Rebirth 99 to become a car giant

While everyone is paying attention to Honor mobile phones, a piece of news published on "American Automotive News Network" broke the tranquility of the domestic automobile industry.

The performance of the domestic automobile industry in parts and components has always been very weak.

It was only after the Nanshan Group appeared that the situation began to change.

However, from the perspective of the entire industry chain, China's strength in this area is still very weak.

Cars are the crown of civilian industrial products.

Usually the number of auto parts assembled in the OEM alone exceeds 1,500, and the total number of all spare parts exceeds 20,000.

During the car's life cycle of more than 10 years, it needs to experience wind, frost, rain, snow, summer heat and winter extreme cold.

To a certain extent, the quality of auto parts determines the reliability and stability of the quality of the entire life cycle of the vehicle.

No other industry is so dependent on its industrial chain.

China's automobile industry has been developing for decades.

But in the past, passenger cars were developed based on an industrial chain dominated by foreign capital.

The development of an independent automobile brand may only take 5 years to achieve certain results. Just look at BYD and Yangcheng Trumpchi.

However, establishing your own entire parts and components core industry chain will not happen overnight. It requires long-term accumulation and preparation.

In the past, Nanshan Group basically did not provide the turnover information of each company to the outside world, nor did it declare these rankings.

But starting this year, China's automobile sales will become the first in the world.

Nanshan Group's auto parts business will also begin to fully enter the international market.

So this time when "American Automotive News Network" asked Nanshan Group for sales information on Nanshan engines, Nanshan gearboxes, and Nanshan auto parts, Cao Yang asked everyone to provide it.

In this way, the list of "Top 100 Global Auto Parts Suppliers in 2009" released today naturally includes companies under the Nanshan Group.

"Mr. Cao, Nanshan Engine, Nanshan Transmission and Nanshan Auto Parts have all entered the top 100 list."

"And the rankings are pretty good, 34th, 35th and 36th, three consecutive positions are occupied by them."

"In the past few decades, no parts company in China has been able to enter the top 100 list. Now we have three companies entering at one go, which is definitely a very big breakthrough."

Early in the morning, Mi Ying reported good news to Cao Yang.

Although when I provided information to others, I had already predicted that it would definitely be on the list.

After all, it’s transparent what last year’s ranking list was like.

Although there are changes this year, the overall situation is unlikely to undergo any earth-shaking changes.

But now that the final result is out, the feeling is different.

It's like taking the college entrance examination. You are very sure that you can get into 985, but before you get the admission notice, the feeling will definitely be different.

"The group's auto parts business has now begun to focus on the international market. This inclusion in the list needs to be well publicized. It will still be of some use in dealing with customers in the future."

"Moreover, this is also the first Chinese company to enter the top 100 list, and it has entered three companies at once."

"In the future, those who stare at foreign auto parts giants every day will have to change their thinking."

Cao Yang was in a very good mood.

All these years of hard work are finally starting to pay off.

At present, only three companies under Nanshan Group have entered the top 100 list. Companies such as Huaqiang Factory and Xingyu Auto Lighting will definitely have the opportunity to enter the list in the future.

Even companies such as Nanshan Special Steel, Nanshan Chemical, Nanshan Battery, and Nanshan Semiconductor Automotive Business Department have the opportunity to enter the top 100 list.

At that time, he really dominated the list.

America's Automotive News Network's information is available to everyone.

For the automotive industry, the top 100 parts list also attracts great attention in the industry.

So the media from all walks of life immediately took action.

"He Ling, immediately dispatch a team to make a special topic around this year's top 100 auto parts list and publicize it well."

Early in the morning, Yu Yu personally began to plan the publicity work for the next few days.

Naturally, she already knew that Nanshan Engine, Nanshan Transmission, and Nanshan Auto Parts companies were on the list.

Even at midnight last night, she had already received the news.

"I have already written an article. If there is no problem, I can send it out later."

"I already have some ideas about the topic, and I will sort them out for you to take a look at soon."

He Ling naturally knew the importance of this matter.

The relationship between Autohome and these three companies is very clear to everyone in the company.

If you don't make good use of such a great thing, wouldn't it be a waste of opportunity?

