Losing Money to Be a Tycoon

After listening to Assistant Xin ’s explanation, Pei Qian was even happier.

Sure enough, I knew that entering the fitness industry was a promising decision!

With so many successful experiences of failed gyms, all of them are integrated.

Pei Qian nodded: "Well, I'll think about it."

对 "By the way, are there any new gyms around here? Or ready-made venues and equipment can be used directly? Go look for it and add some money directly to save the decoration time."

Pei Qian considered to open the first gym as soon as possible to see the situation.

If all goes well, then hurry up and open a few more, thanks to some money in this cycle.

If you accidentally make money, you can stop loss in time and think of other ways.

Assistant Xin Xin considered for a moment: "I know some high-end gyms nearby, but I don't necessarily want to transfer them. I ask people to ask."

After Assistant Wu Xin left, Pei Qian began to think about his specific plan for this gym.

According to the contents of this survey report, the "gym failure experience" summarized by Assistant Xin was integrated, digested and absorbed as much as possible, and the characteristics of all failed gyms were merged into one!

Pei Qian is very clear that nowadays, the scale of Tengda Group is getting larger and larger, with abundant funds, and its purpose is to lose money, so no matter which industry you enter, you will definitely invest a lot.

In the early stage of investment, although it increases the revenue pressure, it is also easier to attract customers, especially high-quality customers with high assets.

The difficulty of losing money is getting higher and higher.

So, if you want to lose money, you need to have a good attitude, and you can't get past it!

I ca n’t think “other people can lose because of doing this, so I can lose.” If you really think so, you will probably make a dogmatic mistake.

According to the analysis of the report, the fundamental reason why many gyms do not make money is that the gym itself has a relatively large investment, whether it is venues, equipment, labor, or other expenses, not a small amount.

If it is the fitness habits of the general population in some developed countries, then selling membership cards can also get good benefits, which has entered a virtuous circle.

But in China, because of the level of economic development and popular ideas, most people do n’t have fitness habits and do n’t spend much money. It ’s hard to make money by selling members, so they must sell private lessons.

This idea is the same as domestic Jinjin online games. First, try to pull people into the gym at a low price, and then choose those fat leek Karma.

I put it plainly, there are three kinds of people in the gym:

头脑 I had a little white with a fitness card for a while, and after three minutes of heat, I stopped coming;

People who are not bad money want a good body and are afraid of their three-minute heat so they run private education classes and let personal education supervise themselves;

的 Big brother who can stick to himself.

The gym likes the first two kinds of people, but the third kind of people who really can't be caught by the gym.

I just have too few third people.

The gym is mainly to earn the membership card money of the first kind of people and the private teaching money of the second kind of people. The poor and the rich together.

So Pei Qian thought about it and decided to do the opposite.

Still, like the previous ideas, open up resources and save resources. On the one hand, you should increase daily expenses as much as possible, on the other hand, you should minimize your target user group and make less money.

First of all, Xiaobai makes little money!

Other gyms sell half-year cards and annual cards, and the longer the discount, the more time it takes, which is to take advantage of the characteristics of white-headedness and use discounts to motivate them to hold long-term membership cards.

小 And these little whites are often unable to persist, the longer it takes to run, the more they lose.

Pei Qian decided to make the price accurate to the sky!

Other gyms are members that sell for half a year or one year. They are counted whether they come or not. The gym that Pei Qian wants to open will be deducted if he comes today.

Other gyms want to return the card is impossible, they can only find a Panxia transfer card, and it is also very troublesome, and the gym that Pei Qian wants to open can refund the balance on the account at any time.

In this way, even if Xiaobai was impulsive, he couldn't send more money to the gym!

Second, the money of the local tyrants is not much!

Other gyms are selling private lessons crazy, providing better services for high-asset users and getting greater profits.

However, Pei Qian decided not to sell any private lessons at all.

教练 All coaches have the same benefits and salary, and don't make any commission.

The coaches are on standby at any time like the webmaster. Clients go up and answer questions when they have problems. When they see that they have done wrong, they will remind them, never talk, and don't sell any courses.

Want to find an exclusive personal education? Want to pay for private lessons?

I'm sorry, we don't have that one-on-one service.

Pei Qian grew more and more satisfied.

This solution has blocked most customers' money.

Xiao Xiaobai was first dismissed by this high price, and even if he had a card in his whim, the balance could be refunded at will;

Those who are rich and want to find one-on-one tutoring for personal education, do not provide services here;

大 The guy who really knows fitness, as long as he has equipment, he will definitely choose those cheaper gyms. There is no need to add a lot of money to come here.

The only person who is interested in this model is those who are slightly richer, want to exercise, but don't want to be pitted by private tutors.

However, because China's economic development level has not yet reached and Jingzhou is a less developed second-tier city, the number of this group is very small and it is unlikely to make gyms profitable.

In this way, the gym is a pure loss state, and the more you open, the more you lose!

Of course, the system is not so confusing.

The requirement of the system is that the industry must have a theoretical profit potential. If it can earn a lot of word of mouth, the profit requirement can be reduced to a certain extent.

Pei Qian provides a better fitness environment and naturally has to set a higher price.

After consideration, Pei Qian decided to set the price a lot higher than the lowest price allowed by the system.

Because the price is set according to the lowest price allowed by the system, it is likely to leave a conscience impression on the player, resulting in a small profit and a long sale.

继续 Continue to increase the price, adding to the level that most ordinary people cannot bear, you can persuade the target group directly from the price!

At present, the annual gym card in Jingzhou is about 2,000 yuan. Tenda employees do it.

