rebirth of cataclysm

Hu Mingchen originally thought that the key to the future development of the IPeng product was whether production could keep up with quality and quantity, but as time went on, things became less and less like this.

Ten days after Hu Mingchen left Zhennan, Luo Guancong, the general manager of the international marketing department, sent Hu Mingchen an email with an SOS meaning. In the email, he told Hu Mingchen a very bad news, that is, the United States

Ipeng is simply not allowed to enter the US market.

Luo Guancong is now in the United States. He had not received a reply before, so he flew there specifically, hoping to persuade the regulator to release their products.

However, the U.S. Federal Telecommunications Commission told Luo Guancong that this product did not comply with U.S. technical specifications. As for where it did not comply, they did not say clearly. In short, ipeng was rejected by the world's largest market.

When Hu Mingchen saw this email, he immediately became anxious and quickly called Luo Guancong to inquire.

Hu Mingchen had to worry. The North American market is the largest market, and the U.S. market is the largest single market in the world. Especially in terms of sales of this kind of electronic products, it is far ahead of other regions. Without this market,

Support, then there is no need to think about it, the market sales of ipeng will be greatly affected.

"Mr. Luo, have you met the head of the Federal Telecommunications Commission? Is your information accurate?"

"Mr. Hu, I'm very sure. I didn't meet Chairman Powell, but I met Vice Chairman Lewis, and he told me that our IPENG has not been verified to be safe, and the technology does not meet the relevant regulations of the United States.

, they will not approve entry into the US market." Luo Guancong replied.

"The United States claims to be a country governed by the rule of law. Even if it does not comply with the regulations, it will clearly tell those who do not comply with the regulations. How could this be?" Hu Mingchen said with a frown.

"Mr. Hu, from an internal perspective, the United States is indeed such a country, but when it comes to the outside world, it is not exactly the same. What's more, the laws in the United States are very complicated. If we want to enter,

They can find suitable provisions, but they have to reject

It is not uncommon for us to find corresponding provisions even if we are not aware of them. This is what they have done to the whole world in the past few decades. Even if the rules they set up are not conducive to them, they may not admit it or

Overthrow, let alone anything else." Luo Guancong said.

Luo Guancong previously held the position of senior vice president of a large international manufacturer and often traveled to Europe and the United States. He still has a deep understanding of the American market.

Of course, there are dozens of senior vice presidents in the company that Luo Guancong serves. Don’t think that having a great name means the top of the company. In fact, outsiders like them can only be infinitely close to the top.

You won't really regard him as one of your own.

Precisely because he saw through the other party's hypocrisy and had no hope of promotion, Luo Guancong left that company and turned to Pengbo Electronics.

The reason why people like Luo Guancong are willing to be hired by a small company like Pengbo Electronics is that on the one hand, the treatment provided by the company is indeed quite good. Even if it is still far from the international salary, at least it is sincere. On the other hand,

, naturally Luo Guancong is interested in the market development of ipeng. In other words, this platform can give him greater room for development.

"Then what should I do? You know more about that place than I do. You tell me what to do. Am I so helpless?" Hu Mingchen said impatiently.

In addition to being impatient, Hu Mingchen's tone also seemed harsh. This is not to blame Hu Mingchen. The reason why Pengbo Electronics is willing to hire people like Luo Guancong with high salary and pressure is because it hopes to use their international experience to solve problems and open up the market. If you encounter

If all problems are thrown at him, then they will lose the value of their existence.

"Mr. Hu, that's not entirely true. You mentioned asking a consulting firm for help before. I have already found a well-known consulting firm in New York. Now it's time to see if they can help us solve the substantive problem. It's just.

.....I have a vague feeling that maybe this won't work. In the past, I had a relationship with the United

I have also dealt with people from the State Telecommunications Commission. Even if they want to get stuck, they will use rules to make technical blocks, and will not do it so mindlessly and roughly. So I suspect that it is Apple that is pulling the strings.

They lost their jobs and deliberately excluded us so that they could monopolize the market." Luo Guancong said.

If this is really the case, it is a bit beyond Luo Guancong's scope.

Luo Guancong knew about the competitive relationship between Apple and Pengbo Electronics, so he made such a judgment.

"Are you saying that this is an artificial threshold, not a real problem of non-compliance with standards?"

"I guess it should be like this." Although Luo Guancong said that he was guessing, his firm tone already showed that he was so sure of his judgment.

In fact, not only Luo Guancong judged it this way, but also Hu Mingchen asked that, which shows that he basically thought so.

