Rebirth Control Technology

Chapter 68: Offline Market (Part 1)

Although Huawei now has a certain scale, its popularity in the international market is still not as good as that of brands such as Sanpei and Fruit.

Mr. Ren understands that if a mobile phone company wants to truly go global, it must have its own characteristics.

The processor chips of mobile phones have this characteristic. The two major companies, Fruit and Three Gorges, both have the technology to produce chip processors independently, so they were finally able to achieve a leading position in this world-class mobile phone market game.

"Huaxing Laboratory is also very strong in the field of chip design. If you have time, you can also communicate with them and learn from their technology!"

Mr. Ren looked at his daughter who was handling the company's affairs and said calmly on his face.

As a business tycoon, Mr. Ren does not have much emotion about the failure of the Huaxing Star series in the current competition. In his mind, it is normal to have certain failures in the mobile phone industry. The most important thing is to gain experience from failures, thereby promoting

Development of own mobile phone brand.

In this game, he saw that the sales of Huaxing Star Q1 completely defeated the sales of Honor mobile phones, and he saw a lot of truth.

Mr. Ren clearly understands the sales volume of a mobile phone. Although he can use cost-effectiveness to obtain sufficient sales, his core technology still determines the sales volume of a mobile phone.

Just like the mobile phones of Huaxing Technology, although the price of the mobile phones is a bit expensive, the configuration of its mobile phones is very high, and it also contains many core technologies, which also allows it to be far ahead in terms of price and sales.

All manufacturers.

Sure enough, science and technology are the primary productive forces, and only a mobile phone with its own core technology can be competitive in the market.

The smoke in the mobile phone market has gradually subsided, and the end of the month is coming soon.

Huaxing Technology and Lu Haifeng were holding a meeting again. Zhang Yu said in the conference room: "Mr. Lu, I think we are going to build a headquarters building. We will not be able to work in the factory every day in the future."

After all, after more than two years of development, Huaxing Technology has grown from a few hundred people in the company to tens of thousands now, and most of them are still working in various factories, which can no longer accommodate so many people.

Now that Huaxing Technology is in an all-round development stage, the number of employees in the company will continue to increase with a continuously rising attitude.

Lu Haifeng said: "Prepare the materials and apply to the city for a piece of land on the other side of the Wanggang Gate that can be used to build a commercial, residential and office building that can accommodate hundreds of thousands of people. The construction will be divided into five phases."

On the other side of our industrial park is the headquarters building, which is very convenient. When the time comes, the industrial park can be completely integrated into an electronics company with a very specialized production chain.

At present, the best company in this field in China is Huawei Company, which has a lot of mobile phone accessories production subsidiaries and semiconductor companies that develop chips. Although compared with international mobile phone manufacturers, it still lacks some parts, and some parts still need to be produced.

Supplied by other manufacturers.

At present, the most professional supply chain company in the world should be the Three Gorgeous Group of Bangzi Country, which owns everything from screens to semiconductors to mobile phone manufacturing.

Lu Haifeng has only one goal in mind, which is to build the most professional and powerful manufacturing company in the world and become a unique unicorn, but he also understands that this matter has a long way to go.

Now Huaxing Technology already has a mobile phone foundry, a mobile phone chip processor design department, and its own semiconductor manufacturing. If there is time this year, it is expected to invest in lithium batteries, mobile phone screens and other supply chain manufacturers to improve Huaxing Technology's supply and manufacturing.

After handing over this matter to Zhang Yu.

Lu Haifeng plans to continue to develop the offline mobile phone market this year, and he also attaches great importance to the offline market.

He remembered that he had also experienced buying mobile phones online in his previous life. Once, because the express delivery did not arrive for a week, he felt uncomfortable in the end and directly returned the phone to an offline store to buy it.

Selling mobile phones online can save a certain amount of costs, but it also has certain drawbacks. After all, the feel and experience of the mobile phone cannot be predicted in advance, and even the heat of the mobile phone cannot be known.

Because of this factor, a large number of users will give priority to offline channels to pick up the goods even if they purchase online.

Although it is said that the cake in the online market is huge now, it is much smaller than that in the offline market. Take rice as an example, even if the rice company is more popular on the Internet than Ouwei and Ouwei, Ouwei

The two companies can directly crush rice companies by relying on offline market shipments.

Ouwei and Ouwei have very strong strength. After all, mobile phone sales are now divided into online and offline. The number of mobile phones sold offline far exceeds online, and more than 70% of the sales of these two companies are completed offline.

.

It can be said that these two manufacturers have been firmly rooted in the offline industry since their establishment. Even the current rice and Huawei are not their rivals. It is no wonder that Ouwei and Ouwei are very interested in several major online brands.

Fight and watch the show with a Buddhist attitude.

The current Huaxing Star series can only be regarded as Internet mobile phones. If Huaxing Technology wants to become bigger and stronger in the mobile phone industry, on the one hand it will increase the production of mobile phones, and on the other hand it will expand the online and offline markets.

The online market is relatively easy to develop. As long as the mobile phone products are strong enough, coupled with appropriate marketing and publicity, you can gradually gain a foothold in the online market.

Compared with the online market, the development of the offline market is more difficult. After all, the offline market has many entangled interests such as flagship stores, dealers, mobile phone manufacturers, operators, and mobile phone sellers.

How to develop the offline market while balancing the interests of all parties is more difficult than operating the online market. Now Lu Haifeng plans to do well in both the online and offline markets, whether it is the online market or the offline market.

, all have very strong competitiveness.

In the past, domestic mobile phone manufacturers, the one that did best in the online market and offline market was naturally Huawei Company. Huawei Company divided its own mobile phone brands into Huawei and Honor.

Huawei focuses on offline, has deeper cooperation with dealers and mobile phone operators, and is thriving in the offline market.

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