My Age of Investment

Looking at more than a dozen doubtful eyes in the room, Zhu Zhaojiang hesitated for a moment, but still expressed his worries.

"The Asian and European markets need to be distributed, and the Chinese and American markets need to be replenished. In the four major markets, 2 million units may not be able to fill the market demand."

The executives were silent for a while. If the sales in the European and Asian markets are as hot as the Chinese and American markets, there is a real possibility of a second out of stock.

This is really a happy trouble!

Xia Jingxing looked at Liu De, who was managing the supply chain of Fuxing Mobile.

Liu De got up to report: "Mr. Xia, benefiting from the recent good sales of Fuxing FX1, our bargaining power in the supply chain has increased a lot.

But there are still many problems. We cannot accurately grasp the shipment situation of each channel every day, every hour, and every minute. The stocking, turnover rate, and inventory are always not in the best state. "

Xia Jingxing scratched his forehead and asked, "How is the research and development of the enterprise digitization and standardization management software I requested?"

"Slow progress!"

Liu De's expression was solemn, "Online is easy. You only need to integrate the data interfaces of Taobao, Jingxi, and Fuxing Mall. Offline is a little more troublesome. Suning and Gome are not very willing to cooperate."

Xia Jingxing asked, "Why?"

Liu De sighed: "They said that after selling the mobile phone to them, how to sell it is their internal matter, and we have no right to ask."

"Did they really say that?"

Xia Jingxing felt a little annoyed, the two big stores were used to being arrogant, Li Ying had already complained to him more than once about how miserable the home appliance companies were being bullied by these two companies.

Home appliance companies have already formed a dependence on store channels, and it is not easy to change, which is fine.

But mobile phone companies, especially the popular products such as Fuxing FX1, have no worries about selling them.

The two stores are still looking awesome, that is, they can't understand the situation.

This is a disease that needs to be cured!

"Cut off Gome and Suning's channels, how about we sell all online?" Xia Jingxing said coldly.

Liu De felt that the boss was speaking angrily, and shook his head again and again, "Mr. Xia, although there are many online shoppers now, offline is the real mainstream.

Even if the penetration rate of e-commerce increases, I don't think offline channels will be completely replaced. This is determined by the precious nature of mobile phones, unless there are some revolutionary online shopping experience technologies. "

Xia Jingxing calmed down a little, and thought about it, indeed, the current development of the Internet does not support the use of online channels to sell all mobile phones.

If you really do this, you will lose a large part of your potential customers.

Rice has been selling online for several years, but in the end, isn’t it an honest and offline rice home?

After thinking about it, it is precisely the mentality of mobile phone manufacturers and home appliance manufacturers that are afraid of bearing losses that makes the two major stores more and more arrogant.

Seeing the boss's uncertain face, all the executives remained silent and waited quietly.

"Cancel the cooperation with an offline store channel, whoever is willing to open the data interface, we will cooperate with whoever."

Xia Jingxing quickly figured out the key point. He couldn't quarrel with Boss Huang and Boss Zhang yet, but he could give one of them a taste of the sweetness, so that they would have the motivation to promote in-depth cooperation with Fuxing Mobile.

Zhou Guangping clapped his hands and said with an exaggerated expression: "Mr. Xia, your method is absolutely perfect. Two peaches kill three people. Our Fuxing FX1 can definitely become a magic weapon for attracting sales in a store. Gome's exclusive cooperation with us can overwhelm Suning; and vice versa."

The rest of the executives gave Zhou Guangping a look, and let this sycophant take the lead again.

However, what Zhou Guangping said is very reasonable. Fuxing Mobile's exclusive cooperation will definitely make the two companies who are incompatible with each other lose their minds.

Liu De nodded and said: "Then there is no problem. The shipments, stocking and even forecasted sales of all sales channels can be accurately fed back to us, and then connected to various suppliers to achieve efficient supply chain management.

