My Age of Investment

After Zhang Yong communicated with Xia Jingxing for a while, the gloom on his face and the pressure in his heart were all swept away, and he regained his high fighting spirit.

Then, he arranged for his secretary to notify the senior executives above the vice president of the three major business segments of Hainei.com, Hainei Games and Haifutong to come to the conference room for a meeting.

The CEO of Haifutong is Liu Yingqi, the former general manager of Tenpay, who has rich experience in the field of online payment. A few months ago, he was recruited to the overseas holding group as the vice president of the group and the CEO of the subsidiary.

Because of this incident, Xiao Ma's resentment towards Xia Jingxing and the Overseas Holding Group has deepened.

At the meeting, Liu Yingqi was the first to report: "Mr. Xia, in addition to launching the virtual currency Haibei of Hainei.com, Haifutong has also fully connected to the open platform of Hainei.com. External partners include Fuxing Mall, There are a total of 85 large and small websites such as Jingxi Mall, Tudou, and Kugou Music.

At present, our focus is to expand external partners, so that more websites choose to use Haifutong as their online payment tool..."

Xia Jingxing, who sat at the head of the long table, nodded slightly. At the moment, the business imagination of online payment companies is still very small, such as Yu'e Bao, funds, insurance... Don't even think about it, even the most basic online payment business is driving without a license , may be stopped at any time.

If you want to gain more room for development, you must tear a hole at the top, recognize and issue a formal payment license.

Alipay and Tenpay are currently developing similarly to Haifutong, and their business is very single.

The background of the launch of Haifutong is to solve the problem of commercial monetization on the domestic network, and to recharge virtual currency for social games and small games and gadgets on open platforms, and to purchase paid items and services.

But this business is not enough to support the Haifutong team. It can only actively develop outwards, so it cooperates with closely related websites such as Fuxing and Jingxi Mall.

In the short term, Xia Jingxing does not have high expectations for Haifutong, and the tasks assigned are not onerous. In addition to continuing to expand more website partners, it is to develop technology and train teams.

After briefly reporting on the commercial achievements, Liu Yingqi talked about the research and development work.

"Mr. Xia, the "QR code payment" project you arranged is being vigorously developed by our team. The technical difficulty is not too great, and the results will be produced next year at the latest.

During the period, we also took a business trip to Japan and visited Yuan Changhong, the inventor of the QR code.

We originally wanted to buy or obtain a patent license, but it turned out that their patents are open source, and people all over the world can use them for free. "

Wu Yimin, the CEO of domestic games, was quite surprised, "Open source? No money? The Japanese are so generous?"

Liu Yingqi nodded, "It's true! Yuan Masahiro works for Denso Corporation, an auto parts company independent from the Toyota Group.

In 1994, in order to solve product management problems in the manufacturing and logistics industries, Denso Corporation arranged for Masahiro Hara and one of his colleagues to develop the two-dimensional code technology.

Since information can be recorded both horizontally and vertically, the two-dimensional code has a larger information capacity and anti-fouling performance than ordinary barcodes.

Because this technology is not very difficult, and in Yuan Changhong's view, the usage scenarios should be limited to industry, and open source patents can make this technology more widely used.

If the patent is used for a fee, many people and companies may not use this technology. "

Xia Jingxing didn't say anything, with a faint smile on his face.

It is not accurate to say that the QR code technology was invented by the Japanese, because the Americans invented this technology as early as the 1980s.

It’s just that the Japanese, Masahiro Hara, made improvements later and launched the QR standard two-dimensional code, and because it is free, it became popular on the application side. Later, the QR standard even became synonymous with the two-dimensional code, which is used by WeChat and Alipay. QR standard two-dimensional code.

The full name of QR is Quise Quick Response Matrix Code, which is characterized by three small squares at the four corners of the square except the lower right corner.

After seeing the ubiquitous QR codes in the streets and alleys of China, Masahiro Hara told Chinese reporters that he was very happy to see his invention being widely used in the whole society, and said that he was planning to further research and design more Security and more QR code technology, but this time there will be a fee, and I don’t know if his heart was bleeding when he said this.

There were many Japanese on the Internet who defended their country, thinking that the Chinese should pay Japanese patent fees and pay a penny for each use. This kind of remarks were ridiculed by Chinese netizens.

First of all, the validity period of patents in China is only 20 years. By the time QR codes are widely used, Japan's original technology patents for QR codes have already expired.

In addition, China's payment QR code is redeveloped on the basis of the original QR code invented by Yuan Changhong, which is equivalent to a variant, but if traced back from the source, it still belongs to the QR standard.

