rebirth from small pockets

Chapter 47 Buy One Get One Free Event (6)

"Boss Chen, what exactly is this "reverse channel creation" you mentioned before?"

After three rounds of wine and five tastes of conversation, Deng Weimin felt that it was almost time to mention his purpose.

“Ah, let’s create a channel in reverse!”

"That's literally what it means!"

Chen Li has actually been waiting for Deng Weimin to ask questions! After all, this is the boss of the Snow Beer branch, and he is just holding an event at his barbecue stall. Even if it takes a long time, he actually doesn't use many bottles of beer in a month.

This amount is not enough for the boss of a branch to spend a whole day traveling to Huilong County for no apparent reason.

Therefore, the other party must have come with a purpose.

"Nowadays, domestic traditional industries generally operate based on a hierarchical operating model such as branches, general agents, and dealers."

"I believe the same is true for Snow Beer?"

Chen Li had already accepted the benefits, so he naturally had to fulfill his responsibilities.

"Yes. This is no surprise, right? Everyone does it!"

Deng Weimin nodded. This is indeed a fact. Not only their Snow Beer, not even the beer industry, almost all industries do this.

Although branches, general agents, dealers, etc. are divided differently, the actual systems are similar, but the specific details are slightly different!

"I know that the beer industry is quite deep, but I don't know exactly how deep it is!"

"But... I know something!"

"If you can change your thinking and transform this hierarchical channel system, you may be able to get unexpected results!"

At this moment, Chen Li was holding a glass of cold beer in his hand, but he was organizing his next words in his mind!

While organizing, I also sighed at the lightness of Snow Beer!

"Oh, boss Chen, what do you think?"

Deng Weimin also knew that something important was coming, so he quickly cheered up.

"Look! Your Snowflake Group Corporation has decided on a strategy. For example, let's cut the price of Snowflake beer by 10%!"

"I'm just making an analogy!"

"If the price is reduced by 10%, who can enjoy this benefit?"

"Agent dealer!"

"The more benefits and discounts you give them, the more goods they may receive!"

"After all, if you can get goods worth 100 yuan for 90 yuan, it's definitely a profit!"

"But. Agents and dealers enjoy this benefit, so how much can the bottom sellers enjoy?"

"For example, a small restaurant like Tuanjie Restaurant?"

“Tuanjie Restaurant. Since the restaurant is small and profits are very low, I always choose to go to the canteen not far away to get Blue Sword’s beer!”

"If you return the bottle, a bottle of Blue Sword beer is one yuan - this is the benefit enjoyed by the small restaurant!"

"But if your snowflakes can supply it directly to the hotel at a price of one piece or even lower, then whose beer do you think the hotel will choose?"

"And if you, Snowflake, offer prize-based sales to the hotel, if the restaurant can sell a certain amount of Snowflake beer every month, you can give the other party some discounts on the price, or even directly reward them with beer or cash!"

"Tell me, will the restaurant be more inclined to you snowflakes when selling beer?"

"You must know that if you use traditional methods to siege cities and territories, there will be problems!"

"The locals are definitely more accustomed to the original taste of beer. If you don't start from the most basic channels, how will you get the locals to accept Snow Beer?"

".!"

Chen Li said a lot this time. In fact, this is not a topic worth mentioning in later generations, because this marketing model has long been used by manufacturers from all walks of life.

However, in 1997, most of the commodity channels were still controlled by some agents and dealers, and the sales and purchases of the lowest-level channels could only be obtained from these people.

But here comes the problem. Snowflake wants to seize the market. If it starts from the agents and dealers from the beginning, it will definitely encounter great difficulties.

Because a newly emerged brand cannot be as well received by the market as those of old brands.

If the product is not easy to sell, dealers and agents will naturally be unwilling to distribute more goods, and the manufacturer will not be able to open up sales.

Therefore, the best way is to start from the bottom sales channel and directly express goodwill to the bottom sales channel, so that the bottom sales channel can accept Snow Beer at a faster speed.

Of course. Capital is never kind. Once the channels are stabilized, Snowflake is bound to earn more and greater profits from these lowest-level sales channels.

But this is the supply relationship that should originally exist!

Breweries make money by selling beer to dealers, dealers make money by selling beer to restaurants and canteens at the lowest level, and restaurants and canteens make profits by selling beer to customers.

To put it bluntly, Chen Li’s idea is to let Snow Beer abandon its original channel system in areas like Sichuan Province where it has not yet established a firm foothold.

Start from the lowest sales channel. Instead of trying to get some dealers first!

If the bottom sales channel can be solved, those dealers will naturally find Snow Beer.

This method is simple and crude, but it works very quickly. It uses enough benefits to attract the bottom sales chain, thereby breaking through and seizing market share!

This so-called “reverse” channel creation strategy was actually thought up by the boss of Blue Sword Beer, Snowflake’s competitor in Sichuan Province!

At that time, Blue Sword Beer used this "reverse" channel method to directly defeat Rongcheng Brewery and completed the merger and acquisition of Rongcheng Brewery in just forty-five days!

Of course, this situation has not happened yet, because it will happen next year, that is, in 1998.

When Chen Li was working in a nightclub in his previous life, he listened to what the other party said while drinking with the liquor supplier in the club.

And this method is only suitable for opening up the situation, especially when seizing market share. It is especially effective.

It's just that in later generations, it can no longer be related to simple interests.

At that time, brewery manufacturers would even use profits as bait in order to gain sufficient market share and let sales channels directly sign exclusive contracts.

Anyway, this thing is a double-edged sword. For brewery manufacturers, they need to use greater capital strength to guarantee it. After all, this thing requires a lot of early investment!

Hmm. Snowflake must have the strength. After all, China Resources is standing behind them!

As for the bottom sales chain, once they swallow the bait of the brewery manufacturer, it will be difficult to gain freedom. At that time, they will not even have the final say on what wine to sell in the store, so this can be regarded as a drawback!

After all, there is nothing perfect in the world. The so-called perfection is just making a choice and choosing the side that is more beneficial to you.

Chen Li's explanation. Actually, it's hard to say what it was. He was just sharing some of his insights from his previous life when he was chatting with the beverage supplier.

But for Deng Weimin, it was undoubtedly a revelation, and this guy almost had the idea of ​​asking Chen Li to leave the barbecue stall and go to Xuejian with him.

As for Chen Li, he is just a reborn person who took advantage of the age difference, and all he wants is for Snow Beer to provide a certain discount on beer for his barbecue stall!

It can be said that for his small barbecue business, Chen Li directly advanced the vicious competition in the beer industry by a whole year!

But it was Boss Chen who did it, so what does it have to do with him, Manager Chen?

He Chen Li is just a sophomore in high school, no, a student about to be a senior in high school!

That's all!

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(End of chapter)