Rebirth 99 to become a car giant

Cars are the core part of human big-ticket consumption. Whether it is in the past or in the distant future, it will be so. It is also one of the most important industries.

Cars are the culmination of consumer goods. They are the largest and most expensive consumer goods and have accumulated the most technologies since the Industrial Revolution. The industrial chain and value symbolism in them far exceed those of other industries.

The automobile manufacturing industry is a huge industrial chain involving design, manufacturing, sales, service and other aspects, so it can create a large number of employment opportunities.

Automobile manufacturers and their suppliers not only directly provide employment opportunities, but also drive the development of related industries, such as steel, rubber, chemicals, etc.

In addition, the automobile industry can also stimulate consumption and investment and promote economic growth.

Car sales and repair services add tremendous value to the economy and drive the prosperity of surrounding industries.

This is why all parts of China are very concerned about the development of the automobile industry and are very active in attracting investment in the automobile industry.

Many years ago, Spring City was definitely China's well-deserved automobile city.

China's first automobile factory was born here.

After that, Shi/Yan, where the Second Automobile Factory was born, also became a new automobile city.

Later, with the birth of Modu Volkswagen, Modu's automobile industry also rose rapidly.

In other places such as Shuangqing, Didu, Jincheng and other places, the automobile industry has developed relatively rapidly in recent years.

After entering 2000, Yangcheng's automobile industry suddenly emerged and is now the largest automobile city in China.

Especially in the auto parts industry, Yangcheng is the well-deserved king.

Even Spring City and Magic City are no match, and other cities are even more incomparable.

The reason why Yangcheng's automobile industry is prosperous today is that, in addition to the entry of Yangcheng Honda, Yangcheng Toyota and Xifeng Nissan, which brought a series of their suppliers, the biggest contributor is Nanshan Group.

Nanshan Group, located in Panyu, is not only the largest industrial enterprise in Yangcheng, but also the largest industrial enterprise in the entire Lingnan Province.

The former Nanshan Industrial Park has now become a super large industrial park covering an area of ​​more than 10,000 acres after the construction of the first, second and third phases, coupled with the continuous expansion of various business divisions under the Nanshan Group in the past two years. .

Around this industrial park, Yangcheng City also adjusted its strategy in a timely manner and established the concept of an automobile town.

Even this car town is a large area directly allocated from the jurisdiction of several original towns, and it is called a car town.

However, locals like to call the car town Nanshan Town.

In Nanshan Town, almost all industries are related to the automobile industry.

Some directly produce auto parts, while others serve as second-tier, third-tier, or even fourth-tier suppliers to parts manufacturers.

Of course, there are also some that make equipment, molds, jigs, and inspection tools.

The prosperity of these industries has directly promoted the economic development of Panyu as a whole.

Now this is the fastest growing economic district in Yangcheng.

Even local housing prices have risen a lot.

Even after the financial crisis broke out last year, when housing prices fell rapidly, the price decline of houses around Nanshan Town was very limited.

In February of this year, it stopped falling and rebounded quickly.

It is now close to returning to pre-financial crisis levels.

With the rapid development of the automobile industry, the supporting catering, accommodation, entertainment and other industries are naturally developing rapidly and attracting a lot of popularity.

Coupled with the fact that there is a university town nearby, the situation in Nanshan Town is completely different from what it was ten years ago.

If you really want to compare, you may have to compare the current Shenzhen City with the small fishing village of decades ago to reflect this huge change.

This time, three companies under Nanshan Group entered the top 100 parts list, which naturally attracted the attention of Lingnan Province, Yangcheng City, and even ministries and commissions.

Basically, Cao Yang has been receiving some important visitors these days, and there are even several groups coming from the imperial capital.

These reception tasks are not without value.

It can even be said to be of great value.

Needless to say, Nanshan engines, Nanshan gearboxes and Nanshan auto parts are on the Chinese stage again. It is no longer a new thing.

The key thing is that the auto parts industry has been officially listed as a key industry to support development by the ministry.

Lingnan Province has also quickly introduced a series of policies to support the development of the auto parts industry.

Yangcheng City is even more straightforward. All parts companies in the automobile town can enjoy corporate income tax reductions as long as they pass the Yangcheng City High-tech Enterprise Certification.

This is equivalent to greatly lowering the threshold for tax exemptions.

