My house collapsed from the top, and the system just came?

Qian Mao clearly remembers that after he gave the box office profits of "The Warm Embrace of That Year" to Wang Mo, he was scolded by the chairman and was fined with a salary cut in half and all bonuses deducted.

This matter has always been a pain in his heart.

But it seems from now on that Lin Juemin will soon follow in his footsteps.

When a person endures something, it is pain.

Two people can comfort each other.

Yes or no?

Qian Mao's heart, which had been blocked for several months, felt much better.

Think about it.

He sent a text message to Lin Juemin: "Mr. Lin, do you want to drink?"

Lin Juemin: "Mr. Qian, do you have a story?"

Qian Mao: "Yes, I have a story. Do you have wine?"

Lin Juemin: "Of course! Come on, if you have any painful stories, tell them immediately to make me happy."

Qian Mao smiled brightly.

…

The film industry is not big.

As for the hospital circuit, it is even smaller.

When Qian Mao had just signed a contract with several theater leaders, many people behind him knew what was going on here.

This includes many heads of other theater chains who have just left here.

at once.

Agitated.

There were exclamations one after another.

"What? Luo Youwen gave 10% of the schedule for that three-no movie?"

"Is this news reliable?"

"Is it just 10% of the movie schedules in the Magic City area, or is this the case for all Wanda theaters across the country?"

"Usually, for a movie with such a high ranking, at least a second-tier movie star would be responsible for it, right? Let alone the golden period of October."

"Although the movie claims to have actress Xu Mengqi joining the cast, I understand that Xu Mengqi's shot takes less than ten seconds, and it's completely a gimmick."

"Giving such a high ranking for this movie will inevitably compress the scheduling rates of other movies. Wanda doesn't want to make money anymore?"

"Could it be that Wanda is an investor?"

"I can't figure it out. I really can't figure it out."

"..."

Seeing the benchmark in the theater chain industry make such an unexpected move, other theater chain leaders found it unbelievable.

The investment is only 20 million!

It needs a movie star but not a movie star, it needs a director but not a director, it needs publicity but not publicity.

Why did it get 10% of the film schedule from Wanda Cinemas?

Is Luo Youwen a fool?

But everyone has a clear mirror: Luo Youwen is not only not a fool, he is also the most famous among the heads of theaters in the country. This person may not understand film shooting or directing skills, but his vision for selecting movies is definitely the best in the industry. In the movies he has watched, there are very few mistakes in judgment.

It is precisely because of Luo Youwen that Wanda Cinema Line will securely occupy the top spot among Huaxia Cinema Lines.

So I heard that Luo Youwen made 10% of the film schedule for "Fist of Heroes".

After the initial shock, many people in the theater industry almost had the same idea in their minds: There is a high probability that Luo Youwen is optimistic about the movie "Fist of Heroes"!

There is no second possibility!

Otherwise, it would be impossible for China Cinemas, China United Cinemas, and other theaters to follow suit and give similar film schedules.

at once.

Many theater representatives who had just returned to the company called Qian Mao.

As for those who had important matters that they couldn't move away from, they also sent a person in charge at manager level or above to contact Yunhai Media urgently.

10% of the film schedule means that as long as this movie does not go wrong, the national theater box office will be at least over 100 million yuan. Such box office revenue is enough for them to take it seriously.

Of course, this is something.

When representatives from other theaters contacted Qian Mao.

At this moment, Wang Mo had already received the news and learned the summary of the matter from director Chai Qing.

He was also a little surprised.

Wanda is so generous?

Or was it because he refused Luo Youwen's offer to buy the movie?

Although Wang Mo knows that once a movie like "Fist of Heroes" is released, the film scheduling rate will definitely increase after the reputation increases.

But he didn't expect that Wanda Cinema Line would actually give 10% of the film schedule from the beginning.

It seems there are no fools in the world.

Especially these theater representatives who have been immersed in the film industry all their lives. Under their sharp eyes, it is basically difficult for truly good movies to be buried.

In the previous life, "Into the Smoke" was not favored by all theaters in the early stage. This was because the movie did not have a strong commercial atmosphere, but had a literary atmosphere. It would be good if this kind of movie could be released in theaters, so don't expect to schedule it at all. As for the box office success in the later period, it was really luck. But even if Douyin became a hit, the movie's final box office was barely over 100 million. If it were any commercial movie, with Douyin’s popularity, it would easily exceed 1 billion at the box office.

However, "Into the Smoke" only made 100 million at the box office. From this, it can be seen that this kind of literary and artistic drama is really not popular with the audience.

But "Fist of Heroes" is different.

"Fist of Heroes" is definitely a standard commercial film!

A martial arts master of a generation.

One person challenges the entire Fuso Kingdom's martial arts masters.

A beautiful girlfriend from Fuso Country.

There are various peak martial arts fights throughout the movie.

It can be said that this kind of commercial film is definitely a high-quality commercial film that can capture the psychology of movie fans.

That's why Luo Youwen dared to offer more than 100 million to purchase the film rights, and even after failure, he dared to give 10% of the film schedule.

That's why other theaters dare to follow Luo Youwen and give the same high film scheduling rate.

