My Age of Investment

After everyone else left, Zhang Yong was left alone by Xia Jingxing.

He had something to tell Zhang Yong, and it was not convenient for others to know it for the time being.

“After the rise of Weibo, it will inevitably cannibalize the traffic that originally belonged to overseas websites.”

Looking at Xia Jingxing's solemn expression, Zhang Yong smiled and said, "I know this, and I am mentally prepared accordingly."

This is actually Xia Jingxing's first showdown with Zhang Yong, but Zhang Yong is not stupid. He has long seen that there is some overlap in functions between Weibo and Hainei.com.

Take public homepage accounts for example. Once Weibo develops, the shorter and faster way of transmitting information and greater influence on public opinion will inevitably attract celebrities who have opened public homepage accounts.

However, the main function of Hainei.com is to socialize with acquaintances. He believes that it can still coexist with Weibo, but he is not sure how much traffic it will absorb.

Xia Jingxing smiled and said: "There is a lot of competition between Hainei.com and QQ Space, but QQ is mainly about socializing with strangers, and there are also acquaintances mixed in.

When Weibo successfully rises, it will also absorb some of the traffic that originally belonged to them, but the impact will be much smaller than that of overseas websites!

Let's put it this way, although QQ users will slowly grow up over time, a large part of their QQ friends are friends from high school, junior high school, elementary school, and family members.

Therefore, when he posts his mood and diary on QQ space, he will subconsciously regard his childhood friends as his audience, and the things he posts will tend to be younger and simpler, that is, some innocuous things that summarize the good or bad mood. Word.

Therefore, even though QQ users continue to grow up, they still maintain a childlike innocence when using QQ space and are still a teenager.

This is also the reason why so many people have been labeling QQ and QQ space as “younger”. "

Zhang Yong held his chin and thought for a long time, nodded and said: "It makes some sense, I just said why it is so weird, QQ users seem to be immortal.

QQ has been around for ten years. Many of the earliest users are already in their thirties or forties, but they still log in to QQ all day long and open various subscriptions. "

Xia Jingxing smiled and continued: "Of course, the characteristics of this social platform with classmates as the link will also affect generations of people. The first software that primary school students and middle school students who are exposed to the Internet for the first time may register is QQ, and then they will It will influence their junior students and classmates around them.”

"So, doesn't it mean that QQ's monopoly in this social field cannot be broken?" Zhang Yong asked.

"Listen to me first!"

Xia Jingxing pondered for a moment and then began to comment: "Hainei.com was originally a social platform based on alumni relationships, but this niche environment was broken by ourselves.

Then white-collar workers poured in, as well as young and middle-aged people.

The user's social relationship chain has become more complicated from the initial single classmate, including colleagues, friends from work, etc.

Generally speaking, our users are older than QQ, more mature mentally, and their comments are more serious.

If you don’t believe me, compare the dynamics of QQ space users with the dynamics of domestic users.

Even if it is the same user, his comments on Hainei.com are old-fashioned, but his comments on QQ space are more lively, and he may even pretend to be young.

This is determined by the different tonality of the platform.

The tone of Weibo is similar to that of Hainei.com, focusing on discussing current affairs and politics.

Therefore, the launch of Weibo is equivalent to inserting a knife into ourselves. The impact on QQ space will be much smaller than that on domestic websites. "

Xia Jingxing thought about it silently in his heart. In his previous life, Weibo was more serious and political in the early days. Later, it became more entertainment-oriented. Children began to flock in in large numbers, and the tone of the platform was constantly changing.

Zhang Yong frowned. He basically understood. Weibo may have a greater impact on the domestic network than he expected.

Instead of destroying the opponent's life, it will destroy its own foundation.

Xia Jingxing looked at Zhang Yong silently, he did not want to bring down the decline of Hainei.com.

But it is better to take your own life yourself than to wait for the enemy to take action.

Although Zhang Yong is the CEO and president of Hainei.com, he is also the CEO of Hainei Holding Group, so he quickly accepted the psychological impact of Xia Jingxing's words.

He said: "Mr. Xia, I understand, Hainei.com needs to burn itself and light up Weibo, right?"

Xia Jingxing nodded lightly, "Yes, from now on, no more reservations, celebrity resources, group resources, funds, etc., will be given to Weibo.

Don't care or feel bad about how Hainei.com will decline. Half of its historical mission has been completed. "

"Where's the other half?" Zhang Yong asked immediately.

Xia Jingxing said two words with a smile: "WeChat!"

Zhang Yong thought for a moment and understood, and nodded slightly.

Xia Jingxing said calmly: "The combination of qq+space has a high degree of user stickiness, so WeChat, as an instant messaging tool, also needs to be equipped with an SNS platform, let's call it Moments.

With the addition of Weibo and Moments, the private territory of Hainei.com will be completely carved up, and its historical mission will be completely fulfilled. "

Speaking of this, Xia Jingxing also had regrets in his heart. Hainei.com was considered the starting point of his Internet career in China, but he could not violate the objective laws and had to bury it with his own hands.

How did Renren.com decline in the previous life? It was killed by Weibo and WeChat Moments.

The status of Hainei.com now is roughly equal to that of Renren.com in its previous life. If we take the initiative to adapt to the changes of the times and transform, we will not only be able to be more calm, but also allow Hainei.com to use it as nourishment to grow a truly towering tree.

It took Zhang Yong a while to digest this series of news. He finally understood what Xia Jingxing was planning.

It has to be said that the dual social platform strategy of WeChat + Weibo is more like a social king than the current Hainei.com. It can draw a strategic circle for Penguin and encircle QQ as a social platform for strangers and "younger people". In Xiaotiandi, all other social market shares are occupied by domestic holding groups.

But there is a prerequisite!

Zhang Yong suddenly said: "Mr. Xia, Penguin will definitely not sit still and wait to die."

"I know that the biggest stumbling block to our strategic transformation is them."

Xia Jingxing smiled and sighed, "So, regardless of the fact that there are more than 100 million users on the domestic network, and domestic games have also launched popular online games one after another, it feels like we have really taken root."

Speaking of this, he looked at Zhang Yong with sharp eyes and said word by word: "Actually, our real entrepreneurship has just begun."

Zhang Yong was shocked. He thought he had joined a quasi-listed company, but after working for more than a year, his boss suddenly told me that my business had just begun!

Is there anything so deceptive?

But this is just Zhang Yong laughing at himself in his heart.

He already knew clearly how big a game Xia Jingxing was playing, simply trying to rob Penguin of his luck!

To be honest, he felt that if Penguin owned Weibo and WeChat, it would become a powerful social empire.

In particular, the acquaintance social version of QQ is a useful supplement to QQ.

Penguin’s current social throne is actually somewhat undeserved, because it lacks the social aspect of acquaintances.

In this business sector, compared to Penguin, Hainei.com is better at it. There are far more real-name authentication users than Penguin.

“Mr.

Xia Jingxing nodded lightly, "Yes, this battle is very crucial for us, and it serves as a link between past and future. If we succeed, we will continue to pursue the victory, launch WeChat, and establish our position as king.

If you fail, you will die halfway through your business! The entire strategy was ruined in one battle! "

Zhang Yong's heart felt heavy after hearing this. With Xia Jingxing's analysis, he felt that all the fog in front of his eyes was lifted, and his future strategic plans were all clear.

Overseas Holding Group and Penguin Holding Group are blocking each other's way. If they want to prove their truth, one of them must be hacked to death.

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