Rebirth: I Want to Surf

"cheers!"

At 2 o'clock in the morning, Liu Qiangdong's wine was finally opened.

He made a few dishes again, this time Yao Yuan asked Yin Yin and Sun Jun to help together, and the four of them cook by themselves, which is considered a rare event in a thousand years.

A bottle of white wine weighs 1 catty, 2 taels of cups, and it’s gone if you just divide it up—fortunately, there are relatively few people who are eligible to serve it.

"Um!"

Yao Yuan took a sip and nodded, yes, better than Jiang Xiaobai!

Yinyin doesn't drink liquor, so she took half a glass today to save face, she frowned and took a sip, feeling that it was unpalatable, but when she turned her head to look at Liu Qiangdong, it was dry, she raised her hand and poured another 2 taels, just like drinking water like.

"I didn't expect, I really didn't expect that this activity is so powerful!"

When Liu Qiangdong is angry, he is angry, and when he is happy, he is happy, his face is flushed, and he is in high spirits: "The outside world has always said that the data of the mall is not as good as Taobao, the boss of Taobao, our second child.

We are actually not convinced internally, but we can't explain it to others. They engage in C2C, and the data is inherently beautiful, as if we can't afford it.

We know we are good, but we really need an opportunity to release our strength. At the beginning, Mr. Yao had a unique vision and aimed at the concept of the Double Eleven Shopping Festival. We have lived up to our expectations, so let’s have another drink! "

After all, he clicked and did it again.

Yinyin was frightened, and asked in a low voice, "Brother Dong, is it okay to drink like this?"

"It's okay. When a person is happy, he can drink better. Besides, he has a good drink... Can you drink it? Don't give it to me."

Yao Yuan took her wine and continued to listen to Liu Qiangdong blowing water.

He understands quite well, because Alibaba just went public in November, and its market value has reached an astonishing $20 billion! Taobao is also making great strides, with a turnover of more than 40 billion this year.

However, Maiwo Mall is still burning money to build its own logistics, and there is no possibility of profit, and a sword of 7 billion bets hangs above its head.

It's stressful!

"I have to tell those nonsense and unprofessional media that turnover is not equal to revenue. Taobao's turnover last year was 16.9 billion, but if you ask him how much revenue, does Jack Ma dare to announce it? He dare not!"

Liu Qiangdong spoke with gestures, like a conductor, and said: "This year, Taobao claims to sell more than 100 million a day, and we sold more than 8 million in 5 minutes. What about five hours? A whole day?

We are not worth the turnover, we sold it ourselves! "

Taobao is still losing money now, but their data is beautiful, and they are praised as being unique in the sky and on earth. Liu Qiangdong is particularly unhappy about this.

He was blah blah blah for a long time, and then he stopped when he got off topic, and said to Yao Yuan, "Can you say a few words?"

"Okay, let me just say a few words."

This time Yao Yuan did not refuse, put down his chopsticks and said, "The result of this event is yet to be known, but a good start is a good start. Although we sell it cheaply, it is also the mass foundation we have laid over the years.

The mall was born out of the community. Users come to the mall out of trust in the community, and the mall is very competitive and keeps this trust.

What is this trust?

Product quality, express service, after-sales service, and the fun and human touch that are linked to the entire 99 Group industry.

If you ask, do users have this trust in Taobao?

I don’t think so. Taobao’s counterfeit goods are flying all over the sky, and the root cause is missing, but it’s convenient, complete, cheap, and fresh.

With such a comparison, our direction is clear. Maintaining this sense of trust, and maintaining that sense of fun and humanity is our unique advantage.

For example, if I pick one at random, uh..."

Yao Yuan had a quick brain, and said casually: "At the end of the year, make an annual list for each user, tell him what he bought this year, where he spent the most, and then write a few warm messages, best wishes And expectation, this is called human touch.”

"This is a big project in terms of data!"

Li University answered.

"Of course, I'm just giving an example. It depends on you."

Yao Yuan stopped talking, raised his glass and said with a smile: "I would like to toast to everyone, I wish the first Double Eleven a good start!"

…………

Yao Yuan stayed until dawn and went directly to Yingshi Building.

The 99 Group has been busy all day today, and Liu Weiwei has to send out a press release to report the sales data of each stage of Double Eleven.

"The first Double Eleven Shopping Festival has a shocking start, with 8.83 million shipments in 5 minutes!"

"As of 10 am, sales have reached 30 million!"

"As of 12:00 noon, the 50 million mark has been broken!"

"The time of this shopping festival is 00:00-23:59:59, let us look forward to a miracle together!"

When Taobao launched for the first time, there were only 27 brands, mostly clothing, and the final turnover was 52 million.

Maiwo Mall is now half-price for the entire site, and the strength has been greatly increased, but there is also a problem with the online shopping environment. 2007 is definitely not as mature as 2009.

So the final result is very subtle, and Yao Yuan can't predict it. He can only give a boost in other ways.

Post on major platforms, hire troopers, bless the heat, trolls have the skills of troopers, such as:

"I fell in love the night before Singles' Day, hahahaha, I really don't have her in my life! A few buddies stayed with me for the whole night, and my mother knew about it, and called me and chatted for a long time.

Brothers, I now understand that love is illusory, and friends, family, and career are real.

Especially my parents, alas, I’m ashamed to say that I haven’t expressed anything to them for so many years, and I haven’t bought anything. I just bought two cotton clothes. Although it’s half price, it’s my heart. not tall……"

"I don't want to go out on Singles' Day, so I spent half a day in the dormitory, and now I am very happy!"

"Squeeze together, squeeze together!"

"The mobile phone I had in mind was snapped up in the middle of the night, hahaha!"

The spread is very fast, and we strive to attract users without wasting a minute or a second in the remaining time. Many people went there after smelling it, and when they went, they fell into a deep pit and couldn't get out of it.

"Wow, this dress looks so good!"

"These pants are also good!"

"It's a pity that I went to bed and didn't grab a half-price mobile phone, but the price of this one has been reduced by more than 500, which is considered cheap. I bought it!"

"Let me tell you that thermal underwear is super cheap. I bought five sets, one set for everyone in the family!"

People have this kind of mentality, as long as things are cheap, they want to buy them even if they are not needed. Moreover, things like online shopping are easy to get caught up in, and people are impulsive, and they can get what they see.

This is the case with Hu Xiaoxue.

She got up after a nap, went out to eat, and couldn't help itching when she came back, and boarded the mall.

I put them in the shopping cart one by one, and I didn’t put expensive ones on purpose, and picked all the cheap ones. When I finally checked out, I was shocked and tangled for a long time.

I still bought it, and spent more than 30,000 before and after!

After paying the payment, she suddenly let out a breath, feeling empty and inexplicably guilty, and then slapped her right wrist.

"Let you buy it! Let you buy it!"

"You're doing well now, dare to spend more than 30,000 on things!"

"If you buy it again, I will chop it off!"

(no more...)