do not understand."

“If Pinxixi’s user growth is similar to Taobao’s, then we really don’t need to worry.

“After all, even if Pinxixi adds 20 million users, its user base will still only exceed 100 million.

"But with the help of the Spring Festival Gala, Pinxixi has added a total of 60 million users."

“Now we are trying to count Xixi’s number of users.”

Lao Ma swallowed.

"We have barely managed to achieve almost no losses."

"This is Pin Xixi."

The old horse paused.

"It's already hard to be worn out by us."

Listen to this.

Many people in the conference room paled instantly.

They all knew before that Pin Xixi had been in a stage of serious losses. As long as Taobao held back, Pin Xixi would definitely die in their own hands.

But what no one expected was.

Just a Spring Festival Gala.

Pinxixi has been able to break even.

The break-even point is a very important node for a shopping software.

This marks.

If Pinxixi seeks investment now, a large amount of capital will be settled.

As a result, it is completely impossible to let Pin Xixi be consumed by the high cost.

"Although there is not much difference between 20 million and 60 million."

"But for Pin Xixi.

"This number is completely different."

"If Pinxixi's users only increase by 20 million, then they will still continue to lose money, but if they increase by 60 million, then losses will become their history.

"Pin Xixi's user base, with these 60 million, has just passed the break-even point!"

As Lao Ma's voice sounded again, the entire conference room fell into silence.

And Lao Ma’s next sentence.

It directly caused everyone to break into countless cold sweats instantly and their backs became numb.

“Even Pin Xixi now can threaten Taobao’s number one position in the market.

As soon as these words came out.

The temperature in the field seemed to have dropped a lot again, and everyone's expressions became a bit uglier.

Only a few days have passed since Pin Xixi was still able to kill Pin Xixi, until Pin Xixi truly threatened his position as the number one player in the Taobao market!

A Spring Festival Gala.

This allowed Pin Xixi to complete a huge jump in status.

But there are still some people on the field who don't understand.

"Mr. Ma, I can understand that Pinxixi cannot die now, but after all, our Taobao is still ahead of Pinxixi with 60 million users.

"As long as we maintain this leading position, there is no way Pinjiajian can surpass us and become the number one player in the market."

"We can still use the plagiarism plan you mentioned before, Mr. Ma, to maintain the user gap between the two.

As soon as these words came out.

Many people in the field looked at Lao Ma, and they had the same idea.

Lao Ma sighed softly.

“The user groups of Taobao and Pinxixi are now as big as those of an emperor.”

“Although there are many users, they don’t have any problem with using two shopping software, and they will also use both software when purchasing goods.

"but."

"There are also a large number of users who do not have the habit of using two software with the same function at the same time."

"That is to say, in the next period of time, there must be a large number of users who choose to uninstall one of the two shopping software, leaving only the other."

Speaking of which.

Lao Ma looked at everyone in the conference room.

"And you think."

"Based on the current external trend, are these users more likely to uninstall Pinxixi or Taobao?"

As Lao Ma finished speaking, the venue suddenly fell into silence.

It was clear to everyone present.

After various activities and comparisons between the two previous softwares, Pinxixi's reputation is now not even a little better than Taobao's.

If these overlapping user groups, only one of the software will be left.

Then this software will probably only be used by Pinxixi.

at the same time.

Lao Ma's voice continued to sound.

"I have specifically asked someone to make an estimate. Judging from the current reputation of the two software, Taobao's uninstall volume will definitely be far greater than that of Pinxixi."

"That is to say."

The old horse paused.

"Taobao's current lead of 60 million may drop to 40 million."

As soon as these words came out, the conference room was silent again.

After a while, the Taobao manager's voice rang again.

"With 40 million users, if Pinxixi organizes any large-scale activities, I'm afraid it will be able to catch up with us.

Lao Ma nodded and agreed with the Taobao manager.

"Taobao has been launched for more than ten years, and I don't want to be defeated by a software that has been launched for less than a year.

"so."

Lao Ma had a serious expression and slowly looked at everyone in the field.

"In the next period of time, Taobao's operating strategy cannot have any problems."

"Taobao must be the first sponsor of any variety show or film and television drama that is likely to become popular.

"No matter if Pin Xixi makes any sudden moves, Taobao must immediately follow up and restore its percentage to w

“If a situation like the Spring Festival Gala happens again, we must find out Pin Xixi’s true purpose and intercept it.

The old horse paused.

"In the future, we must be the first to seize any possible traffic outlets on the Internet and Yanguo!"

"Only in this way."

"Only can we maintain our leading position against Pin Xixi."

After Lao Ma finished speaking, the expressions of everyone in the venue became serious.

After looking at each other, they nodded seriously.

"Don't worry, Mr. Ma, we will definitely stop Pin Xixi's offensive..."

