My Age of Investment

One thousand two hundred and ninety-one, hot car booking

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“Model S uses an all-aluminum body with a curb weight of 2.1 tons, of which the battery pack weighs 0.6 tons.

The wheelbase is 2960mm, so in terms of class classification, it belongs to a medium to large sedan. "

Xia Jingxing stood next to the car and began to introduce the car's parameters in detail. Various data were simultaneously displayed on the big screen behind him.

"Now comes the question that everyone is most concerned about. How fast can it run? Can it surpass the Roadster?"

Speaking of this, Xia Jingxing paused deliberately and looked at the audience with a smile on his face, whetting everyone's appetite before unhurriedly revealing the answer.

"The answer is... yes! But only for some high-end models."

Xia Jingxing pointed at the big screen. At this time, data charts were switched on the screen.

"Look here, we have divided Tesla Model S into three versions based on battery capacity.

60KWh, 70KWh, and 85KWh correspond to the code names ModelS60, ModelS70, and ModelS85 respectively. They can guarantee a cruising range of 360 kilometers, 420 kilometers, and 480 kilometers respectively.

All three versions are single-motor rear-wheel drive vehicles.

Since Model S has conquered the dual-motor four-wheel drive technology, each of the three battery pack versions of the car also corresponds to a dual-motor four-wheel drive version, codenamed D, which means Double.

They are Model S60D, 70D, and 85D respectively. Their acceleration performance and cruising range are improved in different ways compared with the single-motor rear-drive version.

In addition, Model S has also developed two most powerful performance versions of cars, code-named P, which is the abbreviation of performance. They are Model SP85 and P85D. "

Following Xia Jingxing's introduction, the audience all turned their attention to the large screen wall on the stage, which densely listed the detailed parameters and prices of 8 car versions.

Among them, the S60 accelerates from 0 to 100 mph in 5.7 seconds and has a cruising range of 3, which is the lowest configuration version and sells for US$59,900;

The Model SP85D, which accelerates from 0 to 100 mph in 3.2 seconds and has a cruising range of 440 kilometers, is the highest configuration version and sells for US$109,900.

Between the two lowest and highest configuration versions, there are six mid-range configuration versions, with prices ranging from more than 60,000 US dollars to just over 100,000 US dollars.

Seeing this, people in the audience had different looks.

Some people think the price is too high, others think it's cheap.

People who think the price is too high think that the highest-spec version is too expensive. It is nearly twice as expensive as the lowest-spec version. You can almost buy two lower-spec cars.

And those who think it's cheap think all versions are cheap.

Because, compared to the Roadster’s price of $110,000, all Model S versions are lower than this price.

Although the highest configuration version of US$109,900 is only US$100 less than US$110,000, it can be regarded as fulfilling Xia Jingxing’s promise that Tesla will try its best to control costs, and the Model S will definitely be priced lower than the Roadster.

Some people also think that Xia Jingxing is being naughty and deliberately priced the car $100 less than the Roadster. In fact, he still failed to control the cost.

But when they thought that the Model SP85D's acceleration from zero to zero was 0.5 seconds faster than that of the Roadster, its cruising range was also increased by 50 kilometers, and it also had a central touch screen, everyone felt relieved.

No matter from any perspective, the new Model S is a great improvement.

Wang Chuanfu looked at Li Shufu beside him and said with a smile: "What am I talking about? The price gradient of various versions of Model S must be so big that it scares people to death. Is that right?"

Li Shufu was completely convinced and gave Wang Chuanfu a thumbs up, "You are still right! Amazing!"

Wang Chuanfu kept a faint smile on his face, "This is actually easy to infer, because I found that Tesla has been maintaining its own brand tone.

What tonality? Acceleration comparable to that of a supercar!

If Tesla really builds a BMW 5 Series, the cost will indeed be controlled, but the "performance sports car" style that coats them will be gone. How will they carry out brand marketing in the future? "

Li Shufu nodded lightly, "This is a great move. We rely on low- and medium-configuration versions to increase volume and expand production capacity, and rely on high-configuration versions to maintain the brand's tone. We can continue to compete with Ferraris and Porsches, go on the track, and compete in various events." score.

Both ends were taken care of, and Mr. Xia took all the good things by himself. "

On the stage, Xia Jingxing was silent for a while, giving everyone enough time to check the eight versions of car data and digest the information.

After a full minute, he continued: "The reason why Tesla launched eight versions of Model S is mainly to consider that each user has different needs.

Even for the standard versions, Model S60 and 60D, it only takes a few seconds to accelerate from 0 to 0-100, which is far faster than almost all medium and large cars on the market.

Although some luxury brand performance cars can achieve this acceleration performance, their prices far exceed that of Model S60 and 60D.

The three versions of Model S85, P85, and P85D have acceleration performance comparable to that of most super sports cars, but the price is only half, or even one-third or one-quarter of theirs.