These are real benefits.

More importantly, Yangcheng City has also provided a series of policy support for employees of various companies in the automobile town to settle down and for their children to go to school.

For example, in some small businesses with hundreds of people, most of the employees are college graduates or even technical school graduates.

According to the current settlement policy in Yangcheng City, it is difficult for them to settle down.

But now with policy support, it has suddenly become much simpler.

Although there are some review thresholds, the difficulty has been directly reduced from the previous 80 points to 30 points.

Basically, if you want to log in, you can find a way.

This is absolutely very important for the long-term development of automobile towns.

Judging from the inspections of these leaders, it is hoped that the automobile town can cultivate several companies that are among the top 100 parts and components companies in the world.

No matter how difficult it is, we should cultivate a few more companies that are among China's top 100 auto parts companies.

"Mr. Zhang, I think we can move Yangcheng Automobile parts to the automobile town, and then choose several directions. The group will focus on supporting them to make technological breakthroughs and use them in the group's cars in the future."

"Otherwise, the city and the province are so supportive of the development of the auto parts industry, but our Yangcheng Automobile Group has no proven auto parts technology. When the leaders come to inspect, it will be ugly."

Zeng Guangda's sensitivity is still relatively high.

Judging from the changes in the situation in the past few days, he can feel obvious changes.

In the past few years, Yangcheng Automobile Group has been focusing on the development of OEMs such as Yangcheng Honda, Yangcheng Toyota and Yangcheng Trumpchi.

In terms of auto parts, most of them are joint ventures with other international auto parts giants.

Yangcheng Denso, Yangcheng Tiaisi, Yangcheng Yingtai, etc. are all joint ventures.

It is said that they are a company under the Yangcheng Auto Parts Group, but in fact they are just using the shareholder status of Yangcheng Automobile Group to better get orders from Yangcheng Toyota and Yangcheng Honda, and give you a portion of the profits.

As for whether Yangcheng Automobile Group has mastered any parts technology through these joint ventures, don't think about it.

Is Denso’s technology in auto parts strong enough?

Can you learn other people's technologies by jointly establishing a joint venture?

Stop being so naive!

So despite the fact that the scale of Yangcheng Automobile Group has continued to grow over the years, in fact, their strength in auto parts has not improved much.

Not to mention compared with Nanshan Group, even compared with groups such as Spring City Automobile, Xifeng Automobile and Modu Automobile, there is still a very big gap.

It has to be said that auto parts, an industry that is relatively difficult to achieve results and not easy to attract everyone's attention, is still relatively difficult to take seriously.

But things are different now.

As a state-owned enterprise affiliated to Yangcheng City, Yangcheng Automobile Group must make some plans for future development in conjunction with policy directions.

Obviously, the auto parts business is now a pillar industry in Yangcheng City, second only to the vehicle business.

If Zhang Jiaqi and Zeng Guangda don't have any achievements or actions in this area, then the position under their buttocks may be unstable.

"What you said makes sense. I have been reflecting on this issue in the past two days."

"Although Yangcheng Trumpchi has developed rapidly in recent years, this year's sales can set a new record."

"Among the independent brands of various state-owned automobile companies, we are doing relatively well."

"But on a Trumpchi car, except for the four-door, two-door cover and the cold-stamped parts improved by Ogiwara, there are almost no parts produced by ourselves. This is definitely not possible."

"We don't want to compare with Nanshan Group, but at least we need to be able to compare with the parts business of several other car companies and make it bigger and stronger."

"Do you have any specific parts?"

Zhang Jiaqi's consciousness will not be lower than Zeng Guangda's.

He has naturally felt the crisis that the other party can feel.

It's just that it's very difficult to actually implement these changes.

He also didn't know where to put the entry point.

"When it comes to chassis and safety-related parts, the threshold is often relatively high, and it is difficult to achieve results in the short term."

"But in terms of navigation, instrumentation, and interior and exterior decoration that can be seen inside the car, I think we can try it and see if we can make any breakthroughs."

"Once these parts are developed, they will soon be available for use on Yangcheng Trumpchi."

"And relatively speaking, the difficulty of research is not that high. We may still succeed if we work hard."

Zeng Guangda will come to Zhang Jiaqi to discuss this topic today, so he has naturally considered this aspect.

So very quickly, he came up with specific parts recommendations.

