Rebirth 99 to become a car giant

June 19, 2009.

This is an ordinary day, but it is destined to become extraordinary in the future.

The Honor mobile phone launch conference will be held on this day.

At this time every year in the future, Honor Mobile will also hold the Global Developers Conference.

By then, this day will surely become an important day in the mobile phone industry.

Compared with the new product launches of other mobile phone companies, the Honor mobile phone launch conference can be considered to have a large gathering of big names.

Of course, the people who came were mainly big guys from the automotive industry.

This is a different kind of scenery.

"Mr. Zhu, I just saw the senior executives of many automobile companies such as BYD's Wang, Yangcheng Automobile's Zhang, Chery Automobile's Yin, Changan Automobile's Yi, etc."

"It seems that Nanshan Group's influence in the automobile industry is really huge."

Tao Wen followed Zhu Zhengfeng and kept looking at the crowd at the press conference.

If there weren't posters from time to time reminding her that this was a launch event for Honor mobile phones, she would have felt like she was at a grand event for the automotive industry.

After all, it is not easy to see so many car company executives on the same occasion.

Normally, even if a car company launches a new product, it is impossible to invite so many senior executives from the same industry to attend.

That is to say, the Honor mobile phone is such an alternative, which can be regarded as a miracle.

"Whether it is Nanshan Engine, Nanshan Transmission, or Nanshan Auto Parts and Nanshan Equipment, Nanshan Group is a well-deserved leader in the country."

“They are also far ahead in special steel and carbon fiber.”

"Basically, as long as the cars are produced in China, especially self-owned brand cars, it is very difficult to avoid Nanshan Group."

"Judging from the situation in the past few years, Nanshan Group's food appearance is still elegant, leaving a reasonable development space for everyone."

"Besides, this is a mobile phone conference, so there is no competition with you, and it can even provide you with some different ideas, so everyone's enthusiasm for participating will naturally increase."

When Zhu Zhengfeng spread his thoughts to others, he could understand why today was so lively.

A mobile phone launch conference has turned into a high-level gathering of the automotive industry, which is unprecedented.

It is estimated that the China Automobile Association will feel sad when seeing this scene.

Sometimes they hold events, and not as many car company CEOs attend as this time.

"The Honor mobile phone has made the battle so big, so don't mess up when the time comes."

"Otherwise, the influence of Nanshan Group will drop to a higher level by then."

Spring City Automobile Group now has a very close cooperative relationship with Nanshan Group. Zhu Zhengfeng naturally hopes that Nanshan Group can continue to grow and develop, so that it can provide more powerful assistance to the joint venture.

As for whether this will affect Spring City Automobile Group's position in the domestic automobile industry...

There seems to be no need to dwell on this issue now.

Because everyone knows that the big brother Spring City Motors can no longer compare with Nanshan Group.

"Probably not."

"Mr. Cao should have fully confirmed the products of Honor mobile phones before allowing Honor mobile phones to hold such a press conference."

"I just saw that Deputy Director Xia of China Channel attended this event."

"It is estimated that many leaders from Lingnan Province and Yangcheng City will also attend."

"In this case, I think Mr. Cao must be holding back some big moves that he hasn't let everyone know yet."

"That's the only way it makes sense logically."

Unintentionally, Tao Wen basically got the truth right.

Zhu Zhengfeng was not the only one who was also very curious about today's activities.

As the most professional IT website in China, Wu Xuebin, chief editor of Zhongguancun Online's mobile channel, and Xie Min, editor, also came to the site today.

They didn't know much about Nanshan Group before, but they had heard of its name.

This time I was going to attend the Honor mobile phone launch conference, so I had to do some extra homework.

After much understanding, it is natural to know the strength of Nanshan Group, an industrial giant.

Now that Honor Mobile, a subsidiary of Nanshan Group, is about to release a new product, they are still looking forward to it.

Otherwise, the editor-in-chief Wu Xuebin would not personally go out and take action.

"Nanshan Group has its own mold company and its own semiconductor company. It can produce many parts for mobile phones by itself."

"If they want to make a difference in the cost field and launch a cost-effective model, they may be able to find a way out."

"For example, if we benchmark Nokia N97 and come up with an N97 that costs more than 1,000 yuan, sales are still guaranteed."

As a professional media person in the mobile phone industry, this is the most feasible solution that Xie Min can think of.