"If you want to surpass us and become the number one market leader, Pin Xixi will never be able to do it!"

After a period of time, the senior management of Taobao department held many meetings on how to seize the next traffic trend.

But what they never expected was.

Yanguo's next huge traffic outlet will soon arrive.

Not long after Wolf Warrior 2 was released, it immediately set off a terrifying movie-watching frenzy in the Yan Kingdom.

This is the first time that such a phenomenal commercial blockbuster has appeared in Yanguo.

in short

In the past ten days, as word-of-mouth for Wolf Warrior 2 has fermented, the box office index has skyrocketed.

After that, it successively became the fastest movie to break 700 million, 800 million, and 900 million.

Whenever Wolf Warrior 2 reaches a box office range, it will break all box office records in that range.

Then in just twenty-four days.

The box office of Wolf Warrior 2 reached an unprecedented five billion!

finally.

The box office of Wolf Warrior 2 stayed at 5.7 billion.

Such horrific data and miracles have never appeared in any Yanguo movies before.

As Wolf Warrior 2 became popular across the country, starring Wu Jin instantly became a key figure that attracted much attention.

For a while.

Numerous invitations to variety shows and advertisements were all placed in front of Hao Jin.

Even a meager post by Wu Jin during the Spring Festival can directly hit the hot search.

If.

If the previous traffic outlet was a certain event, then Wu Jin himself during the release of Wolf Warrior 2 would have become the largest traffic entrance in Yanguo at the moment.

Even Wu Jin in Wang Mo's previous life did not receive such great attention.

In this situation.

Taobao, which was already looking for traffic outlets, quickly set its sights on Wu Jin.

In the limelight just after the Spring Festival.

Inside Taobao, the chairman’s office.

"Mr. Ma, Wu Jin's nationality has now exploded to a level that has never been exaggerated before."

"Every word and deed of Wu Jin now has been paid attention to by countless people."

"According to our investigation, Wu Jin will also accept a large number of variety shows in a short period of time, which will have a huge amount of exposure."

"If we can make him the spokesperson of Taobao, I am afraid it will bring huge traffic to our Taobao."

"To know."

"Wu Jinke has not endorsed any advertisements before."

"This gimmick of Wu Jin's first advertising endorsement, coupled with Wu Jin's current attention and traffic, will definitely make Taobao's attention also explode."

Listening to the words of the secretary beside him, Lao Ma also looked at the information about Wu Jin in front of him.

The above records in detail how high Wu Jin’s endorsement feedback ratio is now.

"good."

"Just ask him to represent Taobao."

"Maybe we can take the lead against Pin Xixi again this time."

Lao Ma said slowly.

But listening to Lao Ma's voice, the secretary shook his head.

"Mr. Ma, this matter is not as simple as you think."

"Now it's not just us who are paying attention to Wu Jin, almost all large domestic companies want to get a share of Wu Jin's traffic."

“I don’t know how many companies have asked Wu Jin to endorse him but were rejected.”

"If we, Taobao 1.2 Bao, want Wu Jin to be our spokesperson, I'm afraid we need Wu Jin to see our sincerity.'

"Furthermore, we at Taobao have never had contact with Wu Jin before, so it might be a bit abrupt to contact him directly. w

After listening to the secretary's words, Lao Ma was silent for a while.

He thought of someone.

Then Lao Ma nodded slowly.

"Okay, you go down first."

"I already know what to do with Wu Jin."

The secretary nodded and left Lao Ma's office.

Lao Ma took out his mobile phone and slowly dialed a number.

"Mr. Ma, why did you think of calling me?"

"You know why I'm looking for you. Don't say you don't know what happened in the past two days."

The person opposite smiled.

"I didn't expect that Pin Xixi could actually make such exaggerated profits from the Spring Festival Gala advertising.

“When I knew that Pinxixi’s user base was almost catching up with Taobao’s, I knew you would call me.”

The person on the other end of the phone is Xiaoniao, the boss of Penguin Group.

And Lao Ma's voice continued to sound.

"I'm calling you this time because of Wu Jin."

"Oh, are you also interested in Wu Jin's current traffic?"

"If the next key project of our Penguin Group was not mobile games, I'm afraid I would also go to Wu Jin for endorsement."

"You should know Wu Jin." Lao Ma asked.

"That's right, Wu Jin's last movie Wolf Warriors was invested by our Penguin Group.

"I heard from my subordinates that Wolf Warrior 2 was very close to being invested by our Penguin."

After hearing Xiao Ma's words, Lao Ma's expression instantly became very excited.

With this relationship.

I'm afraid that Wu Jin's endorsement of Taobao is basically confirmed.

"Can you take me to meet Wu Jin and help me get Wu Jin's endorsement for Taobao?"

"good."

"As long as the Junzi Group can hit a wall, I can help!"