Rebirth 99 to become a car giant

The atmosphere in Nanshan Group has been a little strange these days.

The development of Honor mobile phones is highly confidential. Except for the core members of the project team, others are unaware of the situation.

Therefore, for most employees of Nanshan Group, they have no idea what kind of products Honor Mobile will launch.

However, the public opinion on the Internet these days has been very unfriendly to Honor phones.

Out of a hundred people, ninety-nine people think that Honor mobile phones have no future.

This kind of public opinion trend is very rare.

At least when it comes to Nanshan Group, we have never encountered anything like this in the past.

"Yingdong, several college classmates have talked to me about Honor phones in the past two days."

"What he said is that he has no confidence in Honor mobile phones and does not understand why our group wants to enter the field of mobile phone production."

"You who are engaged in R\u0026D, have you heard about the new products of Honor mobile phones?"

In the second dining hall of Nanshan Canteen, Xiao Rong and Zhang Yingdong were eating and chatting.

During this period, Honor mobile phones are definitely a hot topic of discussion.

Regarding this sudden project, most people don’t know anything about it and can only make random guesses based on the situation on the Internet.

"I only found out in the past few days that the company is actually developing mobile phones."

"Even the suppliers of mobile phones that I heard about didn't know that we were producing mobile phones before."

"Especially those core semiconductor manufacturers thought that the parts they supplied to us were for Nanshan Auto Parts."

"The production of mobile phone cases is placed directly within the company, and there is no relevant information outside."

"The company has raised the confidentiality level of this project so high. There must be some reasons that we don't know about."

Zhang Yingdong is relatively confident in the group's strategic decisions.

So even if there are many bad voices on the Internet, he is still more optimistic about Honor phones.

Especially when he heard that Cao Yang personally participated in the design of the Honor mobile phone, he became even more confident.

So far, nothing Cao Yang has done has disappointed anyone.

Zhang Yingdong feels that this time will be no exception.

"That's what I say, but many reports and comments on the Internet are not completely unreasonable."

"If you look at the current mobile phone market, although almost 150 million units were sold last year, most of them are products from big brands like Nokia."

"For domestic no-name mobile phones, there are still relatively few people buying them."

"It is still very difficult for our Honor mobile phone to develop and grow in this chaotic situation, right?"

Xiao Rong's point of view is still very marketable.

Even within Nanshan Group, there are many people who have similar worries.

After all, this worry is not unreasonable.

"At the beginning, competition in the domestic automobile industry was relatively fierce, but Xingchen Automobile was able to stand out and achieve today's situation."

"As for Nanshan equipment and Nanshan auto parts, the situation is similar."

"But it was successful in the end."

"Competition in the mobile phone industry is indeed fierce now, but our group does not have no advantages at all."

"Previously, we could use Nanshan Film and Television and Weibo to promote Xingchen Auto. When the time comes, we can naturally adopt similar plans for the promotion of Honor mobile phones."

"Although it may not be able to reach the top of the sales list, I think it is still possible to maintain a certain sales volume."

When Zhang Yingdong said this, Xiao Rong did not refute again.

After all, deep down, she also hopes that the Honor phone will succeed.

This way she will feel more confident when chatting in front of her classmates.

Facing the increasingly unfavorable situation of the Internet, Fang Sisi couldn't help but call Cao Yang.

"Ayang, there are a lot of people on the Internet talking nonsense. Do you want me to have some information blocked on Weibo?"

As half the proprietress of Nanshan Group, Fang Sisi was naturally very unhappy with those comments on the Internet.

Although some comments are relatively objective, it is easy to find no reason to refute.

But Fang Sisi was still unhappy.

As long as it was related to Nanshan Group, she would not tolerate any bad content.

In her opinion, Nanshan Group is the best performer among domestic enterprises and cannot tolerate any kind of criticism.

In particular, she knows some information about Honor mobile phones and is very confident in Honor's new products.

In her opinion, the Honor mobile phone has completely created a new situation in the domestic mobile phone industry and opened a new door for the Chinese mobile phone industry.

She must not be able to bear the fact that this kind of achievement is criticized by so many people on the Internet.