The Nokia N97 supports 48GB of storage space, including 32GB of memory and an expandable 16GB microSD memory card, which can store a large amount of music, media and other content.

N97 has a 5-megapixel camera and high-quality Carl Zeiss optical lens.

When it was launched on Baodao at the beginning of this year, the price was as high as NT$26,550.

If Honor Mobile can come up with a similar product, or even a product with better performance, and the price is really cheap, the sales volume will definitely be worth looking forward to.

This is also the path that Xie Min and other industry insiders believe is most suitable for Honor mobile phones.

Unfortunately, sometimes the opinions of people in the industry are often wrong.

"I'll know the answer soon."

"I hope that Honor mobile phones will not be too ambitious and just make high-end models from the beginning. If sales are very dismal by then, the brand will have no sense of existence."

"Domestic mobile phone brands are generally not strong enough."

"It took a lot of effort to find a company with a strong background, Honor Mobile. I still hope they can succeed."

"That way China's mobile phone market will be more lively."

"Otherwise, if Nokia is the dominant company, the news we write will often be the same, and netizens will not be interested in reading it."

For media people, it is natural to watch the excitement and not despise the big deal.

The more news of all kinds in the industry and the bigger things happen, the more nourishing their lives will be.

Otherwise, if nothing happens, their life will be difficult.

You can’t just make up stuff there every day, right?

"It's true. Whether it's domestic Lenovo, Amoi, or Tianyu, Dopod and other brands, compared with Nokia, Samsung, and Motorola, the gap is too big, and they are completely incapable of fighting."

"If there is a domestic brand that can compete with these big brands, then many of our articles will be easy to write."

“At that time, the stimulation effect on domestic independent brand mobile phones will also be much greater.”

What an industry fears most is a pool of stagnant water, which has no future.

As a product with a wide market space, mobile phones can attract countless manufacturers to enter this field.

But until now, there is no very good domestic brand.

Even in the field of mobile phones, the performance of independent brands is far worse than that of the automobile industry.

This is also quite heartbreaking.

You must know that China sold 149 million mobile phones last year, and as a result, more than 80% of the market share was owned by foreign brands.

This is quite different from the situation in later generations.

"Huh?"

"The person on stage is not Mr. Cao?"

Just as Wu Xuebin and Xie Min were talking softly, the Honor mobile phone launch conference was about to officially begin.

The screen on the stage also changed accordingly.

[Honor mobile phone brand launch conference and HONOR 3G product launch conference]

This is the first time that the full name of this press conference has appeared in front of everyone.

As the lights changed, Xia Qingqing walked onto the stage following the rhythm of the music.

Today, she is dressed like a strong woman.

He is in his early thirties, with a good figure and a strong aura.

Xia Qingqing attracted a lot of attention as soon as she appeared on the stage.

Her personal information was also displayed behind the screen in a timely manner.

Deputy General Manager of Honor Mobile!

There is no lofty title, but Xia Qingqing can represent Cao Yang on stage and host the press conference, which can already explain a lot of problems.

"Is this Mr. Xia the niece of Xia Hong of Huaxia Station?"

Zhu Zhengfeng didn't have much dealings with Xia Qingqing, but he had some impression of her.

It should be someone who mentioned Xia Qingqing's situation in front of him before.

"Yes, I used to be the director of the brand public relations department of Nanshan Group. I didn't expect that I would be in charge of Honor mobile phones now."

"It seems that she is very valued within the Nanshan Group."

Tao Wen naturally knows a lot more about this woman who once had the same role as himself than Zhu Zhengfeng.

"Mr. Cao is now considered successful and does not need the Honor phone to help him increase his influence."

"This is actually good. Even if the Honor phone is messed up, it will have no impact on Mr. Cao."

Zhu Zhengfeng brought himself to Cao Yang's position and felt that many things could be figured out.

And while the two of them were talking quietly, Xia Qingqing on the stage also officially started the most important "show" in her life.

That's right, the HONOR 3G launch conference is just a "show" in her opinion.

"I am very happy to witness the historic moment of Honor mobile phone with everyone today. This will also be a historic moment for the Chinese mobile phone market."

Xia Qingqing’s speech did not adopt the traditional formula of thanks + review + outlook.

Instead, it gets straight to the point right from the start, without any official greetings.

This makes many traditional executives in the automotive industry feel a little uncomfortable and have a little more expectations.