Currently,

The era of smart phones has just arrived, and as many mobile phones as we make can be sold, inventory may not be a problem.

But I think we should think about it in the long run. With the open source of the Android system, a large number of new-generation smartphones are already on the way to research and development and production.

In another year or so, the good days of selling as much as you can make, or even not enough to sell, may be gone forever.

At that time, the smartphone market will start to compete, and various models and product iterations will emerge one after another, and the importance of the supply chain will be further highlighted.

Competitors have launched new mobile phones with better performance, and we still have 10 million old mobile phones in stock. How can we compete with them?

If you fall a few more times, the competitiveness of the enterprise will drop rapidly.

Therefore, we must now have the awareness of shaping and continuously optimizing the supply chain. "

Xia Jingxing glanced at Liu De quite appreciatively, and took the lead in applauding: "Very well said, supply chain management is an issue I mentioned repeatedly, we are a new company, don't look at how impressive the market we have achieved right now, When the mobile phone giants from all walks of life come back to their senses, a battle between dragons and tigers is inevitable.

Therefore, we must focus on the future and make the best use of the first-mover advantage. From new technology layout to supply chain management, from marketing to brand building, we must not have any shortcomings, otherwise we will lose out in the fierce market competition sooner or later. Come.

At present, there are only two companies in the market, we and Zhizhiguo. Although our sales volume is now overwhelming Zhizhiguo, the supply chain advantages and technological advantages accumulated by them from the manufacture of Macs and iPods will be reflected in the next market competition.

What I was most worried about before was that everyone would become slack and underestimate the enemy because of their recent achievements. Looking at it now, it’s okay, at least our management has maintained a clear enough mind and understanding.

Next, everyone must pass this sense of urgency to the middle and grassroots, and don't put your tail on the sky because of a small victory. "

The dozens of executives present looked solemn. In fact, everyone was more or less drifting during this time. The basin of cold water poured by the boss made them sober up a lot.

Strictly speaking, Fuxing Mobile doesn’t seem to have mastered any great technology, and it’s only been a few months since the phone became popular. Wisdom Fruit also has an IOS system. What do they have? Android has also been shared.

Xia Jingxing paused, observed everyone's expressions, changed the subject, and cheered up: "However, the first-mover advantage is our greatest advantage. As long as we don't make mistakes and don't underestimate the enemy, no matter how fierce the smartphone market will be in the future, There will be a place for us in the high-end smartphone market.

Entrepreneurship is an arduous journey that requires everyone to work together. The current success is just the beginning. After you are happy, you have to bury your head and practice hard.

What is a quarterly shipment of 1 million units? Our long-term goal is to achieve a quarterly shipment of 10 million units or 50 million units, becoming the world's top mobile phone brand and the leader in revival of national technology! "

The scene was very quiet for a while, and then burst into warm applause, with new goals and hopes ignited in everyone's eyes.

Nothing is impossible. Who would have imagined that domestic mobile phones would break into the European and American markets? Not only has it been done now, but it has also triggered panic buying, and people are still complaining online if they don’t get it.

After the scene calmed down, Zhu Zhaojiang did not forget his question, and he reminded again: "Mr. Xia, the stock of 2 million units may be too small, and most of the sales returns for the first batch of 1 million mobile phones have now arrived in the account. After the final payment, the supplier still has a cash reserve of 2 billion yuan, and it will not be too difficult to adjust the production plan to 3 million units.

There is still more than half a year before the release of Fuxing FX2, and the four major regional markets can definitely eat this batch of goods.

My colleagues in the marketing department and I made predictions and suggested an additional production order of 1 million units, just enough to connect the second batch of stocking.

After the feedback of the sales situation in the European and Asian markets next month, we will decide to add new production orders depending on the sales performance. "

Xia Jingxing made an estimate in his mind. The Chinese and American markets sold one million mobile phones in more than two months, and the four major regional markets started selling at the same time. If the situation is ideal, the two million mobile phones will be sold within three months. Can sell out.