Can’t everyone have some confidence in Honor phones?

"In a few days, the Honor mobile phone launch will be held. We will use our products to refute the public opinions on the Internet."

"Let the bullets fly for a while now, we don't have to be so nervous."

"When the time comes, the person who curses more harshly will be slapped in the face more severely."

"The publicity effect will be more obvious by then, and it will only be a matter of a few days anyway."

“If you want to wear a crown, you must bear its weight.”

"In the future, Honor phones will definitely be scolded a lot."

"Even the better our new products are, the easier it will be to attract criticism from traditional giants like Nokia and Motorola."

"Everyone comes and goes and quarrels and curses. It is not a bad thing to increase the influence of Honor mobile phones."

"Even when we hold the launch of Honor mobile phones, we will pull out the highest-end products of various mobile phone manufacturers to compare them, step on them, and actively create hatred."

After Cao Yang said this, Fang Sisi probably understood the promotion idea of ​​Honor mobile phone.

However, she still felt a little unhappy.

In particular, some people curse harshly for unknown reasons.

"Then we won't respond at all?"

"Will it be considered by everyone as a sign of our guilty conscience?"

Fang Sisi felt very unhappy when she thought that the Honor mobile phone was on the trending search for the first time and was scolded for being on the trending search.

So for the first time, she had the idea to take the initiative to remove Nanshan Group-related news from Weibo's hot searches.

"The current public opinion on Honor mobile phones is like the power accumulated before a volcano erupts."

"The more power it accumulates, the more violent it will explode."

“The bigger the gap between front and back, the more benefits Honor phones can get.”

"Anyway, so many people are scolding me now, at least it makes everyone aware of a brand new brand like Honor mobile phone."

"To put it bluntly, the popularity of Honor mobile phones is now much higher than that of many domestic independent brands."

"Many things in the entertainment industry tell us that black and red are also red."

Cao Yang said jokingly.

Seeing that Cao Yang was so open-minded, Fang Sisi gradually became less entangled.

However, those big Vs who scolded them more harshly were recorded by someone arranged by her.

From now on, we have to let these people suffer some losses.

Of course, there is no need to communicate with Cao Yang about this matter.

…

Various technology and digital channels are very active in reporting news related to Honor mobile phones.

As an automotive media, we naturally don’t want to miss this hot spot.

Those who work in the news media know best the importance of hot topics.

As long as it is content that people are interested in, even if it is poorly written, the number of views will not be low.

On the contrary, if the topic is not interesting to everyone, even if the writing is good, the number of views will be very poor.

For the Internet, the number of views is not only related to performance, but also closely related to advertising costs.

So naturally everyone is trying every means to connect various news reports with hot topics.

"He Ling, I think other automotive media mainly focus on the relationship between Xingchen Auto and Honor Mobile's sister company, and there is not much to delve into the special significance of Honor Mobile to Xingchen Auto."

"I think we can dig into this aspect and give you a different report."

Yu Yu has also browsed through various popular reports about Honor mobile phones on the Internet in the past few days.

The current public opinion situation is relatively clear.

At this time, she naturally knew that Autohome should express its expectations for the future of Honor mobile phones.

But it's definitely not possible to brag.

Many people know the relationship between Autohome and Honor mobile phones. If you insist on embarrassing yourself, your competitors will give you some guidance and you will fall into an embarrassing situation.

This is a situation Yu Yu does not want to see.

"I also want to dig into the content in this aspect, but I don't know how to start."

"After all, mobile phones and cars have been around for many years."

"The relationship between them has never been particularly close. If we pull them together abruptly, I don't think it is a good thing."

"Unless we can find a good entry point, let everyone really see the close connection between mobile phones and cars."

He Ling's opinion is obviously quite pertinent.

Autohome is a well-known website in the industry, so the reports on it cannot be written randomly.

Otherwise, if your reputation is ruined, you will be in trouble in the future.

In this regard, some websites have suffered losses before.

"In terms of entry points, I do have some ideas."

"I heard Mr. Cao say before that in the future, navigation, watching movies, surfing the Internet, etc. can all be done on mobile phones."

