Rebirth of Cyber ​​Hegemony

What is offline experience is to experience products in physical stores.

　　 For example, you want to buy a TCL TV online, but you can only see photos online, not the real thing.

　　 You are a little worried.

　　 Then, it’s fine now, you can go directly to the offline physical store to experience it before placing an order.

　　 Of course, if the cooperation channel is not opened up, your experience is useless.

　　 Because the product you experience is not necessarily the one sold online, even the picture is the same.

　　 However, after Huanyu Technology and Yongle Appliances cooperate in all aspects, there is no problem.

　　 As long as you place an order online, even if you directly go offline to mention the appliance.

　　 So the operation becomes an offline experience, placing orders online and picking up goods offline.

　　 Of course, you can pick up the goods yourself, or you can ask them to deliver the goods.

　　 In short, having an offline store can perfectly solve problems that cannot be experienced.

　　 Why Suning Tesco can stand out among some b2c giants such as JD.com and Tmall? The most important thing is this model.

　　 After many users place an online order, they directly pick up the goods offline.

　　 This not only perfectly solves the user experience problem, but also his delivery speed is very fast.

　　 No matter how fast the logistics express, it cannot keep up with the speed of offline delivery.

　　 Even if you are on the side, you can lift the goods in a few minutes.

　　 However, this mode is not available to everyone.

　　 The previous Huanyu Technology did not have this condition.

Why?

　　 Because there is no merchant to cooperate with you.

　　 Even if you want to work with them, sorry, they may not be willing.

　　 Because their strategy is different from yours.

　　 But now that Huanyu Technology has invested in Yongle, it is different.

　　, Huanyu Technology, which holds 33% of the shares, can speak for itself in many ways.

　　 Besides, this is also a good thing for Yongle.

　　……

　　 "Okay, get the driver's license."

　　 At this time, the driver’s license is actually very easy to get.

　　 is no better than later generations, some can be bought directly.

　　 But Chen Yu didn't go through this back door. Instead, it took a few days to pass all subjects and got his driver's license directly.

　　 "Mr. Chen, congratulations, congratulations on getting the driver's license."

　　 "What's so congratulations, it's just a driver's license."

　　 "This is not President Chen, you can finally drive your own car, right? By the way, President Chen, which car do you want to buy?"

　　 "I haven't thought about it yet, Brother Jian, you suggest it."

　　 "Maybach."

　　 "Puff......"

　　 Chen Yu vomits blood.

　　The Maybach of this period is still an independent brand of Mercedes-Benz, not a Mercedes-Benz standard, but a double M standard.

　　 Maybach models, the cheapest is also more than 10 million.

　　 "I'll go, why buy such a good car?"

　　 "Okay, it's okay, or I'm sorry for your identity."

　　 "Do I have to be a Maybach for my identity?"

　　 "Maybach is okay, if I say, Rolls-Royce is the most suitable for your identity."

　　 "Okay, stop talking, I think there are a few 4s shops nearby, just go there and buy one."

　　 "The 4s stores on the side sell all popular brands. What's so interesting."

　　 is just Zhang Jianming's return, but Chen Yu is not interested in luxury cars for the time being.

　　 In his previous life, he was an ordinary person, and the most expensive car he bought was only 100,000 yuan.

　　Although he has more money now, he is still a student anyway. Is it possible to open a Maybach to go to school?

　　 This is no good.

　　 It is 2003 now.

　　 Not to mention Maybach, even if you drive an ordinary car, you can be considered rich.

　　 Even in the deep city, his family background is pretty good.

　　 Finally, after lunch at noon, Zhang Jianming accompanied Chen Yu to several 4S stores, and he hit a Volkswagen Golf.

　　 Because of the existing car, Chen Yu is also quite satisfied.

　　 That 4s shop has good service, and they can help with all the procedures and licenses.

　　 And the speed is very fast, as long as the payment is settled, all the procedures will be completed tomorrow.

　　 Chen Yu didn't say anything, so he paid the full amount.

　　 The next day, all the procedures for the new car were completed, and Chen Yu drove a few laps in the deep city after a few addictions, so he put it aside. He has something to go to the Shanghai Stock Exchange.

　　 "Order online, experience offline, Mr. Chen, I really didn't expect that you could still think of such a way."

　　In the office of the chairman of Yongle Appliances, Chen Yu met with Chen Xiao.

　　 In order to develop the b2c business in the future, Yongle has to cooperate a lot.

　　Of course, according to the contract, Yongle will also actively cooperate.

　　 After all, RMB 1 billion is not so easy to get.

　　 Although the contract is signed, according to the requirements of the contract, Huanyu Technology’s RMB 1 billion is not given in a lump sum.

　　 Instead, it is injected 5 times depending on the sales of Yongle.

　　 That's what I said here.

　　 But in fact, the meaning is very clear. If you don't give face, I'm sorry, you won't inject capital later.

　　 But even so, Yongle is Chen Xiao, not Huanyu Technology.

　　 It is impossible for Chen Yu not to give Chen Xiao face, so he went to the Shanghai Stock Exchange in person.

　　 "We are also forced to do nothing, but Mr. Chen has to cooperate a lot in this."

　　 "It should be, it should be, just like Mr. Chen said, it's his own family. What's more, Mr. Chen's model can help us Yongle in the seller's electricity."

"That’s the case, but, as you know, Mr. Chen, e-commerce is a new thing in China. He has just started. Even if he can experience it offline, it may not be particularly attractive. Therefore, we are in the price We have to make some profit."

　　 “It’s okay to make profit, but Mr. Chen, you don’t know if you know it. In fact, the home appliance industry has very low profits, and our net profit is only 5%.”

　　 Chen's novel is the truth.

　　The home appliance industry has really low profits.

　　 Now they are okay, they still have 5% profit.

　　 In the future, home appliances will compete to the point that there is not even 5% of profits.

　　 Suning.com’s profit is only 2%.

　　 "We have considered this piece, and our profit can be used. Of course, if it is not enough, we can also subsidize Yongle home appliances~www.wuxiaspot.com~ subsidies?"

　　 "Yes, how much is the subsidy for each appliance sold, and how much we can make, but we can communicate with each other, but the price on the Internet must increase the price in the physical store."

　　 Chen Xiao was stunned.

　　 It was the first time he heard about the seller's electricity subsidy.

　　 This seller doesn't make money on electricity, it's just a direct subsidy.

　　 How much do you have to lose?

　　 "Mr. Chen, you have to lose too much."

　　 Chen Xiao couldn't figure out why Chen Yu did it.

　　 They Yongle also used a website to sell home appliances, but no matter how cheap the Internet is, it is impossible to subsidize it.

　　 "It's okay, I can stand it for the time being."

　　 Chen Yu expressed calmness.

　　Chen Xiao and others in the field of traditional home appliances naturally cannot understand the e-commerce model.

　　 Even if Yongle once engaged in e-commerce and sold home appliances on the Internet, they also sold electricity online to make money. Regardless of whether it is online or offline, everything is based on making money.

　　 But it's a pity that Yongle's online store doesn't make money, and they don't pay much attention to it.

　　Of course, in fact, the best way for Huanyu Technology in this model is to establish its own offline stores.

　　 This way, you won’t lose much, and don’t make subsidies.

　　 However, for the time being, Huanyu Technology does not have this energy, nor does it have this technology.

　　 "Okay, since Mr. Chen has decided, then we Yongle will naturally support it in all aspects."

　　 Although Chen Xiao couldn't figure it out, he understood that there was no harm in this model for them.

　　 Without any refusal, Chen Xiao agreed on the spot.