Rebirth: I Want to Surf

"As of 10 o'clock in the evening, the sales of Maiwo Mall's first Double Eleven Shopping Festival exceeded the 100 million mark!"

"Double Eleven is an entertaining festival for modern young people - Singles' Day, the source is unknown, it may come from a university campus.

Maiwo Mall combines online shopping with Singles' Day to create a new concept. Judging from the current results, it has already created a B2C daily sales record, and there are still two hours before the end, and it may even break Taobao's new high daily turnover record this year..."

This is an era where you can brag a lot if you sell 100 million a day.

Double Eleven is still going on, and the newsletter is still being issued. Lao Ma, Xiao Ma, Dangdang, Gome, Amazon Excellence, etc., all companies with e-commerce business are paying attention.

During the publicity before, they were already waiting and watching, and wanted to see if this routine would succeed, but now, they are all just about to make a move.

Taobao headquarters, Guangmingding.

Ma Yun held an emergency executive meeting. In addition to his own Eighteen Arhats, there was also a newcomer, Zhang Yong, who had just been recruited in August.

Zhang Yong used to be the vice president of Shanda. Under Cai Chongxin's matchmaking, he jumped to Taobao as the chief financial officer, nicknamed "Xiaoyaozi"!

Lao Ma put on an alien face and said, "First let me tell you the good news. According to the latest stock price, our market capitalization has reached 26 billion US dollars, surpassing the combined market capitalization of Sina, Sohu, NetEase, Shanda and Ctrip.

Even in the world, it is the fifth Internet company after Google, eBay, Yahoo and Amazon. "

"Papa papa!"

Everyone couldn't help clapping their hands.

The story of the old horse and the Eighteen Arhats is legendary. When he started his business, this group of people seemed to be drugged. They were all in a strange situation. Some still had jobs, but they resigned and followed without hesitation.

For what?

Isn't it just for today's glory?

"There is another not-so-good news. During the Singles' Day held by Maiwo Mall, the sales have exceeded 100 million. Everyone knows what this means.

Looking at China, Taobao is actually invincible. Paipai.com has a lot of thunder and little rain. They don't know how to do e-commerce at all. If there is a threat, only Maiwo.

This year, we had a small test, and the record is quite good. When they make this Double Eleven, it will be a great challenge for us! "

"Then we can't finish it?"

"What do we do? There are so many stores on Taobao, all of which are selling odds and ends. It's too difficult and unattractive to have a unified promotion."

"This is where the problem lies!"

The old horse knocked on the table and said: "We have established absolute advantages in the B2B and C2C markets, and the rest is B2C. The biggest shortcoming of Taobao now is that it can't solve the counterfeit products. When users have passed the green period of online shopping, In the end, it will still fall on the quality of the product.

I think it's time to open up the B2C market, build a brand, build a reputation, and build a service! "

"In this way, thousands of small and medium businesses will be sacrificed?"

"There is no way, this is the only way for development, and we must obey the overall situation."

What Lao Ma meant was to set up his own B2C platform—Taobao Mall, to allow brands to settle in, control quality, change the current bad reputation, and at the same time open up a frontal battlefield against Maiwo.

"..."

Zhang Yong listened to the whole process and didn't express any opinions. It seemed that he didn't have a strong sense of presence, but in fact, this person played a milestone role in the development of Taobao.

Taobao Mall will be launched next year. It was not optimistic at first, and it lasted for 6 months, and the department was about to be disbanded.

Zhang Yong was ordered to take over the mall when he was in danger, turned the situation around in one fell swoop, and launched the Double Eleven Shopping Festival-yes, he was the creator, and later served as the CEO of Taobao.

In addition, there is another great contribution, he designed a new business model for Taobao.

To put it simply, it is how to use Alipay to make money, how to use search and promotion to make money... Taobao, which has lost money for many years, actually made a profit for the first time in 2009.

This is a great talent!

However, Taobao Mall was later renamed Tmall, which greatly squeezed the living space of small and medium-sized businesses. The days of making money by selling fake and bad goods are gone forever.

This also gave Pinduoduo a chance to rise. It accepted a large number of small and medium businesses and reached a new height.

Take Yao Yuan as an example, Jingdong is the most expensive online shopping in the later generations, and Pinduoduo is the cheapest one, and Taobao sometimes can’t think of it.

In short, a meeting was held, and Lao Ma decided to set up a mall business department, with the vice president Huang Ruo in charge, nicknamed "Peach Blossom Island Master"-he will be appointed by Lao Ma to leave next year.

…………

November 12, 1 am.

Liu Qiangdong rubbed his bloodshot eyes, and finally heaved a sigh of relief.

He started to suffer from last night, only took a nap at noon, and then sat down in person until the end of the event, and probably the data came out.

His painstaking efforts were not in vain. Double Eleven debuted, and the results were quite good: 24-hour sales reached 110 million!

That was a staggering number in 2007.

"Finally, those investors can be shut up, and they will be so annoying all day long."

It’s rare for Liu Qiangdong to complain, because investors have invested a lot of money, you have to make some noise for them to see, you can’t just buy a building-you have to mortgage it after buying it!

At this moment, he has both a sense of accomplishment and a sense of emptiness, and he really wants to find someone to talk to.

But looking around, no one can chat with anyone, so they can only call Yao Yuan. Liu Qiangdong's feelings towards Yao Yuan are rather complicated. The grievances of being bullied before have passed, and now it is a comparison between the two people.

He thinks that his ability is not inferior to the opponent's in the slightest, and he is even better than him in terms of specific execution. However, Yao Yuan's brain circuit is strange, his operation is coquettish, and he is ruthless, which he cannot compare with.

Especially cruel and merciless, that guy laughs all day long, and he does what he says he will.

"..."

Liu Qiangdong had already pulled out his phone and was about to make a call when suddenly a person came in from outside.

Dressed plainly, looking confused, carrying a bag, he asked in a low voice, "Who is Liu Qiangdong, Mr. Liu?"

"I am, who are you?"

"Oh, I'm delivering food, and I have one of yours!"

"I don't have any!"

"Mr. Yao ordered it for you. He specifically told him to deliver it after 12 o'clock. He said that you must be tired. Take a good rest after eating. Don't call him if you have nothing to do..."

Emmmm!

In an instant, Brother Dong's mood was as if he followed a big-breasted girl into the room, only to come out in 2 minutes.

After dismissing the delivery man, he opened the bag with a constipated face. Inside were several chicken skewers, several vegetable rolls, and a string of shining, yellow lanterns that trembled when picked up.

"..."

Brother Dong stared at it for a full minute, opened his mouth, and swallowed.

At the same time, he scolded, but he didn't know who to scold, "Damn it!"

He only ate the lantern, stood up and clapped his hands, and said: "Okay, everyone has worked hard, go back to rest early. I will give you three days to sort out the data and reflect on the gains and losses. After three days, we will have a meeting to summarize the shortcomings of this event. !"

Those who stayed and continued to work overtime, everyone dispersed one after another, and they were exhausted after 40 hours from beginning to end.

...

Under the warm blanket, Yao Yuan turned over lazily.

(no more...)