If everything is the same as traditional things, then everyone’s gains from coming today will definitely be very limited.

There are different things that everyone wants to see.

As for the "polite" issue, it's not an issue at all.

Everyone has been followed and flattered by a bunch of people all day long, so this is the day!

“During this period, there have been a lot of news and comments about Honor phones on the Internet, so many that I can’t even watch them.”

"I believe everyone has seen or heard news about this to some extent."

"Nanshan Group shouldn't engage in mobile phone business. Honor mobile phones have no future. Honor mobile phones cannot be compared to Nokia. My eyes are dazzled by this."

When Xia Qingqing said this, everyone couldn't help but straighten up immediately and were full of interest in this press conference.

Dare to directly express the bad comments about Honor mobile phones on the Internet at the press conference. This is not something ordinary companies can do.

Many times, the bosses of various companies will selectively pretend to be blind on important occasions, as if nothing happened in their company and everything was going smoothly.

As long as the media is not deliberately causing trouble, they will often not question people on such occasions.

Who knew that Xia Qingqing would actually take the initiative to mention this topic.

"First of all, I still have to thank so many netizens on the Internet for their concern for Nanshan Group and Honor mobile phones."

"Care is love. Even if this love is sometimes unbearable, I don't feel sad."

"Actually, at the very beginning, Mr. Cao arranged for me to be responsible for the Honor mobile phone project, and I didn't have any confidence at all."

"As you can see, Nokia is like a big mountain lying in front of all mobile phone manufacturers, and there is no hope of surpassing it."

"Not even surpassing Nokia, even brands such as Samsung, LG, Motorola and Sony Ericsson have much higher sales than other domestic mobile phone brands."

"Why does Nanshan Group think its mobile phone project can survive in the market?"

If everyone had any questions, Xia Qingqing went to ask them.

This unique product launch really whetted everyone's appetite.

Especially the media who came to participate in the event were extremely excited.

There must be big news today!

Even if there is no big news, a lot of big news can be compiled based on Xia Qingqing's speech.

Everyone even vaguely felt that Honor mobile phone might bring a huge surprise to everyone.

"Mr. Cao didn't explain much to me at the time. He just used an appearance diagram and a configuration table, which directly made our mobile phone project team full of confidence."

"What we want to do with Honor Mobile is not to compete with Nokia or Motorola, but to compete with the times."

"Honor mobile phones must lead the times and make products that are different from other mobile phones on the market."

To talk big without spending money, Xia Qingqing must have come up with a gimmick.

If you look at the speeches of new car-making forces in later generations at product launches, you will know that gimmicks are really important for publicity.

Even if you exaggerate, for the media, it is actually very good material for writing articles.

Xia Qingqing also has a deep understanding of this.

After all, she had been responsible for brand public relations before and had encountered many things in this regard.

The Honor mobile phone launch event was broadcast live.

Although people from Nokia, Motorola, Samsung and other companies do not believe that Honor mobile phones can do anything good.

However, considering that Honor Mobile has such a big backer as Nanshan Group, although these industry giants say they do not pay attention to Honor Mobile, in actual actions, they are actually paying more attention to today's press conference.

Within Nokia, the sales department organized personnel to watch the launch of Honor mobile phones.

Take a look at Nanshan Group, China's best marketing company, how they held a mobile phone launch conference.

"Mr. Zhu, we don't know if this Honor phone is good for other phones, but they are definitely good at bragging."

"It's nonsense to think that Honor mobile phones are leading the times."

In a conference room of Nokia China, the Southern District Manager Sun Munan complained with disdain.

Today, he, sales director Zhu Yaohui and others stayed in the company to watch the Honor mobile phone launch conference.

Tomorrow, Zhu Yaohui will briefly report the contents of this press conference to the company's general manager, Zhao Colin.

"We, Nokia, occupy more than 40% of the global mobile phone market and almost 70% of the Chinese mobile phone market. We did not shout such a slogan, but the Honor mobile phone said it so brazenly that it really left people speechless. .”

"However, sometimes, the higher you jump, the more painful the fall will be. We don't need to pay special attention to it."

"I don't believe that a manufacturer that has never made a mobile phone can come up with anything."

Zhu Yaohui also felt that Xia Qingqing's words were a bit harsh.

It’s so distasteful!

Even the boss would not dare to say that, but you, a newcomer in the industry, are bragging!