Because since Gretli left, Hu Mingchen and the others have never received news from Apple. From the perspective of market competition, they can persuade the Federal Telecommunications Commission to prevent the entry of Pengbo Electronics, which is the most effective way to draw out salary.

.

As long as Pengbo Electronics is blocked from the US market, even if Hu Mingchen and others take the lead, Apple can still catch up. After all, they have the largest single market in the world. As long as they swallow this market, Pengbo Electronics will

It is impossible to develop that kind of overwhelming advantage.

On the contrary, if Apple dominates the US market, they can take advantage of the sales and profit advantages formed by this market to counterattack Pengbo Electronics' advantage.

They can invest a larger amount of money in technological improvement and development, and they can take advantage of their scale to reduce costs. Perhaps in a year or two, Pengbo Electronics will be crushed by Apple's strength and return to its original shape.

Of course, there is also a possibility that the other party is using this method to force Hu Mingchen and the others to compromise or even accept the other party's conditions for cooperation.

No matter what the situation is, Hu Mingchen is not the kind of person who gives in easily. The more pressure is put on him, the more unwilling he is to give in. It is not easy to get such an opportunity, but if he gives in when encountering such a little difficulty, it is completely

This is not Hu Mingchen’s style of doing things.

Hu Mingchen is even like a spring. The greater the pressure, the greater his rebound.

During the phone call, neither Hu Mingchen nor Luo Guancong came up with a good solution.

However, when Hu Mingchen was sorting through all the information about the international market that Luo Guancong had sent him earlier, he discovered a problem.

In this email, Luo Guancong told Hu Mingchen that they had contacted AT&T's commercial market group. At first, this commercial market group affiliated to AT&T showed a strong interest in ipeng, but this company also gave Pengbo Electronics

One problem is that they are willing to cooperate with Pengbo Electronics to help ipeng sell in the US market, but they require Pengbo Electronics to reduce the shipping price by one hundred dollars.

At that time, Hu Mingchen refused AT&T's unreasonable request without even thinking about it.

Although AT&T is the largest telecom operator in the United States, and its seven groups have a turnover of more than 100 billion US dollars a year, Hu Mingchen cannot succumb to the power of the other party just because of its large scale.

What's more, Hu Mingchen adopts a price strategy that he wants to use in the European and American markets. Once he agrees to reduce prices for AT&T, he will also reduce prices for other customers, otherwise it will trigger a violent rebound, thus affecting the layout of the topic.

Moreover, a price reduction of US$100 is too large, which is basically equivalent to 40 to 50% of Ipeng's product profits. Once the price really drops, Pengbo Electronics' profits will drop significantly.

, without huge profits, the subsequent R&D investment will only be severely reduced.

In addition, regarding the price of ipeng, Hu Mingchen has already said it publicly at the Xinping press conference. If the product is not launched yet, the price will be significantly adjusted, which will make consumers misunderstand that there is a problem with their quality. If there is no problem, why bother?

Significant price reduction, moving from high-end machines to mid-range machines.

This is a chain of links. Once there is a slope somewhere, the development strategy of Pengbo Electronics will be profoundly affected, and this impact will even come back from the international market to the domestic market.

Hu Mingchen will not put Pengbo Electronics in danger just because of an unreasonable request from AT&T.

So after Hu Mingchen thought about this information again, he had doubts about his previous judgment.

Maybe it’s not necessarily Apple. Although Apple is considered a big company, it’s not ten years from now. As the company with the highest market value in the world, Apple in ten years will indeed be a giant, but now, it doesn’t have that scale.

The influence is also relatively limited.

In addition, Hu Mingchen analyzed Jonas’s personality below. He does not seem to do such dirty things. As Gretli said, Jonas is an entrepreneur, not a businessman. Perhaps further, this guy can

Considered an artist.

After thinking about this link, Hu Mingchen immediately told Luo Guancong his new guess and asked him to find a way to verify and implement it from the side.

Three days later, Luo Guancong gave Hu Mingchen feedback.

"Mr. Hu, you guessed it right. It was indeed AT&T, not Apple, that was causing trouble. It's my fault that I was too negligent. Why didn't I think of this possibility? In terms of influence on the Federal Telecommunications Commission, five Apples

Not as good as AT&T, they are the real predators." Luo Guancong called Hu Mingchenhui to report.

"You guessed it right, but... it's also more troublesome. If it were Apple, it might be easier to handle. Now that it's such a giant, I'm afraid we really can't handle it."

Hu Mingchen was not happy that he had found the problem. Instead, he became more worried.

"Mr. Hu, maybe this is a good thing. Their commercial market group asked us to reduce the price by $100. If we can properly meet their requirements, we should be able to enter the North American market." Luo Guancong was optimistic.