We don't know where the upper limit of the box office of "Fist of Heroes" is, but we definitely know where its lower limit is.

…

The next day.

Almost 80% of theater representatives across the country have finished watching the movie and have made certain film schedules.

There are highs and lows.

Wang Mo took a look at the "Fist of Heroes" film schedule report sent by Chai Qing and made a rough estimate. The overall film schedule rate was about 10.5%.

He was satisfied.

Seeing Wang Mo's smile, Chai Qing immediately asked, "Mr. Wang, when will we start promoting the movie?"

When he spoke, Chai Qing was energetic and high-spirited, feeling that every cell in his body was excited.

When he took on the film, he never dreamed that it would be as good as it is today. Originally, he was just trying to cope with the tasks given by the company, but who would have thought that he seemed to have started a dream scene.

He estimated that based on the current momentum of "Fist of Heroes", the box office could easily exceed 100 million.

What does this mean?

This means that Chai Qing will also become the director of the Billion Dollar Club!

Despite current media reports, the box office of Chinese movies can easily be in the billions, but in fact, in the real film market, there are only a few dozen directors who can produce over 100 million in box office.

Therefore, if the box office of "Fist of Heroes" can exceed 100 million, Chai Qing will immediately become one of China's top directors.

And because this movie is a three-no movie, its box office value is higher than that of an ordinary 100-million-yuan movie!

Wang Mo saw Chai Qing's excitement.

He smiled and said: "There is no rush for publicity. First of all, we don't have enough publicity funds. Secondly, if you look at the current film industry, those big movies have all started violent publicity in order to compete for the National Day Golden Week. Let's go to the publicity now." , I’m afraid there won’t be any splash at all.”

now.

It is already late September, and there are only less than ten days left before the National Day Golden Week.

So the film industry has already started to get excited.

During this National Day Golden Week, there are three major movies and more than ten small movies competing for the box office list at the same time.

Small movies can be ignored for now.

Three major movies, namely:

The first one, the war film "Battle of Storm Island", which is mainly invested and produced by Yunhai Media, has a national film schedule of 34.1%.

The second film, Qiming Entertainment's suspense comedy "Dragon Gate", has 30.2% of the films scheduled nationwide.

In the third step, Canxing Culture's historical film "Three Kingdoms" has 17.5% of the national film schedule.

Just these three major movies have taken away more than 80% of the film schedule during the National Day Golden Week.

As for the other dozen movies, the total schedule is less than 20%.

This is why Chai Qing refused to let "Fist of Heroes" be released in early October. Under the pressure of the three major movies, if "Fist of Heroes" was released in early October, it would be good to have 2% of the film schedule.

In fact, although it is said to be three big movies.

But everyone knows in their hearts that Canxing Culture's "Three Kingdoms" is actually just a sideshow.

For the real box office battle, you have to watch the two big movies "Battle of Storm Island" and "Detective Dragon Gate".

Both movies claim to have an investment of over 200 million, both have all-star casts, and are extremely popular.

As for publicity.

The publicity expenses invested in both movies are probably at least 50 million.

Looking around, China's top TV stations, Douyin, Weibo and other social platforms are all full of promotional advertisements and posters for the two movies.

As for offline, it’s just as crazy.

Promotions for the two movies can be seen everywhere in subways, bus stations, and CBDs of major first- and second-tier cities.

soon.

Eleven is here.

Under this trinity of bombing publicity, the two movies have long been deeply rooted in the hearts of the people.

Of course, the box office is also very impressive.

Just the first day.

"Battle of Storm Island" alone took in 230 million yuan at the box office.

"Detective Dragon Gate" followed closely, taking in 210 million yuan at the box office.

The box office of both major movies exceeded 200 million on the first day.

Then, the two films began a fierce competition at the box office.

Almost the same box office.

Similar ratings and quality.

Let both sides have the confidence to compete with each other.

Even because of the recent tense relationship between Yunhai Media and Qiming Entertainment, both parties are getting angry.

From movie cast star to director.

From fans on both sides to staff.

From online to offline.

Almost every day, both sides fight to the death online.

Blackmail each other.

Call each other names.

It's absolutely a mess.

No matter what method is used.

They all want to use their box office results to tell everyone: Who is the box office king in October!

…

When gods fight in the movie industry.

Wang Mo didn't pay attention to them at all, but focused on "Jingwu Heroes".

October 8th.

Just after the National Day Golden Week, Chai Qing found him: "Mr. Wang, aren't we still promoting our movie? There are only eleven days until the movie is released. If we don't promote it, I'm afraid it will be too late."

"It's ready."

Wang Mo nodded.

Now, the National Day heat wave has passed.

Although several major movies released during the National Day are still in theaters, the overwhelming publicity momentum has long since died down. So it's a good time for them to start promoting.

Upon hearing Wang Mo's words, Chai Qing, who had been waiting impatiently for a long time, immediately showed surprise and rushed out of the door.

Well... Wang Mo's office also has no door.

Half an hour later.

On this day, October 8th, "Fist of Heroes" officially launched its online promotion. (End of chapter)