Rebirth 99 to become a car giant

Xia Qingqing has never been as brilliant as she is today.

In the first half of the show, she was "bragging", and many people in the audience looked at her in a special way.

But when HONOR 3G began to officially debut and one function after another was introduced, the situation began to change.

Now you can already feel a hint of heat in the eyes of many people in the audience.

Honor mobile phones are going to be popular!

“In addition to the very convenient APP Amap, we have also moved the video website of Nanshan Film and Television to mobile phones.”

"As long as you have a HONOR 3G, you can watch all the TV series and movies on the Nanshan Film and Television website."

“Not only that, we have also developed several very interesting games for this smartphone that is comparable to a netbook.”

"In the future, various game companies can develop similar products themselves and put them on our Honor Mall for download and sale."

"This approach will provide a very good way out for many entrepreneurial game companies."

Xia Qingqing said while operating the HONOR 3G in her hand.

I just clicked on a TV series on Nanshan Film and Television to let everyone experience its power live.

What everyone is looking forward to even more is the walkthrough of the game.

Whether it was cutting a watermelon, fighting for a parking space, or defending a carrot and a streamlined version of Need for Speed, it all caused bursts of screams at the scene.

This press conference is a bit like a game showcase.

But the effect is overwhelming.

After all, for consumers, if you want to persuade them to accept a brand new product, there must be a special selling point.

Smartphones simply say how smart they are, and there is no way for consumers to truly feel the difference from traditional feature phones, so consumers will not pay for them.

Cao Yang also has a very clear understanding of this.

Autohome had previously developed the game "Need for Speed" to help promote Xingchen Auto's products, and the game division was officially established at that time.

Now let them develop a few simple mobile games, naturally there will be no problem.

To a large extent, creativity is the most important factor in the success of mobile games.

Everyone else has to stand back.

Whether it's cutting a watermelon, grabbing a parking space, or defending a carrot, the development difficulty is actually not that high.

It is nothing more than the first time everyone develops a small game based on the Android system, and it needs to be adjusted.

However, judging from the results, these games are of extraordinary significance to smartphones.

This is a game that can attract men, women, old and young to play together, greatly increasing the attractiveness of smartphones.

"Mr. Zhu, these mini-games look much more interesting than Snake and the like."

"There seems to be no way to play similar games on our products, which is very detrimental to the sales of our mobile phones."

Sun Munan now looked sad.

Not to mention that I have to work overtime tonight, the information I compiled still hurts my confidence.

What a day...

"Seeing Xia Qingqing sliding around on the phone screen, I thought of a question."

"This HONOR 3G is actually not without its shortcomings."

"Think about it, such a large screen basically takes up the entire phone."

"If you accidentally drop it on the ground, the screen will definitely be broken, right?"

"The repair costs will definitely be very high by then."

"From this aspect, HONOR 3G has no advantages at all."

"All our products have stronger functions in this regard."

"It's not even a little bit better, it's a huge difference."

"In extreme cases, our mobile phone fell from the second floor to the first floor and fell directly to the floor. It can still be used normally after being picked up."

"When eating walnuts, you can use your mobile phone as a hammer to crack the walnuts. HONOR 3G will never be able to do these actions."

Zhu Yaohui quickly found an important shortcoming of Honor mobile phones.

For people like them from traditional mobile phone manufacturers, the quality of a mobile phone is very important.

Among them, drop resistance is the most important point among quality performance.

But in this regard, HONOR 3G has no advantage.

"That's true. So-called smartphones often have larger screens."

"Whether it is Honor Mobile's products or our own products, they all have this shortcoming."

"The screen is big, easy to break, and the repair cost is very expensive."

"This is definitely a very big burden for consumers."

"After all, no one's phone has ever been dropped."

After hearing Zhu Yaohui's words, Sun Munan felt depressed in his chest and finally let it out.

Nokia's advantages are still very obvious.

It cannot be surpassed by so-called newcomers to the industry such as Honor mobile phones.

Those flashy things can only attract everyone's attention for a moment.

In the end, it depends on the quality and cost-effectiveness of the product to attract people.

After thinking about this clearly, Sun Munan and Zhu Yaohui felt much better.

At this time, Xia Qingqing on the stage also began to enter the part that everyone was most concerned about.