And this is a relatively high-end gym, cheaper, even less than a thousand.

Slightly discounted according to the mid-to-high-end standard of 2,000 yuan per year, about five yuan per day.

But going to the gym every day is obviously impossible. Most people go to the gym twice a week.

According to this frequency, the real price per day is about 20 yuan / day.

The more you go, the more you earn.

Since Pei Qian decided to use better equipment, create a better environment, invite better coaches, and further persuade consumers with prices, the daily price is set at 40 yuan!

Considering that the personal education instruction that other gyms need to spend money to enjoy can also be enjoyed here for free, and you have to add money.

Of course, personal education in other places, personal education is one-on-one tutoring, and this gym's personal education is one-to-many. If you do n’t understand, you can teach anyone.

Pei Qian considered it, and then mentioned the price of 50 yuan each time!

This price should dispel most people, right?

This way, if you come to the gym twice a week, it will cost 400 yuan a month and 4,800 yuan a year.

If you are extreme, going to the gym four times a week, the price will double, 9600 yuan a year.

For the local consumption level in Jingzhou in 2011, this is already outrageous.

比较 Compared with other gym prices, this should be a rather unbearable number.

嗯 "Hmm ... it still seems to be insufficient."

"Can I only do this to lose money?"

"Think again."

Pei Qian feels that the current setting is indeed the opposite of those profitable gyms, and there is a certain chance of failure, but it is still unstable.

What if some people think that this gym has a conscience, and for the purpose of experience, they use a membership card as a "secondary card"?

Or some fitness gang came to Jingzhou temporarily and don't want to apply for a long-term fitness card, what about a short-term card?

If enough people come once in a while, and the daily traffic is guaranteed, it seems to still make money ...

So, we have to find a way to dispel these people who experience it as far as possible!

Mandatory long-term card definitely cannot work, because it is contrary to the previous rules, we must think of other ways.

Pei Qian considered it and decided to implement the "punch card system" to achieve this kind of dismissal effect in a special way!

注册 When registering members, make different training programs according to each person's physical fitness, work and living conditions.

For example, it is required to practice three or more times a week, diet must be in accordance with the prescribed content, only healthy meals launched by Moyu Takeaway, and enforced.

In this way, consumers not only pay for the use of the gym, but also for healthy meals, it is mandatory!

更少 Fewer people are willing to spend so much money!

If you fail to complete the punch card goal, there will be punishment, first warning, then refund, and then you can not register again for a period of time.

In this way, those "experience parties" who want to come to practice once in a while have also been brushed out, which has reduced a lot of income.

Huh, perfect!

After several considerations, Pei Qian finally finalized the specific rules of the gym:

充 Recharge after becoming a member, the amount is completely arbitrary, without any discount.

The first time to take a physical examination and develop a training plan, including how many times a week to the gym, what items to train, what to eat, all the content is formulated after consultation with customers, once it becomes mandatory, it must be followed.

In summary, the cost of each visit to the gym is 50 yuan. The healthy meal for takeaway fish is compulsorily purchased, and the price is calculated separately. The takeaway order system and the APP data of the gym are interconnected.

Of course, you still have to lose money on fish takeaway. Healthy meals can only be set at a cost price, but this compulsory purchase is very discouraging for consumers.

Both lost money and imposed a threshold on customers, the best of both worlds.

Did not eat a healthy meal, or not enough times a week to the gym, will be interviewed, the first two warnings, the third direct refund, and no longer accept within a month.

Of course, if you correct it immediately after the first warning, you can eliminate the warning after two weeks.

Pei Qian thought for a while and decided to name the gym "Hosted Fitness".

The surface means, as long as the body is hosted here!

And the actual meaning is that after the trusteeship, the mentally handicapped AI will fight out four 2s and two kings!

A gym like this heartbroken, at best, is the local tyrant willing to come?

But there are not many local tyrants in Jingzhou, and the real local tyrants go to the gym to find personal training. The hosting fitness does not seem to have too obvious competitiveness.

At that time, many stores will be opened without anybody's attention, and they can all be used for employee benefits ~ www.wuxiaspot.com ~ It is just beautiful!

Of course, Pei Qian also thought of some other methods, such as giving a discount after successful weight loss operations, but after careful consideration, they still gave up.

Although these operations may seem to be profitable on the surface, they also seem to make users full of motivation and spontaneous publicity, which can easily be counterproductive.

So after careful consideration, Pei Qian decided to give up these seemingly beautiful operations and be safe.

After all, the matter of losing money is also about paying attention.

After a while, Pei Qian briefly considered the equipment in the gym.

All fitness equipment must be used at the highest end.

设备 Each aerobic equipment, including treadmills, ellipticals, etc., is equipped with a small TV in front, want to see what you want to adjust.

Showers, changing rooms, lounges, etc. are all made in accordance with the highest specifications. Anyway, you can spend money, and all kinds of high-end shampoos, shower gel hair dryers, etc. are all made up.

Also, you need to have a wristband in the gym, wear a wristband in the gym, take it out of the gym to upload the exercise data, and the exercise is considered to be completed.

Uh ...

After all of them were finalized, Pei Qian looked at the plan and nodded with satisfaction.

Strive to make this gym the exclusive gym for Tenda employees, so that everyone else has no interest in it!

The gym loses money every day, and it also loses money to send benefits to employees. It is double happiness.

At that time, we will make a fitness plan for all Tenda employees, let them be tired of exercise and have no intention to work. At the same time, President Pei will happily lose money and have the best of both worlds!