People in the news media are all smart people.

Besides, for a professional automotive media like Autohome, the release of the annual top 100 parts list is a relatively important promotional time.

This is an important time to attract automotive industry professionals to the news.

Although compared to all Internet users, the number of professionals in the automotive industry is definitely relatively small.

However, if a professional automobile website does not do a good job in this regard, its reputation will be easily damaged.

Therefore, whether it is Autohome or the auto channel of other portals, they attach great importance to matters in the industry and parts-related business.

"In addition to reporting on several companies of Nanshan Group, we can also report well on other companies on the list."

"After all, some of the companies on the list are relatively well-known and everyone is familiar with them."

"By reporting on them, we can also indirectly let everyone know the significance of this list."

"Especially the companies that ranked 34th, 35th and 36th last year, we must introduce them carefully to let everyone know who the Nanshan Group companies have squeezed out."

Yu Yu knows very well how to promote it to attract everyone's attention to the greatest extent.

When you want to highlight a company, sometimes it’s not enough to simply introduce it there.

Red flowers also need green leaves to set off.

Using some other international auto parts giants as stepping stones will definitely have a great effect.

Along with Autohome's actions, other media outlets have not been idle either.

Soon, various reports appeared in front of netizens.

"Nanshan Group exerts its efforts to dominate the top 100 parts and components list"

"The first Chinese company to enter the top 100 parts and components list was born!" 》

"Three Heroes in One Course, the Parts Industry Is Ushering in Big Changes"

"Nanshan Engine ranks among the top 100 global auto parts"

"The Rise of Nanshan Gearbox and the Rise of China's Parts Industry"

…

"Brother, three companies from the Nanshan Group have entered the top 100 parts companies. It would be great if we can also join them sometime."

Although Guo Shufu is now mainly in charge of the 4S store business in Huaqiang Group, he is also more concerned about the group's main business.

After years of development, Huaqiang Factory has become the largest hot stamping parts manufacturer in China, with more than 20 hot stamping production lines in the country.

This scale is one of the best in the world.

In addition, as Huaxia Automobile sales are increasing rapidly, Huaqiang Factory also has several hot stamping production lines under construction.

According to Guo Shuyin's plan, Huaqiangcheng will eventually have more than 50 hot stamping production lines.

By then, we should have the opportunity to enter the top 100 global parts and components companies.

In that way, Guo Shuyin felt that his dream had been completely realized.

"Now hot stamping parts have begun to be used in medium, high and low-end models, and the demand is constantly increasing."

"Even Japanese car companies, which have always been very resolute, have begun to use hot stamping parts in their own models."

"For example, Yangcheng Honda's Fit and Yangcheng Toyota's Camry have plans to use some hot stamping parts."

“The Zephyr Nissan Teana is already in use.”

"By then, every car will have several or even dozens of hot stamping parts. There will be more than 10 million cars, which means there will be almost 100 million hot stamping parts."

"Based on the annual production capacity of one production line of 1 million pieces, more than 100 hot stamping molding lines are needed nationwide to meet the demand."

"Even if we occupy half of the market share and give up the other half to other companies such as Benteler, Cosma, Gestamp and Eifeng, we can still enter the top 100 list."

Guo Shuyin has very clear plans for the future. In his opinion, Huaqiang Group has a bright future.

Choosing to cooperate with Nanshan Group seemed to be the right choice for me.

Otherwise, there is no telling whether the factory would have closed down.

Not to mention the development to the current situation.

"The development of the domestic automobile industry has far exceeded everyone's imagination. Who would have dared to think that sales would exceed 10 million vehicles this year?"

"The key is that everyone is beginning to be optimistic about this momentum, and various independent brands have the idea of ​​​​building new factories."

"That is, some joint venture car companies do not dare to start the construction of new factories casually because the situation of the parent company has not completely improved."

"Next year's automobile market is expected to be in hot demand, with supply exceeding demand."

Guo Shufu is in charge of the 4S store business and has a very clear understanding of the market situation.

This is actually the importance of Huaqiang Group to Nanshan Group.

Huaqiang Group has opened 4S stores for all major brands, and it has a relatively clear understanding of each store's business policies and sales conditions.

