Rebirth Control Technology

Chapter 367: Porsche

Early the next morning!

As soon as Lu Haifeng arrived at Audi, Zhao Jianhua came over.

As soon as Zhao Jianhua came in, he took out his tablet and handed it to Lu Haifeng and said, "Mr. Lu, you'd better watch this video first!"

Lu Haifeng took the tablet and asked in confusion: "What is this?"

"Mr. Lu, you will know after reading this news. The head of Volkswagen Daxia District, Yasef, announced that Volkswagen will introduce its ultra-luxury brand Porsche into the country for sales!"

"Porsche?"

Lu Haifeng became interested when he heard the name. Lu Haifeng still knew about this brand. It is an ultra-luxury brand owned by Volkswagen that is positioned at a higher level than Alto.

After a century of development, this car company is now one of the world's top ultra-luxury brands.

It’s just that this brand has always been obsessed with producing sports cars, and it is also obsessed with rear-engine sports cars. It has many rear-engine sports cars.

This car brand is used by Volkswagen to compete with supercars such as Faraday and Fast.

It’s just that domestic production has not been introduced before, but it has always been loved by many high-end people.

Why this brand of cars are so popular is because of its car-making philosophy.

Because their car-making philosophy is to create a professional racing car that everyone can afford and that can be legally driven on the road.

Therefore, all their models and technologies are developed based on this basic theory.

In the beginning, it took more than ten years of research and development for Porsche to successfully create a model that made the car company famous in one fell swoop.

gt355 two-door convertible sports car!

This car was modeled after professional racing cars at the time, and it was still very cheap at the time.

Therefore, once this car was launched, it quickly won the favor of consumers in many countries.

It laid a strong foundation for the subsequent rise of Porsche.

After Porsche got the money, it began to continue to develop new models.

After years of research and development, Porsche has once again developed a classic model, the Porsche 901

This is a two-door coupe sports car! This car has the chassis of a racing car, a rear engine, and a racing engine!

As soon as this car came out, it became a real magic car with its powerful performance and controllability.

During that time, it was unimaginable that consumers were crazy about the Porsche 901. Countless people waved their money just to buy a Porsche 901 because this car was so excellent.

It was this model that completely established the status of the Porsche brand, and Porsche took the opportunity to launch many models.

Porsche, which became famous in one fell swoop with the 901, has gradually built its brand into an ultra-luxury luxury product.

Porsche subsequently launched many 90 series models, the most famous of which is the global limited edition 908.

The 908, priced at RMB 15 million, even set a world record for fastest sales at that time.

The limited edition of 908 units was sold out in just half a month.

Even now, the 908 model has not only depreciated with the passage of time, but also has increased in value by at least 20% because of its special characteristics.

Nowadays, many people want to buy a second-hand 908 and keep it as a collection.

This brand is the Chanel of the automotive world. It is no exaggeration to say that Porsche has a large number of fanatical fans around the world.

Lu Haifeng only knew so much about this brand. Now the Porsche brand belongs to Volkswagen.

Lu Haifeng said to Zhao Jianhua: "It's interesting! Volkswagen will introduce Porsche to Daxia at this time!"

"It seems that they want this brand to drive Volkswagen's image and sales!"

"It seems that Volkswagen's life is not easy during this period! Otherwise, it would not introduce its ultra-luxury brands to Daxia!"

Lu Haifeng is now watching the joint announcement between Volkswagen and Porsche, saying that Porsche plans to enter the Chinese market in May this year.

And when the time comes, Porsche will also create a model exclusive for Daxia for users.

The intention of Volkswagen's move is obvious, it is to use the Porsche brand to suppress the domestic luxury brands in Daxia.

Just like an Audi car!

Porsche came sooner or later, but just when Volkswagen's brands were being suppressed by Audi, it introduced a super luxury brand to compete.

Anyone who is not a fool knows that this is for Audi cars.

"Mr. Lu, should we make arrangements in advance so that when Porsche enters the Daxia market, we won't be too passive!"

Zhao Jianhua also guessed Volkswagen's intentions, so he came to Lu Haifeng immediately and asked Audi if it had any strategies to prepare for a rainy day.

Lu Haifeng was also thinking after hearing Zhao Jianhua's words. Based on Porsche's brand positioning, if Lu Haifeng still uses Audi cars to compete, then Audi cars will obviously not have any advantage.

Because none of Porsche's models are below RMB 1 million, which is why its brand positioning is even higher than that of Audi.

This car company has the same characteristics as the previous Porsche, from the car-making concept to the model name, and the name also uses the name used by the previous Porsche.

But these are just the same, technology and design are not the same concept at all.

After Lu Haifeng saw Zhao Jianhua going out to do some work, he leaned back in his chair and thought: "Just in time, I have been wanting to set up a brand new brand during this time to enrich the brand categories of Audi cars!"

"Since Volkswagen wants to introduce Porsche to Daxia, then I will bring out Porsche to compete with you!"

"Right now, the R&D and design departments don't have any new projects, so I'll just give them Porsche's technology and information and let them study it slowly!"

Originally, Lu Haifeng planned to wait for Audi cars to enter the beautiful country in a while, and then take the opportunity to launch the Porsche brand!

Let it cooperate with Audi cars to form a double-sided attack and compete with other luxury brands and ultra-luxury brands.

However, the current actions of the public are obviously preparing to cause trouble in his hometown, and Lu Haifeng will not tolerate them.

So Lu Haifeng went to the Audi automotive laboratory and found Tang San. They handed over Porsche's exclusive engine and racing suspension, as well as some other unique technologies to them.

Then he went to the design department. Now the research and development of several new cars under Audi Motors have been completed, and people in the design department are now developing new facelift models.

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