But she started to show off.

"How much do you think this new-age high-end smartphone is worth, which is comparable to a netbook and looks amazing?"

Following Xia Qingqing's words, many people in the audience couldn't help but began to respond.

"5000 yuan!"

"6,000 yuan!"

"8,000 yuan!"

"4,000 yuan!"

…

Various sounds come and go, and the interactive effect is very good.

"We have two versions of HONOR 3G, one with 16G of memory and one with 32G of memory."

"In addition to this, we also have two classic colors: white and black."

"The price of the 16G version is not 5,000, not 6,000, let alone 10,000. We only need 3,999 yuan."

"As long as you have 3,999 yuan, you can take home the beautiful HONOR 3G."

“From now on, whenever you take out this phone, you will be able to attract everyone’s attention.”

"With HONOR 3G, you no longer have to worry about not knowing what to do when you are bored."

"From now on, everyone will just think that there is not enough time."

As Xia Qingqing officially announced the starting price of 3,999 yuan, many mobile phone manufacturers paying attention to the conference breathed a sigh of relief.

Starting price is 3999 yuan!

good!

There is no competition with me!

Even for Nokia, more than 90% of its products are priced below 3,999 yuan.

It can be said that from a purely price point of view, HONOR 3G has absolutely nothing to do with being cheap.

It can even be said to be very expensive!

After all, this is only the price of the 16G version, and the 32G version has not yet been announced.

"Our mobile phone has a 5-megapixel front-facing camera, and its photo effects are comparable to some entry-level digital cameras."

"By buying this phone, you can save money on buying a digital camera."

Xia Qingqing naturally knows the price level of HONOR 3G.

So how to persuade consumers to accept this price is naturally very artistic.

You can take photos, watch movies, play games, navigate...

Selling such a smartphone for 3,999 yuan doesn’t seem like an exaggeration?

"Of course, if you take more photos and videos, it will definitely take up more memory space."

"At this time, the 32G version of HONOR 3G comes in handy."

"As long as you spend an extra 1,000 yuan, which is 4,999 yuan, you can own a 32G version of HONOR 3G."

“From now on, everyone no longer has to worry about running out of memory!”

Xia Qingqing's words seemed to enter the ears of many people like a magic sound.

Honor mobile phones are going to be completely popular this time.

"Editor-in-Chief Wu, do you think it will be possible for us to directly ask Honor Mobile to sell us a few HONOR 3G mobile phones at the price just announced?"

Xie Min in the audience can’t wait to own a HONOR 3G.

Whether it's the camera function, watching movies or TV, or playing mini games, they are all very attractive to her.

"Normally, each manufacturer will send one of its products to the visiting media to help them experience and test it."

"But Honor mobile phones are very different from other manufacturers. I feel that they may not have this plan."

"As for how many units you want to buy in advance, it depends on whether this product of Honor Mobile is really ready for the market."

"If so, then it shouldn't be a big problem. They will definitely be willing to sell it to various media for this little bit of face."

"If the prototype shown by Mr. Xia is really just a prototype, then we probably have to wait a little longer."

Wu Xuebin is also very interested in this mobile phone.

He even thinks that this mobile phone will be a good gift item in the future.

The elders give it to the younger generation, the boyfriend gives it to his girlfriend, the godfather gives it to his goddaughter...

Although the price is not cheap, even very expensive.

But with its appearance and configuration, it's not too expensive.

"I'll ask later."

"They have already announced the selling price, so they should be able to start selling."

"Otherwise, we would have missed out on such good heat."

There are many media people and even other guests who have similar thoughts to Xie Min.

So when Xia Qingqing officially ended the press conference and announced that everyone could leave, the scene was a bit noisy.

No Q\u0026A!

The launch of the Honor mobile phone is so willful!

I will introduce good products to you, just prepare to buy them!

Focus on a style that is different from other manufacturers!

Soon, requests from guests from all walks of life came to Cao Yang.

After all, no manufacturer sells mobile phones at its press conference, and Honor mobile phones naturally have no plans in this regard.

"Mr. Cao, everyone wants to buy a lot of them. Some people want five or six units alone."

"In this case, it doesn't seem so appropriate for us to send it directly."

"How about we give you a discount?"

