My Age of Investment

Eight hundred and fourteenth, brand exposure

After Xia Jingxing, Wang Tao, and Li Zexiang reached an agreement on the general direction, they stopped talking about the relevant topics and did not discuss the details of the cooperation in depth, because today's time and occasion are not so suitable, and there is still a lot of work waiting for him to revive the mobile phone to deal with.

Wang and Li also knew that Xia Jingxing had just finished the press conference, and the follow-up work would be very busy, so after sitting for a few minutes, they took the initiative to say goodbye and left very tactfully.

After seeing off the two, Xia Jingxing didn't rush to hold a celebration banquet right away, but hurried back to Fuxing Mobile's Silicon Valley office after a simple lunch with the team in San Francisco.

They had just arrived at the company, and as soon as they entered the gate, they saw a group of people rushing over from all directions. It was as if Brother Haonan was surrounded by people in Causeway Bay.

Even Xia Jingxing was taken aback, he felt like he had been ambushed by something.

Then he took a closer look and found that there were a few familiar faces inside, and many of them were still wearing the overalls of Fuxing Mobile.

These people surrounded Xia Jingxing and his party, and then there was thunderous applause, and everyone had a bright smile on their faces.

After a long time, it turns out that these people are left-behind employees, not young and Dangerous.

They blocked the entrance of the company, and they didn't want to kill people, but just wanted to hold a simple and meaningful triumphant ceremony for the boss and colleagues.

"Redefining mobile phones~"

Many employees of Fuxing Mobile’s North American branch are white, and their natures are relatively unrestrained. At this time, they waved their big fists and shouted slogans, and the expressions on their faces became more and more excited.

The eyes that looked at Xia Jingxing in pairs were full of respect and admiration.

The complete video of the Fuxing mobile phone product launch was uploaded to the Internet just after the meeting ended, and the left-behind employees were organized together to watch the complete launch through a projector.

Seeing the 3,000 audience at the press conference exclaimed again and again, as if they had never seen the world, every employee of Fuxing Mobile felt proud.

Looking at the excited and excited faces and the high morale of the team, Xia Jingxing smiled, "It's all right now, I can't do without saying a few words."

He walked a few steps forward, looked at the employees who surrounded him on three floors, and said with a smile: "This press conference was very successful, but I want to emphasize that the glory does not only belong to me, It belongs to all Fuxing Mobile employees.

More than 1,000 employees have worked continuously for one year and three months,

After overcoming many difficulties, the revival mobile phone shines in the world today.

But all the sacrifices are worth it!

We have issued a declaration of war to the mobile phone giants all over the world today: pay attention, ZTE is coming to kick your ass.

The future is destined to be the era of smart phones! "

The employees looked excited, applauding and applauding non-stop, as if they had been injected with chicken blood.

After the scene calmed down, Xia Jingxing continued to smile and said, "In addition, the company has decided to reward each employee with a Fuxing mobile phone when the mobile phone is officially released next year."

The reward was not much, it was only a matter of hundreds of thousands of dollars, but at this moment, it maximized the mobilization of the employees' emotions.

"marvelous!"

"Praise the boss, you are a generous gentleman!"

"I can say with certainty that this is the most precious reward I have ever received in my life."

...

Some employees boldly expressed their ideas, and quickly received countless applause and good-natured laughter.

Xia Jingxing felt that it was almost done, and was about to stop talking.

The crowd at the side suddenly gave way, and Lin Bing and several employees came pushing a dining cart, which contained a cake with the company's big logo on it.

Lin Bing took the opportunity of handing over the plastic knife and said to Xia Jingxing in a low voice: "Mr. Xia, this is an extraordinary period and everything should be kept simple, but I think it is still necessary to celebrate a little bit. You can see how happy everyone is."

"Have a heart! You have considered it very well."

Xia Jingxing has been busy playing hide-and-seek with Jobs these days, and now that the press conference is over, he is still thinking about the reaction of the outside world and Apple.

As the president of the North American branch, Lin Bing considered these small details very thoughtfully. It was both a triumphal ceremony and a celebration ceremony. It didn't take much time, but it helped improve the morale of the internal staff.

After a while, Xia Jingxing finished cutting all the cakes, and he personally handed each cake to the employees, looking very friendly and approachable.

This is actually what I learned from Ma Huateng. Every year when Penguin returns to work during the Spring Festival, Xiao Ma will stand with executives at the door of the company and personally distribute start-up red seees to employees.

