Rebirth: Back To 1991 As the Richest Man

"Now you have a huge user group, what you have to do is to screen in the background, select the group of users who have needs for home appliances and are planning to buy them, and then target them with advertisements."

"Westerners hate advertising. If you advertise home appliances to people who don't need home appliances, they will only feel disgusted. The effect of such promotion is not satisfactory."

"Instead, you push it to users in need, and it is easier for them to choose our products."

"This group of people, called high-net-worth individuals, is also the main target of your advertisements."

Chen Jianghai talked eloquently, and these words were like enlightenment, which made Ma Tian suddenly understand his own shortcomings.

It's just that the advertisements that Ma Tian and the others pushed were not effective, so that soon no one chose to cooperate with them.

Don't treat everyone as a fool, no one will do things that are not beneficial.

Now that he heard Chen Jianghai's method, Ma Tian's eyes suddenly brightened.

He already understood where his flaws were.

"This method is about advertising, and there are also some means of monetizing traffic. Listen carefully."

Chen Jianghai intends to give Ma Tian an insight once and for him to develop in this direction in the future.

"Mr. Chen, tell me, I'm listening."

Ma Tian's attitude was very respectful, with a look of admiration on his face.

I really don't know how Mr. Chen's brain grows. He is obviously not in the Internet industry, but he is so clear about many things in the Internet industry.

This is simply teaching yourself how to make money hand in hand!

"There are many ways to monetize traffic, such as the membership system."

Chen Jianghai also used Penguin's tricks. The membership system is an eternal means of monetization in the Internet industry. Different identities are the best way to sell members.

"In addition, your software has accumulated an astonishing number of users, so you should expand your monetization channels."

"Such as intervening in the game."

Chen Jianghai said lightly, he pointed this out.

"The entertainment industry will always be an enduring industry. Comics, novels, games, movies, these carriers can all be integrated into the Internet. You can sign contracts with relevant copyright parties to attract them to your software. Take games as an example, you have a huge user base, and game publishers will definitely value your user base."

"At this time, you introduce the game, and then share it according to a certain ratio, and get the commission. Isn't this a means of monetization?"

The point Chen Jianghai brought up made Ma Tian deeply touched. They have already begun to contact many related companies of Laomi, game companies, comic companies, and even some best-selling book authors. Ma Tian has contacted.

The purpose is also to invite them to settle in their own software, which is a win-win situation.

"In addition, there is also the presence of enterprises, which will also be an important means for you to earn commissions."

Chen Jianghai thought about it for a while. As long as the number of users is enough, the development model will definitely attract major officials to settle in. They need more rights and more appeals. These are the things that can be sold to them.

Of course, in this aspect, I am afraid that Ma Tian needs to study it himself.

Chen Jianghai picked up the teacup and took a sip of tea, Ma Tian had already written down what he just said.

Internet traffic is king. With traffic, you have unlimited funds. For each user, even if you earn ten dollars from them, then millions of users are tens of millions of dollars.

Just a means of making money, you need to think more.

After Chen Jianghai finished his tea, he got to the main point.

The biggest feature of the website is its social attributes. Social networking on the Internet can become a powerful tool for you to attract traffic, but you also need to think about the means of monetization, such as extending from online to offline gatherings. "

When Chen Jianghai said this, Ma Tian was a little confused again.

"Mr. Chen, how can it be derived offline?"

Matt said embarrassingly,

He is now a thirsty camel, and Chen Jianghai has a bundle of green branches and leaves in his hand.

"United business!"

The corner of Chen Jianghai's mouth twitched and said, do you need to ask such a simple matter?

"As I told you, contacting enterprises to settle in is the same as contacting merchants to settle in. You can cooperate with some local merchants to hold some activities, and this activity is facilitated in the form of online on your software, and finally guides Going to offline consumption, in this process, you earn commissions, and the merchant sells the goods.”

"This model is not detailed enough, but the general meaning is the same. The rest needs to be brainstormed and discussed by people in your company."

Chen Jianghai thought for a while, and the monetization methods he mentioned today are actually enough to maintain basic operations.

"Mr. Chen, listening to what you say is better than reading ten years of books. If I could have thought of these things earlier, maybe we would have realized profit a long time ago."

Ma Tian said with deep emotion.

"You don't need to worry now. What you need to do at this stage is to continue to expand your software promotion efforts and strive to make your software available to all young people in Mimi. In this regard, you also need to use some gimmicks. As for the specific How, you need to think for yourself."

Chen Jianghai stopped, and patted Ma Tian on the shoulder with a smile.

Millions of users, too few.

Although Ma Tian was very satisfied, Chen Jianghai knew that the number of users accumulated by Penguin alone was far more than this number.

This is still in China. The Internet development in China is much slower than that of Laomi. It can be seen that Laomi will have more users, and only a few million users have been won.

"By the way, I can also give you a suggestion."

Chen Jianghai seemed to think of something, and then a smile appeared in his eyes.

"People's way of life may change a lot in the future. Just like before, if people wanted to know information, they had to spread it by word of mouth and finally reach a certain place."

"Later, the way people communicated messages was through letters."

"And then people started calling and sending telegrams, which is undoubtedly a huge improvement."

When Chen Jianghai said this, Ma Tian thought about it.

"But now, we only need to use some fixed software to know what happened thousands of miles away a minute ago, but in this case, we must go online and read text messages."

"Have you ever thought about it, if it is formed in the form of short videos? Will this be another change?"

Chen Jianghai's idea made Ma Tian fall into deep thought. He didn't know how to express the pattern of Chen Jianghai's words, but vaguely, he seemed to have found a direction.

"In addition, if you insert a video player into your software, people can freely record what happened in their lives, and then upload it on the Internet for everyone to watch. Wouldn't this be a new kind of What about the Internet development model?"

Chen Jianghai was persuasive, and Ma Tian couldn't accept such a huge amount of information for a while.