"And now there are more and more models of cars equipped with display screens. In the future, mobile phones can be connected to the display screens, allowing the screens to play a greater role."

"You can even install your mobile phone directly in the car to play navigation or other functions."

"As long as the performance of mobile phones can be continuously improved in the future, these ideas are likely to be realized."

When Yu Yu said this, He Ling had some more ideas.

Although these ideas may not necessarily be implemented in the end, it doesn't matter if you write an article to brag about them.

"How about I go inquire with Nanshan Auto Parts and Honor Mobile about the situation and see if they can provide us with some materials?"

Make bricks without straw.

If you want to write an article well, you naturally need some materials.

However, Yu Yu reminded him of He Ling's proposal and said: "The Honor mobile phone side will not provide you with any information before the press conference, but Nanshan Auto Parts can communicate with you."

"They should also be doing some preliminary development in this area, and even some new models in the future are already introducing parts in this area."

Following the conversation between Yu Yu and He Ling, Autohome quickly took action.

The relevant articles were naturally published before the launch of Honor Auto.

Considering the special relationship between Autohome and Nanshan Group, many people will regard the opinions on Autohome related to Nanshan Group as the opinions of Nanshan Group.

This time, the article about the relationship between mobile phones and cars has been specially interpreted by many car companies.

BMW, whose relationship with Nanshan Group has obviously eased recently, is currently holding a meeting on this matter.

"McTy, do you think the connection between the mobile phones mentioned on Autohome and the car's central control display is really that promising?"

Aimoha had his left hand in his suit trouser pocket, a cup of coffee in his right hand, and the top button of his tie-less shirt was unbuttoned, and he was chatting with Aimoha in the rest area.

The Chinese market is determined to become the largest automobile market in China this year.

Therefore, the hobbies of consumers here have also begun to be taken seriously.

Various car companies are also preparing to introduce their latest global products to the Chinese market, hoping to get a piece of the pie.

BMW cars are no exception!

Plans for the localization of the X5 are already in the works.

Even the X7 is under intensive design in Germany.

There will also be X3 models introduced to China in the future.

The goal is to seize the market.

One of BMW China's responsibilities is to collect the equipment and sales of competitors in the market and provide some reference opinions to the design department at the headquarters.

Obviously, the relationship between the central control display and the mobile phone has attracted Aimoha's attention.

"Currently, the products produced by mobile phone manufacturers such as Nokia and Motorola have no direct interaction with cars."

"But I noticed that some time ago, Apple in the United States launched a mobile phone called iPhone 3GS."

"To distinguish it from traditional mobile phones, they call that type of mobile phone a smartphone."

"According to the current performance of Apple mobile phones, they can run some apps on them, which can be used to surf the Internet, take photos, record videos, etc."

"If this kind of mobile phone can be connected to the central control screen through a data cable, in theory, the content on the mobile phone can be projected onto the screen."

"For example, if a navigation APP is installed on your mobile phone, you can navigate through your mobile phone."

“Even photos and videos stored on the mobile phone can be viewed on the central control screen.”

"Consumers should still be very interested in these features."

"So I think what Autohome introduced above still makes sense."

"However, it may still take some time to implement it, and more smartphones need to appear on the market to make this feature in cars more valuable."

"Otherwise, we can't force consumers to buy a new mobile phone after buying a car."

McTee's analysis can be said to be reasonable and well-founded.

After hearing this, Aimoha couldn't help but nodded and said, "In that case, we should pay more attention to the changes in smartphones on the market."

"But according to what you said, only smartphones can fully interact with the car's central control screen. Traditional mobile phones should not have this function."

"So, will the Honor phone produced by Nanshan Group this time also be a smartphone?"

I have to say that Aimoha’s guess is very reasonable.

Until now, few people in China can imagine that Honor Mobile’s product will be a smartphone.

Most people think that Honor mobile phones are going to produce a competitive product to compete with Nokia.

After all, Nokia is the undisputed king in the mobile phone market.

If a latecomer wants to enter the mobile phone market, normally it must consider grabbing food from Nokia.

"smart phone?"

Mikedy took a sip of coffee and thought for a moment, feeling that this possibility was still very high.

