My Age of Investment
Nine hundred and fifty eight, overthrow the throne
After leaving Fuxing Mobile's office, Xia Jingxing took a car to Haineiwang.
On the way, he remembered something, so he asked Zhang Chenguang who was driving: "Old Zhang, how is Lin Kuan? Are you selling Fuxing mobile phones?"
"Sold it! Why didn't it sell? Don't say it, that kid is really talented! I invested one million in him, and it took less than three months, and the principal I invested was about to be earned back. Give me a million back, and give me dividends..."
Speaking of the scalper Lin Kuan whom he met at the Sanlitun Fuxing House store a few months ago, Zhang Chenguang was eloquent and did not hesitate to praise him.
Xia Jingxing listened quietly. He lacked the information channels to understand the bottom layer. Listening to Lin Kuan's scalper's operation mode can be regarded as broadening his horizons and relieving boredom by the way.
"He is very familiar with the manager of a Gome offline store in Beijing, and more than half of the goods are taken from this Gome store."
At the meeting just now, Zhu Zhaojiang mentioned the collusion between offline stores and scalpers, and now Zhang Chenguang's words have once again confirmed this matter.
Xia Jingxing asked: "He needs to distribute the profits to the managers of Gome, right? Why don't he organize his own people to go to the e-commerce platform and Fuxingjia to purchase."
"Didn't the company come up with a new policy that limits the purchase of two mobile phones per person? The reason why they choose to do this is because it is very troublesome to organize people to snap up, and secondly, the Gome store is also a good place to ship."
Xia Jingxing recognized the trick at once, "They sold mobile phones in the Gome store?"
"That's right. Consumers went to Gome stores to buy Fuxing mobile phones, and they were all out of stock. At this time, the scalpers stationed next to the store came up: Brother, do you want the goods? I have a first-hand product, the original unopened..."
Xia Jingxing frowned when he heard this, he was too arrogant, he thought he was making these speculations secretly, but he didn't expect to be so blatant.
Zhang Chenguang continued: "That boy Lin Kuan said that Gome is a hypermarket with more than 600 branches across the country, and he will definitely get the goods, so we need to maintain a good relationship with them."
"Okay, I see, you continue to observe."
Xia Jingxing was about to end the topic, so he couldn't help asking again: "Do they have a lot of goods?"
"I stocked up a lot of goods before, but as soon as the Fuxing mobile phone was out of stock, they sold it all over the place. Recently, I am looking for a source of goods everywhere."
Xia Jingxing nodded lightly. At present, the influence of scalpers is still relatively small, or many people have not yet realized the true value of this business.
I am afraid that as soon as the mobile phone is launched in the future, a large number of online and offline scalpers will jump up and directly monopolize all the supply of goods. This will not only make real consumers complain, but also make Fuxing Mobile misjudge the market and lead to new production plans. A serious market error occurred.
The fight against scalpers must be endless. This is a product born according to the relationship between market supply and demand.
For mobile phone manufacturers, scalpers are a double-edged sword. While hyping the brand, it is easy to cut themselves.
The Fuxing mobile phone was out of stock this time, and scalpers like Lin Kuan, who entered the industry early, made a lot of money. I believe that when the second batch of Fuxing mobile phones is on the shelves, it will definitely attract more scalpers to speculate.
It will be difficult for scalpers to make money this time, and the market will teach them a good lesson.
But the scalpers who have suffered losses will also grow up, gradually master the laws of the mobile phone market, and have long-term love and killing with mobile phone manufacturers.
When Xia Jingxing took a nap in the car, the car arrived at the downstairs of the Hainet.com.
He got out of the car and went upstairs to Zhang Yong's office, where the latter was concentrating on approving documents.
"President Xia, have you returned to China?"
Seeing Xia Jingxing appear, Zhang Yong was very surprised, and quickly got up to greet him.
After a few pleasantries, the two sat on the sofa and chatted about work.
"Mr. Xia, in the past few months since joining Hainei.com, my work has focused on getting familiar with the work and clarifying the existing business lines."
Xia Jingxing nodded with a smile. Zhang Yong had just taken over from Huang Xin's class, and he didn't ask him to report his grades immediately. First, he had to be familiar with the working environment.
It's a good way to punch.
"Let's talk about domestic Internet cafes first. The launch of several social web games has really attracted many new users to the domestic Internet. Many important indicators such as user online time and daily active users have significantly improved."
Zhang Yong changed the topic: "But there is a bad sign, the number of active users of social games is declining, and some new social games launched on open platforms are not as popular as before.
Users seem to be tired of this kind of game and have no interest. "
Xia Jingxing said indifferently: "This is the shortcoming of social games, the life force is very short, and it is far less sticky than heavy online games.
Therefore, this is also an important reason for me to let domestic games aggressively enter online games. After the decline of social games, our online games must take advantage of the trend to make up for it, so as not to leave a gap in the market. "
Zhang Yong smiled and said, "Mr. Xia, you plan ahead. As early as the peak of social games at the end of last year, you started to actively deploy online games. It is really admirable. I heard that because of this matter, you have had some unpleasant troubles with the directors of the company."
