My Age of Investment

"Thank you everyone for your messages of congratulations and encouragement! There are so many comments, tens of thousands of them. One of them scared me after logging into Weibo.

I haven’t finished reading it yet, everyone is so enthusiastic/comparing their hearts with the emoticon.

My game is finally over and I can sit down and watch the game like everyone else.

Tomorrow is my teammate and good friend @Long Qingquan’s men’s 56kg weightlifting competition. Congratulations to him in advance for his good results! I also hope everyone will support him! "

In the evening, Chen Xiexia suddenly posted a second Weibo message.

Users who followed this star athlete immediately received news updates, which appeared in each of their news feeds.

Several users also received personal replies and thanks from Chen Xiexia.

These people were so excited that they could actually talk to Chen Xiexia.

As the first gold medal winner of the Chinese team, Chen Xiexia went from an ordinary athlete to a well-known sports star across the country in just one day.

It is no exaggeration to say that today she is the most popular and discussed Chinese person.

While other Internet and media outlets, such as Sohu, are still digging into the story of Chen Xiexia’s parents growing sugar cane in their hometown in Panyu, Yangcheng City. This athlete from a rural family is the youngest in the family and is nicknamed “Ximei.” Weibo has already attacked from another dimension. !

“Start online conversations with star athletes and get closer to their lives, all on Weibo.”

Hainei.com acted quickly and immediately put a new slogan on Weibo.

The mysterious veil of Weibo has finally been peeled away again.

…………

…………

Late at night, Zhongguancun, Weibo office.

Shen Xinyi stared at the computer screen in front of her, watching the registration data in the background beating rapidly.

Even late at night, there are still countless Internet users flocking to Weibo, either for rewards, curiosity, or other reasons.

Shen Xinyi rubbed her bloodshot eyes and then let out a long yawn.

After picking up the cup on the table and taking a sip of coffee, the bitter taste finally made her regain some energy.

"Bang bang~"

Gao Lili kicked the door twice and walked into the office with two bowls of instant noodles in her hands.

"Eat, that's all. Let the administration department prepare some bread tomorrow."

After placing the instant noodles on the desk, Gao Lili leaned on the chair and took a nap.

She had been working overtime for several days in a row. Not only she and Shen Xinyi, but every Weibo employee was very tired.

"You eat the noodles, they will get cold soon! After you eat, go home quickly. I will just stay here."

Seeing that Shen Xinyi was still looking at the computer intently, Gao Lili pushed the instant noodles on the table in front of the latter.

Shen Xinyi took off the plastic fork and opened the instant noodles. She felt a burst of fragrance. She was already hungry and didn't care about eating. She picked up the instant noodles and started eating them.

Seeing this, Gao Lili laughed loudly, "I have never seen you eat like this before. It's not elegant at all for girls."

Shen Xinyi exhaled while blowing the hot noodle soup, and said: "Then you see it today, there is a first time for everything!"

Gao Lili smiled, "Okay, what you said makes sense!"

After joking with each other for a while, the two started talking about business.

Gao Lili asked: "How many users does Weibo have now?"

Shen Xinyi said: "2,536,321... No, there are already 2,536,322."

Gao Lili said with a smile: "Yes, the goal of 10 million registered users has been completed a quarter. In three days, this goal will be 100% achieved."

Shen Xinyi sneered, "Today is the first day of the Olympic Games, and the popularity is the highest. The popularity of the Olympic Games will definitely continue to decrease in the future.

All we can seize is these few days of marketing and promotion time. Don’t be careless. If you miss it, you will regret it for life. "

"Okay, now you have a set of principles..."

Gao Lili sighed and said, "I don't know who I learned it from? What a good cabbage, it finally turned into someone else's shape."

Shen Xinyi seemed to have become accustomed to Gao Lili's harsh words, and her face no longer turned red.

After she ate the noodles and drank all the soup, she finally regained some energy and said seriously: "Today is the first day that Weibo goes online. There is no publicity, no hype, nothing." No.