Xia Qingqing quickly gave her proposal.

For this kind of thing, you must give a quick reply, otherwise there may be some trouble in the messy scene.

"Our HONOR 3G cannot be reduced in price or discounted, no matter who buys it."

"But if you buy this phone today, we can give you a high-performance power bank produced by Nanshan Battery as an extra gift, and also give you an extra screen breakage insurance."

There must be some discount.

But Cao Yang didn't want to give it with a discount.

This will be detrimental to subsequent mobile phone sales.

But giving things is different. No matter how it is spread, no one can deny that these mobile phones are sold at original prices.

As for the people who buy later don’t get any gifts, that’s normal.

After all, you didn’t attend their product launch conference.

"Okay, then I'll start making arrangements now."

"At that time, we will register first, and after confirming the payment information according to the registered information, we will send it to the other party via postal express."

Xia Qingqing actually doesn't want to easily use discounts to damage the price of HONOR 3G, which is not yet on sale.

So she immediately started implementing Cao Yang's plan.

However, when the HONOR 3G purchase demand statistics finally came up, everyone was shocked.

"3434 units?"

"The total number of people attending the event today is less than 1,000, right?"

"Not everyone here has definitely bought it. Doesn't it mean that many people have bought several units?"

Xia Qingqing believes that her products will definitely become popular.

But she still couldn't believe it could be so popular.

"It will take us two months before we can supply on a large scale. Recently, we can only supply on a small scale."

"Maybe those people who bought a few mobile phones will regret not buying more later."

When Cao Yang said this, everyone didn't react.

However, he quickly added, "Our Honor mobile phone's official website will begin accepting pre-orders tomorrow, and we will ship the products in the order they were ordered."

"At that time, some consumers or companies who want to get HONOR 3G in advance will buy it from others at a high price?"

When Cao Yang said this, he even felt that it was necessary for him to arrange for someone to guide the scalpers, and even found a few trustees to start up the scalper market.

In this way, whether it is sold on the official website or sold in specialty stores, it will attract a lot of popularity.

The hard-to-find situation will definitely have a positive effect on the sales of HONOR 3G.

After all, Honor mobile phones are not deliberately starved for marketing, but demand is really in short supply.

"You mean you can still make money by reselling these phones?"

Xia Qingqing had obviously not considered this operation before.

In her opinion, the prices of 3,999 yuan and 4,999 yuan are not low.

She even persuaded Cao Yang to lower the price by 1,000 yuan.

After all, Apple's iPhone 3GS, which is the most valued among smartphones by Cao Yang, is only priced at US$299 and US$399 in the United States.

Even the 8G version only costs $199.

HONOR 3G is even higher than $399.

Of course, the configuration is also much higher.

So it's not impossible.

"It's entirely possible. When the price increases from 3,999 yuan to 3,999 yuan, there will be no problem at all."

"Even if you meet a wealthy person who wants it, it is possible for the price to double."

Cao Yang knows very well how competitive this phone is.

Although Honor mobile phones have no historical background, they are backed by Nanshan Group and have various promotional channels that are not comparable to other domestic mobile phone manufacturers.

Nanshan Film and Television has not even begun to exert its efforts, and Weibo has not made any additional moves, but it is already very popular.

When a few more news breaks out, the popularity will slowly rise.

"Okay, then I'll ask someone to pay attention to the market response and find someone to think of ways to market it."

"Our products are competitive enough, so there should still be a lot of marketing measures we can take."

For Honor mobile phones, marketing does not require any innovative solutions. You only need to take out the solutions that the sales department has done before and choose from them to find a suitable solution.

After tonight, Honor phones have indeed become popular.

In particular, some guests who participated in the event did not leave Yangcheng that day. Someone from Honor Mobile specially delivered the phone to them the next day, so that they could experience this completely different smartphone for the first time.

Evaluation articles on various websites also appear on each website as quickly as possible.

On the official website of Honor mobile phones, the first batch of reservations released were all booked within half an hour of opening reservations.

HONOR 3G is already showing signs of detonating the market.

Especially for competitors, HONOR 3G is hard to find.

"Mr. Zhu, I spent 20,000 yuan to buy a 16G version of HONOR 3G and a 32G version from a familiar editor in Zhongguancun Online."