Xia Jingxing waved his hand, "There's nothing unpleasant about it, it's just that everyone thinks my steps are too big."
Zhang Yong chuckled and didn't say much about it, but he still admired Mr. Xia's strategic vision. He saw hidden dangers at the peak of social games and found new business growth points for the company.
"The original intention of launching social games is not to make money, but to increase new users and increase the activity of old users."
Looking at Xia Jingxing, Zhang Yong's expression gradually turned serious, "Social games have begun to decline, and this change has also affected Hainei.com.
In the first half of this year, our website traffic indicators once tied with Penguin's Qzone, but in the second half of the year, the gap was somewhat widened. "
Xia Jingxing paid attention to this matter. At that time, he was in the United States, and the child had just been born. After giving an opinion on how to deal with it, he didn't pay any attention to it.
"According to your opinion, we focus on the public homepage business, recruiting and attracting a large number of celebrities and stars to settle on the platform, and the traffic rebound is very impressive."
Xia Jingxing raised his hand, motioning for Zhang Yong to continue.
"Social business is like this for the time being, and I haven't found a point to break the situation."
Zhang Yong sighed slightly, "Although the SNS business of our domestic network is developing well at the moment, penguins are a great threat to us. If we don't cut off the threat of penguins for a day, we will not be able to occupy a dominant position in the social networking track for a day. .”
"Don't worry too much!"
Xia Jingxing knew what kind of psychological burden Zhang Yong was carrying. He was a talented person with great ambitions. He hoped to build the Overseas Holdings Group into a pan-entertainment empire with social networking as the cornerstone, rather than an ordinary listed company and a second-rate internet company. enterprise.
During the recruitment interview with Zhang Yong, the two had in-depth exchanges. They both believed that they must first occupy a dominant position in the social market in order to promote the horizontal expansion of the domestic holding group. The failure of Shanda Box is impressive because of the lack of a connection. device, a high frequency open flow inlet.
Seeing Zhang Yong's sad face, Xia Jingxing decided to cheer him up: "Facebook has already tested the instant messaging tool Facebook Chat internally, and it will be launched soon."
Zhang Yong quickly changed his expression, and said happily, "Really? This is great news! Then Mr. Xia, shall we also launch our own instant messaging software?"
"Not yet!"
Zhang Yong suddenly felt as if he had been splashed with cold water, which made his heart feel cold.
"Why? Mr. Xia, Facebook has launched instant messaging software to make up for this lost social network. Do we have to wait and see?"
Speaking of this, Zhang Yong looked anxious, "QQ has been launched for almost ten years, and it has grown up with the post-80s generation, and it has become a memory of a generation.
Now that the post-90s are starting to grow up, QQ can no longer be the memory of this generation.
Now or never.
If we sit back and watch this opportunity miss, it will become impossible to beat Penguin in social business, and even Penguin will use its influence in the social field to realize our pan-entertainment empire plan. "
Xia Jingxing pursed his lips and didn't speak, Zhang Yong really read it right, this is really whoever gets to socialize and whoever wins the world.
Because the traffic of instant messaging software is too large, large ones can incubate countless unicorn companies.
"Facebook has more than 500 million users, which is their confidence in instant messaging, and MSN, Yahoo Messenger, and AIM under AOL are fighting each other, and no one has the strength to dominate the track. This is Facebook's opportunity, and This time, there will be no independent client, and Chat will appear as a function bar on the Facebook homepage."
After hearing Xia Jingxing's explanation, Zhang Yong calmed down a lot.
Take the first condition, the number of users, QQ is far more than Haineiwang, not to mention that QQ is currently the only one in the field of instant messaging.
Xia Jingxing comforted Zhang Yong a little, and said in a deep voice, "We will definitely do instant messaging, but not now, the opportunity is not enough."
"Then when will it be enough?" Zhang Yong asked.
The corners of Xia Jingxing's mouth raised slightly, "In other words, the basic conditions will not be satisfied until the cumulative domestic sales of Fuxing mobile phones exceed 10 million units, the number of Android mobile phone users exceeds 50 million, and the 3G network is fully covered."
Zhang Yong reacted very sharply and asked, "Wireless terminal?"
Xia Jingxing corrected: "This is an outdated name, it should be called the mobile terminal!"
Zhang Yong thought for a moment, nodded and said: "The mobile phone is a communication software, Mr. Xia, you are very accurate, this is a good opportunity.
At the same time, because it is a new battlefield, Penguin's strength on the PC side cannot be fully utilized.
On the contrary, we also have two major advantages of mobile phones and operating systems. "
Xia Jingxing smiled and said: "Now you understand, let the penguins be arrogant for a while, and in the near future, we will fight to the death with them."
Zhang Yonghao said with a sigh of relief: "This time we must lift the penguin off the throne, what MSN can't do, we will do it!"
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