For a new production order, it takes three months from the time the order is placed to prepare and purchase to delivery.

It seems that there can be zero inventory, but Fuxing Mobile has not established a digital management system to open up sales channels and suppliers at all. It is a manual prediction, which is like calculating the atomic bomb development data with an abacus.

Zhu Zhaojiang proposed to add a new order for the production of 1 million mobile phones, which is a very mature proposal, and it is likely to achieve a seamless connection between the production of new and old orders and market sales.

Seeing Xia Jingxing's thoughtful face, Zhu Zhaojiang reminded again: "Mr. Xia, according to industry standards, there are four stages from the launch of mobile phone products to the end of production.

The beginning is the introduction period. The supply chain must cooperate with mobile phone manufacturers to complete the introduction of new products and new technologies. Small batches are produced in one factory to control quality and speed and quickly introduce them to the market.

After entering the growth period, in the face of a sharp increase in market share, it is necessary to use the production capacity of two or more factories to meet the needs of the main market.

Then comes the maturity stage. In order to respond to the global market, factories in various regions of the world need to be used to balance the cost and efficiency of the supply chain.

When the recession comes, it is necessary to reduce production capacity in time, retain a factory, produce almost no new products, and produce more maintenance parts and spare parts, and prepare to completely withdraw from the market. "

Xia Jingxing nodded lightly. The knowledge of supply chain is very deep. It is not necessary to slap your head on order production. Scientific production is required. After big data and artificial intelligence mature, these two technologies can be introduced to optimize supply chain management.

The introduction period, growth period, maturity period, and recession period, the four stages can reflect the shipment trend of a mobile phone in the market cycle, slowly climb to the peak, and then slowly decline.

Why are smart fruit phones always hyped by scalpers? It is because of the problem of capacity connection between the product introduction period and the growth period.

Why not just stock 10 million or 100 million units and leave them in the warehouse to sell slowly?

It is because no one knows whether the new mobile phone will hit the street, and the production strategy must be adjusted according to the sales in the introduction period to refine the production.

In addition, too much production at one time consumes too much money, and the capital utilization rate is not optimal. If there is a large amount of inventory, it can only be sold at a reduced price. While making less money for old products, it will also affect the sales of new products.

Fuxing mobile phone also has little market experience, including entering the Chinese market, let alone Europe and the United States. It is very normal to have insufficient production capacity.

Zhu Zhaojiang introduced: "We are now between the growth stage and the mature stage, but we have no factories overseas, and the growth of mobile phone sales has not slowed down. After the slowdown, we will enter the mature stage. I expect the mature stage to be in next year. first half.

After the release of Fuxing FX2, Fuxing FX1 will enter a recession period, and it will be completely withdrawn from the market within a year and a half. "

Xia Jingxing nodded slightly, "Growing up very fast, it seems that he has put in a lot of hard work recently."

Zhu Zhaojiang smiled, and said to himself that I also found a beautiful black girl to learn English. Black is a bit black, but her English is quite smooth...cough cough, she is fluent!

"I recently inspected BYD's mobile phone foundry and suggested placing an additional 1 million new orders for mobile phones to this company.

They achieved more than 5 billion in revenue last year, and their business is doing quite well. It just puts some pressure on Futukang, and they are not active at all. "

Xia Jingxing looked at Zhu Zhaojiang and asked, "BYD seems to have spun off the mobile phone OEM business some time ago, planning to go public in Hong Kong?"

"Yes, there is such a thing, but Futukang hates them deeply and has filed a lawsuit against them, clearly trying to prevent them from going public.

This move is a bit like Taipower's method against Huaxin. "

Xia Jingxing smiled and said: "Okay, I will hand over the new order to BYD. If Boss Guo doesn't lend me sister Zhiling to play for three days this time, BYD will get most of the orders in the future."

Everyone laughed, the boss became more and more angry.