"Nanshan Group's products are often very competitive in terms of innovation. This time, many people on the Internet are not optimistic about the emergence of Honor mobile phones."

"But I feel that Mr. Cao's vision played a very big role in Nanshan Group being able to get to where it is today."

"Since Mr. Cao chose to arrange people to engage in mobile phone business, then this business must also have special innovations."

"If Honor Mobile produces smartphones, then this logic is correct."

"I just don't know how they will innovate and what advantages their products will have compared with Apple's mobile phones."

Although Apple's smartphones are not that famous yet, as a consumer electronics company, Apple's name is still known to many people.

Today they produce the most famous and successful smartphones in the industry.

So if there are other companies that also produce smartphones, then everyone will definitely be tempted to compare them with Apple's products.

Even when the Honor mobile phone was developed by itself, it followed the same path.

"I remember they also sent us invitations to the launch of the Honor mobile phone, right?"

"I wasn't ready to participate before, but now it seems that it might be a good idea to go and take a look."

"Maybe this will be another day to witness the historic subversion of China's mobile phone industry."

At this moment, Aimoha decided to attend the Honor mobile phone launch conference.

See if the product released by the other party is the smartphone they just guessed.

If so, do their products have any advantages over Apple's?

If it is really good, then maybe BMW will need to consider more about the cooperation with smartphones when designing the central control screen in the future.

…

The Honor mobile phone launch conference is coming soon.

Various discussions about Honor mobile phones on the Internet have always been feverish.

However, Nanshan Group did not show any expression this time.

As a result, many celebrities from Nanshan Film and Television were looking for Zhang Songwen, asking if they needed help to support Honor mobile phones on Weibo.

Many celebrities have even taken the initiative to express that they will definitely support a few Honor phones after they are launched.

After being asked too many questions, Zhang Songwen was a little confused.

So I simply called Zhang Xin over.

"Zhang Xin, do you know about the Honor phone?"

As a third-tier actress who is already well-known in the entertainment industry, Zhang Xin has enough resources to slowly improve herself.

Within Nanshan Film and Television, most people also know that she is the boss's cousin, so naturally the people Zhang Xin meets are all good people.

Sometimes Zhang Songwen has some undecided ideas, but if it is inconvenient to harass Cao Yang all the time, he will discuss it with Zhang Xin.

Many times, when Zhang Xin felt it was more important and couldn't make up her mind, she would call her father Zhang Fugui or directly call Cao Yang.

"I saw it. At the beginning, I used a trumpet account to argue with some netizens online."

"But after I complained to my cousin later, he told me not to worry and wait until the press conference is over."

"What's wrong now?"

Zhang Xin's words made Zhang Songwen breathe a sigh of relief.

Cao Yang said not to be anxious, so he can stop being anxious now.

Anyway, it’s just a matter of a day or two.

"It's nothing. I just saw so many people online maliciously slandering Honor Mobile and Nanshan Group. I wanted to see if there was anything Nanshan Film and Television could do to help."

"Mi Lai, Charlene, Song Siming, artists or partners from many companies are asking me if I need help."

"So I also want to find out when it would be better for Nanshan Film and Television to help."

Zhang Xin understood it instantly after Zhang Songwen explained it.

She had a rough idea of ​​what the entertainment industry was like.

Of course, what these people do is normal.

For Nanshan Group, this is the important purpose of establishing Nanshan Film and Television.

"Let's wait until after the Honor mobile phone conference."

"If any of them are interested in attending the launch of the Honor mobile phone, I can help with the invitation letter."

"But Honor Mobile doesn't seem to have any intention of hiring celebrities as spokespersons."

Zhang Xin said casually and realized that his proposal didn't seem very good.

There is definitely no problem in asking celebrities to help promote it on Weibo.

But when you go to the scene, the situation is different.

It's not that these people are unwilling to go, but if a celebrity doesn't cooperate with the brand, it will be very cheap for a celebrity to attend the press conference by himself.

This should be a taboo thing in the industry.

"Then take a good look at the Honor mobile phone launch event online before the time comes, and then make the next step!"

Zhang Songwen has achieved his goal by expressing his concern for the development of the group and its new business.

All that's left is to see how it performs later.