My Age of Investment

After learning about the situation in Jingxi Mall and giving Xi Ge a few tricks, Xia Jingxing bid farewell to Xi Ge.

The Mexicans were very sincere and insisted on inviting Xia Jingxing to dinner as a token of gratitude.

It was with great difficulty that Xia Jingxing rejected Xi Ge's kindness, and took a car back to the headquarters of Fuxing Industrial Group located in Haidian Park, Zhongguancun.

After a brief lunch, Xia Jingxing gathered with Li Ying, Deng Yuanjun and other company executives to visit the Fuxing Mall on different floors of the same building.

The scale of Fuxing Industrial Group is very large, with industries in the Yangtze River Delta, Pearl River Delta, and Beijing, so most of the business groups and subsidiaries do not work with the headquarters. Only a few innovative subsidiaries such as Fuxing Mall are close to the headquarters. .

Today is the first day of sales of Fuxing mobile phones, and it is also the first day of official business of Fuxing Mall, so it is of great significance.

Xia Jingxing took a look around and saw that dozens of employees were doing their jobs in an orderly manner. Although it was a new company that had only been established for a few months, there was no trouble.

These people are veterans of the industry dug from Dangdang and Ari, and they can manage a small e-commerce platform in Fuxing Mall, almost at their fingertips.

Moreover, compared with Jingxi Mall, Fuxing Mall has fewer types of goods, simpler and better management.

Li Ying had been watching Fuxing Mall in the morning, knowing a little more about the situation here, so she introduced it to Xia Jingxing as she walked.

"As of 1:00 p.m., Fuxing Mall has been officially on sale for four hours, and a total of 2,562 mobile phones have been sold.

In addition, 35 large appliances such as refrigerators, washing machines, and air conditioners were sold, and 454 small appliances such as egg cookers, yogurt machines, and electric lunch boxes were sold. "

Before Xia Jingxing could speak, Deng Yuanjun couldn't help but speak first.

"Is this data a bit weird?" Deng Yuanjun looked at Li Ying with a puzzled expression. He was in finance and has always been sensitive to data.

Xia Jingxing also looked at Li Ying, who was wearing a well-tailored off-white business suit with half sleeves, and her long black hair turned into big waves, which was a little less dignified and a little more charming.

Li Ying smiled slightly: "At first glance, I also thought the data was strange, but after thinking about it carefully, I found it normal.

Fuxing Mobile has created a public account on Hainei.com, and Hainei.com is rolling out advertisements for Fuxing Mobile all day today.

The visit traffic of Fuxing Mall has skyrocketed dozens of times than usual. It can be said that almost all the users who visit our e-commerce website today come from their mobile phones.

The home appliances sold may be just incidental. Many people have never bought home appliances online, so they have a taste.

Major appliances are too bulky and of high value, will they be bumped during transportation? How to solve after sale? These are the reasons why users dare not place orders easily.

Small household appliances are less expensive and easier to install, so more orders are placed. "

Xia Jingxing nodded lightly: "It makes sense. Compared with purchasing clothing, shoes and bags through e-commerce channels, it is much more difficult to cultivate users' consumption habits for electrical products with a higher unit price."

"Yes, although we have indicated three guarantees on the product page, it will take time for consumers to accept online shopping for appliances on a large scale."

Li Ying sighed softly. She had great expectations for Fuxing Mall, hoping to find a new way to break the exploitation of the group's home appliances by offline hypermarkets.

But this sales volume is far from enough.

Xia Jingxing smiled and said, "Don't be discouraged, at least some goods were sold, this is also a good start."

Li Ying thought Xia Jingxing was comforting herself, so she smiled and said, "Yes, take it step by step!"

Deng Yuanjun, who was standing on the side, also expressed his opinion: "E-commerce is still a new thing for ordinary people, even young people in big cities who love to surf the Internet usually buy some cheap things.

To put it bluntly, the penetration rate of e-commerce is still not enough, but as time goes by, I think it is possible to buy cars and houses online in the future. "

Xia Jingxing glanced at Deng Yuanjun. The latter didn't understand why and thought he had said something wrong, so he quickly added: "Of course, this requires the e-commerce platform to solve the most important issue of consumer trust."

Xia Jingxing smiled: "Speaking of the point, first of all, the issue of trust is the key, followed by the shopping experience and profit-driven."

Both Li Ying and Deng Yuanjun looked at Xia Jingxing seriously. They had known each other for so long, and they knew that Mr. Xia was about to express his opinion.

"How to solve the trust problem? Start by guiding users to place the first order in Fuxing Mall.

The user bought a mobile phone or a small home appliance and found it to be in good condition, or it was easy to return the product if it was damaged, and had a very good shopping experience.

This has initially won the trust of users, and then users will buy more products in Fuxing Mall, including major appliances. "

Both Li Ying and Deng Yuanjun nodded, thinking in another way, if they were consumers, they would definitely try out new things carefully, and would not buy "Fuxing Family Bucket" products as soon as they came up.

Xia Jingxing continued: "Didn't we also set up a community forum? Why use it? Just to brag to users?

We have to encourage users to post their shopping experience in the community forum, so that more users who are still on the sidelines and have not placed an order can understand the real situation, let go of their worries, and place their first order with peace of mind.

Users can also exchange shopping experiences, ask each other for advice, and form a good community atmosphere.

How to mobilize the enthusiasm of users? "

Xia Jingxing looked at Deng Yuanjun and Li Ying, both of them shook their heads. They were not from the Internet background, and they really didn't know much about the relevant gameplay.

"This involves another point, profit-driven!"

Xia Jingxing said slowly: "The simple and rude way is to post a post to participate in community activities, get shopping coupons from the mall, and save money by shopping.

A more advanced gameplay is to design a set of points and fan level system.

You can get points for posting posts, and you can get points for replying posts. The points can be exchanged for shopping coupons in Fuxing Mall, and even free small home appliances to go home.

The fan level is upgraded according to the accumulated consumption amount in the mall, and can be displayed on the network ID of each user. It is very conspicuous and can be seen by every community user, so that users can also experience a kind of "prestige status" online. "a feeling of. "

Li Ying asked with a smile: "Other profit motives are fine, but this fan level doesn't feel very affordable, does it?"

"Why isn't it affordable?"

Xia Jingxing found out that Li Ying really didn't understand the Internet, and explained with a smile: "How many Internet celebrities and celebrities are there in Tianya and Maopu? Post a post, and they are full of praise and praise. Isn't this a sense of satisfaction?

The community of Fuxing Mall can also cultivate a group of online opinion leaders!

You just say that QQ members, red, blue, green, and purple... all kinds of diamonds, don't people buy them all?

And we are not asking users to spend money to buy virtual products, but to buy electronic and electrical products, and honorable titles are incidental.

In response to this fan system, the mall will give some small favors from time to time, such as tickets for mobile phone product launches. "

Li Ying pondered for a moment, clapped her hands and said, "Hey, it sounds really good! It can satisfy the vanity of users."

"What kind of vanity, how ugly it is, it gives users a sense of identity, and at the same time it can improve the stickiness of the mall, which is also very beneficial to our brand building."

Deng Yuanjun nodded: "Mr. Xia, your method is good. With a few sets of combined punches, it can not only solve the current problems that Fuxing Mall is facing, but also point out the future development path."

Xia Jingxing waved his hand, "Hey, Xiao Daoer, in the final analysis, the quality of the product itself must be excellent, otherwise any amount of marketing methods will be a joke."