He didn't even think about difficult parts like gearboxes and ESP.

Chassis parts such as transmission shafts and brake discs are related to safety and can easily cause accidents if you are not careful. It does not seem so good to use them as a breakthrough point.

Then think of some solutions from some parts inside and outside the car.

Especially navigation, these things have developed rapidly in recent years.

There are even a large number of products available for reference in the after-sales optional market.

This means that if you want to research this part, the threshold is not that high.

"Let's focus on navigation first, and then let Huade also expand the spring and stabilizer business and strive to become bigger and stronger."

Combined with Zeng Guangda's proposal, Zhang Jiaqi quickly gave his own opinion.

Compared with instruments, navigation is less difficult and sensitive.

As for springs and stabilizer bars, this is the only wholly-owned parts company under Yangcheng Auto Parts. Although the technology is average, it can be regarded as having some achievements.

If you support it well, there is still a chance to become bigger and stronger.

At worst, the group can provide them with more funds to buy equipment and recruit people!

Anyway, Toyota and Honda do not have their own subsidiaries in terms of spring stabilizer bars. If Huade can make spring stabilizers well, orders from Yangcheng Toyota, Yangcheng Honda and Yangcheng Trumpchi alone will make it possible. Life was going pretty well.

If we can further expand the business of BYD, Xifeng Nissan and other companies, they will definitely have the opportunity to grow and develop.

"It's okay. The supporting business of various components in the automobile town is relatively mature now. If we move Yangcheng Auto Parts there and recruit a group of professional R\u0026D personnel, we should be able to produce products soon."

"At the same time, let the Yangcheng Automobile Research Institute allocate some R\u0026D personnel to provide support."

"We will try to have the product out next year and load it onto the car for sale as soon as possible."

Zeng Guangda didn't argue with Zhang Jiaqi.

As long as he starts the parts business first, his goal will be achieved.

Along with the actions of Yangcheng Auto Parts, some far-sighted parts companies have also begun to take action.

The auto parts business in the auto town has received full support, and the tax benefits are so obvious that no one wants to miss it.

However, the car town is not something you can enter just because you want to.

"Mr. Cao, I have already communicated the entry threshold of the car town with the district."

"Both Denso and Panasonic wanted to build factories here, but I asked the district to reject them."

"So far, all the major auto parts companies in the auto town are domestic companies. There is no need to let foreign auto parts giants come and take advantage at this time."

"Even if they come here to build a factory, it's just a factory. They won't put their R\u0026D functions here."

"For automobile towns where land is bound to be tight, there is no longer a need for simple auto parts factories."

"We hope to build it into a core parts supply area surrounding the development of Nanshan Group and make it the most dynamic auto parts base in China."

Naturally, Cao Yang cannot do it by himself for some evil people.

Otherwise, what are you doing with so many subordinates?

Obviously, restricting suppliers such as Denso from entering automobile towns is definitely considered a villain.

After all, for the district, parts giants such as Denso are still very high-quality investment targets.

Now people are willing to take the initiative to come over, but you have refused.

It's definitely a bit unhappy.

Of course, Nanshan Group just doesn't let them come to the automobile town. You can still go to other places in the district.

However, it is not so easy to enjoy so many tax benefits in other places, and the ideas of those manufacturers may change again.

"You know the positioning of a car town. As long as it revolves around this positioning, I have no objection."

“However, after we have rejected projects such as electrical installations, we must also find ways to win more other projects for the district.”

"For example, the second-tier suppliers of Nanshan Batteries can be persuaded to move their companies to automobile towns."

"The battery business is still in its infancy, and the scale of the second-tier suppliers is not very large, so it is easier to migrate."

"It will be more troublesome when the scale gets bigger in the future."

"If these second-tier suppliers operate well, there will be no problem in establishing at least a few listed companies, not to mention entering the top 100 parts list in the future."

I don’t know since when each region began to use the number of listed companies in its jurisdiction as an important indicator to measure its own economic development level.

They are very supportive of all the work of companies in the jurisdiction's application for listing.

I wish a group of companies could go public every year.

Cao Yang was naturally aware of this situation.

Nanshan Battery alone in the battery industry is definitely not enough.

Although there are some important components, Nanshan Group itself will be involved.

But it is impossible to produce all the components, that would be meaningless.