Could it be that Nanshan Group is good at marketing and this is how it does marketing?

If that was the case, he felt it was necessary to find a few familiar media to talk about the matter.

In particular, Xia Qingqing directly mentioned Nokia's name during the press conference, vaguely revealing that she wanted to get ahead by stepping on Nokia.

This made Zhu Yaohui even more dissatisfied.

No one in China's mobile phone industry dares to provoke Nokia so boldly.

Do you really think that Nokia’s number one position in the industry is just publicity?

"I think many people think that what I just said is just bragging and trying to flatter suppliers."

"Actually, whether it's bragging or not, everyone will know later."

"Before that, let me briefly analyze the current situation of the mobile phone industry."

"As everyone knows, Nokia's position as the industry leader is as secure as a rock, and no one can threaten it."

"Their mobile phones, even if they are entry-level mobile phones costing several hundred yuan each, have very stable performance, are resistant to falls and are durable, and have been welcomed by many people."

"These are facts and there is no need for us to deny it."

"However, sometimes, in the face of the new era and new technologies, all giants are just paper tigers."

"When I say this, many people may not be convinced."

Xia Qingqing was a little nervous at first, but gradually she started to enjoy this rhythm.

The feeling of being in the spotlight and having everyone looking at her is so wonderful.

As for the disdain in some people's eyes, she doesn't care at all now.

Time will prove everything!

The HONER 3G that will be released soon will make everyone change their eyes again!

"Let me give you an example, like the Kodak camera. Everyone should have heard of it."

"Kodak cameras, to be precise, Kodak cameras and Kodak film, as a brand in this market, are the well-deserved big brother. They have dominated this market for nearly 100 years and created many unforgettable products."

"Since its founding in 1892, Kodak has operated on a razor blade business model."

“The razor blade business model, a pricing strategy in which items are sold at a loss or at cost and instead rely on paired consumables to generate profits.”

"In their business, Kodak sells cameras at very low margins and supplies such as film, chemicals and paper at high margins."

“By the end of 1976, Kodak accounted for 90% of film sales and 85% of camera sales.”

"Is this market share higher than that of Nokia mobile phones?"

Xia Qingqing's speech successfully attracted everyone's attention.

Even in online live broadcasts, all kinds of abusive comments have begun to decrease.

"But the world was moving towards digital cameras at that time."

"And many companies, such as Canon, Nikon, Fujifilm and Sony, are growing into strong competitors in the market."

"But at that time, Kodak's huge profits came from film cameras, and their blind confidence in the market led to them not being ready to switch to digital camera systems."

"On January 13, 2004, Kodak announced that it would cease production of traditional film cameras in the United States, Maple Leaf Country, and Western Europe."

“Few ordinary consumers will buy traditional cameras on the market today.”

"It can be said that Kodak, the giant of the generation, has fallen!"

"In a few years, if news comes that Kodak is going bankrupt, I hope everyone won't be surprised."

"In this case, people may think that because Kodak does not have the technology for digital cameras, it was surpassed by others."

"In fact, the situation is completely opposite to what everyone thinks."

"Many people may not know that the world's first digital camera was invented by Kodak engineers in 1975."

"Do you think it's ironic?"

"It is a pity that Kodak failed to gain a foothold in the digital camera market in the end."

Xia Qingqing's case successfully attracted the attention of many big shots.

In particular, the executives of various automobile companies who came to participate in the event were reflecting on this case.

However, Xia Qingqing did not leave much time for everyone to reflect, but continued her speech.

"In the past, mobile phones were the market for traditional feature phones, and the typical representative was Nokia."

"These mobile phones can basically meet everyone's communication requirements, as well as some very simple other requirements."

“However, the mobile phones of the future will be in the era of smartphones.”

"The birth of Honor mobile phone will be a clear dividing line."

No matter whether the mobile phone companies admit this or not, Xia Qingqing just blows the whistle.

Honor mobile phone is a newcomer in the mobile phone industry. If it does not attract enough attention, sales will definitely be affected.

"When it comes to smartphones, maybe people in the industry don't make a living."

“Nokia launched its first smartphone, the Nokia N95, in 2007. Do you think it’s a bit similar to Kodak’s invention of the digital camera?”

Xia Qingqing's speech made the people at Nokia very angry.

What does it mean?

Does it imply that Nokia is going to follow the old path of Kodak?

You're not hinting at this, you're making it clear!