Several QR code start-up companies in China have applied for one or two patents, and they actually went to touch the porcelain penguin, claiming 10 billion.

As a result, the patents of startup companies have been ruled invalid by relevant departments.

It's not that Penguin got through the relationship, but that the patent content of this start-up company is not high. After all, it was developed on the basis of the original Japanese and American patents.

Even the Japanese have given up charging, who has the face to jump out and charge.

It can be said that for the time being, no company has a dominant position in the patent of QR code technology, but it is not guaranteed that there will be some problems in the future, such as patent traps or something.

Liu Yingqi continued: "We searched all over the country and found that in Zhongguancun, just next door to us, there is a start-up company called Inspiry Xinchuang QR code development and application. They mainly focus on the core technology of QR code reading. Engine software development.

The company, in cooperation with the China Article Numbering Center, has successfully developed my country's first Chinese Sensible code reading device and a mobile version of the Chinese Sensible code engine, and won the 2006 Special Contribution Award in China's automatic identification industry. The national standard is applying for the international ISO standard.

By the way, academician Li Guangnan, a consultant of Fuxing Industrial Group, is the leader of the expert group on this subject. "

Xia Jingxing was a little surprised, and then nodded secretly in his heart. Academician Li Guangnan secretly did a lot of things that contributed to national intellectual property rights and national information security. Many people said that he only shouted slogans, which was more or less misunderstood.

For example, the Hanxin code is actually a Chinese standard QR code that is paralleled with the Japanese QR standard. In previous lives, the country has vigorously promoted this standard, but unfortunately, it has not been promoted because it is not as easy to use as the QR code.

However, the government, national defense scientific research and military departments have always had concerns about foreign code systems and technologies, and they all prefer to use code systems with independent intellectual property rights. superior.

Liu Yingqi said mysteriously: "I also found out that Conscience Mobile is cooperating with Inspiry and plans to launch my country's first QR code mobile phone."

"Conscience company is so fashionable this time?"

Xia Jingxing smiled jokingly, as the saying goes: If you walk too fast, it's easy to tear your crotch!

At present, many factors such as inconsistent mobile phone platforms, low intelligence, low mobile phone camera configuration, and low technical level of manufacturers are not conducive to the promotion of QR code technology.

Starting to promote QR codes now, I am afraid that I can only become a martyr.

Liu Yingqi heard the sarcasm in the boss's words, and vowed: "Mr. Xia, we must be different from them! The QR code payment software we developed is installed on the Fuxing mobile phone, and it will definitely solve all problems and bring the best to users. experience."

Xia Jingxing waved his hand, "There's no need to be too anxious about this. Polishing products and technology should be the first priority! And there is no need to develop a software specifically for the QR code, but it should be a function of the software."

Liu Yingqi was a little puzzled and said: "Everyone is doing this now, including conscientious companies and mobile companies are planning to develop a software."

"That's because they have a problem with their direction. Isn't it good to install it on the mobile phone software of the overseas network? The next ZTE mobile phone will be equipped with the mobile phone applications of Facebook and Youtube.

Social + QR code payment, this is the correct way to open!

Social software provides high-frequency entrances. After users log in to the app, they can directly scan the QR code on the home page of the app, such as the upper left corner or upper right corner, to pay, add friends, sign in and check in, and display personal health status... ...don't use too many scenarios. "

Liu Yingqi was stunned and said in surprise, "Are there so many usage scenarios besides payment?"

Xia Jingxing replied with a smile: "When the QR code was first born, its application was limited to industry. Isn't there hope that it can be used for individual users now? The models and methods are all created by people, so use your brains."

Liu Yingqi murmured: "It makes sense!"

Then he nodded to Xia Jingxing and replied: "Okay, Mr. Xia, we must follow your instructions to polish the technology and products to the most perfect state, and at the same time think more about exploring some application scenarios."

Xia Jingxing nodded slightly, and at the same time he made up his mind, he turned around and asked Academician Li to see if there was room for improvement in the Hanxin Code?

As a product with independent intellectual property rights and national standards, he also hopes that it can be widely used in civilian applications, not just military and political applications.

Wu Yimin continued to report: "Mr. Xia, several of our social games have achieved good sales after they started commercial monetization this year.

In particular, the overseas version of "Happy Farm" has become very popular in overseas markets after some localization modifications.

Relying on the Facebook platform, the registered users of this game have reached hundreds of millions, covering dozens of countries, and netizens around the world grow vegetables together!

