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The current development momentum of Game Box is very strong. The growth rate of users of platform subscription services remains above 70%. The conversion rate of paid subscription users is very good, which also forces peers to pay attention to this business model.

This year’s popular Blizzard game “Overwatch” also brought tens of millions of registrations to the game box.

At this moment, Fang Hong said to himself: "The emergence of game boxes has allowed international game manufacturers to better open up the domestic game market. For mainland game developers, the competitive pressure is definitely huge, and they still need support. Support, local games also need to have outstanding masterpieces.”

This is not only related to the issue of cultural output and counter-cultural output, but also the game industry can drive the development of chips, especially the display chip industry.

The Game Box platform is also supporting local game companies, including support for many start-up game companies. It conducts selections of cutting-edge games every year, and the bonus for the first place is comparable to the profits of popular masterpieces by major game companies.

Some local games are also emerging. For example, there is a developer called "Game Science". The work "Black Myth: Wukong" developed by it has released some pilot production content trailers that have made many people's eyes shine, and it also makes people confused. Few players are looking forward to it.

Fang Hong is not in a hurry, nor is he in a hurry. He has full confidence in domestic local producers. As long as they are provided with the soil to grow, they will take root and sprout on their own. In time, there will be outstanding local masterpieces that stand out.

Finally, Tian Jiayi said: "I have read the third quarter report of Game Box, and one of them mentioned that some third-party game developers went bankrupt during the third quarter."

When Fang Hong heard this, he immediately asked: "Is it the natural elimination of inferior products, or is it because of the version number?"

Tian Jiayi replied: "Most of them are normal natural elimination of low-quality products, but there are also some small and medium-sized manufacturers that have developed products that have received quite good market response, but are stuck with version numbers and cannot make profits and go bankrupt. I think this phenomenon Gotta take it seriously.”

Due to the restriction of "version number" qualifications in the domestic game industry, the development of small and medium-sized manufacturers has been suppressed to a certain extent. All games with internal malls or in-app purchase systems need to have a version number before going online. Developers can pass the test Listed in the name, but cannot charge for profit.

The birth of the Game Box platform has indeed brought huge changes to the current status of the domestic game industry, ushering in a small blowout in the game industry. The most intuitive data is the growth of new domestic games launched on the Game Box platform in the past year. The rate has soared to 87%, and according to this trend, it may double next year.

However, 99% of these new domestically produced games are in a state of public beta, that is, they are not profitable. Even some new games that are popular in the market, and even games that are on the fiercely competitive weekly rankings, are not profitable because they do not have a version number. Still can’t get profit share from the platform.

All games on the Game Box platform are free. All games have no in-app purchase system and no paid mall. However, if profit sharing is carried out with the platform, the game still requires a version number, because the prerequisite for profitability must be a version number and profit sharing. It is also a profit item.

Fang Hong thought for a moment and nodded to himself: "This problem really needs to be solved urgently, and we must pay attention to it. Otherwise, it will still be difficult for domestic games to rise and compete with major international game companies."

It is definitely difficult to cancel the version number. This is not within Fang Hong's consideration. The existence of the version number has its positive side and is indispensable. This is because of the character of the Chinese people. Once it is controlled, it will die and once it is released. Just chaos.

If there is no version number threshold restriction, the game industry will be in chaos within a year. At that time, if there is any rectification, it will most likely be cut across the board, and then the entire industry will be directly carried into the ICU.

So you have to find a balance point. This is the correct way to open it.

After a while, Fang Hong came up with an idea and said immediately: "Let's do this. Bad products will be eliminated naturally from the market. Good product game box platforms must be supported, especially small and medium-sized manufacturers or start-up companies, to develop good products." It is difficult for them to apply for a version number, and the platform helps them apply.”

Applying for a game license is not simple, but large companies have more advantages because they have complete professionals and rich application experience. Many small companies and start-ups basically do not have the qualifications to apply for a version number. Generally, they can only find distribution companies or publishing houses, which has also given rise to related intermediary businesses, but the efficiency is not high. Large companies, on the other hand, have rich experience and resources. They can reduce the number of version number application times by reducing pitfalls and making quick modifications, and get more version numbers.

Tian Jiayi said thoughtfully: "From the perspective of the threshold for applying for a version number, the Game Box platform will have an extremely strong voice for third-party game developers, especially small and medium-sized manufacturers."

There is no doubt that as long as you still want to stay in this industry, especially small and medium-sized manufacturers and start-up companies with little resources, you must not offend the platform. Otherwise, they will not help you apply for a version number. If you have the ability, you can do it yourself. By other means, the version number alone can choke 90% of small and medium-sized manufacturers to death.

Moreover, due to the limitation of the version number threshold, the new domestic games currently launched on the game platform are all in public beta status. Without a version number, profit sharing cannot be carried out. For the game box platform, it is equivalent to a state of pure prostitution.

However, if the platform wants to develop in the long run, it must not be purely freeloading, otherwise third-party game developers will go bankrupt or not come, and the platform's ecosystem will end up collapsing.

The life and death of those small and medium-sized manufacturers must be taken care of, but only good products will be supported. As for inferior products, they will be regarded as enriching the ecosystem and contributing to species diversity. These are pure freeloading.

At this time, Fang Hong said in a deep voice: "The qualification of game license is the most scarce resource in the domestic game industry. It is a typical case of too many monks and too little meat. The game box platform has extremely precious game license resources, so we should give priority to them."

Speaking of this, Fang Hong looked at the beautiful assistant who was taking notes and added: "Set two standards. One is the weight of market data. The major rankings of the game box platform are very valuable data indicators. The ones that can be on the list are the choice of the market, and they are not bad. Give priority to applying for game licenses for these games; the other is to set up a professional review panel, and finally determine which game to give preferential support and priority based on market data feedback."

Such a two-way parallel mechanism can play a good role in mutual restraint. If the reviewers are partial, there will be restraints supported by market data feedback. If the market data is fake, there will be restraints from the reviewers.

Those who have the ability to deal with the reviewers and market data at the same time don't have to do so. If they really have this ability, they can get the game license themselves.

In this way, not only does it give the platform itself a very strong voice, but it can also effectively eliminate inferior products naturally, so that truly good works and good products will not be covered in dust under the existing rules and framework mechanisms, and avoid the situation where inferior products drive out good products.

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