After a brief celebration, Xia Jingxing and several company executives entered the conference room.

"Mr. Xia, we won the first place this time, and Jobs will probably be pissed off." Zhou Guangping said triumphantly as soon as he entered the room.

"Maybe!"

Xia Jingxing smiled, and then said: "But don't underestimate Apple, they also have a brand new smart phone, although they haven't officially unveiled it yet, they are expected to be no worse than us.

In both the short term and the long term, Apple is our formidable enemy. "

Zhou Guangping was somewhat disapproving. In his mind, his own mobile phone was the best.

Lin Bing said sternly: "That's right, although we held the press conference first, Apple, as a veteran hardware manufacturer from the PC era, has stronger brand awareness than us.

And the most important thing is that they have established a very complete sales channel through Mac, iPod and other hardware products in the past 30 years.

However, American telecom operators are still unwilling to sign contracts with us. "

Xia Jingxing thought for a moment, and said, "It turned out that they felt that we were not well-known, that we couldn't sell sales, and that we couldn't bring them new users.

I believe that today's press conference will allow them to clear their minds and make the right decision. "

Lin Bing nodded. This is not boasting. I believe that everyone who has seen the innovative functions of smart phones will feel that this is the correct development direction of mobile phones in the future.

…………

…………

Only a few hours have passed since the end of the press conference, and related news reports have spread widely in the United States.

"I have to admit that Darren is an extremely talented young man. He participated in the founding of Facebook with 500 million users, and created an electric sports car Tesla in Silicon Valley clamoring to kill Ferrari and Porsche. Now he launched This smartphone claims to redefine mobile phones..."

"Today at the Fangcao Art Center in San Francisco, in front of 3,000 people, Darren performed a magic trick that shocked the world...

I saw his fingers flying, and the fruits were chopped into pieces one by one.

Well, it's not magic, it's capacitive screens and multi-touch..."

"Fuxing Mobile abandons the traditional buttons and boldly adopts a full touch screen.

From the current point of view, this bold design brings an unusual experience to watching movies and games..."

For the various innovations of Fuxing Mobile, many media have given positive comments.

Of course, some media came out to sing the opposite, among which the most popular ones were the media under the News Corporation.

"A Chinese company that has been established for just over a year has launched a mobile phone that costs US$499-599. Would you buy it?

In my opinion, this is a flashy phone, more gimmicky than practical.

And made in China has always been synonymous with low-end manufacturing, who would spend five or six hundred dollars to buy a Chinese mobile phone? "

"Fuxing mobile phone is said to have reached 10 million shipments in 2008, which translates into sales of US$5 billion to US$6 billion. At present, no Chinese technology company has achieved such an achievement in the international market.

Take Conscience, the most successful consumer electronics manufacturer in China, as an example, it has just gained a firm foothold in the international market.

Can Fuxing Mobile, which has been established for just over a year, outperform a conscientious company established for more than 20 years?

Anyone can say big things, but Fuxing Mobile should be more pragmatic and set a smaller target, such as selling 10,000 or 20,000 units..."

...

The traces of manipulation in the media's evaluation are too obvious, and the evaluation of Fuxing mobile phone on the Internet is much more pertinent. Many people expressed their willingness to spend money to buy a Fuxing mobile phone, even if it is a mobile phone made in China.

Of course, there are also people who say sour words, saying that they should not buy products made in China, because the quality is worrying.

The most popular thing on the Internet was the news that Xia Jingxing posted on Facebook at the press conference, which was seen by tens of millions of followers, and all the comments were asking about Fuxing mobile phone.

Soon, some users said that they saw the complete press conference video on Youtube, so tens of millions of followers went to Youtube again, and the huge click-through rate and number of views directly sent the press conference video to Youtube front page.

Fuxing Mobile also launched a poll through a voting tool on Facebook's open platform: Will you order Fuxing Mobile?

Just counting the two major online platforms of Facebook and Youtube, Fuxing Mobile has received hundreds of millions of brand exposures.

After all, it is a mobile phone brand founded by the founders of Facebook and Youtube. Fuxing Mobile is not famous, but Darren Xia is.

At the same time, domestic platforms such as Hainei.com and Tudou.com immediately uploaded the press conference video of the ZTE mobile phone. Some positive news reports on the ZTE mobile phone in the United States were also translated and displayed by several major domestic portals.

Fuxing, a mobile phone brand, is spreading in China and the United States at an astonishing speed.

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