Even the People's Daily took out a page and praised our company once, saying that we are a benchmark case of Internet going overseas! "

Xia Jingxing smiled. He had read relevant reports, and the success of domestic games going overseas had indeed had a great impact, making the people of the whole country feel a sense of pride.

"The monthly turnover of the international version of "Happy Farm" reaches up to 30 million US dollars, which is much higher than the domestic monthly turnover of tens of millions of RMB. Foreigners are very accepting of paying for props, and PayPal payment is also very convenient and fast. .”

Wu Yimin paused, and then continued: "The other social games are seriously homogeneous with "Happy Farm", and they are a step behind when they go overseas, and their performance is much worse. The income of all plus one can't keep up with "Happy Farm".

However, we estimate that for the whole of this year, the total revenue of domestic and foreign social games should reach a level of around 2 billion RMB. "

Xia Jingxing nodded slightly. With this income, the domestic holding group will not need financing in the short term.

Having said that, games really make money, and going overseas to earn dollars is even more profitable. No wonder game manufacturers, big and small, rushed to go overseas in the previous life, for fear that they would not be able to eat a hot bite if it was too late.

"In terms of online game business, the two rounds of internal testing of "Dungeon and Warriors" have ended, and next Monday, that is, September 24th, the public testing will be officially launched.

During the internal testing phase, our internal employees and external professional players all gave feedback that this game is good. In their words: the game is very good! Enough blood! Youngsters will love it for sure. "

Xia Jingxing smiled, and then ordered: "This is the first online game we have launched, we must be 100% focused, we must not be slack in any way, and at the same time, we must beware of sabotage by a few colleagues."

"Don't worry, Mr. Xia, I'm paying attention."

Speaking of this, Wu Yimin's eyes were dark, "They are playing around, that is, those old tricks, calling on Internet cafes to boycott us, sending people to tear up posters, spreading rumors on the Internet...

But it doesn't matter, I will play with them slowly. "

Xia Jingxing knew some dirty tricks in the game field, but he could still bully and bully newcomers. If he became famous in the online game field and gained a firm foothold, many dirty tricks would not work, or would have little effect.

"Also, I have some bad news to tell you." Wu Yimin glanced at Xia Jingxing with a serious expression.

"Did something happen?" Xia Jingxing asked.

""Cross Fire" has been officially launched in South Korea, but the user feedback is very bad. Many Korean netizens are scolding, saying that it is too obvious to copy Counter-Strike, but it is not as fun as others, and the feel is also poor. It is like a shoddy game. The game works the same."

Wu Yimin glanced cautiously at Xia Jingxing, CF and even the game company were bought by the boss against all opinions, and now that such a incident happened, the boss was a bit ashamed.

Looking at the silent boss, he felt a little regretful, he should have expressed it more tactfully just now.

In fact, he was thinking too much, Xia Jingxing wasn't angry at all, but was remembering.

Xia Jingxing vaguely remembered that there were endless problems with CF in his previous life, especially the Hanbok, which had been discontinued several times. If it wasn't for the continuous collection of agency fees from the Chinese market, let alone restarting the server, the company would have collapsed long ago.

"It's normal to have defects. A small company, how can it have such a strong R\u0026D capability? After you take over, when you start the internal beta in China, listen to the opinions of the players and improve it. There should still be a market."

Xia Jingxing encouraged with a smile: "Don't you think everyone is throwing up playing CS now? The market needs such a new FPS work, even if it's a little mediocre, it doesn't matter, as long as it catches up with the trend, pigs can fly."

Wu Yimin nodded heavily, with a look of deep approval: "Mr. Xia, you're right, I'm the one with the picture, and there are too many cases of Korean game walls blooming inside and outside the walls! There are too many to count!

Next, we will start the packaging and testing, and carry out localization and down-to-earth transformation for domestic users, lower the threshold of the game, and make it easy for ordinary players to use and master. "

Xia Jingxing knew that this was another sycophant, but his business ability was not bad, and the localization transformation mentioned by the other party seemed to be reasonable, but it was too highbrow, and it was true that it would not be popular if it was popular, and it would not make money.

DNF and CF are actually two vulgar games that can no longer be vulgar, with a strong commercial atmosphere.

This is something that can’t be helped. It’s difficult for domestic games to even develop their own games, let alone produce 3A masterpieces, which take into account both artistry and commerciality, and make money standing up.

so far away! Lay the ground first.