"No problem. Mr. Lin and I will personally communicate with each second-tier supplier and focus on persuading them to move to automobile towns for development."

"I think most manufacturers should be willing to come."

Party A’s father’s needs will definitely be carefully considered by Party B.

As long as there are no particularly excessive demands, no Party B will offend Party A easily.

Otherwise, business will definitely be affected in the future.

Zeng Tingting is naturally very clear about this.

However, just when they focused on the car town, the other side of the Pacific finally received some information from Honor mobile phones.

At Apple headquarters, Jobs was losing his temper with a group of subordinates!

"Why?"

"Why do you know that the HONOR 3G of Honor mobile phones has already been officially launched for sale? Only then did you know that they are producing smartphones and that their product performance is higher than our iPhone 3GS?"

"Why is it that everyone purchases camera components from Sony, but the purchasing department doesn't get any information in advance?"

"Why can others design such an imaginative appearance? Our company has so many designers, but we can design such a thing?"

"Don't tell us that Honor Mobile is a newcomer in the mobile phone industry and will not pose a threat to us; do you believe this?"

The heads of R\u0026D, procurement, production, and sales were severely criticized by Jobs.

In front of Jobs, there is a HONOR 3G and iPhone 3GS.

Although the size of the two mobile phones is not very different, the appearance style is very different.

Obviously, Jobs was very unhappy with this difference.

According to his idea, Apple must be the company leading the development trend of smartphones.

But now, he has discovered that Honor mobile phone products are the most suitable for the smartphone in his mind.

Even vaguely, he felt that many of the ideas in his mind matched the appearance of HONOR 3G.

This feeling is really uncomfortable.

Especially when he heard that HONOR 3G is now hard to find in China and sales are very hot, he felt even more irritable.

Why doesn't such a mobile phone belong to Apple?

What impact will such a new opponent have on Apple?

These are all things he needs to consider!

"Nanshan Group's mobile phone business was just finalized last year, and it is also a highly confidential project within Nanshan Group."

“Even some people from Honor Mobile didn’t know that their company produced mobile phones until the product launch.”

"It can be said that Nanshan Group has made great efforts to keep its mobile phone project confidential."

"And their mobile phone production lines were entirely invested by themselves, and some early parts were purchased under the name of Nanshan Auto Parts."

"So there are really not many people in the outside world who know about Honor phones."

As the general manager of China Region, Cheng Fangyuan also came to the headquarters to attend a meeting today.

Although not every one of Steve Jobs's many questions was directed at him, he must now stand up and explain.

It's just that what Jobs needs is not an explanation, he can't listen to the explanation at all!

"No need to tell me so many reasons!"

"I just want to know what everyone plans to do now?"

“Are we going to let Honor Mobile develop and grow?”

Jobs's thin face glanced at everyone. Everyone was under great pressure.

Raw rice has been cooked into cooked rice.

Honor phones are now only sold in China, what can they do?

Apple's mobile phone products have not even officially entered the Chinese market.

"We are discussing cooperation projects with China Unicom on contracted mobile phones. We had different opinions on some previous projects."

"I think that in order to block Honor mobile phones, we can give in to projects that are not particularly critical and let our iPhone 3GS enter the Chinese market as soon as possible."

"As a result, consumers will have more choices, which will definitely have an impact on the sales of Honor mobile phones."

"Especially since we have accumulated a very good reputation in China before, whether it is MP3 players or computers, we have formed a high-end brand image."

“This is where Honor phones cannot compare to us.”

Cheng Fangyuan continued to put forward his own ideas.

This time, Jobs rarely criticized him again.

Just ask him to implement these contents as soon as possible.

However, the emergence of Honor mobile phones will definitely not be a thing of the past for Apple.

According to Jobs' instructions, Apple must come up with a product that is better than HONOR 3G at next year's Worldwide Developers Conference.

This puts a lot of pressure on both the design department and the purchasing department.

Everyone is a knowledgeable person.

How can it be so easy to create a product that is better than HONOR 3G?

But at this time, no one dared to stand up and refute easily.

If you refute, you might be fired on the spot!

This is not the result everyone wants.

Go back and pass on the pressure as soon as possible, and start working silently!

What else can be done?

A Chinese company has made them so passive. This situation has never been encountered before.

However, they don’t know that there will be more of this passive situation in the future!