Little Farmer Big Star

Ye Chu wants to create an influential entertainment talent show, and the difficulty is not ordinary.

However, Li Fan's heart moved when he heard it. If he wants to create "The Voice of China", he naturally needs to cooperate with TV stations.

Now I ran into Ye Chu at the Funan Airport and learned that the other party wanted to create an influential entertainment talent show, which was a coincidence.

If you can greatly increase the influence of Funan Satellite TV through "The Voice of China", it seems to be a good choice.

Funan Satellite TV is also Li Fan's hometown TV. It is only natural to do a little bit for his hometown TV.

As for Funan Satellite TV, which is currently only a second-rate satellite TV, will it affect the final ratings of "The Voice of China"?

Li Fan is not worried at all, what about second-rate satellite TV? As long as the national signal coverage is the same, the second-rate satellite TV can also create a ratings champion.

Thinking of this, Li Fan said, "Director Ye, how much resources does your TV station plan to use to create an influential entertainment talent show?"

Ye Chu said: "This time, Taili is determined to do this, and is ready to invest 30 million."

"Thirty million?" Li Fan was a little surprised, it seemed that this time Ye Chu was planning to use the real qualifications.

30 million to create an entertainment program is definitely a huge sum of money.

You know, Magic Capital TV's "Dream Singer" only invested 40 million.

When Magic Capital TV announced that it would invest 40 million to create "Dream Singer", it shocked all TV stations, media and audiences.

Investing 40 million to create an entertainment program is absolutely crazy.

You must know that the investment in general entertainment programs is one or two million, and there is almost no investment over five million, and some are even only a few hundred thousand.

Now, Ye Chu's Funan Satellite TV is planning to invest 30 million yuan. I have to say that it is really determined.

However, for Li Fan's "The Voice of China", 30 million is not enough.

Of course, Li Fan still won't talk to Ye Chu about "The Voice of China", but continued the topic just now: "With an investment of 30 million yuan, it seems that Director Ye is determined. Then, the program In terms of planning, does Director Ye have any plans?"

Ye Chu nodded and said, "With some ideas,

Or music talent show, this kind of talent show is the most favorite show for the audience. However, it is not yet perfect, and the program group needs to be further improved. "

Li Fan agreed with Ye Chu. Music talent shows are indeed the most popular talent shows.

Then, Li Fan continued: "I don't know if it is convenient to ask, when will Director Ye plan to launch the new program?"

Ye Chu smiled and said: "Of course, I plan to launch it in June this year. At that time, "Dream Singer" on Magic Capital TV has also ended."

"Oh?" Li Fan said with a smile, "Director Ye chose it on purpose, and it will be released after "Dream Singer" ends!"

Ye Chu did not deny it and said: "To tell the truth from Mr. Li Fan, although I am determined to do well this time and have confidence, I still dare not confront "Dream Singer" head-on. In fact, "Dream Singer" as a Now the most popular music talent show, as soon as it came out, similar programs from other major TV stations chose to avoid its edge. Similar programs including Hunan Satellite TV, Jiangsu and Zhejiang Satellite TV, and Southern Satellite TV did not dare to compete with it. Now, "Dream" "Singer" is the only music entertainment talent show that is undergoing audition."

"Oh?" Li Fan didn't know about this, he didn't care much about it before.

However, this shows that "Dream Singer" is really a monopoly now. Once it was broadcast, other similar programs avoided its edge.

It really means "when the phoenix comes out, the birds surrender".

"This is interesting." Li Fan thought so in his heart.

Then, he said: "So, the ratings of "Dream Singer" are not low!"

Ye Chu sighed: "It's not too low, it's terrifyingly high, and it's enviable. The average ratings of last year's season was 6.8, and the highest rating reached 8.1, which is terrifying."

"6.8? 8.1?" Li Fan usually doesn't care about the ratings of entertainment programs, but he doesn't have much feeling for these two figures, so he asks: "What about other similar programs from other satellite TVs, what are the ratings? "

Ye Chudao: "In addition, the similar program "Your Stage" on Shonan Satellite TV had not low ratings in last year's season, with an average rating of 5.6 and a maximum rating of 7.0. However, this is because it staggered "Dream Singer". If It is broadcast on the same file as "Dream Singer", and the ratings are probably far lower than this figure. Except for Hunan Satellite TV, a few satellite TVs such as Jiangsu and Zhejiang Satellite TV and Southern Satellite TV have launched similar programs with similar ratings. It can reach 3.0 or higher. Of course, they all need to stagger the schedules of other similar programs that are stronger. The ratings of other similar programs on satellite TV are not very good. "

Li Fan nodded. It was similar to what he had guessed. "Dream Singer" was the dominant one, and "Your Stage" also had good competitiveness. There were a few others that also had a certain market, and the rest were almost all It is the existence of cannon fodder.

Afterwards, Li Fan said again: "What is the ratings of the similar programs launched by Funan Satellite TV in the past? Is it convenient for Director Ye to disclose it?"

Ye Chu coughed lightly and said, "Since it was Mr. Li Fan who asked about it, there's nothing to hide. Our TV station has planned six similar programs in recent years, and broadcasted four of them. Two of them were stillborn. Among the four broadcast programs, the one with the highest ratings, the average closing rate is 0.8, and the highest rating is 1.5. The results are a bit miserable, which makes Mr. Li Fan laugh."

The results were indeed a bit miserable, but Li Fan obviously couldn't make a joke and said: "Director Ye is serious. Although the ratings are not high, considering the actual situation of our satellite TV, it is not bad. By the way, Ye Tai Chang, what are your expectations for the ratings of the new show?"

Ye Chudao: "The average audience rating is above 4.0, and only when the average audience rating is above 4.0 can it be called 'influential'."

Li Fan nodded, Ye Chu was right, judging from the ratings of similar programs on various David TVs, the average ratings of such programs must be above 4.0 in order to be called "influential".

However, it will be extremely difficult for a second-rate satellite TV to achieve an average rating of over 4.0.

Now, Funan Satellite TV is planning to invest 30 million yuan, which will indeed reduce the difficulty, but the reduction will not be large.

After all, if you want to launch a successful music entertainment talent show, it is not enough just to invest heavily.

If you only need to invest a lot, then David TV has already made a move.

No matter how poor a satellite TV company is, it can still get it with an investment of 30 to 50 million yuan.

Therefore, Li Fan is not very optimistic about the ratings of Funan Satellite TV this time, which can reach above 4.0.

Of course, if Ye Chu's program planning this time is attractive enough, it is still possible.

The key is to see how Ye Chu's new program planning is going?

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