Zhang Yong suddenly said: "The game business must be done well. After this year, the dividends of social games are bound to decline next year. The heavy responsibility of generating revenue for the company will fall on your shoulders.

My minimum requirement is that F must be successful, and the standard is to create a monthly turnover of more than 50 million yuan. "

Wu Yimin raised her chest, "I promise to complete the task!"

Xia Jingxing took a few serious glances at Wu Yimin, and the latter didn't show any dissatisfaction on his face.

Looking at Zhang Yong with a friendly smile, Xia Jingxing felt in his heart that Lao Zhang's methods are not weak, he has managed to clean up an old employee like Wu Yimin in just a few months.

But then again, because Haineiwang is relatively young, it was only acquired by Xia Jingxing last year, and the oldest employee has only more than one year of experience, so there are not many mountains and factions.

The oldest people in the company should be the group of veterans who started the business with Huang Xin, but now that Huang Xin has left, this group of people is no longer a good person.

Tang Yang, vice president of Haifutong, and Lai Binqiang, vice president of Hainei.com, who attended the meeting together today, are the veterans of the two dynasties who have witnessed Hainei.com from scratch to today. However, neither of them has much power, just their subsidiaries. The second in command and the third in command.

Zhang Yong said slowly: "Mr. Xia, Hainei.com started commercial monetization late, and a large number of advertisements were launched only this year, and there is no precise advertising platform like Facebook, so the advertising potential has not been tapped to the extreme.

According to the performance in the first half of the year, it is expected that this year's advertising revenue will not be too high, about 200 million. The open platform is performing well, and it is expected to reach about 300 million in revenue for the whole year. "

Xia Jingxing nodded, indicating that he understood.

A social platform with hundreds of millions of users, with only 200 million a year in advertising revenue, can be said to be very poor, but considering that the time to start commercialization is still short, and the focus of work is not on making money, it is barely acceptable.

On the contrary, the open platform earned 300 million yuan, which surprised Xia Jingxing.

According to the 50-50 split rule, it means that the developer team on the platform can share 150 million, which is enough to support hundreds of small companies and small teams.

These small companies are very important to Hainei.com. At the moment when social games are about to ebb, these developers need to take over the banner to retain active users and use time for the Hainei.com platform.

Xia Jingxing tapped his fingers on the table, thought for a moment, and slowly said: "Haifutong's revenue is small, but regardless of it, the other two main businesses will probably generate 2.5 billion yuan in revenue this year, and 20 years later. The gross profit of 100 million is correct, right?"

Zhang Yong smiled and said: "Yes, after deducting sales, management, finance, tax and other expenses, the company has at least a billion yuan in net profit this year."

Xia Jingxing said with a faint smile: "In this case, starting from next month, adjust the developer's sharing ratio and give them 60%. They are all small companies. If they develop well, they can also develop more interesting webpage plug-ins and Applications are beneficial to the platform ecology.”

Zhang Yong pondered for a moment, nodded and said: "Okay, some developer teams are indeed having a difficult life, and they should support them.

However, I suggest that the support must be precise, and support should be divided into levels and strengths.

For example, support those developer teams with a monthly income between 50,000 and 500,000, and provide them with different amounts of incentive funds to help them grow into top developers.

The leading developer team, that is, those with a monthly income of more than 500,000 yuan, actually don’t need much support from us. The outstanding ones can even get investment from the “Developer Fund” initiated by Envision Capital, and there is no shortage of money.

However, in order to show the sincerity of the platform's support, we can make a small profit and increase their share to 60%.

Developers with a monthly income of less than 50,000 yuan are actually not doing very well, and life is the most difficult, but the waist and head developer teams have evolved from such small teams, and we cannot abandon them.

I think they can be given the greatest support, exempt from sharing, and give all the income to these small developer teams.

Abundant webpage plug-ins and mini-games are the cornerstone of building a prosperous open platform for domestic networks, so it is acceptable to make more profits. "

Zhang Yong took a deep look at Xia Jingxing, who understood what he meant.

At present, Hainei.com still needs to hold on, and its users must continue to grow, so that it can successfully incubate instant messaging software on the mobile side.

"No problem, just make up a plan."

Xia Jingxing said with a smile, not to mention that Hainei.com is now in a state of profit, even if it is in a state of loss, the subsidy must be subsidized. The day of making money is coming, so there is no need to rush for a while.

Zhang Yong suddenly remembered an important matter, and hurriedly reported it: "Oh, by the way, Mr. Xia, there is something that I almost forgot to report to you. There are Twitter imitators in China."

"Twitter?"