This information is quite useful to Nanshan Group.

…

"Mr. Liu, we at Bosch have finally pulled down electrical equipment this year and returned to the top of the top 100 parts list."

"However, the difference in turnover between our two companies is not very big, so this number one position is a bit dangerous."

The automotive media are certainly not the only ones paying attention to the top 100 auto parts companies. Auto parts companies are actually the ones who care most about this list.

Especially companies that have the opportunity to enter the list want to know whether their ranking has changed.

The first place player wants to know if his position has been saved.

The 11th placer wants to know if he can make it into the top ten this year.

The 100th person wants to know if he will fail the ranking this year.

Different parts companies have different concerns.

Of course, companies that have nothing to do with the list won't pay that much attention to the list.

For them, this list is just for fun and has no practical significance to them.

"Although Denso ranks second, Toyota Motor has developed rapidly in recent years, and its growth in the American market has been huge."

"In this case, our position is really not secure."

"But this time, I am not that concerned about Denso Group. On the contrary, it is the fact that three companies of Nanshan Group entered the top 100 list at the same time that I should pay the most attention to."

"Although everyone knew that Nanshan Group's auto parts business is very strong, many independent brand car companies in China are using their engines and gearboxes, and even many joint ventures have purchased products from Nanshan Auto Parts."

"But since Nanshan Group has not announced its revenue in the past few years, everyone can only guess a lot of the information."

"I didn't expect that this year would suddenly bring such a big impact to everyone."

"Three companies entered the list at one time. If taken together, using Nanshan Group as the statistical unit, they even have the strength to hit the top ten positions."

"This is something that needs to be particularly alarming."

"In China, Nanshan Auto Parts has begun to compete for orders from us more and more."

"High-pressure oil pumps, ESP, ECU and various engine and control system parts, Nanshan Auto Parts are all Bosch's competitors."

Liu Zhenbo is the sales director of Bosch China, so he naturally has a lot to consider.

Whether Bosch can secure its number one position is closely related to China's performance.

After all, China is now the world's largest automobile market in the first quarter, and it is basically certain that it will be the world's largest market in the whole year of 2009.

In this case, Bosch's performance in China will affect the global situation.

In particular, if Bosch's main competitors perform much better than Bosch in China, the impact will be even greater.

"Nanshan Group is indeed very special. Control parts such as ESP and ECU are a big threshold for Chinese companies."

"But now Nanshan Auto Parts is doing very well. Our technicians have also analyzed their products. Although there are some differences in performance with ours, it can no longer be seen without a particularly professional comparison. .”

"In some aspects, their performance is actually better."

Ren Cai can be regarded as an old man of Bosch China.

It can be said that we are watching the rise of Nanshan Auto Parts step by step.

If Nanshan Group could only be said to be a potential competitor of Bosch a few years ago, it is now a formal competitor.

Nanshan Group's parts business in China has actually surpassed Bosch.

To put it bluntly, Nanshan Group is now the largest auto parts company in China.

One of a kind!

This situation did not attract enough attention at Bosch headquarters.

Taking advantage of the opportunity when three Nanshan Group companies entered the top 100 parts and components companies, Ren Cai felt that the Huaxia Branch could give a good report to the headquarters so that the headquarters would pay more attention to the Huaxia Branch.

This can be regarded as a matter related to every interest of Huaxia Branch.

"China's domestic auto parts companies have indeed grown very fast in recent years."

"Although the growth rate may not keep up with the changes in the vehicle market, it is no longer the same as it was more than ten years ago."

"We at Bosch need to introduce all the technologies from our headquarters to China for localization. Otherwise, we may be at a disadvantage when facing competition from Nanshan Group in the future."

Liu Zhenbo has been a sales director for so many years, so he is naturally aware of the danger.

In the past, the companies of Nanshan Group did not participate in the ranking of the top 100 global auto parts, so the people at the headquarters did not feel the threat of Nanshan Group.

Even if they vaguely know that there is a powerful auto parts group in China, they don't have a very deep idea.

It's different now.

There are three companies directly on the list that are Nanshan Group companies.