This is the technological and industrial change brought about by new technologies, allowing everyone to buy better cars for less money. "

Hearing this, many spectators in the audience nodded, agreeing very much with Xia Jingxing's point of view.

Without the emergence of Tesla, if they wanted to own a car that could accelerate from 0 to 100 mph in more than three seconds, they would have to choose from Ferrari, Lamborghini and other super sports car brands. However, the price of those cars would cost at least two thousand dollars even in the United States. You can buy it for $300,000.

“Apart from acceleration performance and price, there is another big difference between Tesla and traditional cars.

Our positioning is technology cars!

It’s not just installing a large “smartphone” in the car that makes it a technology car.

Tesla's innovative car architecture can OTA upgrade in-car entertainment systems, applications, etc., and can also implement software updates to ECUs, such as battery management systems, electric drive control units, vehicle control units, etc.

After Tesla's technology makes further breakthroughs, the cars you have already purchased can grow with the company.

For example, if you buy a car and drive it for a year, the battery may be slightly degraded, but the cruising range has not been reduced. Instead, the cruising range has been increased by 50 kilometers or 100 kilometers through an OTA upgrade.

This is the charm of OTA upgrades. A car that can grow seems to have life. "

Most of the audience laughed. Why did it feel a bit unreal?

A car that can grow?

False propaganda is subject to legal liability.

Xia Jingxing explained with a smile: "Maybe some people don't believe this, but if you buy a car and go home, you will know after a while that what I said is true. I believe there is no better way to experiment than this."

The whole audience burst into laughter. Asia's richest man had resorted to all means to sell cars.

After introducing for a while, Xia Jingxing said: "Let's talk about the reservation and delivery issues that everyone has been waiting for.

Before I talk about this formally, I need to mention the issue of discount coupons.

As we all know, when we pre-sold the Roadster, because we failed to control costs, the price increased from US$100,000 at the time of reservation to US$110,000 before delivery.

This incident has disappointed many friends who support Tesla, and even feels like they have been deceived.

To express our apology, we subsequently gave away 2,450 US$10,000 car purchase vouchers.

Starting today, Model S will be available for pre-sale. Friends who hold those car purchase coupons can get a discount of US$10,000 when they purchase a car.

The deposit originally required $20,000, but now you only need to pay $10,000.

In addition, I reiterate that the vouchers can also be transferred to others or sold, and Tesla does not impose any restrictions.

This is our promise, and now we have to fulfill it. "

Off the field, a Roadster owner quickly took out a beautifully made car purchase coupon from his pocket and waved it high in response to Xia Jingxing on the stage.

Seeing this scene, Xia Jingxing said with a smile: "It seems that many people have brought car purchase coupons today. No problem, you can spend them today, and then you no longer have to worry about whether Tesla will go bankrupt one day." Accepted."

There was a burst of good-natured laughter from the audience.

Through this incident, Tesla's corporate image of paying its debts has basically been established.

What was originally a bad thing turned into a good thing, and 2,450 new orders were also locked in. Although it won't make much money, it can brush up the revenue data and provide some help for the listing.

“Okay, now back to the topic, starting from today, everyone can pre-order Model S on Tesla’s official website and offline stores...

Before June next year, we will deliver the first batch of Model S in order.

The waiting time for delivery is a little long, but please give Tesla some time, we are working hard to improve.

When the next few cars are released, we will further shorten the delivery time to six months, three months, one month, or even same-day delivery. "

Seeing Xia Jingxing being so frank, most people were more understanding. After all, Tesla is just a small factory that was founded just a few years ago, not one of those century-old factories.

If they are really anxious to get a current car, they will not choose to buy a Tesla.

Xia Jingxing's car sales meeting ended quickly, and he walked off the stage amidst applause.

The audience also began to leave, but they only left their seats and did not leave the conference center.

A large number of Roadster owners flocked to Tesla's temporary office in the conference center and formed a long queue. They held car purchase coupons in one hand and bank cards in the other to order cars on the spot.

These people are all wealthy owners and seed users of Tesla. Now they are about to become die-hard fans.

Seeing this scene, Straubel felt extremely excited and proud.

He turned his head with joy on his face and said to Xia Jingxing, who was standing beside him and observing everything in the dark with him: "Darren, I estimate that today alone, we should be able to get 1,000 orders."

Xia Jingxing chuckled, "Maybe, but don't get too happy yet. Our goal is 10,000 units. It's not enough to just get the support of old Roadster users. We also need to continue to increase marketing and publicity efforts."

Xia Jingxing patted Straubel on the shoulder, then turned around and walked towards Wang Chuanfu and Li Shufu who were waiting for him in the distance with a smile.

These two domestic automobile tycoons came to the United States at his invitation, and he should show his respect as a landlord.

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