Users come to register based on endorsements such as Hainei.com, Fuxing Mobile, and the Olympic Games or the popularity of topics.

It can be said that it was not the functions and design of Weibo that impressed them.

Maybe as soon as the Olympic Games are over and the mobile lottery is over, these users will become zombie users. "

Gao Lili nodded slightly, acknowledging what Shen Xinyi said.

“So, our next two most important tasks are to achieve the goal of 10 million registered users, and the other is to let registered users understand Weibo, fall in love with Weibo, and become active users of the website.

What Weibo really needs is to rely on product features to maintain vitality, rather than relying on hot topics and prize events to maintain website activity. "

Gao Lili said with a smile: "You are right, you are thinking long-term, but the key is how to do it?"

Shen Xinyi replied seriously: "I just did some research in the background, and I found that among the registered users, there are very few people who post on Weibo themselves, and almost all of them are commenting on the Weibo posts of sports athletes.

What does this mean? It means that ordinary users seriously lack the sense of participation and do not understand Weibo.

When the Olympics are over and these people stop commenting, and they themselves don’t post on Weibo, these users will be lost.

Therefore, we need to guide ordinary users in a direction during this period so that they can start producing content. "

After all, Gao Lili had been running an internet celebrity agency for several years and was completely familiar with this business. She asked, "Create an internet celebrity?"

"Yes, and it must be effective within a short period of time."

Gao Lili frowned, "It's too late in a short time, right?"

Shen Xinyi said: "There is nothing too late, my opinion is to approach it on both sides.

First, speed up the migration of celebrities on the public homepage of Hainei.com and let them transfer their online presence to Weibo. The benefit we can give is traffic tilt, helping them get more followers, or fans, on Weibo than on Hainei.com. "

Gao Lili shook her head slightly, "This matter is not easy to handle. Zhang Yong has said before that athletes are a collective and a group. As long as the leader gives the order, they will immediately register a Weibo account.

Other cultural celebrities, entertainment stars, etc. are all independent individuals, each with their own agenda.

Hainei.com has more than 100 million users, while Weibo only has more than 2 million users. Who would give up a forest for a tree? "

Shen Xinyi said: "Weibo's more than 2 million users are only temporary. As long as there is a year and a half of promotion time, the number of users will soon catch up with Hainan.com.

Moreover, the information transmission method of Weibo is more conducive to celebrities gaining greater fame on the Internet. "

Gao Lili nodded, "I know this, but people don't think that way! Many people don't let the eagle fly before they see the rabbit, and they won't be swayed by the small achievements Weibo has achieved so far."

“Here comes the second point I mentioned. We package ordinary people into Internet celebrities to prove Weibo’s ability to create stars, so as to attract onlookers and allow ordinary people to discover a way to become famous.

Many practices of YouTube are actually worthy of our reference and learning. A social platform needs high-quality content support.

Nowadays, we have almost no shortage of ordinary users, but there is a serious lack of high-quality content, and many people even don’t know how to produce content. "

Gao Lili shook her head and laughed: "Weibo does not support posting videos for the time being. It is difficult to make someone famous in a short period of time just by relying on text and pictures."

"Who says it can't be done? How did Mu Zimei become so popular? It's all about her words, while Sister Furong is all about her pictures."

Gao Lili looked a little surprised, but she soon felt relieved.

This is how it is on the Internet. Only by hunting for novelties, judging ugliness, and exposing oneself can one quickly attract attention.

If you insist on doing something high-end, it will lack low-level fun.

Since everyone likes low-level fun, the platform can only provide low-level fun.

After finishing speaking, Shen Xinyi was a little hesitant. She was just giving an example and did not really want Weibo to become a smoky Internet platform.

But then again, the product must first stabilize its footing before we can talk about better development.

Has Weibo now gained a foothold? Nowadays, many people say that Weibo is an Olympic website. It can be seen that in everyone’s perception, Weibo has not yet formed its own characteristics and selling points.

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