You know, before this year, no auto parts company in China was on the list.

Basically 80% of the companies there are American, Japanese and German.

Other countries are dividing the remaining 20%.

Now Nanshan Group has occupied three places at once, which has set a very bad example for other Chinese parts and components companies.

Everyone thinks they can make it to the top.

The market competition will definitely become more intense in the future.

This made Liu Zhenbo start to worry.

However, his worries obviously won't have much effect.

The arrogant German headquarters will not easily recognize a Chinese parts company.

If you don't recognize others, you will naturally not fully regard them as opponents.

Only when various subsidiaries of Nanshan Group start competing with them for orders in the international market can the people at Bosch headquarters begin to feel the huge threat.

However, the same list has caused a different response within the Denso Group.

Japan is closer to China, and they can feel the changes in this market more quickly, clearly, and directly.

"Min Lin, the reporting materials for the headquarters next Monday have been prepared. Will I report them to you later?"

Sun Yichao came to the desk of Lin Yuanwu, director of Denso China Sales Department, carrying a computer.

For the so-called fairness in reality, even Lin Yuanwu, as a minister, does not have his own independent office.

It's just that his desk is at the south end of the office, which is the best location, and there are no other desks next to it.

There is also a large monitor placed next to the desk to facilitate subordinates to report information.

"Have you sorted out all the information about the parts-related companies affiliated to Nanshan Group?"

“What I want to see is not only Nanshan engines, Nanshan gearboxes and Nanshan auto parts that are on the top 100 parts list, but also other Nanshan fasteners, Nanshan batteries, Nanshan special steel, Nanshan molds, Nanshan chemicals, etc. All companies related to the automobile industry must be sorted out."

"This time, the headquarters attaches great importance to the development of Nanshan Group's parts business. We must make the headquarters aware of this opponent comprehensively and accurately."

"In the future, our biggest rival in China will probably no longer be Bosch, but Nanshan Group."

As a Chinese, Lin Yuanwu can be the sales director of Denso China, and his abilities in all aspects must be outstanding.

But the most important thing is to gain the trust of Japanese people from Denso.

In order to gain the trust of the Japanese people, Lin Yuanwu must naturally consider the interests of the Denso Group completely when doing things.

As for the fact that Nanshan Group is a local enterprise in China, Lin Yuanwu will not treat it specially at all.

Even because Nanshan Group is a local enterprise in China, he has repeatedly reminded the Denso headquarters to pay attention to the threat of Nanshan Group.

Although Nanshan Group has almost no business with Toyota Motor, it is completely different with other automobile manufacturers.

Especially for China's own brands, Nanshan Group is definitely the largest supplier.

This is true for any Chinese independent brand.

This is very simple.

After all, in China's automobile market now, the share of independent brands is increasing every year.

Now it has exceeded 40% and is heading towards 50% share.

This is very remarkable.

You know, five or six years ago, the share of independent brands was less than 30%.

Behind every improvement is a huge amount of effort.

After all, joint venture car companies will not stand there and wait for you to catch up.

"Everything is ready. Our Huaxia branch is in Yangcheng. We have been collecting information about Nanshan Group before."

"This time it's just a separate update and tidying up."

"Through this report, we can basically see all the layout of Nanshan Group in the automobile industry chain."

"I have to say that this is definitely the Chinese manufacturer that poses the greatest threat to Denso Group."

"Even in the future, Nanshan Group as a whole, their auto parts business may hit the top ten, or even the top three."

Sun Yichao boldly gave his prediction.

Nanshan Group's parts business has now been fully developed, and it is almost inevitable that it will continue to grow and develop in the future.

By then, Denso may be surpassed by others.

This is absolutely unacceptable.

"This time I went to the headquarters in person to communicate with the people in the sales and development headquarters, so that everyone can come to China to inspect and fully understand the threat that Nanshan Group brings to us."

"In the future, some of our marketing strategies in China will also need to be adjusted appropriately."

"Otherwise we will lose competitiveness."

Lin Yuanwu knows that the automobile market is also fiercely competitive, and the corresponding impact will definitely be reflected on the auto parts industry.

This is inevitable.

Electrical equipment must prepare for this in advance.