"Now the technology department is working overtime to conduct tests to see how this phone is different from our smartphones."

"But judging from the current reaction on the Internet, this phone is considered a hit."

"Many people are rushing to buy it. This is something that has not happened with other mobile phones."

Sun Munan felt a little uneasy.

Although the sales of Honor mobile phones will definitely not threaten Nokia in a short period of time, the rising momentum is very disturbing.

There are many cases where one hit product can make a company rise.

Especially since Honor mobile phones are backed by Nanshan Group, the situation is even more different.

"First complete the basic test as soon as possible, and then do the drop test. At that time, people will focus on the results of the drop test and publicize them on the Internet."

"The best thing is to call the official customer service of Honor mobile phones and ask how much it will cost to replace the screen after it is broken."

"I believe this price will definitely surprise everyone. Let's see how many people want to buy it then."

Zhu Yaohui's face was filled with rare confidence.

After getting the real machine, he experienced it himself.

Although the various operations are very special, for people who are used to using Nokia mobile phones, they actually feel that they are not very accustomed to using it at first.

The most important thing is that after confirming it, Zhu Yaohui felt that if the phone fell to the ground, the screen would definitely break.

Even the casing may break, which is absolutely unacceptable.

"This is indeed a major flaw of HONOR 3G. They only care about appearance and look, without considering practicality."

"For most consumers, it should be difficult to accept the high cost of use."

"It is the first time that Honor Mobile has produced a mobile phone. It must have little understanding of consumer habits."

"You will suffer a big loss then."

Sun Munan also rarely felt confident.

No one is afraid of Nokia.

No matter how many tricks you come up with on your Honor phone, it will never be as good as Nokia in terms of durability.

However, the feedback from the market in the next few days was very different from what he thought.

"Xie Min, I heard that a 16G version of HONOR 3G is now on the market and someone has purchased it for an additional 3,000 yuan."

"This is simply unimaginable. It's equivalent to a mobile phone costing 7,000 yuan."

"I even saw people on some forums expressing their willingness to pay a higher price to acquire HONOR 3G."

"This can be considered a subversion of the domestic mobile phone market."

Wu Xuebin feels that this time Honor mobile phone is really going to bring a feast to the media people.

This is definitely a good thing for Zhongguancun Online.

"It's indeed a bit exaggerated. Didn't I pay for five units of HONOR 3G at the event that day?"

"I have transferred four units in the past few days, and the added price is more than the 3,000 yuan you mentioned."

"Before, I thought their pricing was too high, but now it seems that everyone is very accepting of it."

Xie Min is in a good mood now.

After selling 4 mobile phones, she earned more than 20,000 yuan.

Not only did he earn back the money he paid for the mobile phone he left behind, but he also earned more than one month's salary.

If I had known earlier, I should have bought a few more.

At that time, she just thought that the appearance and configuration of HONOR 3G were very attractive, and there should be some colleagues, friends or other manufacturers nearby who were interested, so she bought a few more units.

In her opinion, the worst outcome is to transfer it to someone else at the original price.

If it's better, think of it as selling a favor to someone else.

But now it seems that the benefits are not just that.

"Before, many people thought that Honor Mobile did not send a sample to the guests during the press conference, which was a bit shoddy."

"Now it seems that they allow everyone to purchase products in advance, which is actually a very good benefit."

"Otherwise I don't know when I can buy it."

Wu Xuebin also followed the trend and bought a HONOR 3G for his daughter to use.

After all, girls will definitely like this beautiful mobile phone.

"It's just the beginning now. I heard that Honor phones will not be available on a large scale until two months later."

"It would be interesting if it could still be so lively at that time."

Xie Min is looking forward to the situation in two months.

The performance of China's own brands in the mobile phone market is really a bit disappointing.

If Honor mobile phones can change this situation, it will definitely be a good thing.

"Indeed, the current short-term excitement does not necessarily mean that Honor mobile phones will be really good."

"It just depends on whether it can stand the test of time."

There are many people who have similar ideas to Wu Xuebin and Xie Min.

Even mobile phone giants like Motorola and Sony Ericsson are waiting to see how the situation develops.

After all, the short-term excitement has not really threatened their sales.

It’s not as if everyone is really confused.