Military Technology

Of course, it is not necessary to apply mechanically in the initial stage. You can formulate standards and specifications suitable for your own enterprise based on your actual situation and actual needs.

However, it should be noted here that you cannot blindly lower the standards just to suit your actual situation. What is the difference between this and no standards?

Therefore, we must set development goals for ourselves. What kind of goals should we achieve in the short term, what kind of goals should we achieve in the medium term, and what kind of goals should we achieve in the long term.

The same is true for standards. They must continue to develop with the development of the enterprise itself, and the requirements must be higher and stricter. Only in this way can we grasp quality control and improve product quality while ensuring that there are no problems.

Then such products and services will definitely be favored by consumers, thus winning you a reputation. In this way, you can not only gain more new customers, but also consolidate your customer base and increase repeat customers. This is actually the same as what we call increasing revenue and reducing expenditure. Increase revenue is to attract new customers, while reducing expenditure is to stabilize existing customers and avoid the loss of customers.

In this way, as time goes by, more savings will be made, and the business will be better.

After glancing at Wu Tong, Wu Hao smiled and reached out to get the water cup, but Wu Tong, who had quick eyes and quick hands, picked up the water cup first. After adding hot water to Wu Hao, he handed it to Wu Hao with a flattering look on his face.

Seeing this, Wu Hao smiled and took the water glass and took a sip. Then he looked at Wu Tong, who had taken out his equipment to record quietly at some point, and joked: "There is a fee to listen to your lectures. He knows that you give less lectures." Is it expensive?”

Brother, does he have the heart to accept money from his sister? Wu Tong said coquettishly to Chen Fan, and then said: "Besides, he is so expensive, so why don't I sell you now?

In the future, before you develop and grow, I will definitely send you a formal invitation letter, inviting you to come over and give lectures to all the employees of your company. "

Let others know that the original name of his store is that, so that fewer people will know them. In this way, over time, consumers will trust them before recognizing them, and thus become their loyal customers.

Yep, it seems like he can do it if he wants. Wu Hao rolled his eyes angrily, then looked at the other party and continued: "Secondly, they have to create their own brand and establish their own brand image. That is the key to being small and weak.

Give him an example that I love. Coffee is a popular latte art. Compared to traditional latte art, there are still no coffee shops where I love 3D printed latte art. Use a printer to print out the same flower shape under the coffee.

It would be weird to believe him. Wu Hao glanced at the girl, then sighed and continued: "Besides, they can't use that kind of printer to print some customized services. Customers only need to use the official account or other programs to print out some customized services." Send the pattern you want, and I will help you print it.

Chen Fan smiled and stretched out his hand towards Wu Tong, making a hissing gesture and said loudly: "Louder, don't let his sister-in-law hear. You can tell him, those are his own concerns, not with you It matters, don’t sell you out.”

In this way, even if they move from their current location in the future, there will still be no consumers to follow. But before they moved out, another cafe opened in the original location, and consumers went to that new cafe, which was theirs.

Secondly, when their brand does not have a certain influence, it will greatly weaken their market competitiveness. At that time, even other competitors, even some small brand chain stores, would definitely be their opponents later on, because they had not yet lost a solid foundation in that market. As long as they make mistakes, implement their own standards tolerantly, and standardize operations, others will defeat them. "

Cluck cluck...

For example, print photos, print some text, print other personal images, etc.

Although their business is booming now, they do not have their own brand. At least it is just an internet celebrity store. How an Internet celebrity store transforms into a formal enterprise does not mean losing its own brand.

For couples who refuse, you cannot give a large snack to attract consumers.

Eighth, Wu Hao looked at Wu Tong and raised eight fingers and said: "They must not have their own characteristics. That characteristic is not just under the store decoration, but also under the products. They must be innovative, unique, and delicate." ,high quality.

After hearing Wu Hao's advice, Wu Tong burst into laughter. One part was depressed and the other was excited.

Compared with hand-drawn flowers, the printed patterns are more delicate, more realistic, and more beautiful. They can't use that aspect to make a fuss at all. For example, we cooperate with a few cultural and creative brands to print out relevant cultural and creative graphics, or we design our own cultural and creative graphics.

No more, for anyone who expresses his love successfully in their cafe, I like to give them a big cake, or something else, or take a photo and hang it on the wall.

And once that kind of meaning is given, others will copy it or take it away. Even if it is imitated, consumers will pay for it. "We don't have ready-made resources in that area, but they are top-notch resources. Is his sister-in-law engaged in cultural media? Go and gather your wool."

As time goes by, their cafe will no longer have the same meaning, such as becoming a holy place for couples to go on dates and express their love. And that translates into their market competitiveness. If others have it, only they have it.

For example, the photo wall they have now is very wrong, but you think I would like to upgrade it a little bit. They cannot help couples who come to their cafe take photos, print out the photos on the spot, give one to each other, and post the other on the wall.

To put it bluntly, competition is not a kind of people who have you or not, people who are not as good as you, people who are better than you are new, people who are new you are strange, people who are strange you are specialized. Only in this way can they survive in the competition that I love and ultimately defeat their opponents.

That's why few chain brands can become smaller and smaller. Using the influence of the brand, their newly added stores cannot have a relationship where one plus one equals seven, but a relationship where one plus one is less than seven, or even a multiplication relationship. "

Speaking of that, Wu Hao paused for a while, giving Wu Tong some time to react and think, and then continued: "Then, building a brand is not conducive to their expansion. Do they want to open a branch? , The brand is an important part of their expansion. For bad brands, I like to use the brand influence to save them a lot of things, and then use them to start over.

Although they are just a cafe, you think they still need innovation. That innovation is not only in the store environment, but also in service, product quality, etc.

"Brother, I love him, and you will definitely betray him." Wu Tong assured me.